Ease of use
I think Monetate is very useful for testing. No issues with the system. Clear and easy to use with support and manuals
MonetateFormerly Kibo Personalization, powered by Monetate & Certona
Overview
What is Monetate?
Monetate (formerly Kibo Personalization, powered by Monetate and Certona) is an ecommerce personalization software for consumer-facing brands. Monetate enables brands to create individualized experiences for site visitors, with the goal of improving engagement and business performance. Founded in 2008, Monetate…
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What is Monetate?
Monetate (formerly Kibo Personalization, powered by Monetate and Certona) is an ecommerce personalization software for consumer-facing brands. Monetate enables brands to create individualized experiences for site visitors, with the goal of improving engagement and business performance. Founded in…
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- Setup fee optional
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- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
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Product Details
- About
- Integrations
- Competitors
- Tech Details
- Downloadables
- FAQs
What is Monetate?
Monetate (formerly Kibo Personalization, powered by Monetate and Certona) is an ecommerce personalization software for consumer-facing brands. Monetate enables brands to create individualized experiences for site visitors, with the goal of improving engagement and business performance. Founded in 2008, Monetate services Adidas, Lufthansa, Office Depot, Reebok, Wolseley, and other companies.
Monetate is open, and designed to work across the user's marketing stack. It is real-time too, with machine learning capabilities to help deliver 1-to-1 personalization, through to testing & experimentation, and product recommendations at scale.
In October 2019 Monetate and Certona personalization technologies were acquired by Kibo Software. Kibo Personalization included capabilites from these solutions. Monetate was spun off from Kibo in October of 2022.
Monetate Features
- Supported: Testing
- Supported: Segmentation
- Supported: Machine Learning
- Supported: Data Integration
- Supported: APIs
Monetate Integrations
Monetate Competitors
Monetate Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | No |
| Supported Languages | English |
Monetate Downloadables
- Monetate’s machine learning and automated personalization together with Certona’s mastery of product recommendations are described in this playbook.It also includes definitions of the different tactics available, alongside suggested key best practices when implementing optimization and personalization strategies.
- According to Gartner, by 2024, 75% of the global population will be covered by data privacy regulations. And Google’s ban on third-party cookies will affect over 3.2 billion people. Whereas with third-party data, retailers and online business could get access to information on pretty much all of their customers, now they have to rely on the customers volunteering the information they need to make personalization effective. This could drastically cut the percentage of customers that online businesses have useful data for. How marketers look for and collect these insights will have to change, but it is still possible to gather the geographic, gender, age, and preference information you need to make personalization effective.
Frequently Asked Questions
Monetate (formerly Kibo Personalization, powered by Monetate and Certona) is an ecommerce personalization software for consumer-facing brands. Monetate enables brands to create individualized experiences for site visitors, with the goal of improving engagement and business performance. Founded in 2008, Monetate services Adidas, Lufthansa, Office Depot, Reebok, Wolseley, and other companies.
Adobe Target, Optimizely Web Experimentation, and Dynamic Yield are common alternatives for Monetate.
Reviewers rate Implementation Rating highest, with a score of 9.1.
The most common users of Monetate are from Mid-sized Companies (51-1,000 employees).
Comparisons
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Reviews and Ratings
(159)Attribute Ratings
- 8.2Likelihood to Renew
- 10Availability
- 10Performance
- 6.3Usability
- 8Support Rating
- 10In-Person Training
- 9.1Implementation Rating
- 7Vendor post-sale
- 8.8Monetate Testing
- 8.4Monetate Segmentation & Experience Testing
- 6.6Monetate Machine Learning Capabilities
- 8.6Monetate Analytics & Reporting
- 6.9Monetate Data Integrations
- 7.4Monetate Marketing Goals
- 8.2Monetate Ease of Use
- 8Monetate Customer Success
- 8Monetate Customer Support
Reviews
(51-75 of 101)Companies can't remove reviews or game the system. Here's why
August 17, 2017
Monetate - 4 Stars!
Monetate is being used by one department, the internet marketing department. We currently utilize the Open-time Email, Product Recs, and Onsite Content. With Monetate we are able to achieve a more personalized experience for visitors based on browsing behavior, purchase behavior, geo-targeting, weather forecast, etc. We are also able to target new vs. returning visitors, device type, and so many other options we haven't even explored yet. None of which we were able to do on our current platform.
August 11, 2017
User friendly, flexible, marketing tool.
Monetate is being used across our Marketing department to enhance the customer experience. It is being used for targeting customers with specific promotion messaging, testing offers / creative / functionality, and lightbox messaging. It allows us to target specific customers with relevant messaging to optimize orders, traffic and revenue.
August 09, 2017
Monetate has been a great UX resource for our team
We use Monetate at my company to A/B test different experiences on our sites. Monetate allows us to back up our UX with data. Monetate proved most helpful while testing our checkout. We have multiple sites at my company, and we were able to use Monetate to flip the site tests on one by one.
August 09, 2017
Monetate is the best in the industry
We use Monetate for A/B testing, personalization, product recommendations, and for patching on our website. Monetate helps us to get to lift analysis for testing quicker, through standard A/B testing and optimization based on goal metrics. With short selling seasons, Monetate helps up to see results quicker which gets us to making decisions faster and implementing new technologies faster.
August 07, 2017
New to Monetate but great so far!
We use monetate for quick bug fixes as well as for A/B testing and their new intelligent delivery system. They are instrumental for helping us offer a personalized experience for our consumers as well as executing special promotions. It is currently only used by the e-commerce department.
August 07, 2017
Monetate - easy to use
Marketing owns the relationship with monetate. Other teams like site merchandising and buying submit requests to Monetate to put up monetate banners on our site. It allows us add things in real time, geo-target, and personalize using customer data.
August 04, 2017
Early Impressed Impressions
Monetate is currently being used exclusively by an eCommerce focused team in an attempt to grow revenue with more relevant and personalized messaging to customers. To provide a unique customer journey to each customer is the goal. In the future, there is a strong chance that more departments or the broader organization will leverage it as a tool to reach their customers.
August 04, 2017
Very Solid Testing Platform
We have several users in the Ecommerce department who use Monetate daily to address muliple areas of need. On the marketing side, the email modules gives us the flexibility to message customers differently based on their location and past interactions with our site. We update promotional messaging both on site and in emails (even after they have been received by customers) or include countdown timers to increase urgency. We test extensively using both A/B and majority fit testing. Where Montate has perhaps proved most valuable is a means of updating HTML on the fly without having to involve developers.
August 01, 2017
Monetate will help you grow your business.
- Monetate is used across all our brands and through 3 digital devices (mobile, tablet, desktop).
- The company uses Monetate every day. Through promotions, A/B Testing, and custom display by area.
- Monetate helps the company grow with their use of personalization.
Monetate is being used by the marketing department to test landing pages, e-commerce flows, introduce and test new experiences on our websites, and serve layer ads. Development resources are tight, so Monetate allows us to iterate on our current e-commerce and site experiences and only push those experiences through to development once they've proved valuable.
July 28, 2017
Great testing platform
We use Monetate mainly to customize user experiences, feature promotions and test different UX elements. Secondarily, it is extremely helpful as a quick deployment tool, circumventing the development process for quick fixes and adjustments. The tool is used by the Tech and Marketing teams, but we communicate possible visual changes to the website to other departments, such as Customer Services.
July 28, 2017
The State of Monetate
Monetate is being used for E-commerce [website] which could be considered just one department, but on the other hand is all it could be used for (our buyers or photographers certainly couldn't get anything out of it.) The primary problem it addresses for us is easy execution of A/B tests of changes to the website. It provides other tools such as analytics and recommendation carousels, but those are otherwise available as-good or better; its A/B testing is top-notch though.
July 26, 2017
Excellent at the basics, but very expensive.
We use Monetate primarily to conduct A/B testing across several departments. It's incredibly useful in this regard as well as to make on-the-fly changes to our site that would otherwise require lots of time and additional expense.
July 25, 2017
Great Platform & Easy to Use!
We use monetate in our ecommerce department. We have 2 main users who work hand in hand to improve our website and test different experiences and creative across our site. It addresses multiple business problems, from checkout to search, to product recommendations.
July 25, 2017
A Great Tool for Business Users When IT is Slow
We primarily use Monetate to A/B test experiences on our website and to implement HTML/CSS/image updates that we would need our development agency to do. It allows us to get changes to the website very quickly. We are also starting to use it for personalization purposes.
July 25, 2017
Easy to use for starting an A/B testing program
It's used by one department to A/B test the website in order to optimize the customer experience and conversion rate.
December 23, 2015
Simple to use, Simple to see results!
Score 10 out of 10
Vetted Review
Verified User
We use Monetate for three purposes, A/B testing, targeted dynamic content and segmentation, and on the fly changes to our sites.
It is so nice to be able to answer the question "What happens if we ....?" We have not come across an idea yet that we have not been able to test in some fashion using Monetate. Personalizing our site by customer, recognizing how they found us, and displaying content relevant to them is not only possible, it's relatively easy. Hardest part is usually coming up with the creative. Being able to quickly add a block of text where you don't currently have a div setup is amazing.
You don't need to be and expert programmer to make real changes to the look and feel of your site.
It is so nice to be able to answer the question "What happens if we ....?" We have not come across an idea yet that we have not been able to test in some fashion using Monetate. Personalizing our site by customer, recognizing how they found us, and displaying content relevant to them is not only possible, it's relatively easy. Hardest part is usually coming up with the creative. Being able to quickly add a block of text where you don't currently have a div setup is amazing.
You don't need to be and expert programmer to make real changes to the look and feel of your site.
October 05, 2015
Monetate Review
We are utilizing Monetate for a number of purposes. We use it for A/B testing on a variety of projects. We rely on this tool heavily to justify our decision making process. This has been a great tool to provide us with insight on our user interface. We also use Monetate for a variety of other functions, such as promotional banners, email sign up lightboxes, and much more.
September 23, 2015
Monetate - We Love It!!!
Score 10 out of 10
Vetted Review
Verified User
The main drivers of Monetate usage for our company is the team that is responsible for on site performance and user experience. This team is responsible for the administration of the tool as well as definition and creation of campaigns. Focus is on driving AOV, conversion, email signup, and personalized site experiences.
September 15, 2015
An Essential Part of our Team
Score 10 out of 10
Vetted Review
Verified User
We are currently using Monetate within the web team only. I am the primary user, but there are some additional users as well who use it as needed. We recently implemented their Merchandiser tool, so this responsibility will likely be shared between myself and another coordinator. With Monetate we are able to manipulate and test all areas of our site; from the most basic color changes to complex layout changes. With their guidance, we have built a very strong multi-variant testing program here.
September 15, 2015
Customer Favorite - Monetate!!
Score 10 out of 10
Vetted Review
Verified User
We use Monetate for testing and customization of our desktop and mobile websites. It addresses problems such as customer segmentation for site experience and messaging; providing more relevant products to specific buyers; helping to identify best actions based on multi variant testing; allows us to geo-target, etc. We also heavily rely on the tool to help workaround lengthy development times and costs. We are able to utilize the Monetate tool to do things such as mimic the experience of desktop site on our mobile site; add mobile optimized content/landing pages and product endcaps - which would take much longer to accomplish without Monetate.
Just starting to use email tool - currently geo targeting to help drive to closest stores and will use to test promo language.
Just starting to use email tool - currently geo targeting to help drive to closest stores and will use to test promo language.
September 09, 2015
Monetate is Great!
Score 10 out of 10
Vetted Review
Verified User
We have had such a great experience with Monetate. The tool itself has opened up a ton of opportunity for us on our website, as well as different ways to market to our website visitors. Their customer service team is exceptionally knowledgeable and always there to help. We can't say enough good things about Monetate.
September 04, 2015
Great Tool
Score 10 out of 10
Vetted Review
Verified User
Monetate is owned by the digital team, but all departments have access to submit a request to be tested or implemented on the website. We use it for a number of tasks from marketing, to small fixes, and tests.
September 02, 2015
Monetate pals
We use Monetate for every promotional email campaign. We set up banners displaying the offer and also set up pop-ups so people can see the small print on the offer (ex: excludes clearance, promotional end date, etc.). It has increased conversion and has decreased customer complaints.
September 02, 2015
Monetate is a great tool for outside of the box web-thinking
Score 7 out of 10
Vetted Review
Verified User
We utilize the power of the Monetate platform to add/remove elements on our web site in a quick and easy fashion and leverage the testing capabilities to A/B test site changes globally before rolling them out "officially".