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Mixpanel

Mixpanel

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Overview

What is Mixpanel?

Mixpanel helps companies measure what matters, make decisions fast, and build better products through data. With self-serve product analytics solution, teams can analyze how and why people engage, convert, and retain—in real-time, across devices—to improve their user experience.Mixpanel serves over…

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Recent Reviews

TrustRadius Insights

Mixpanel has proven to be a versatile tool with a wide range of use cases across various departments within organizations. Users have …
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

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Pricing

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Free

$0

Cloud
per month

Growth

$17

Cloud
per month

Enterprise

Contact sales

Cloud

Entry-level set up fee?

  • No setup fee
For the latest information on pricing, visithttps://mixpanel.com/pricing

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services
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Product Demos

Mixpanel for Fintechs - Short demo

YouTube

Split MixPanel Integration Demo

YouTube

Improving the patient experience: User behavior analytics for healthcare

YouTube

Inside Mixpanel: Live Demo + Q&A

YouTube

Mixpanel Engagement Analytics for Confluence - quick demo

YouTube

The Practical PM with Jaya Jha Episode 10: Retention in Mixpanel

YouTube
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Product Details

What is Mixpanel?

Mixpanel helps companies measure what matters, make decisions fast, and build better products through data. With self-serve product analytics solution, teams can analyze how and why people engage, convert, and retain—in real-time, across devices—to improve their user experience.

Mixpanel serves over 26,000 companies from different industries around the world, including Expedia, Uber, Ancestry, DocuSign, and Lemonade. Headquartered in San Francisco, Mixpanel has offices in New York, Seattle, Austin, London, Barcelona, and Singapore.

For more information, visit: www.mixpanel.com

Mixpanel Features

  • Supported: Insights
  • Supported: Funnels
  • Supported: Flows
  • Supported: Explore
  • Supported: Retention
  • Supported: Impact
  • Supported: Experiment Reporting

Mixpanel Screenshots

Screenshot of Mixpanel's Insights report enables you to see how often users perform meaningful actions, monitor growth of key user cohorts, like power users, and slice and dice trends by any attribute.Screenshot of Mixpanel's powerful Flows report enables you to identify top user paths to see where people get stuck, and discover actions users take before, after, or between key events.Screenshot of Mixpanel's Retention report helps you understand how often users return and visualize feature stickiness. You can also slice and dice retention data to identify user groups that retain best and to find out what causes churn.

Mixpanel Videos

Watch our 11-minute demo video to see how Mixpanel helps companies measure what matters, make decisions fast, and build better products through data. With our powerful, self-serve product analytics solution, teams can easily analyze how and why people engage, convert, and re...
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Mixpanel Integrations

Mixpanel Competitors

Mixpanel Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationApple iOS, Android

Mixpanel Downloadables

Frequently Asked Questions

Amplitude Analytics, Heap, and Pendo.io are common alternatives for Mixpanel.

Reviewers rate Implementation Rating highest, with a score of 8.9.

The most common users of Mixpanel are from Small Businesses (1-50 employees).
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Comparisons

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Reviews and Ratings

(212)

Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

Mixpanel has proven to be a versatile tool with a wide range of use cases across various departments within organizations. Users have found Mixpanel to be invaluable in improving team efficiency and promoting better organization among workgroups. The software's calendar scheduling and updating functionality has been highly successful in helping teams stay organized and on track. Additionally, Mixpanel's chat function seamlessly connects users with each other, making communication and collaboration effortless.

For some product teams, Mixpanel has been a go-to solution for product development. It allows them to improve funnel conversions and explore different user flow paths. With its sophisticated cohort analyses and retention graphs, Mixpanel aids in understanding user behavior patterns for iOS and Android apps. This data-driven approach empowers product teams to make informed decisions that enhance the overall user experience.

Marketing teams have also found great value in Mixpanel. They utilize the platform for website and mobile app analysis, A/B testing, and tracking user behavior. Mixpanel's ability to send targeted messages enables effective communication with the audience, leading to improved customer engagement. Moreover, Mixpanel's metrics provide insights into feature usefulness and lead generation, enabling marketing teams to optimize strategies and drive growth.

Sales teams rely on Mixpanel for more efficient client follow-up and comprehensive reporting. The software helps them track e-commerce platforms, analyze user behavior, and generate automated reports. By leveraging Mixpanel's data, sales managers are empowered to make data-based decisions that result in better client retention and enhanced customer satisfaction.

Mixpanel is not only used by specific departments but is widely adopted across entire organizations. Its interactive dashboard with real-time updates aids in debugging processes while providing valuable insights through predefined and customizable data sets. This allows different teams, such as marketing, tech product development, sales, and content creation, to gain quick insights into user behavior, engagement rates, conversion funnels, customer journeys, and more. Ultimately, Mixpanel facilitates data-driven decision-making and fosters a deeper understanding of customers, leading to improved business strategies and user experiences.

Users commonly recommend the following when it comes to using Mixpanel for analytics:

  1. Start with a small implementation: Implement Mixpanel as an MVP and allow a small team to use it before suggesting a full implementation. This approach helps understand the ease of use for end-users and ensures company growth.

  2. Cost-effective alternative for startups: Use Mixpanel as a cost-effective alternative for startups seeking event-level analytics. It's easy to draw funnels and understand user behavior, providing valuable insights for product improvement.

  3. Valuable insights and ease of use: Highly recommended for analysis, Mixpanel is easy to use and understand. It offers valuable insights into user journeys, making it a great addition to the analytics stack for marketers and product marketing teams. Users also suggest using Mixpanel for easily segmenting and filtering data.

Attribute Ratings

Reviews

(1-25 of 49)
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April 25, 2022

Continuous monitoring of customers to make better decisions in our sales funnel

Carlos Begazo | TrustRadius Reviewer
Carlos Begazo
Sales Manager
Safe Travel Cartagena (Leisure, Travel & Tourism, 51-200 employees)
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
As a worker in the sales area, I see closely how complex it can be to evaluate the commercial funnel and Mixpanel has been an indispensable guide to prioritize above all what customers expect to receive from our company, and thus be able to determine the main service we offer. Without a doubt, Mixpanel has special functions to be the one that guides the route and marks the objectives much more clearly.
April 06, 2022

A convenient communication and organization solution for every workgroup

MC
Milijana Curic
Chief of Staff
Andreessen Horowitz (Venture Capital & Private Equity, 51-200 employees)
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
Mixpanel is a versatile platform that integrates features to connect every work team and get the best out of them in productivity and results. Moreover, it will improve the flow of information and interaction between all your company staff; it will unify and help promote collaboration between the different work areas. Without a doubt, I highly recommend this software.
March 13, 2022

Improves analytics for websites and mobile devices.

Rober Thendrickson | TrustRadius Reviewer
Rober Thendrickson
Agile Developer
Wipro (Information Technology & Services, 10,001+ employees)
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
Mixpanel is customizable for specific data collection; It allows us to collect a large number of events and knowledge that cooperate and improve products and services by responding to each action of our customers. Mixpanel is great for creating sales funnels, finding new trends, and tracking our events. Mixpanel provides reliable data and information analysis in a comprehensive way to measure the activities of the participants with the information offered. Mixpanel interacts with mobile and online applications, allowing us to retain users, produce better software by understanding our users' input, and leveraging that data to deliver an enjoyable experience.
March 11, 2022

MixPanel - A great tool for measuring user engagement

Verified User
Engineer in Quality Assurance
Entertainment Company, 1001-5000 employees
Score 9 out of 10
Vetted Review
Verified User
Likelihood to Recommend
Mix panel is well suited in the following use cases: User Specific event management and data collection. Custom user engagement report generation. Geolocation-based search reports. Front-end scenarios debugging based on users' activity. Mixpanel is less suited for those applications that have a minimal amount of user interactions like those apps which show static content.
March 09, 2022

Mixpanel Is a Great Option To Start Your Product Development Practice Based on Hard Data

Verified User
C-Level Executive in Information Technology
Internet Company, 11-50 employees
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
Mixpanel is a great option for setting up product-oriented analytics in a startup. It has all the best practices and tools you may need to start your business and product development cycle focusing on the customer and product, using real-time data. If you need extensive and complex reports, Mixpanel has you covered. It provides a well-rounded set of reports and analytic tools to make decisions.
March 05, 2022

Great, safe choice for your webapp's analytics needs

Verified User
Engineer in Research & Development
Computer Software Company, 11-50 employees
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
I think Mixpanel is great for the use-case I tested it with - a BI app for business customers. If the users of Mixpanel within your organization don't mind a short-ish ramp-up period and defining searches and dashboard MixPanel is probably a safe bet. I think that it would be less useful for very big applications, with over 10K MAUs, since the UI, in general, seems to be more fine-tuned for cohort, or even user-specific queries.
March 04, 2022

Mixpanel: The Perfect Way to Understand Your Customer

Verified User
Engineer in Finance and Accounting
Computer Software Company, 10,001+ employees
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
We as a team enjoy the additional features that it provides over the other competitors. It is highly suited for applications or products that require regular customer engagement and where it is necessary to determine which user type or location is the most engaged. It also aids in the management of other details such as the devices that the user uses most frequently and many others.
March 01, 2022

Mixpanel BI powerhouse for B2B customer Apps

Verified User
Employee in Information Technology
Entertainment Company, 201-500 employees
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
Mixpanel is a great BI tool when you have hundreds, if not millions, of customer interactions through an app or a website with sign-on, log-in, purchase, basket, method of payment, etc. and you need to understand the funnel and customer journey. Also if you need to understand any areas of improvement or to monitor if something happens, Mixpanel makes it easy for you to follow customer interactions.
February 01, 2022

No customer support - at all. Badly documented and poor export API.

Verified User
Engineer in Engineering
E-Learning Company, 11-50 employees
Score 1 out of 10
Vetted Review
Verified User
Likelihood to Recommend
Mixpanel is not suited for developers who really want to be able to exploit their data. The export API returns illogical results. For instance, the same query (filtering by a past, closed date range) may return different, partial results (like just half of the month for example, even if the bad-documented export limits are not met). The query language is badly documented as well, and many basic queries cannot be made, or there is no documented way to do so (and customer support will not help you at all). I guess it is suitable for those companies who just want to visualize retention using the default Mixpanel tools, but if you do want to get your raw data, it is not the best solution.
March 05, 2020

Mixpanel - Robust, But Confusing and Not Always Trustworthy

Verified User
Manager in Marketing
Internet Company, 11-50 employees
Score 6 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
Mixpanel makes sense for a business if the company will offer proper training for employees who will be using it. The learning curve is super high, and it’s not easy to teach yourself how to use the platform.

It’s not suited for a company that has little support and training for employees, nor is it suited for a company without a big tech team because it needs constant support and help to get things working.
November 13, 2019

Perfect for bootstrapping and early-stage SaaS founders

Manan Vora | TrustRadius Reviewer
Manan Vora
CEO (Chief Executive Officer)
Advensure (Computer Software, 1-10 employees)
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
Mixpanel is perfect for analytics reports where event and user data for a platform are important. For bootstrapping or economical companies looking for a reliable but free platform, Mixpanel should be the best option as they cover a lot of analytical ground. This is also perfect for SaaS companies, both small and big.
October 08, 2019

Mixpanel is priceless for marketers if set up properly!

Tom Davies | TrustRadius Reviewer
Tom Davies
Product Marketing Manager
TransferWise (Financial Services, 1001-5000 employees)
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
If you have dedicated technical support who can help you set up Mixpanel and ensure you have events in there that are set up correctly, then you can use Mixpanel to give you an intimate look into the performance of your marketing activity right through to customer conversion. Super valuable for any Marketing Team.
October 04, 2019

My feelings aren't mixed, it's a great product

Matthew Gardner | TrustRadius Reviewer
Matthew Gardner
Director of Customer Success
RouteThis (Computer Software, 11-50 employees)
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
Lots of data and lots of money? Mixpanel is there. They are experts at enterprise deployment and had a very smooth process that helped us realize what data we should track and gave engineering the tools needed to deploy. Very smooth.
July 09, 2019

A little work early on goes a LONG way with Mixpanel.

Frank Ramirez | TrustRadius Reviewer
Frank Ramirez
Co-Founder, CTO and Product Lead
SixPlus (Hospitality, 11-50 employees)
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
Mixpanel excels when the data going into it is properly tagged and with the right attributes. This means that companies need to be very deliberate with how they plan their development. Metrics need to be baked into the dev flow so that each page is properly instrumented. Furthermore, events need to be properly organized as it's easy to lose track of events and when they came online. If you don't put in the work beforehand, Mixpanel just won't be as useful.
February 04, 2019

A useful tool with a high price tag.

Verified User
Director in Information Technology
Internet Company, 501-1000 employees
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
Mixpanel is very useful for products that have straightforward user pathing and features that are geared toward repeat use. It is less useful in scenarios where your user journeys are more complex and don’t necessarily follow a linear pattern.
December 15, 2018

Good event-based analytics platform to make better product decisions

Verified User
Director in Marketing
Information Technology and Services Company, 1-10 employees
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
Mixpanel is a great tool to track your website or app analytics if you are interested in measuring events and then using those events to measure funnels, retention and more. It's also great for sending push notification campaigns to your app users.
December 08, 2018

Mixpanel review

Verified User
Manager in Finance and Accounting
Internet Company, 51-200 employees
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
Mixpanel is great once it's fully set up -- it'll give you insight on how your product / features are performing. Understanding what is most used and what is not as popular is important. It'll give you / your team more of a product direction. It'll definitely take a lot of work (e.g. tagging) before you can get the most out of Mixpanel though.
December 07, 2018

Mixpanel - Great Tool For Insights Into Application Usage and Analytics

Gabriel Samaroo | TrustRadius Reviewer
Gabriel Samaroo
Senior Software Engineer
Rocketrip (Computer Software, 11-50 employees)
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
Mixpanel is great for organizations that want to track how their application is being used. Tracking attributes related to geo-location, user-segmentations - like departments and titles, browser and operating systems, etc. can be very easy. Various groups in an organization have the ability to access the data collected and build reports that fit their specific needs. The UI is very intuitive and quick to pick up.
May 29, 2018

Decent platform for web and mobile analytics

Verified User
Professional in Information Technology
Airlines/Aviation Company, 11-50 employees
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
Well suited for companies that want to analyze their mobile apps users, as Mixpanel's mobile analytics feature is pretty good. Also, well suited for small and medium organizations. Not sure if the tool is well suited for enterprises as the software sometimes operates slowly even when we do not process a large amount of data.
May 10, 2018

Provides a lot of valuable data

Verified User
Manager in Marketing
Airlines/Aviation Company, 11-50 employees
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
It is well suited when a company wants to collect and analyze as much information about their online users as possible. Great for marketing teams and product marketing teams because it gives valuable information about customers' reaction to website, mobile app or product changes. Not sure about scenarios when it is not well suited. I think as an example, I would use other tools for SEO improvement.
April 18, 2018

Good Analytics Platform

Verified User
Administrative Assistant in Marketing
Computer Software Company, 11-50 employees
Score 6 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
Mixpanel is a pretty powerful tool and it is well suited for organization that wants to track their users' behavior, but as I said, the data in reports could be sometimes inaccurate, so it is better sometimes to check the accuracy of the data with other analytic tools. It is also well suited for A/B testing.
April 12, 2018

Good for e-commerce analytics

Verified User
Manager in Sales
Airlines/Aviation Company, 11-50 employees
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
Considering the pricing I think Mixpanel is well suited for small companies with not many users or for marketing agencies that have small companies as clients. Also, the tool is well suited for e-commerce platforms. Not sure if the platform is good enough for enterprise size companies as I heard that Mixpanel does not do a very good job with big data processing.
April 11, 2018

Great for mobile users behavior analyze

Vadim Peskov | TrustRadius Reviewer
Vadim Peskov
CEO & Co-founder
Diffco (Computer Software, 11-50 employees)
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
Mixpanel is well suited for the scenarios when you are trying to understand your users, especially mobile users. I'd say that Mixpanel has much better mobile analytics than Google Analytics does. I would not recommend Mixpanel for companies that do not have a particular person who would be dedicated to the tool, as it takes a lot of time to get useful insights from web and mobile analytic tools, such as Mixpanel.
April 06, 2018

Useful tool for marketing teams

Verified User
Manager in Other
Computer Software Company, 11-50 employees
Score 7 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
We are a small business and Mixpanel works great for us. It is well suited to analyze not a very large amount of data. Mixpanel is also well suited to monitor website visitors and do the segmentation based on particular events.
As reports are not very visual and clean I would say that the tool is not very well suited for companies with a lot of data.
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