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Adobe Real-Time Customer Data Platform

Score8.3 out of 10

54 Reviews and Ratings

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What is Adobe Real-Time Customer Data Platform?

Adobe's Real-Time Customer Data Platform allows marketers to collect, normalize, and unify known and pseudonymous consumer and professional data into real-time profiles. These person or account-based profiles then power B2B, B2C, and hybrid customer experiences at scale.

Categories & Use Cases

Media

Adobe Real-Time Customer Data Platform Profiles by Data Source
Adobe Real-Time Customer Data Platform Profiles and Segments
Adobe Real-Time Customer Data Platform Customer Profile
Adobe Real-Time Customer Data Platform Scoring Summary

1 / 4

Key Features

Learn about the best (and worst!) features Adobe Real-Time Customer Data Platform has to offer, as determined by TrustRadius' reviewers.
Based on 54 ratings of Adobe Real-Time Customer Data Platform's features
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Top Performing Features

  • Standard visitor segmentation

    Ability to segment, or target audiences based on criteria you set (e.g. URL, cookies, IP address, custom javascript, traffic source, device, browser, language, ad campaign, geo-targeting, time of day) and enable tests to run for specific visitor segments.

    Category average: 8.2

  • Behavioral visitor segmentation

    Ability to segment, or target audiences based on whether or not they have performed certain actions, such as clicking on a CTA, and enable tests to run for specific visitor segments.

    Category average: 8.1

  • Website personalization

    Ability to optimize user experience for individual site visitors based on certain characteristics and past actions (e.g. past purchases, geolocation, demographics, device type, referral source, etc..). An example of this is product and/or content recommendations based on visitor characteristics.

    Category average: 8.8

Areas for Improvement

  • Mobile app tagging

    The software can manage tags for mobile apps as well as websites.

    Category average: 7.6

  • Data Visibility

    The ability to visualize usage and account data, including funnel and pipeline and front and back-end visibility.

    Category average: 7.7

  • Data Enhancement

    Includes bulk or automated data cleansing, appending missing data from contact lists and inbound leads, and the ability to process data with an optimized number of fields.

    Category average: 6.7

Reviews

What users are saying about Adobe Real-Time Customer Data Platform.
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Best CDP platform in the market and reduces users constraints.

Incentivized
Sasikumar RavikumarView profile
Senior Software Engineer in Information Technology at Bosch global software technologies (10,001+ employees employees)

Use Cases and Deployment Scope

ADB real-time CDP is ease the process of creating and streaming data sources. It is unifies the solution to the problem of handling customer data from various apps like browser, app and plugin tools.

It helps to identify the accounts from different user IDs

Advanced segmentation engine resolves creation of correct user account and data

Pros

  • Efficiency of operations
  • Data creation algorithm
  • Maintains privacy standards

Cons

  • Requires lot of knowledge to use it
  • Cost is expensive

Return on Investment

  • Reduce time to market
  • Lack of DSPs connection and not upto standard

Usability

Alternatives Considered

Cisco Secure Cloud Analytics, Cisco Secure Access and Data Talks CDP

Adobe Real-Time CDP - A Break-through solution in CDP space

Incentivized
Shayan SenguptaView profile
Manager in Information Technology at Cognizant (10,001+ employees employees)

Use Cases and Deployment Scope

In Cognizant (Top HardWare MNC across the world ) we leverage Adobe Real-Time CDP as our realtime datalake for B2C and B2B business. We used some other third party pixels such as DnB to enrich our anonymous data along with other Adobe Solutions. This way we have a solid customer profile with which we apply Query Service to build audience and target the customers with relevant push notification or through Adobe, Non-Adobe channels across their digital lifecycle. We also implemented AEP Web SDK for utilizing the Edge network.

Pros

  • Interactions are in near real-time
  • robust schema,field group settings
  • integrating with various non Adobe solutions as well

Cons

  • Need to simplify the complexity of data design
  • Can have some sample schema across industries which will expedite the turnaround time
  • More integration with non-Adobe solutions similar to AAM

Return on Investment

  • Increasing customer engagements for nearly 15% for B2B segments
  • Revenue increase in ecommerce store by 20% leveraging Adobe Real-Time CDP
  • Reduce turn around time by atleast 25% for overall purchase

Usability

Alternatives Considered

Tealium Customer Data Hub

Other Software Used

Ensighten Manage, Adobe Analytics, Google Analytics

B2C and B2B CDP

Incentivized
Verified User
Advisor in Professional Services (10,001+ employees employees)

Use Cases and Deployment Scope

I've recommended Adobe CDP B2C and B2B editions for multiple organizations in food retail, fast moving consumer goods and technology business. Adobe CDP is a powerful solution for customers who are looking to harmonize various sources of customer data to activate personalization journey=ys and advanced segmentation

Pros

  • cross channel experiences
  • cross segmentation
  • data harmonizarion

Cons

  • implementation speed
  • cost
  • learning curve

Return on Investment

  • deeper personalization
  • cost per lead acquisition
  • lead conversion

Usability

Adobes future to retail.

Incentivized
Verified User
Director in Engineering (10,001+ employees employees)

Use Cases and Deployment Scope

We are planning to use it for Centralized ad buying, Data-driven targeting, Real-time analytics and reporting, cross-channel reach and brand marketing, and SEO.

Pros

  • Real time customer profiles.
  • Segmentation
  • Audience Discovery.
  • Multi channel probe and approach.

Cons

  • Complexity as we add more features it get complicated.
  • Data Integration is getting quite complex.

Return on Investment

  • Simple, single-channel marketing programs.
  • Anchor platform.

Usability

Alternatives Considered

Adobe Customer Journey Analytics

Other Software Used

Adobe Experience Manager, Adobe Target, Adobe Acrobat Sign

Streamlined Integration and Proactive Support

Incentivized
Verified User
Employee in Professional Services (201-500 employees employees)

Use Cases and Deployment Scope

The use case is pretty simple: I have different sources of customer data, and by using that, I need to prepare a unified customer profile. With that data, I can filter similar types of customers and export them. Based on their attributes, I can also trigger personalized journeys and provide a better customer experience. All of this is very easy to use.

Pros

  • Unify customer data profiles by combining them from different sources.
  • Easy to integrate with out-of-the-box available integrations as sources and destinations.
  • Combine similar customer profiles to generate segments or audiences.

Cons

  • Troubleshooting is hard when the schema is complex
  • Schema creation process
  • Mapping process

Return on Investment

  • Higher conversion rates through personalization
  • Channel centric marketing
  • Faster campaign execution

Usability

Other Software Used

Adobe Commerce, Adobe Experience Manager, Adobe Journey Optimizer

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