What users are saying about

ActiveCampaign

Top Rated
59 Ratings

HubSpot

Top Rated
1275 Ratings

ActiveCampaign

Top Rated
59 Ratings
Score 8.5 out of 101

HubSpot

Top Rated
1275 Ratings
Score 8.3 out of 101

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Likelihood to Recommend

ActiveCampaign

For the small business who is just getting started or has a list smaller than 2,500 contacts, ActiveCampaign is a leader in smart communication. Compared with free (or cheap) alternatives like MailChimp or Constant Contact, the feature set provides a lot more value. The one real caveat here is that you have to really want to use the features. For someone who is happy to just send out their monthly newsletter, this might be more than you need.
Nicholas De Salvo profile photo

HubSpot

HubSpot is an excellent marketing automation platform for multiple business levels. From SMBs who need the support of a free CRM to emerging companies with a marketing team of 1, HubSpot's intuitive CX means a small learning curve and tons of resources to get your team up and running in no time. For those of us in enterprise-level companies, the added comfort of dedicated support far outweighs those the competition offers with creative solution solvers and a team that advises us of best practices to stay competitive.
Romy Ribitzky profile photo

Feature Rating Comparison

Email & Online Marketing

ActiveCampaign
7.8
HubSpot
8.6
WYSIWYG email editor
ActiveCampaign
7.7
HubSpot
8.1
Dynamic content
ActiveCampaign
7.4
HubSpot
8.6
Ability to test dynamic content
ActiveCampaign
7.5
HubSpot
8.5
Landing pages
ActiveCampaign
6.7
HubSpot
9.0
A/B testing
ActiveCampaign
7.2
HubSpot
8.5
Mobile optimization
ActiveCampaign
7.7
HubSpot
8.5
Email deliverability
ActiveCampaign
8.3
HubSpot
8.6
List management
ActiveCampaign
8.1
HubSpot
8.9
Triggered drip sequences
ActiveCampaign
9.3
HubSpot
9.0

Reporting & Analytics

ActiveCampaign
7.0
HubSpot
8.0
Dashboards
ActiveCampaign
7.1
HubSpot
8.2
Standard reports
ActiveCampaign
7.3
HubSpot
8.0
Custom reports
ActiveCampaign
6.7
HubSpot
7.7

Lead Management

ActiveCampaign
HubSpot
8.6
Lead nurturing
ActiveCampaign
HubSpot
8.9
Lead scoring and grading
ActiveCampaign
HubSpot
8.3
Data quality management
ActiveCampaign
HubSpot
8.3
Automated sales alerts and tasks
ActiveCampaign
HubSpot
8.9

Campaign Management

ActiveCampaign
HubSpot
8.0
Calendaring
ActiveCampaign
HubSpot
7.9
Event/webinar marketing
ActiveCampaign
HubSpot
8.1

Social Media Marketing

ActiveCampaign
HubSpot
8.5
Social sharing and campaigns
ActiveCampaign
HubSpot
8.6
Social profile integration
ActiveCampaign
HubSpot
8.4

Platform & Infrastructure

ActiveCampaign
HubSpot
8.3
API
ActiveCampaign
HubSpot
8.5
Role-based workflow & approvals
ActiveCampaign
HubSpot
8.5
Customizability
ActiveCampaign
HubSpot
7.7
Integration with Salesforce.com
ActiveCampaign
HubSpot
8.5
Integration with Microsoft Dynamics CRM
ActiveCampaign
HubSpot
8.6
Integration with SugarCRM
ActiveCampaign
HubSpot
8.2

Pros

  • The automation interface is fairly intuitive to work through and offers powerful, flexible features.
  • For the price and features it offers, it's the best value of any automation service that exists today.
  • It has a TON of options for the advanced user to tinker and test with.
Nicholas De Salvo profile photo
  • HubSpot is an excellent comprehensive marketing automation platform for a small to medium-sized company.
  • The email capabilities in HubSpot are simple to use and they offer good analytics and list capabilities.
  • The reporting capabilities for HubSpot are some of the easiest we have. We use Google Analytics and a few other tools like Mixpanel, CrazyEgg, and SFDC, but HubSpot reports are very intuitive.
Dan Briscoe profile photo

Cons

  • 2 way texting
  • Using local phone numbers for texting
Adam Middlesworth profile photo
  • HubSpot is fantastic, it covers all the angles and is fun to use. I love it! However, the basic package cannot auto email contacts, despite being quite expensive. I could upgrade to the Professional package but that really is very expensive and, for the time being, out of our budget range. It would be good to have at least some basic auto emailing capability, perhaps also limited by the amount of emails you can send.
  • When you're getting started, learning to use workflows and auto email would be very helpful and help sell the Professional package. It's too big a jump from Basic to Professional and way too expensive! I suppose I would even mind if I had to pay a bit extra for basic auto email functionality.
  • I never got to grips with the double opt in. Apparently, I was the only one who had problems with this but, whatever it was, I had to abandon double opt in because I was losing too many leads. I even asked support for help but it still didn't work. I know I was doing something wrong but I also get the feeling that double opt in was an after thought that was added on, rather than built in from the start, and compared to the rest of HubSpot is pretty clunky.
  • Sort of linked to my first point, HubSpot is expensive. Great fun, easy to use, does great things but still expensive. I'd like a cheaper version with all the main functionality but restricted in some way. As a very small business it's frightening to see my HubSpot bills. In some ways it's too big a system for us at this stage of our business, however, I can see that we could grow to utilise it a lot better. I just think that, with a few tweaks and imaginative pricing, we could grow a lot quicker, with less anxiety and then move on to the Professional package earlier and with far less trepidation than at present.
Kevin Oubridge profile photo

Likelihood to Renew

No score
No answers yet
No answers on this topic
HubSpot9.4
Based on 370 answers
Because I will never leave HubSpot, if they keep developing the system in the direction they are now
Sara Larsen profile photo

Usability

No score
No answers yet
No answers on this topic
HubSpot9.5
Based on 96 answers
Hubspot shows you what do and makes it easy to find the help articles you need. Over all it shows the system status well. The only issue is when there are syncing issues so you'll have to save often and make sure to refresh so you know your changes synced with the server.
Karen Rust profile photo

Reliability and Availability

No score
No answers yet
No answers on this topic
HubSpot9.1
Based on 25 answers
We made a decision as an agency to only work with Hubspot. The software is easy to work with, and the support is very good
Jan Beery profile photo

Performance

No score
No answers yet
No answers on this topic
HubSpot8.9
Based on 17 answers
With all the new features in HubSpot, the system can get a tad slow sometimes... That said, most of the time it is lightning fast and I have no problems. Because most of the integrations are API, they silently work in the background. I have not had trouble with lag due to HubSpot integration
Carah Counts profile photo

Support

No score
No answers yet
No answers on this topic
HubSpot9.0
Based on 78 answers
Support is very responsive and knowledgable. In addition our account representative is very accessible and key member of our overall support team provided by HubSpot. Our issues are addressed quickly and are always resolved.
Rob Anchondo profile photo

In-Person Training

No score
No answers yet
No answers on this topic
HubSpot9.1
Based on 8 answers
I did the 2-day classroom at HubSpot's corporate office in Cambridge. First off, it was amazing to see their corporate office in general. They have such a cool office environment. But it was also great to have the ability to learn in a workshop format with other HubSpot users and meet my Account Manager/ Inbound Marketing Consultant in person.
Carah Counts profile photo

Online Training

No score
No answers yet
No answers on this topic
HubSpot8.2
Based on 25 answers
I started the HubSpot Academy and I did the online classes to get inbound certified long before purchasing the platform. The format is pretty simple: watch videos, do some workshopping, and then take a test to become certified. The classes are very informative and generally do not take too long to complete. Also, part of your implementation fee includes an Inbound Marketing Consultant who helps set up your first campaigns.
Carah Counts profile photo

Implementation

No score
No answers yet
No answers on this topic
HubSpot8.9
Based on 47 answers
My biggest piece of advice for those who are implementing Hubspot is that you need to devote the time up front and learn how to use the product. Once you learn how to use Hubspot, it will be much more effective as well as much easier to use in the long run
Andrew Driscoll profile photo

Alternatives Considered

ActiveCampaign is much cheaper, much less confusing, much less time-consuming. ActiveCampaign allows for templates to be shared easily. ConfusionSoft is so expensive and has unneeded setup time. For a software company, they are so frustratingly slow at helping set up your email automation and tracking. With ActiveCampaign you could be done setting everything up within 24 hours.
Adam Middlesworth profile photo
HubSpot is all encompassing with an amazing user interface. It's as simple as that.Update:We use so many tools that HubSpot has to offer. Before HubSpot, we were using an email provider with a separate service for landing pages. Not cool. Too many things were disconnected by too many different logins, and we couldn't keep track. HubSpot is not only a timesaver, but it keeps getting better and better as the years go by. I can't believe how much they invest in making their tools more customized for their users – and all from the customer's perspective. I have never had so much faith in a software, so much love for a company, and so much excitement for future releases. HubSpot is indeed all encompassing, and it's only going to get better and better. They are a trailblazer, and I look forward to seeing their future innovations!!
Kate Beebe profile photo

Scalability

No score
No answers yet
No answers on this topic
HubSpot7.3
Based on 7 answers
While HubSpot initially, seven years ago, seemed built for SMBs it appears they have scaled their solution for larger enterprises. I do not have experience sending out 10 million-plus emails per month so I don't know how HubSpot would handle that. However, I do know that some other marketing automation platforms have had trouble with such scale. As such, I suggest HubSpot have one of it's enterprise customers share data on the length of time it takes to send out 1 million emails. Are we talking minutes, hours or days? Then decide what's right for you based on your business needs.
Tom Smith profile photo

Return on Investment

  • ActiveCampaign has saved us hundreds in work hours. Cutting out a lot of the grunt work and allowing our sales people to focus on what they do best has not only increased the overall quality in work done, but we have already been bringing in more high quality leads than before.
No photo available
  • More leads
  • Better understanding of what is working and what is not
  • Much more efficiency
Kathleen Slattery Booth profile photo

Pricing Details

ActiveCampaign

General
Free Trial
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No
ActiveCampaign Editions & Modules
ActiveCampaign
Additional Pricing Details

HubSpot

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required
HubSpot Editions & Modules
HubSpot
Edition
Basic
$2001
Pro
$8002
Enterprise
$2,4003
1. per month (up to 100 contacts)
2. per month (up to 1,000 contacts)
3. per month (up to 10,000 contacts)
Additional Pricing Details