ActiveCampaign helps small teams power big businesses with a platform for intelligent marketing automation. It provides email marketing, marketing automation, and CRM tools that help businesses to create incredible customer experiences.
$15
per month
Adobe Marketo Engage
Score 8.1 out of 10
N/A
Adobe Marketo Engage (acquired by Adobe in 2018) is a marketing automation platform whose basic features include email marketing, drip nurturing, landing pages, and lead scoring, but other editions offer additional advanced features. Typical customers are B2B firms with complex sales cycles.
N/A
Pricing
ActiveCampaign
Adobe Marketo Engage
Editions & Modules
Starter
$15
per month
Plus
$49
per month
Pro
$79
per month
Enterprise
$145
per month
No answers on this topic
Offerings
Pricing Offerings
ActiveCampaign
Adobe Marketo Engage
Free Trial
Yes
No
Free/Freemium Version
No
No
Premium Consulting/Integration Services
No
Yes
Entry-level Setup Fee
No setup fee
Optional
Additional Details
No matter what plan you choose, our services are designed to help you get the most out of your investment — so you can focus on running your business.
ActiveCampaign services included in all plan tiers:
ActiveTraining
Community access
Contact migration
Customer enablement workshops
Video tutorials
Chat and ticket support
Knowledge base & help guides
The functionality is comparable but the price for ActiveCampaign is a lot better than most competitors, for the number of active contacts. It's pretty much as easy to use as HubSpot and while not a powerful as Marketo, it's got enough features to make it really useful for …
With ActiveCampaign, you can centralize a significant part of your marketing operations and give your customers a better overall experience than alternative technologies.The customer support staff is very efficient and their knowledge base is particularly informative and easy …
Active Campaign is 100x way better than Mailchimp. If you're using Mailchimp, you should switch asap. Mailchimp is fine if you're running a small business or family business, but an Active campaign is far more robust for startups and small-medium-sized businesses. Active …
ActiveCampaign has advanced automation features, but lacks advanced design, layout and testing features. ActiveCampaign has a great interface for creating new automations and forms to get them up and running quickly, but the design of the automated emails that goes out has many …
Verified User
Consultant
Chose ActiveCampaign
I preferred ActiveCampaign as it gave me the best bang for my buck. At the time, Mailchimp didn't do automation (now they do) but I prefer the interface of AC over them. Keap is a great tool but I find it too pricey for what I currently need. The fact that AC can integrate with …
ActiveCampaign is one of the most robust marketing automation platforms available today and allows us to integrate with virtually all other marketing tools in our tech stack. When vetting a marketing automation software to support our clients, we did not like that other larger …
ActiveCampaign really focuses on making the fundamental marketing automation functionality easy to use. It doesn't have as many enterprise features or customization, but that is clearly intentional. For small to mid-sized businesses, those enterprise features get in the way …
We use multiple "marketing automation" products, and each one has its pluses and minuses. For us, ActiveCampaign is perfect for smaller companies who want to start with marketing automation. Or want to have a good base. The other tools have a lot more options and …
We have selected ActiveCampaign because it has all the basic features in marketing automation we wanted. It is a cheap and effective Marketing Automation software when you are a small business. We simply wanted a tool powerful enough to help us increase the number of new leads …
ActiveCampaign is an awkward middle child between full fledged marketing automation (HubSpot, Marketo, Infusionsoft) and Email Service Providers (MailChimp, ConstantContact, CampaignMonitor). It's a step up from the ESPs with richer list management and branching logic without …
ActiveCampaign is the budget option, no doubt. There isn't a single other tool even near it in price that offers anywhere near the level of tools that ActiveCampaign offers.
However, just because it's really inexpensive, don't let that lead you to think its a "cheap" tool. They …
ActiveCampaign is more modern than most other solutions. The ease-of-use is on another playing field entirely. The automation builder is a marketers dream. Downfalls are the lack of landing page builder and general necessity of integrating through Zapier, not native.
ActiveCampaign is closest in proximity to Infusionsoft but falls short of in most every area except price. It is not in the same ballpark as Pardot, Marketo and HubSpot. To be fair, however, one also has to pay a great deal more for those solutions.
HubSpot and Marketo are designed for larger marketing teams, but Marketo has more marketing options whereas HubSpot can sometimes feel more like a content marketing tool. You can build mini-websites that you can use for A/B testing. You can also build and optimize content for …
ActiveCampaign has very limited customized reporting options as compared to Marketo. We were not able to achieve quality Email and ABM campaigns using Active Campaign which we achieved from Marketo. When using ActiveCampaign there was less visibility of marketing automation …
HubSpot, SharpSpring and ActiveCampaign are much better and a lot cheaper than Marketo all have [a] better user interface, UX, WYSIWYG editors. Their lead flow management [is] more intuitive. You will be able to pick them up and run with them in no time. Reporting and assigning …
Marketo provides email marketing services but does so much more. While Hubspot, SFMC, and ActiveCampaign have more automation, they do not come close to the customization that Marketo allows you to create.
Verified User
Manager
Chose Adobe Marketo Engage
Marketo is the most comprehensive and robust marketing automation platform that I've worked in. It has everything that an organization may need from your standard marketing functions (i.e. email campaigns, landing pages, forms) to automated workflows. One downside is that there …
Marketo would have to be the most powerful email marketing tool that I've used before for its extensive features and capabilities. It's fairly designed for both B2B and B2C use which other ESPs are not capable of. Compared with other platforms where you can only create regular …
If your organization uses Salesforce or even if you have Sales Groups or Divisions that don't use a CRM at all, Marketo is an extremely valuable software tool to communicate in a more effective, timely, and personalized way with prospects, clients/customers.
I did not select Marketo; it's an optional suggestion we make to the customer based on their needs. If I have to say overall: Marketo is behind most of the other tools out there: Price, looks, and outdated functions. For most clients, we suggest other tools. BUT if you want a …
Marketo is the most powerful of the platforms I demo'd. Many platforms promise a lot but don't deliver. For example, most platforms have odd restrictions on how you can define segmentation conditions. In many cases, I'd have to do a lot of setup or work outside the service to …
Overall, I think Marketo is overpriced, complex, and not user-friendly. Their customer service was atrocious, so thank goodness we had the robust Marketo community. Their turn over rates for the person managing our account was gone every, so we were constantly having to retrain …
Marketo was introduced to me as the end-all, be-all of the programs we'd explored as I was consulting. When dealing with the program itself, I could see why. It really is expansive and capable of nearly anything. I recommended Marketo because they were operating a team, one of …
Digital Marketing Automation and Operations Manager at Articulate
Chose Adobe Marketo Engage
- Marketo has more attractive pricing for smaller database size (it appears the break-even point between the offerings is usually around 500,000 active leads/contacts).
- Marketo's UI is a bit easier to user for people unfamiliar with marketing automation.