What users are saying about
344 Ratings

ActiveCampaign

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Top Rated
73 Ratings
344 Ratings
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Score 7 out of 101

ActiveCampaign

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Top Rated
73 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 8.6 out of 101

Add comparison

Likelihood to Recommend

Act-On

If you have an existing CRM system, like Microsoft 365, you can integrate campaign automation with Act-On, and then it is worth most of the time it takes to get less-experienced employees on-boarded. In other cases that require more minimal use, the on-boarding may be too lengthy. In that case, it may be better-suited to choose a different SaaS that tracks campaign, ROI, lead scoring, etc.
Fedor Paretsky profile photo

ActiveCampaign

ActiveCampaign is great for any company looking to leverage email marketing effectively to share content that builds goodwill and makes sales. They make it simple, fast, and easy to set up lists and automations so that you can easily keep in touch with your customers. Whether you send out a weekly newsletter or are much more aggressive with your email marketing, ActiveCampaign can handle just about anything you throw at it.
Ben Marcoux Roofing Lead Generation Expert profile photo

Feature Rating Comparison

Email & Online Marketing

Act-On
7.4
ActiveCampaign
7.9
WYSIWYG email editor
Act-On
8.1
ActiveCampaign
7.7
Dynamic content
Act-On
7.3
ActiveCampaign
7.5
Ability to test dynamic content
Act-On
6.9
ActiveCampaign
7.7
Landing pages
Act-On
7.1
ActiveCampaign
6.8
A/B testing
Act-On
6.8
ActiveCampaign
7.4
Mobile optimization
Act-On
6.7
ActiveCampaign
7.8
Email deliverability
Act-On
8.0
ActiveCampaign
8.3
List management
Act-On
6.7
ActiveCampaign
8.3
Triggered drip sequences
Act-On
9.0
ActiveCampaign
9.3

Lead Management

Act-On
7.5
ActiveCampaign
Lead nurturing
Act-On
7.1
ActiveCampaign
Lead scoring and grading
Act-On
7.7
ActiveCampaign
Data quality management
Act-On
7.9
ActiveCampaign
Automated sales alerts and tasks
Act-On
7.1
ActiveCampaign

Campaign Management

Act-On
7.8
ActiveCampaign
Calendaring
Act-On
6.8
ActiveCampaign
Event/webinar marketing
Act-On
8.7
ActiveCampaign

Social Media Marketing

Act-On
8.1
ActiveCampaign
Social sharing and campaigns
Act-On
8.1
ActiveCampaign
Social profile integration
Act-On
8.2
ActiveCampaign

Reporting & Analytics

Act-On
6.2
ActiveCampaign
7.2
Dashboards
Act-On
6.0
ActiveCampaign
7.2
Standard reports
Act-On
6.6
ActiveCampaign
7.4
Custom reports
Act-On
6.1
ActiveCampaign
7.0

Platform & Infrastructure

Act-On
7.4
ActiveCampaign
API
Act-On
8.8
ActiveCampaign
Role-based workflow & approvals
Act-On
7.2
ActiveCampaign
Customizability
Act-On
6.9
ActiveCampaign
Integration with Salesforce.com
Act-On
8.0
ActiveCampaign
Integration with Microsoft Dynamics CRM
Act-On
6.6
ActiveCampaign
Integration with SugarCRM
Act-On
7.0
ActiveCampaign

Pros

  • It's been really easy to get started with Act-On! There are great step-by-step guides inside the platform on what you need to do in order to start using the system, and if any of the steps are unclear you can simply go to Act-On University to get a more detailed description.
  • So far I've been in contact with my CSM (customer success manager), technical support, the area manager and the creative team and everyone has provided competent and friendly service.
  • It's really simple to re-use assets such as forms, emails and landing pages. It saves our team a bunch of time since you almost never need to start over from scratch. To edit the assets is really simple through drag and drop functionality with great flexibility.
Johanna Adolfsson profile photo
  • ActiveCampaign is great at organizing and storing information about our email lists.
  • ActiveCampaign is an incredible tool for marketing automation, setting up blasts to go out.
  • Their reaction time is great for help desk questions.
Sarah Bandy profile photo

Cons

  • We could use more contextual content features to use on landing pages
  • The landing page editor could still be improved
  • Social media management could be better; more like Hootsuite
Harold Klaassen profile photo
  • Unavailability of incoming text messaging integration. They should integrate this feature for better engagement.
  • Sometimes I have difficulties creating my campaign through the HTML builder. I think it happens because of some bugs.
  • Its pricing is very steep for a small company or for a starter.
No photo available

Likelihood to Renew

Act-On8.9
Based on 112 answers
Great product, easy to use, promising roadmap and amazing customer success team.
Mark Terry profile photo
ActiveCampaign10.0
Based on 1 answer
I've tried over half a dozen email autoresponders and ActiveCampaign is by far my favorite. The ability to send emails is the backbone of my business. The "cheap" email marketing tools designed for the mass market are not powerful or intuitive to set up and also don't have the best deliverability. And the "expensive" ones are usually super confusing to use.
Ben Marcoux Roofing Lead Generation Expert profile photo

Usability

Act-On7.2
Based on 31 answers
Again, these systems take time to learn, and there's so much under the hood that usability is an issue with any marketing automation software. Act-On provides a nice balance.
David Wank, DMD profile photo
ActiveCampaign9.0
Based on 1 answer
It's super easy and fast to set up automations and email lists. In under five minutes, you can be mailing your list. I'm not a fan of complexity, and I'm also not a fan of being hamstrung by weak tools, so I really like using ActiveCampaign. It's the perfect blend of simplicity and power.
Ben Marcoux Roofing Lead Generation Expert profile photo

Reliability and Availability

Act-On9.1
Based on 14 answers
This product has never been down when I needed it
Ian Nate profile photo
ActiveCampaign10.0
Based on 1 answer
I've never had ActiveCampaign down for maintenance. I'm sure they update things, but they always seem to manage to stay live. Also, I've had very few errors, if any. None come to mind. This might be to due to the fact I focus on building things as simply as possible, but I also believe it's due to the quality of the software.
Ben Marcoux Roofing Lead Generation Expert profile photo

Performance

Act-On8.2
Based on 13 answers
Act-On just keeps improving.
Angie J Anderson profile photo
ActiveCampaign10.0
Based on 1 answer
ActiveCampaign works seamlessly with the other tools I use. It integrates directly with most. And if no direct integration is available, there is almost always one you can make using Zapier. I've yet to run into a technical error that prevented me from doing something I wanted to be able to do.
Ben Marcoux Roofing Lead Generation Expert profile photo

Support

Act-On8.8
Based on 38 answers
The customer success manager assigned to each accounts after you become a client are amazing.
Angie J Anderson profile photo
ActiveCampaign9.0
Based on 1 answer
I have only had to reach out to ActiveCampaign support a couple of times, and every time they have helped me out quickly and efficiently. They get back to you pretty quickly and usually have the solution figured out within just a couple of message exchanges. Please keep in mind I use the simple features of ActiveCampaign, so if there's a complication solution you're looking for help with, your experience with support might be a little different.
Ben Marcoux Roofing Lead Generation Expert profile photo

In-Person Training

Act-On8.7
Based on 4 answers
My Account Manager has led me through countless amounts of training on the product as a whole and through some of my integrations.
Vinny Poliseno profile photo
No score
No answers yet
No answers on this topic

Online Training

Act-On9.3
Based on 16 answers
Act-On had a lot of resources, and their staff was great at answering any questions I had to make sure we got started on the right foot. Looking back, I would have preferred some additional training sessions since we didn't have any previous experience with Marketing Automation and best practices.
Carrie Scheetz profile photo
No score
No answers yet
No answers on this topic

Implementation

Act-On8.6
Based on 22 answers
Trust your success counselor. All 3 had have been spectacular.
Charles Harte profile photo
ActiveCampaign10.0
Based on 1 answer
If your email marketing strategy is clunky and confusing then it doesn't matter what tool you use or need to set up. It will take time to set it up. However, if you favor simple and effective email marketing strategies then you'll find that setting up ActiveCampaign is a breeze. And the results you'll get with it will far outweigh the time it takes to set it up.
Ben Marcoux Roofing Lead Generation Expert profile photo

Alternatives Considered

The cost of ownership vs. functionality and ease of use is second to none, add in the speed of implementation and their customer success programs and nothing comes close.
Mark Terry profile photo
ActiveCampaign is much cheaper, much less confusing, much less time-consuming. ActiveCampaign allows for templates to be shared easily. ConfusionSoft is so expensive and has unneeded setup time. For a software company, they are so frustratingly slow at helping set up your email automation and tracking. With ActiveCampaign you could be done setting everything up within 24 hours.
Adam Middlesworth profile photo

Scalability

Act-On9.1
Based on 1 answer
No answer on this topic is available.
ActiveCampaign10.0
Based on 1 answer
I've tried several of the email services available today. ActiveCampaign makes it easy and fast to get set up. And they have some of the best email deliverability available today as well. That's really important when it comes to email marketing, because winding up in spam or promotion folders makes your email marketing efforts and uphill battle.
Ben Marcoux Roofing Lead Generation Expert profile photo

Return on Investment

  • Average web audience grew 300% within three months, with visitors coming from over 100 countries.
  • Greater integration and cooperation between marketing and sales.
  • Enabled us to become much more proactive in lead generation that the company was able to do previously. We can monitor behaviour, react to that appropriately and serve our prospects and customers much more effectively.
Damian Leslie profile photo
  • Helped increase leads
  • Helped improve communication with customers
  • Helped save the team time with automation
No photo available

Pricing Details

Act-On

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required
Act-On Editions & Modules
Act-On
Edition
Professional
$9001
Enterprise
$2,0002
1. per month (starts at 2,500 active contacts)
2. per month ( starts at 2,500 active contacts)
Additional Pricing Details
The Professional package starts at 2,500 active contacts, 3 marketing users, 50 sales users and 30,000 API calls per day. The Enterprise package starts at 2,500 active contacts, 6 marketing users, 100 sales users and 30,000 API calls per day. Annual contract required.

ActiveCampaign

General
Free Trial
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No
ActiveCampaign Editions & Modules
ActiveCampaign
Additional Pricing Details