ZoomInfo Operations

Formerly OperationsOS / RingLead

I personally have had luck with a few accounts, but again, since I might be targeting the incorrect people it is not as efficient as I would like it to be or it could be.

I'm not sure of the impact but it does allow our marketing teams to target ads in a more refined way and sales to focus on surging accounts only.

We are really just ramping up sales use of this tool so we are monitoring lead quality and deals but don't have insights to share yet.

It has completely unified our Sales and Marketing team, and more-so, our entire executive team; the data helped us create a comprehensive strategy.

Its been very valuable to our team in both building out a TAM/Full picture of our universe in Salesforce, and for driving decision making on who and how we go after accounts.

So far, we are not able to see any direct correlation - but we are hopeful that we will see our contacts move through the sales funnel at an improved velocity and be able to attribute this benefit, at least in part, to EverString.

We have had more people to contact, but none has been very successful, they are still in stage 0.

We did not see the impact that we anticipated.
When the quality of the contact data was below that of the source,
the Sales Team abandoned the product.

Big impact allowing us to create marketing specific to the audience we are looking for

Unfortunately, the activation of EverString leads or opportunities across the organization is hard to define. We were unable to identify immediately if EverString alone is the direct source of the lead, or whether or not the efforts are directly involved in generating opportunities. With that said, there were meetings generated with contacts created from EverString lists that would have not otherwise occurred, so in that sense, the solution has proven itself. The challenge is mapping the direct tangible ROI from the tool when there are so many outlying factors that influence whether or not a lead turns into an opp.

I haven't measured directly, but I would say it has definitely widened the funnel at the top from a sales perspective. I don't work directly/personally with marketing.

I haven't been using EverString long enough to determine its effect on my pipeline (approx a month and a half) but I do believe that it will strengthen my pipeline moving forward into the new year.

The number of leads I have been able to find have increased by about 20%. That’s a solid ROI.

EverString helped us build a pretty large list of leads to contact. I'd say that we're still in the process of gauging the impact that it has had on our sales considering we recently started to incorporate EverString into our sales process more.

So far we have filled our sales funnel quite a bit with leads that we have identified as closely matching our current client base. We have used our other solutions to message these leads and have seen fantastic results thus far. We monitor this daily as it is important for us to see if our efforts are providing value to the sales team. We are in daily contact with the sales team assessing how these leads compare to others and it has been nothing but positive feedback so far.

The biggest impact has been expanding the list of qualified target accounts from about 300 to 1000. From there, we've added ~10 contacts per account, which has expanded our reach by ~7000 names. We get about 30% of our meetings and opportunities from our target account list and contacts.

EverString has made things easier for our reps to find new accounts in our CRM to prospect into but I can't attribute an increased number or quality of leads, opportunities and, deals at this point.

We have seen results on the Sales side, we have not seen any impact from a marketing standpoint but it could be too early to tell.

Number of leads has increased significantly despite the quality of leads also increasing and taking a little more work to decipher between these

I am not on the side of sales/marketing to look at the data in terms of number/quality of leads, opps and deals. From a lead generation perspective it has helped us improve how we attack accounts and prioritize them. I am able to do more now in less time on a consistent basis.

It has had a positive impact for myself in terms of my sales. The quality of my leads, opportunities, and deals have proven to increase due to using EverString. This way I can prioritize my reach outs to existing accounts due to intent topics and intent scores. This grants me higher success.

Increased prospecting effectiveness which leads to more Account Development Representatives making more outbound cold calls. This is the effective part; however, we are not seeing an increase in cold conversions prior to previous processes.

The ability to use the similar company function to add new accounts has had a significant impact in terms of being able to better tailor conversations and obviously add these companies with similar characteristics.

There has been no impact on the funnel except that we know which ones to target first.

Everstring has had a big impact on our sales team in terms of leads, opps and deals.