What users are saying about
<a href='https://www.trustradius.com/static/about-trustradius-scoring#question3' target='_blank' rel='nofollow'>Customer Verified: Read more.</a>
Top Rated
83 Ratings
Top Rated
1415 Ratings

ActiveCampaign

<a href='https://www.trustradius.com/static/about-trustradius-scoring#question3' target='_blank' rel='nofollow'>Customer Verified: Read more.</a>
Top Rated
83 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 8.7 out of 101
Top Rated
1415 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 8.3 out of 101

Likelihood to Recommend

ActiveCampaign

For the small business who is just getting started or has a list smaller than 2,500 contacts, ActiveCampaign is a leader in smart communication. Compared with free (or cheap) alternatives like MailChimp or Constant Contact, the feature set provides a lot more value. The one real caveat here is that you have to really want to use the features. For someone who is happy to just send out their monthly newsletter, this might be more than you need.
Nicholas De Salvo profile photo

HubSpot

HubSpot is great for businesses seeking to accelerate growth and require an easy way to manage data, marketing and sales in one place.However, some versions of HubSpot may be too expensive for a start-up, so there are packages such as free and basic to support them. The key to getting value from HubSpot as the technology platform is understanding the value of an inbound marketing and sales approach. This may mean you need to pivot some of your processes to become more buyer-focused, which will deliver you a greater business benefit in any case!
Fes Askari profile photo

Feature Rating Comparison

Email & Online Marketing

ActiveCampaign
7.9
HubSpot
8.7
WYSIWYG email editor
ActiveCampaign
7.7
HubSpot
8.5
Dynamic content
ActiveCampaign
7.6
HubSpot
8.4
Ability to test dynamic content
ActiveCampaign
7.6
HubSpot
8.5
Landing pages
ActiveCampaign
6.8
HubSpot
8.9
A/B testing
ActiveCampaign
7.5
HubSpot
8.9
Mobile optimization
ActiveCampaign
7.7
HubSpot
9.0
Email deliverability
ActiveCampaign
8.3
HubSpot
8.5
List management
ActiveCampaign
8.5
HubSpot
8.6
Triggered drip sequences
ActiveCampaign
9.4
HubSpot
9.0

Reporting & Analytics

ActiveCampaign
7.2
HubSpot
8.3
Dashboards
ActiveCampaign
7.1
HubSpot
8.6
Standard reports
ActiveCampaign
7.3
HubSpot
8.2
Custom reports
ActiveCampaign
7.1
HubSpot
8.1

Lead Management

ActiveCampaign
HubSpot
8.6
Lead nurturing
ActiveCampaign
HubSpot
9.2
Lead scoring and grading
ActiveCampaign
HubSpot
8.8
Data quality management
ActiveCampaign
HubSpot
7.7
Automated sales alerts and tasks
ActiveCampaign
HubSpot
8.7

Campaign Management

ActiveCampaign
HubSpot
8.4
Calendaring
ActiveCampaign
HubSpot
8.4
Event/webinar marketing
ActiveCampaign
HubSpot
8.3

Social Media Marketing

ActiveCampaign
HubSpot
8.9
Social sharing and campaigns
ActiveCampaign
HubSpot
8.8
Social profile integration
ActiveCampaign
HubSpot
9.0

Platform & Infrastructure

ActiveCampaign
HubSpot
8.6
API
ActiveCampaign
HubSpot
8.6
Role-based workflow & approvals
ActiveCampaign
HubSpot
8.6
Customizability
ActiveCampaign
HubSpot
8.1
Integration with Salesforce.com
ActiveCampaign
HubSpot
8.6
Integration with Microsoft Dynamics CRM
ActiveCampaign
HubSpot
8.7
Integration with SugarCRM
ActiveCampaign
HubSpot
9.0

Pros

ActiveCampaign

  • Automation campaigns are excellent in ActiveCampaign. It allows granular control over what happens when to whom and how. You can create very complex automated campaigns to nurture leads at the right time with the right content.
  • Ability to create custom pipelines is great as it allows us to cater to different sales processes that vary depending on customer type and/or different services, so we can track the right information in a flow that makes sense in specific situations.
  • Sending 1-to-1 emails in CRM that are tracked so we know when contacts open emails.
  • Chrome extension for Gmail is really useful to access contact data within emails in Gmail and being able to track emails sent in Gmail.
Viktor Nagornyy profile photo

HubSpot

  • HubSpot provides centralised management of contact information and insights for the whole business to access, in a very user-friendly way.
  • HubSpot delivers a solid set of tools both for the Sales and Marketing teams, along with some of the best training and support in the market to drive value from these tools and processes.
  • HubSpot integrates other tools and services really well, so we can keep data in one place
  • We have a great relationship with the team at HubSpot as well as the ecosystem of supporting vendors and customers. There are numerous groups and educational resources to support HubSpot and learn about inbound marketing.
Fes Askari profile photo

Cons

ActiveCampaign

  • Lists vs. tags can be somewhat confusing -- I feel it could be all tags
  • UX is a slow and sometimes confusing
  • Snippets are difficult to use
No photo available

HubSpot

  • HubSpot has grown the number of tools it offers so keeping pace with these can take some effort, but you don't have to do everything at one! Start with the basics and see some great results.
Fes Askari profile photo

Likelihood to Renew

ActiveCampaign

ActiveCampaign 10.0
Based on 1 answer
I've tried over half a dozen email autoresponders and ActiveCampaign is by far my favorite. The ability to send emails is the backbone of my business. The "cheap" email marketing tools designed for the mass market are not powerful or intuitive to set up and also don't have the best deliverability. And the "expensive" ones are usually super confusing to use.
Ben Marcoux Roofing Lead Generation Expert profile photo

HubSpot

HubSpot 9.3
Based on 370 answers
Our business relies on the HubSpot platform to manage our marketing, sales and CRM processes. HubSpot marketing automation helps us define our activities and streamlines them in a cohesive and efficient way. Without HubSpot, we will have to revert to the 'old way' of doing everything with a variety of disparate systems.
Arun C Devan profile photo

Usability

ActiveCampaign

ActiveCampaign 9.0
Based on 1 answer
It's super easy and fast to set up automations and email lists. In under five minutes, you can be mailing your list. I'm not a fan of complexity, and I'm also not a fan of being hamstrung by weak tools, so I really like using ActiveCampaign. It's the perfect blend of simplicity and power.
Ben Marcoux Roofing Lead Generation Expert profile photo

HubSpot

HubSpot 9.5
Based on 96 answers
HubSpot is so easy to use. It's very rare for me to put in a support ticket. I can design simple landing pages, email and campaign myself with quick turn-around time.
Sara Aldworth profile photo

Reliability and Availability

ActiveCampaign

ActiveCampaign 10.0
Based on 1 answer
I've never had ActiveCampaign down for maintenance. I'm sure they update things, but they always seem to manage to stay live. Also, I've had very few errors, if any. None come to mind. This might be to due to the fact I focus on building things as simply as possible, but I also believe it's due to the quality of the software.
Ben Marcoux Roofing Lead Generation Expert profile photo

HubSpot

HubSpot 9.1
Based on 25 answers
We made a decision as an agency to only work with Hubspot. The software is easy to work with, and the support is very good
Jan Beery profile photo

Performance

ActiveCampaign

ActiveCampaign 10.0
Based on 1 answer
ActiveCampaign works seamlessly with the other tools I use. It integrates directly with most. And if no direct integration is available, there is almost always one you can make using Zapier. I've yet to run into a technical error that prevented me from doing something I wanted to be able to do.
Ben Marcoux Roofing Lead Generation Expert profile photo

HubSpot

HubSpot 8.9
Based on 17 answers
With all the new features in HubSpot, the system can get a tad slow sometimes... That said, most of the time it is lightning fast and I have no problems. Because most of the integrations are API, they silently work in the background. I have not had trouble with lag due to HubSpot integration
Carah Counts profile photo

Support

ActiveCampaign

ActiveCampaign 9.0
Based on 1 answer
I have only had to reach out to ActiveCampaign support a couple of times, and every time they have helped me out quickly and efficiently. They get back to you pretty quickly and usually have the solution figured out within just a couple of message exchanges. Please keep in mind I use the simple features of ActiveCampaign, so if there's a complication solution you're looking for help with, your experience with support might be a little different.
Ben Marcoux Roofing Lead Generation Expert profile photo

HubSpot

HubSpot 9.0
Based on 78 answers
Their support team is always there to help and usually can deliver the solution you are looking for in just a few minutes over the phone. While I do not find myself calling support very often there are others within my company that do and they rave about how patient and willing to help everyone is on the support team
Andrew Driscoll profile photo

In-Person Training

ActiveCampaign

No score
No answers yet
No answers on this topic

HubSpot

HubSpot 9.1
Based on 8 answers
I did the 2-day classroom at HubSpot's corporate office in Cambridge. First off, it was amazing to see their corporate office in general. They have such a cool office environment. But it was also great to have the ability to learn in a workshop format with other HubSpot users and meet my Account Manager/ Inbound Marketing Consultant in person.
Carah Counts profile photo

Online Training

ActiveCampaign

No score
No answers yet
No answers on this topic

HubSpot

HubSpot 8.8
Based on 25 answers
I started the HubSpot Academy and I did the online classes to get inbound certified long before purchasing the platform. The format is pretty simple: watch videos, do some workshopping, and then take a test to become certified. The classes are very informative and generally do not take too long to complete. Also, part of your implementation fee includes an Inbound Marketing Consultant who helps set up your first campaigns.
Carah Counts profile photo

Implementation

ActiveCampaign

ActiveCampaign 10.0
Based on 1 answer
If your email marketing strategy is clunky and confusing then it doesn't matter what tool you use or need to set up. It will take time to set it up. However, if you favor simple and effective email marketing strategies then you'll find that setting up ActiveCampaign is a breeze. And the results you'll get with it will far outweigh the time it takes to set it up.
Ben Marcoux Roofing Lead Generation Expert profile photo

HubSpot

HubSpot 9.0
Based on 47 answers
My biggest piece of advice for those who are implementing Hubspot is that you need to devote the time up front and learn how to use the product. Once you learn how to use Hubspot, it will be much more effective as well as much easier to use in the long run
Andrew Driscoll profile photo

Alternatives Considered

ActiveCampaign

ActiveCampaign is probably the best budget automation platform in my opinion. It has pretty advanced automation, similar to a Hubspot or Marketo, but at a much lower price. Platforms like Marketo have more advanced features, but most startups don't need that. ActiveCampaign has most of the features any marketing team would need
No photo available

HubSpot

I had just started with the company and they were using Eloqua. We researched Hubspot and found that it was going to cost us less, be easier to use and give us a lot more functionality than what we were paying for Eloqua. Hubspot is perfect for our database size where Eloqua is set for larger companies.
Erin Harris profile photo

Scalability

ActiveCampaign

ActiveCampaign 10.0
Based on 1 answer
I've tried several of the email services available today. ActiveCampaign makes it easy and fast to get set up. And they have some of the best email deliverability available today as well. That's really important when it comes to email marketing, because winding up in spam or promotion folders makes your email marketing efforts and uphill battle.
Ben Marcoux Roofing Lead Generation Expert profile photo

HubSpot

HubSpot 7.3
Based on 7 answers
While HubSpot initially, seven years ago, seemed built for SMBs it appears they have scaled their solution for larger enterprises. I do not have experience sending out 10 million-plus emails per month so I don't know how HubSpot would handle that. However, I do know that some other marketing automation platforms have had trouble with such scale. As such, I suggest HubSpot have one of it's enterprise customers share data on the length of time it takes to send out 1 million emails. Are we talking minutes, hours or days? Then decide what's right for you based on your business needs.
Tom Smith profile photo

Return on Investment

ActiveCampaign

  • ActiveCampaign couldn't be mapped to any specific ROI partially due to the clunky reporting interface. We couldn't backtrack into any specific objectives like purchase decisions or course signups because it was too difficult to map those website actions to the specific campaigns.
  • The biggest value AC delivered was in terms of time saved creating specific drip campaigns. Cloning funnels, making edits, adding new branches was fast and easy and allowed us to iterate and move on to other things.
J.P. VanderLinden profile photo

HubSpot

  • Hubspot has given us better reporting metrics on items we reported on before.
  • I can see contact activity in their profiles.
  • It allows me to manage the blog quickly and efficiently with lots of flexibility for design and posting options within itself and the social media.
Erin Harris profile photo

Pricing Details

ActiveCampaign

General

Free Trial
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No

ActiveCampaign Editions & Modules

ActiveCampaign
Additional Pricing Details

HubSpot

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required

HubSpot Editions & Modules

HubSpot
Edition
Basic
$2001
Pro
$8002
Enterprise
$2,4003
1. per month (up to 100 contacts)
2. per month (up to 1,000 contacts)
3. per month (up to 10,000 contacts)
Additional Pricing Details

Add comparison