HubSpot Marketing Hub vs. HubSpot Service Hub

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
HubSpot Marketing Hub
Score 8.8 out of 10
N/A
HubSpot's Marketing Hub is an all-in-one inbound marketing engine that includes tools for email marketing, landing page creation, social media marketing, content management, reporting & analytics, search engine optimization (SEO), and more.
$50
per month
HubSpot Service Hub
Score 8.4 out of 10
N/A
HubSpot Service Hub aims to bring customer service data and channels together in one place, and helps scale support through automation and self-service. According to the vendor, Service Hub provides more time for proactive service that delights, retains, and grows your customer base.
$50
per month
Pricing
HubSpot Marketing HubHubSpot Service Hub
Editions & Modules
Free
$0
per month
Starter
$50
per month (includes 1,000 contacts)
Pro
$890
per month (includes 2,000 contacts)
Enterprise
$3,200
per month (includes 10,000 contacts)
Starter
$50 ($45)
monthly (annually)
Professional
$400 ($360)
monthly (annually)
Enterprise
Starting at $1,200
per month
Offerings
Pricing Offerings
HubSpot Marketing HubHubSpot Service Hub
Free Trial
YesNo
Free/Freemium Version
YesYes
Premium Consulting/Integration Services
YesNo
Entry-level Setup FeeRequiredNo setup fee
Additional Details
More Pricing Information
Community Pulse
HubSpot Marketing HubHubSpot Service Hub
Considered Both Products
HubSpot Marketing Hub

No answer on this topic

HubSpot Service Hub
Chose HubSpot Service Hub
I only listed companies that we have used in the past for our post-event surveys, as this was the reason we reached out to get a demo of ServiceHub. After a demo and comparing rates, it was an easy decision to switch to ServiceHub solely for the survey/NPS capabilities.
Chose HubSpot Service Hub
I think HubSpot Service HUB i great for monitoring social media messages, monitoring our live chat interactions, customer information, AI features like editing sentences or subject lines, etc. HubSpot Service HUB is great for service tickets because you can connect your outlook …
Chose HubSpot Service Hub
We selected HubSpot Service Hub because we are already using the HubSpot CRM and other segments, so being in the HubSpot ecosystem it seemed to make perfect sense to keep all information and data within the same framework to optimize its effects and learning curve. Other …
Features
HubSpot Marketing HubHubSpot Service Hub
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
HubSpot Marketing Hub
8.3
380 Ratings
9% above category average
HubSpot Service Hub
-
Ratings
WYSIWYG email editor8.8343 Ratings00 Ratings
Dynamic content8.1343 Ratings00 Ratings
Ability to test dynamic content8.1318 Ratings00 Ratings
Landing pages8.6372 Ratings00 Ratings
A/B testing6.6296 Ratings00 Ratings
Mobile optimization8.0366 Ratings00 Ratings
Email deliverability reporting8.3374 Ratings00 Ratings
List management8.9375 Ratings00 Ratings
Triggered drip sequences9.0287 Ratings00 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
HubSpot Marketing Hub
8.4
371 Ratings
8% above category average
HubSpot Service Hub
-
Ratings
Lead nurturing automation8.2366 Ratings00 Ratings
Lead scoring and grading8.1334 Ratings00 Ratings
Data quality management8.3341 Ratings00 Ratings
Automated sales alerts and tasks8.8310 Ratings00 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
HubSpot Marketing Hub
7.4
331 Ratings
1% below category average
HubSpot Service Hub
-
Ratings
Calendaring7.5315 Ratings00 Ratings
Event/webinar marketing7.3260 Ratings00 Ratings
Social Media Marketing
Comparison of Social Media Marketing features of Product A and Product B
HubSpot Marketing Hub
8.1
356 Ratings
8% above category average
HubSpot Service Hub
-
Ratings
Social sharing and campaigns7.8352 Ratings00 Ratings
Social profile integration8.3341 Ratings00 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
HubSpot Marketing Hub
8.5
380 Ratings
15% above category average
HubSpot Service Hub
-
Ratings
Dashboards8.8377 Ratings00 Ratings
Standard reports8.3373 Ratings00 Ratings
Custom reports8.4335 Ratings00 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
HubSpot Marketing Hub
7.8
352 Ratings
5% above category average
HubSpot Service Hub
-
Ratings
API8.1261 Ratings00 Ratings
Role-based workflow & approvals8.0291 Ratings00 Ratings
Customizability8.1314 Ratings00 Ratings
Integration with Salesforce.com7.8234 Ratings00 Ratings
Integration with Microsoft Dynamics CRM7.7101 Ratings00 Ratings
Integration with SugarCRM7.093 Ratings00 Ratings
Incident and problem management
Comparison of Incident and problem management features of Product A and Product B
HubSpot Marketing Hub
-
Ratings
HubSpot Service Hub
7.9
16 Ratings
4% below category average
Organize and prioritize service tickets00 Ratings7.616 Ratings
Expert directory00 Ratings7.94 Ratings
Subscription-based notifications00 Ratings8.26 Ratings
ITSM collaboration and documentation00 Ratings7.65 Ratings
Ticket creation and submission00 Ratings8.416 Ratings
Ticket response00 Ratings7.816 Ratings
Self Help Community
Comparison of Self Help Community features of Product A and Product B
HubSpot Marketing Hub
-
Ratings
HubSpot Service Hub
8.7
16 Ratings
9% above category average
External knowledge base00 Ratings8.816 Ratings
Internal knowledge base00 Ratings8.516 Ratings
Multi-Channel Help
Comparison of Multi-Channel Help features of Product A and Product B
HubSpot Marketing Hub
-
Ratings
HubSpot Service Hub
8.1
6 Ratings
2% above category average
Customer portal00 Ratings9.14 Ratings
IVR00 Ratings7.13 Ratings
Social integration00 Ratings7.34 Ratings
Email support00 Ratings7.86 Ratings
Help Desk CRM integration00 Ratings9.26 Ratings
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HubSpot Marketing HubHubSpot Service Hub
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Score 10.0 out of 10
Agiloft Service Desk (discontinued)
Agiloft Service Desk (discontinued)
Score 9.0 out of 10
Medium-sized Companies
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.1 out of 10
Agiloft Service Desk (discontinued)
Agiloft Service Desk (discontinued)
Score 9.0 out of 10
Enterprises
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.1 out of 10
SysAid
SysAid
Score 8.9 out of 10
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User Ratings
HubSpot Marketing HubHubSpot Service Hub
Likelihood to Recommend
8.7
(665 ratings)
8.7
(18 ratings)
Likelihood to Renew
6.0
(372 ratings)
-
(0 ratings)
Usability
8.6
(117 ratings)
8.8
(6 ratings)
Availability
9.1
(25 ratings)
-
(0 ratings)
Performance
8.9
(17 ratings)
-
(0 ratings)
Support Rating
8.4
(88 ratings)
-
(0 ratings)
In-Person Training
9.1
(8 ratings)
-
(0 ratings)
Online Training
9.1
(26 ratings)
-
(0 ratings)
Implementation Rating
7.3
(48 ratings)
-
(0 ratings)
Configurability
7.3
(2 ratings)
-
(0 ratings)
Ease of integration
8.9
(5 ratings)
-
(0 ratings)
Product Scalability
7.3
(7 ratings)
-
(0 ratings)
Vendor post-sale
9.1
(3 ratings)
-
(0 ratings)
Vendor pre-sale
9.1
(3 ratings)
-
(0 ratings)
User Testimonials
HubSpot Marketing HubHubSpot Service Hub
Likelihood to Recommend
HubSpot
As I said previously, I was not a fan at the beginning because, like everyone, I don't take change so well. Once I started following leads through HubSpot Marketing Hub, I integrated it with my email and created templates for what I needed, I started to see the positives immediately. My time working was better spent as I eliminated time put in routine tasks. I was able to track all communication in HubSpot Marketing Hub, we created systems in the office assigning tasks to one another and, through HubSpot Marketing Hub, our leads were able to book meetings in my calendar automatically. To be honest, if you are in sales and marketing, I cannot think of scenarios where HubSpot Marketing Hub cannot help. All I would like to say is, when using templates, pay attention to where you send them - you may need some personalization. I would encourage the management of HubSpot Marketing Hub to create short tutorials for beginners like me who need to configure and start using various features: setting up deals, templates, and dashboards.
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HubSpot
I'd recommend HubSpot Service Hub for sure. When switching from a different platform to HubSpot Service Hub orgs and admins can count with a vast number of trainings in HubSpot Academy and most of them are free. This means users will find the resources they need without needing to reach for their superiors for training sessions or guidance.
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Pros
HubSpot
  • All-in-one software - the main thing HubSpot does well is the breadth of functionality.
  • Easy of use - personally, I find it more intuitive than Marketo, which is the other MAP that I know well.
  • Ads - I like that we can drill down on ads by channel, ad group, campaign, and even create and see performance data at each level.
Read full review
HubSpot
  • It makes it easier for us to keep track of customer awareness and review in one spot.
  • The great thing about how easy it is to use all of its fantastic tools.
  • The ability to check customer retention.
  • It's easy to track and measure the success of our organization's sales team.
  • This is a fantastic all-in-one customer success suite that includes ticketing.
Read full review
Cons
HubSpot
  • While Hubspot has added some collaborative tools, I think this could improve. I'd like to see more options to comment on emails and ways of being able to share out changes as well as approval channels.
  • The ability to update ads via the calendar is pretty cumbersome. There's no good way to bulk edit or update. You have go into each one individually.
  • Real time edits would be nice. If you have multiple people working on the same thing, you'll get kicked out and your changes might not be saved.
Read full review
HubSpot
  • We've had some issues setting up the Client Portal functionality because we merged with another company and are still operating under two domains; Setting up the Client Portal could be easier or they could provide better support to help us work through it
  • We've been able to do everything we need to do with HubSpot Service Hub
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Likelihood to Renew
HubSpot
Our business relies on the HubSpot platform to manage our marketing, sales and CRM processes. HubSpot marketing automation helps us define our activities and streamlines them in a cohesive and efficient way. Without HubSpot, we will have to revert to the 'old way' of doing everything with a variety of disparate systems.
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HubSpot
No answers on this topic
Usability
HubSpot
While there are some frustrating things that pop up unexpectedly ("wait... I can't do X?"), I have found HubSpot to be easy to use and extremely helpful to my daily work. The documentation is really good, and when it's not helpful, the support staff have been amazing.
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HubSpot
I'd give it a 9 or 10 for the survey functionality because that is what we use regularly. I left it at an eight because we don't yet have experience with some of the other functionalities within the ServiceHub. Based on our demos, the ticketing system and the ChatBot are great, and we look forward to adding them soon.
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Reliability and Availability
HubSpot
They have had issues with system availability over the course of days. Sometimes the system is unusable, other times updates simply take a long time to show up. It's better now but, from a reliaibility standpoint, HubSpot is not Salesforce.com yet. Still great software though.
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HubSpot
No answers on this topic
Performance
HubSpot
With all the new features in HubSpot, the system can get a tad slow sometimes... That said, most of the time it is lightning fast and I have no problems. Because most of the integrations are API, they silently work in the background. I have not had trouble with lag due to HubSpot integration
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HubSpot
No answers on this topic
Support Rating
HubSpot
During the few times I've needed it, HS support has been accessible, helpful and efficient. Often rolling up their sleeves to make changes for you as opposed to leaving you with a list of instructions to decipher on your own.
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HubSpot
No answers on this topic
In-Person Training
HubSpot
I did the 2-day classroom at HubSpot's corporate office in Cambridge. First off, it was amazing to see their corporate office in general. They have such a cool office environment. But it was also great to have the ability to learn in a workshop format with other HubSpot users and meet my Account Manager/ Inbound Marketing Consultant in person.
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HubSpot
No answers on this topic
Online Training
HubSpot
I went through Inbound Marketing University in 2006. Great training and helped my transition from traditional (outbound) marketing to inbound marketing that I've been able to apply to a number of businesses from wastewater and water reuse, to professional services and SaaS. Share information of value to build awareness and trust. Answer customers' questions in a transparent way to generate more qualified leads. Understand the difference between a marketing qualified lead and a sales qualified lead and put together a lead nurturing program. Your sales and marketing efforts will see significant ROI.
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HubSpot
No answers on this topic
Implementation Rating
HubSpot
My biggest piece of advice for those who are implementing Hubspot is that you need to devote the time up front and learn how to use the product. Once you learn how to use Hubspot, it will be much more effective as well as much easier to use in the long run
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HubSpot
No answers on this topic
Alternatives Considered
HubSpot
Other competing software such as Zoho and Boomtown may have more bells and whistles, but it is too cumbersome and has many parts that only advanced users can operate. With HubSpot, each function is within reach of the average agent. It doesn't overpromise and then makes you feel incompetent when you can't use it all...
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HubSpot
HubSpot [Service Hub] had many integrations we needed to connect to our CRM, and the cost was just right from them VS the others. We had to look at all the features, and HubSpot CRM just had way more than the others and more bang for your buck. So the Service Hub was just a bonus with their CRM tools.
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Scalability
HubSpot
HubSpot is addressing this more and more. Currently you can assign tasks to designated sales teams, which grow as you grow. They've added free baseline products for those just getting started. These and more contribute to the scalability of HubSpot - so I gave it an 8 and am hoping for more in the future!
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HubSpot
No answers on this topic
Return on Investment
HubSpot
  • HubSpot has helped us increased our lead generation.
  • HubSpot has allowed us to continue to grow our customer base without having to spend a ton of marketing dollars on advertising.
  • HubSpot has allowed our company to standardize our process and bring the company onto one platform for sales and marketing.
Read full review
HubSpot
  • Easy to keep track of leads and track their journey into becoming a customer. For example, we can tell which leads open what emails and target people differently to help increase sales.
  • Even though HubSpot Service Hub is very expensive, I do think it is worth the price because we can keep track of all leads/ customers very easy, track the customer journey, rework emails with AI, etc.
  • HubSpot Service Hub also has reporting so you can track everything which helps to improve our sales
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ScreenShots

HubSpot Marketing Hub Screenshots

Screenshot of Marketing Automation with HubSpot - Define workflows for highly targeted and personalized nurturing campaigns that send your leads and prospects the right targeted content at the right point in their decision-making process.Screenshot of HubSpot Analytics - Track engagement with your entire funnel with real-time reporting on website performance, traffic and marketing effectiveness.Screenshot of HubSpot Social Media - Don’t batch and blast. HubSpot’s social media publishing helps you become smarter about the way you schedule and publish content on social media.Screenshot of HubSpot Blogging and SEO - HubSpot provides an integrated set of tools for Search Engine Optimization (SEO) which makes getting found online a natural part of your inbound marketing mix. More than a simple CMS, HubSpot provides an integrated authoring view with SEO-oriented suggestions as you write blog posts.Screenshot of Marketing Automation with HubSpot - Define workflows for highly targeted and personalized nurturing campaigns that send your leads and prospects the right targeted content at the right point in their decision-making process.Screenshot of HubSpot Contacts - Integrating with most common CRMs, HubSpot provides a seamless view of your contacts, allowing you to customize and personalize email communications.

HubSpot Service Hub Screenshots

Screenshot of Service Hub helps to quickly address service tickets