What users are saying about
407 Ratings
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Top Rated
849 Ratings
407 Ratings
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Score 8.3 out of 100

ActiveCampaign

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Top Rated
849 Ratings
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Score 8.6 out of 100

Feature Set Ratings

  • Act-On Software ranks higher in 5 feature sets: Email & Online Marketing, Lead Management, Social Media Marketing, Reporting & Analytics, Platform & Infrastructure
  • ActiveCampaign ranks higher in 1 feature set: Campaign Management

Email & Online Marketing

8.7

Act-On

87%
8.5

ActiveCampaign

85%
Act-On Software ranks higher in 6/9 features

WYSIWYG email editor

9.2
92%
112 Ratings
7.9
79%
561 Ratings

Dynamic content

9.0
90%
92 Ratings
8.3
83%
500 Ratings

Ability to test dynamic content

8.4
84%
92 Ratings
8.3
83%
452 Ratings

Landing pages

8.8
88%
108 Ratings
7.4
74%
324 Ratings

A/B testing

9.0
90%
95 Ratings
8.6
86%
365 Ratings

Mobile optimization

8.8
88%
103 Ratings
8.6
86%
509 Ratings

Email deliverability reporting

8.5
85%
220 Ratings
9.3
93%
654 Ratings

List management

8.8
88%
111 Ratings
9.0
90%
630 Ratings

Triggered drip sequences

8.2
82%
87 Ratings
9.1
91%
556 Ratings

Lead Management

9.1

Act-On

91%
8.7

ActiveCampaign

87%
Act-On Software ranks higher in 4/4 features

Lead nurturing

9.2
92%
104 Ratings
9.0
90%
476 Ratings

Lead scoring and grading

9.2
92%
104 Ratings
8.6
86%
347 Ratings

Data quality management

9.0
90%
102 Ratings
8.7
87%
390 Ratings

Automated sales alerts and tasks

8.9
89%
95 Ratings
8.7
87%
344 Ratings

Campaign Management

7.9

Act-On

79%
8.5

ActiveCampaign

85%
Act-On Software ranks higher in 1/2 features

Calendaring

6.8
68%
8 Ratings
8.4
84%
283 Ratings

Event/webinar marketing

9.0
90%
76 Ratings
8.6
86%
275 Ratings

Social Media Marketing

9.0

Act-On

90%
8.8

ActiveCampaign

88%
Act-On Software ranks higher in 2/2 features

Social sharing and campaigns

9.0
90%
69 Ratings
8.9
89%
246 Ratings

Social profile integration

9.0
90%
63 Ratings
8.6
86%
242 Ratings

Reporting & Analytics

8.8

Act-On

88%
8.6

ActiveCampaign

86%
ActiveCampaign ranks higher in 2/3 features

Dashboards

8.5
85%
109 Ratings
8.6
86%
578 Ratings

Standard reports

8.6
86%
112 Ratings
8.8
88%
565 Ratings

Custom reports

9.2
92%
84 Ratings
8.4
84%
363 Ratings

Platform & Infrastructure

8.8

Act-On

88%
8.7

ActiveCampaign

87%
Act-On Software ranks higher in 4/7 features

API

8.7
87%
67 Ratings
9.2
92%
379 Ratings

Role-based workflow & approvals

8.8
88%
71 Ratings
8.6
86%
257 Ratings

Customizability

9.2
92%
89 Ratings
8.9
89%
402 Ratings

Integration with Salesforce.com

9.0
90%
65 Ratings
8.7
87%
85 Ratings

Integration with Microsoft Dynamics CRM

9.0
90%
36 Ratings
8.9
89%
55 Ratings

Integration with SugarCRM

8.0
80%
29 Ratings
8.8
88%
51 Ratings

Third-party software integrations

N/A
0 Ratings
7.7
77%
2 Ratings

Attribute Ratings

  • Act-On Software is rated higher in 10 areas: Likelihood to Recommend, Likelihood to Renew, Usability, Performance, Support Rating, In-Person Training, Configurability, Product Scalability, Vendor post-sale, Vendor pre-sale
  • ActiveCampaign is rated higher in 2 areas: Implementation Rating, Ease of integration
  • Act-On Software and ActiveCampaign are tied in 1 area: Availability

Likelihood to Recommend

9.2

Act-On

92%
219 Ratings
9.1

ActiveCampaign

91%
650 Ratings

Likelihood to Renew

8.9

Act-On

89%
112 Ratings
8.8

ActiveCampaign

88%
19 Ratings

Usability

9.1

Act-On

91%
32 Ratings
8.0

ActiveCampaign

80%
35 Ratings

Availability

9.1

Act-On

91%
28 Ratings
9.1

ActiveCampaign

91%
4 Ratings

Performance

8.2

Act-On

82%
26 Ratings
6.4

ActiveCampaign

64%
4 Ratings

Support Rating

7.3

Act-On

73%
78 Ratings
6.0

ActiveCampaign

60%
39 Ratings

In-Person Training

8.7

Act-On

87%
4 Ratings
7.3

ActiveCampaign

73%
1 Rating

Online Training

9.3

Act-On

93%
16 Ratings

ActiveCampaign

N/A
0 Ratings

Implementation Rating

8.6

Act-On

86%
44 Ratings
8.7

ActiveCampaign

87%
10 Ratings

Configurability

9.1

Act-On

91%
2 Ratings
7.7

ActiveCampaign

77%
3 Ratings

Ease of integration

6.4

Act-On

64%
4 Ratings
8.1

ActiveCampaign

81%
3 Ratings

Product Scalability

9.1

Act-On

91%
1 Rating
8.4

ActiveCampaign

84%
4 Ratings

Vendor post-sale

8.2

Act-On

82%
4 Ratings
7.7

ActiveCampaign

77%
3 Ratings

Vendor pre-sale

9.1

Act-On

91%
4 Ratings
7.2

ActiveCampaign

72%
3 Ratings

Likelihood to Recommend

Act-On

Act-On simplifies the creation of landing pages, web forms, email campaigns, and other types of marketing automation. Designing a customer journey using the workflow builder (a nurturing flow) is possible. It is used in various ways and in a variety of contexts. Tactical's knowledgeable support team helped us unlock Act-On's potential for complex integrations and marketing campaigns. In some areas, it would be beneficial to improve functionality.
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ActiveCampaign

I think ActiveCampaign is very useful for setting up newsletters, forms, and automated responses that are nicely branded, with good functionality. It's also useful if you are starting small and want something both inexpensive to get started but also very scaleable as you grow. Do use the double security because I got a lot of spam through forms, even with a captcha.
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Pros

Act-On

  • Establishes a simple but very decisive way of how to perform specialized marketing work.
  • It includes the monitoring of advertising networks or account management on digital platforms and social networks.
  • The support is solid; it takes all the suggestions and doubts I have regarding the software.
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ActiveCampaign

  • Contact management is robust and reliable, and provides all the capabilities I was looking for.
  • Marketing automation takes a little figuring out, but it's easy to learn and easy to use.
  • Deals are highly customizable and incredibly easy to use. I love that you can use it to create all kinds of workflows, not just sales pipelines.
  • Training videos and webinars are top notch. I've learned a lot from them and always appreciate the email notifications when a new video/webinar is available.
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Cons

Act-On

  • The designer tools, especially for emails, were often difficult to use. The formatting of the text would be all over the place and change / refuse to change at random. Moving boxes around was shifty and sometimes nearly impossible. It just wasn't customizeable enough. No "undo" functionality either.
  • The only way to collect information expansively over time (there's a term Act-On uses for it, I can't recall) where it adds questions to the form each time a user fills it out, is if the person were to fill out the same form multiple times. I know this does happen for some websites/resources, but as a company that wanted to collect new information each time someone filled out any form, regardless of the resource or the URL, that was simply not an option, and that doesn't really make a lot of sense. I know it's not really possible to track someone but if they filled out the first part of the form and then it added new questions to answer, and then they submitted and got through the gating, that would actually be helpful.
  • There was no "trash can" of sorts in case you deleted something by mistake. This could be so stress-inducing if it was a major project. My coworker did this once, contacted Act-On, they couldn't even recover it.
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ActiveCampaign

  • The email designing part could be easier to use. There are certain simple shortcuts that don't work, for example, adding links is more complicated than it should be, moving blocks around is hard, etc.
  • There's no good way to filter by 'active' and 'inactive' subscribers when editing en-mass.
  • I'd like more reporting data on one page.
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Pricing Details

Act-On

Starting Price

$900 per month (starts at 2,500 active contacts)

Editions & Modules

Act-On editions and modules pricing
EditionModules
Professional$9001
Enterprise$2,0002

Footnotes

  1. per month (starts at 2,500 active contacts)
  2. per month ( starts at 2,500 active contacts)

Offerings

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services

Entry-level set up fee?

Required

Additional Details

The Professional package starts at 2,500 active contacts, 3 marketing users, 50 sales users and 30,000 API calls per day. The Enterprise package starts at 2,500 active contacts, 6 marketing users, 100 sales users and 30,000 API calls per day. Annual contract required.

ActiveCampaign

Starting Price

$9 per month

Editions & Modules

ActiveCampaign editions and modules pricing
EditionModules
Lite$9.001
Plus$492
Professional$1293
Enterprise$2294

Footnotes

  1. Per Month [3 Users]
  2. Per Month [25 Users]
  3. Per Month [50 Users]
  4. Per Month [Unlimited Users]

Offerings

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services

Entry-level set up fee?

No setup fee

Additional Details

Likelihood to Renew

Act-On

It's my single biggest asset in my current role. With limited resources, its enabled Anachron to punch well above our weight marketing wise and although we're still at the beginning of our journey I know the system can scale with us
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ActiveCampaign

For our clients (Course creators, event hosts & managers, business leaders that have existing marketing in place and want to grow past 6 & 7 figures), we highly recommend ActiveCampaign, because:
  • Broad capabilities - ability to create individual emails to specific segments (the right people) at the right time (predictive sending for the greatest likelihood of conversion) and automated flows so that our clients are generating revenue
  • Integrations - We run ads for our clients, and ActiveCampaign automatically creates dynamic audiences for our social media platforms so that our ads are going to audiences that have just opened or clicked emails (or that follows up with people who haven't engaged). The number of programs that ActiveCampaign connects to makes the marketing a seamless experience for our clients.
  • Visualization of data - With the flow builder, you can see where people are in the process, what tags are being applied overall - makes it so much easier to create email marketing solutions for clients.
  • Reporting - The ability to see specific open, click, and conversion rates in one place.
  • Outstanding customer support - Having the ActiveCampaign team behind you makes it easy to recommend and use it for clients.
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Usability

Act-On

It's good, but not quite brilliant. Some parts of the interface are still a bit outdated. The product has been evolving very fast, though, and I believe in a few months it will be up there with the best of them, interface wise as well.
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ActiveCampaign

ActiveCampaign has been the easiest marketing automation software we have ever used. They provide tips throughout the entire process of anything you are building. Their support team through LIVE CHAT has been extremely fast and helpful. The monthly meetings provided with the enablement team has helped us through several large and urgent needs.
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Reliability and Availability

Act-On

I have always found them quick to respond to my query by web inquiry. In those instances when I call, I have always reached help quickly. They are conscientious and skilled in discussing my concern and finding a solution to my problem. Other tech organizations should use Act-On as a model for top-notch customer service.
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ActiveCampaign

I haven't experienced application errors or unplanned outages at all. Active Campaign is ultra reliable and I would not be using them if that were the case. Also, the helpful emails they send are welcomed and informative, and present very practical tips and guidance for using the platform. They're always demonstrating new features and I'm thankful for that.
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Performance

Act-On

Great for the most part. Sometimes there are little lags, but that's likely because I'm requesting to see a lot of data at one time.
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ActiveCampaign

Oh my gosh, Active Campaign's performance gets an A+++ in my book. The pages load quickly and so do the reports. I haven't noticed any slowdowns when it's integrating with other programs and it performs excellently on all levels.
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Support Rating

Act-On

Since we start using Act-on for ourselves and our clients, we have been supported very well. Often we need to integrate with legacy systems and we find the support team on our side during the whole endeavor. Always asking if they can help us further, always willing to do a better job. The support of Act-On is one of the main differentiators
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ActiveCampaign

This might be the best part. The chat support lady offered to make a video to help me solve my problem. I worked in customer service for years and I've never done that, lol. So, if they're offering things like that, I can only imagine that they'd be able to handle most any issue you throw at them.
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In-Person Training

Act-On

Dan D. was great. He took the time to understand how I needed the program to run, and was very flexible to our special CRM setup.
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ActiveCampaign

No answers on this topic

Online Training

Act-On

Act-On had a lot of resources, and their staff was great at answering any questions I had to make sure we got started on the right foot. Looking back, I would have preferred some additional training sessions since we didn't have any previous experience with Marketing Automation and best practices.
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ActiveCampaign

No answers on this topic

Implementation Rating

Act-On

What impressed me most is that Act-On showed full committment in making our implementation successful, even when it required additional support from their team. This gave me a lot of warm and fuzzy feelings. Most other software software vendors are not anywhere close to being this responsive and effective
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ActiveCampaign

Very satisfied with our implementation in our professional medical practice, allowing us to be on top of client service, and not miss out on crucial information and insights. Marketing is often neglected in professional practices and ActiveCampaign solved this problem with aplomb.
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Alternatives Considered

Act-On

Act-On is easier to use than Marketo, but not as visually appealing and user-friendly as HubSpot. It's much better than Pardot, as Pardot feel clunky every step of the way. SharpSpring is comparable because of its price point but surpasses Act-On in its tools and intuitive interface. We selected Act-On because of the pricing model and thought all things would be close to parity with other options. It depends on the team you have. If you have developers and a marketing team that knows some html/css, you can get by with Act-On.
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ActiveCampaign

I felt like ActiveCampaign had the most features for the value I was expecting. I looked at other reviews just like this to see whether it would meet my needs. I also considered price. As a startup, I wanted to make sure I could have a platform that could grow to what I needed it to be without paying too much at the beginning.
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Scalability

Act-On

Before I feel like I need more features, the Act-On customer service reps are contacting me telling about new features as part of my account.
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ActiveCampaign

My web designer told me about Active Campaign and although I don't recall which platform I had before, I LOVE Active Campaign and its user friendliness. The transition was seamless and I've never had a problem with functionality or server failure.
Active Campaign provides so many features, and makes it easy for non-techies to maneuver around the site with ease. They capture information and put it in an easy-to-read format.
At this point, I don't think I'd ever use any other platform!
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Return on Investment

Act-On

  • With the Automated Series, we were able to put in place campaigns that generated revenue that took no time to continue running once set up. This was a positive feature allowing employees to work on another project while the campaign ran on their own.
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ActiveCampaign

  • ActiveCampaign saved us thousands of dollars over our previous CRM platform.
  • We are able to track leads through the sales pipeline, seeing exactly how much our efforts are bringing in.
  • We are able to provide better customer service by quickly responding to forms completed on our website no matter the time/day.
  • We can run reports to find areas we may be deficient in marketing or sales, and also see our strengths, which is important to our C Suite.
  • ActiveCampaign Automations save us a significant amount of time.
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