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Ion Interactive is a versatile platform that offers numerous use cases for businesses and marketing departments. Users have found that the …
Overview
What is Ion, by Rock Content?
Ion is an enterprise-grade content experience platform that empowers modern marketers and designers to create no-code interactive content experiences integrated with their CRM or marketing automation tools. Ion helps enterprises to build brand awareness and increase conversions and lead generation…
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Popular Features
- Embedded CTAs (108)10.0100%
- Forms / Gated content (107)10.0100%
- Content performance analytics (116)10.0100%
- Campaign optimization dashboard (107)10.0100%
Pricing
Managed Services + SaaS
Custom
Cloud
per year
Entry-level set up fee?
- $5,500 per customerOptional
For the latest information on pricing, visithttps://ion.rockcontent.com/platform/pr…
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
Features
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- Integrations
- Competitors
- Tech Details
- Downloadables
- FAQs
What is Ion, by Rock Content?
Ion is an enterprise-grade content experience platform that empowers modern marketers and designers to create no-code interactive content experiences integrated with their CRM or marketing automation tools. Ion helps enterprises to build brand awareness and increase conversions and lead generation enriching their contact database with declared, high intent data. Ion helps brands launch quizzes, ROI calculators, assessments, interactive infographics, and other interactive formats in just a few hours.
Marketers can start from a blank canvas, use fully-responsive Quick Start templates, or leverage Rock Content's professional services team to plan, create, and launch their own branded content experiences.
Interactive content increases brand awareness by encouraging users to actively engage with the content. Each engagement provides insights into audience behavior by collecting rich, first-party data from interactions and effectively driving users through the buyer journey.
CONTENT FORMATS
• Assessments
• Calculators
• Interactive White Papers
• Landing Pages & Microsites
• Lookbooks & Tours
• Interactive eBooks
• Interactive Infographics
• Solution Finders
• Resource Libraries
• Configurators
• Quizzes
• Fully Responsive Quick Start Templates
Ion, by Rock Content Features
Content Creation Features
- Supported: Ideation
- Supported: Content collaboration
Content Publishing Features
- Supported: Content hub
- Supported: Forms / Gated content
- Supported: Embedded CTAs
- Supported: Content distribution
- Supported: Content promotion
- Supported: Content automation
Content Reporting & Analytics Features
- Supported: Audience profiling and targeting
- Supported: Closed-loop tracking and reporting
- Supported: Content performance analytics
- Supported: Campaign optimization dashboard
- Supported: Page-level engagement analytics
Additional Features
- Supported: A/B Testing
Ion, by Rock Content Screenshots
Ion, by Rock Content Video
Overview of Ion's Interactive Content Marketing Platform
Ion, by Rock Content Integrations
- Salesforce Sales Cloud
- Salesforce Marketing Cloud
- Adobe Marketo Engage
- Demandbase One
- AWeber
- Contentsquare
- Crazy Egg
- dotMailer
- Google Analytics
- Google Analytics 360
- HubSpot Marketing Hub
- Mailchimp
- Adobe Analytics
- Oracle Siebel CRM
- Talisma Social CRM
- Act-On Software
- Aprimo
- Oracle Marketing
- Keap
- Sugar Sell (SugarCRM)
- Google Marketing Platform
- Campus Management
- MongooseMetrics
- NetResults
Ion, by Rock Content Competitors
Ion, by Rock Content Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | No |
| Supported Languages | English |
Ion, by Rock Content Downloadables
Frequently Asked Questions
SnapApp (discontinued), Ceros Studio, and Zoomforth are common alternatives for Ion, by Rock Content.
Reviewers rate Ideation and Content hub and Forms / Gated content highest, with a score of 10.
The most common users of Ion, by Rock Content are from Mid-sized Companies (51-1,000 employees).
Ion, by Rock Content Customer Size Distribution
| Consumers | 0% |
|---|---|
| Small Businesses (1-50 employees) | 0% |
| Mid-Size Companies (51-500 employees) | 40% |
| Enterprises (more than 500 employees) | 60% |
Comparisons
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Reviews and Ratings
(210)
Community Insights
TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!
- Business Problems Solved
- Pros
- Cons
Ion Interactive is a versatile platform that offers numerous use cases for businesses and marketing departments. Users have found that the software simplifies the process of creating landing pages, allowing them to rapidly prototype and deploy pages for multiple domains and marketing campaigns. With Ion Interactive, companies can easily create interactive content such as calculators, quizzes, and informational tours to engage online audiences. The software's reporting and analytics capabilities also enable users to keep all their data in one place, facilitating in-depth analysis and optimization of landing pages. Additionally, Ion Interactive's API connections with ESPs and CRMs allow for seamless integration, while its data collection capabilities provide exhaustive insights for informed decision-making. This robust program has proven particularly useful for small teams that lack the resources to create interactive websites from scratch. Overall, Ion Interactive serves as an efficient solution for creating engaging landing pages, enhancing lead generation efforts, and driving sales conversions.
Versatile Customization: Users have praised Ion Interactive for its versatility in customization and flexibility. Many reviewers mentioned that they appreciate the ability to create forms for landing pages and easily connect to APIs, allowing them to tailor their interactive content according to their specific needs.
Easy-to-Use Interface: Reviewers frequently mention that Ion Interactive is quick and easy to use. They highlight features like creating custom thank you pages for campaigns and showing different content based on parameters as being intuitive and effortless. This user-friendly interface helps streamline the content creation process.
Responsive Customer Support: Ion Interactive's customer support has received positive feedback from users. Several reviewers have mentioned that the support team provided expert assistance whenever they had a question or needed help navigating the system. The availability of additional resources such as a help suite and videos further contribute to an overall positive experience with customer support.
Outdated User Interface: Some users have expressed that Ion's user interface is outdated and does not meet the latest web standards, leading to a less than optimal user experience.
Lack of Undo Button: Multiple users have mentioned that the software lacks an undo button in several areas, making it difficult for them to revert changes or fix mistakes. This has caused frustration and inconvenience when working on projects.
Steep Learning Curve: Several users have found Ion to have a steep learning curve, requiring practice and training to fully understand and utilize its features. This has made it challenging for new users to get up to speed quickly and efficiently.
Attribute Ratings
Reviews
(51-75 of 135)Companies can't remove reviews or game the system. Here's why
January 08, 2018
Once trained properly, a very powerful content management tool.
I cannot speak for the entire organization, but my team uses ion interactive to build websites for our clients. ion interactive makes it easy to update and change content, and track performance once the site is launched. In some ways, we use it as a sort of content management system for our clients' sites, microsites, and landing pages.
- From design to development to deployment, ion interactive is fast and for the most part simple to use.
- Once trained in the program, many features become second nature to use.
- Regular updates keep the platform fresh and ensure users like me that the company is constantly moving forward.
- Sometimes, features that I use daily may disappear without notice. Whether they're gone forever or simply moved around to somewhere else is usually unclear.
- Creative Studio really needs an "Undo" button. One incorrect click-and-drag can mess up a whole page sometimes.
- The platform itself could use a User Experience refresh. Some icons don't necessarily make sense for their function.
January 08, 2018
Awesome tool for Marketing and Design :)
We use ION to build landing pages within the marketing department and monitor clicks/page views. It's an easy way to combine both design work and tracking page traffic so we may change the page layouts to attract more users.
- Integration of analytics and design elements -- both can be done on the same platform, which saves time and allows for those with different backgrounds to check for things asked of their team.
- The UI itself is clean and easy to navigate for both people with and without an advanced design or coding background, which in turn makes it easier for a team made of up different individuals with different backgrounds to collaborate on the same platform.
- Custom HTML is difficult to navigate--everything mostly runs on templates, which makes things difficult to work with especially if you have a design/coding background.
- Unable to undo actions on design UI, which hinders work especially when things do not fit into the template and have to be fixed manually.
Our marketing department uses ion interactive to build microsites for campaign/product launches. It becomes a marketing tool for us, and a great resource for our agents and/or clients to find everything they need for that product/service at their fingertips. It also allows us to be in control over site logistics such as the date it goes live or updating the content.
- Ion interactive puts you in complete control of the creative. This removes the timely back-and-forth between the project managers and IT or external site designers, which means less work, fewer headaches and quicker turnaround times.
- Ion interactive has a whole gallery of templates categorized by the intended function of the design. If your project goal is to take clients on a journey that ends in a sale, it's so easy to pinpoint which template categories will be helpful. There are so many templates to choose from, and they're beautifully designed.
- Ion interactive is user-friendly. It's easy-to-use, and if you get stuck, there is a whole suite of educational videos that walk you through the capabilities.
- An 'undo' button would be helpful. While it's easy to get into your creative and change content, it's even easier to make a mistake that is hard (or impossible) to undo.
January 08, 2018
Takes time but a good tool once you know your way around
ion interactive is being used by our marketing department for developing landing pages and for A/B tests to optimize site pages.
- Ability to create a framework and allow people with minimum coding experience to be able to develop pages.
- Allocate traffic and run tests before implementing them on site.
- Generate reports based on respondent data.
- The user interface could be improved.
- Load time for the creative page can be improved.
- Please add the preview feature back in framework-masters.
January 08, 2018
4-Year ION Guru
My company uses ION to create dynamic landing pages for Fortune 500 companies across the country. ION allows us to create custom experiences that are easy to upload, tag and track reporting.
- You can easily integrate targeted experiences with rules and advances rules.
- ION provides templates, but also gives you the option to upload custom HTML ensuring we are aligned with our clients' brand standards/look & feel.
- Form validation.
- It would definitely be beneficial to have the ability to copy page rules from creative to creative/page to page.
- There is no option for form validation when there is more than one form on the page.
- More 'UNDO' opportunities are necessary.
January 08, 2018
ion interactive review
ion interactive is essential to paid interactive marketing supported by my team. From my experience, it benefits the client in that the portfolio performance view is especially useful in regularly sharing with clients the performance and progress of their campaigns.
- multiple views for portfolio performance
- user friendly with tutorials
- stays on top of trending web strategies
- no custom date range to select for portfolio performance view
- more flexibility in the drag-and-drop page editor would be appreciated
January 08, 2018
Easy landing pages, professional results!
We use ion to quickly and easily build and deploy professional looking, responsive landing pages and microsites to support our strategic marketing initiatives. We love how easy it is to use ion and to collaborate across teams and measure the results.
- Landing pages
- Forms
- Microsites
- I'd love to see more options for training - the videos are great but not everyone learns best by watching a video!
January 05, 2018
Non-Coding Designer's Perspective on ion
Used by:
The marketing team specifically lead and demand gen.
Business problems:
Design attractive ion templates for stakeholders to use without asking for dev's help in coding.
The marketing team specifically lead and demand gen.
Business problems:
Design attractive ion templates for stakeholders to use without asking for dev's help in coding.
- The ion video tutorials and the forum are very helpful. Some are repetitive but I can't complain.
- On-demand customer service. They're super helpful and respond right away during office hours. You'll get the entire copy of your conversation for reference via email.
- The finished product looks professional and responsive friendly.
- You don't need to know how to code to create them.
- We need an undo feature!!! Once we move an object you cannot undo it... having this function will save us more time.
- Not sure how every designer feels but I wish there was a library (specifically for designers) that has everything we need to know to build the website. The answers are out there but it would be nice to have them all in one spot so I don't have to dig around. Such as how to upload a pdf file in the ion server so we can link it to the download button.
- For someone who does not code, it would be nice to have a cheat sheet somewhere that explains some web design/code terms such as "in-line" or "in-line block".
- It would be nice to have a function where something could auto download instead of preview on another screen.
January 05, 2018
Make Your Landing Page Stand Out
The marketing team uses Ion Interactive to create unique, cool looking landing pages for demand gen purposes. Now our pages and infographics are no longer static.
- Pre-loaded brand guidelines to make designing and editing easier
- Being able to have multiple CTAs
- Live customer support is great
- It would be nice to have a folder level above portfolios for team organization in different locations
- Having no Undo button or ability to go back to previous versions can be tough at times
January 02, 2018
Fast and intuitive landing pages
It is being used by the marketing department. We use it to track what content our prospects are downloading and interacting with. We have a better understanding of what message is resonating and what CTA is more appealing. We are able to optimize conversion rates.
- Simple templates allow you to easily and quickly start creating landing pages
- Customization options let you tailor the pages to fit your needs
- Track what people are clicking on and what content they are downloading or interacting with
- Doesn't have an undo button
- If you accidentally delete you can't recover your page
December 28, 2017
Great tool for companies with large amounts of landing pages
We host our landing pages for all of our partners for paid media. It has been a great solution for our company for multiple landing pages we host on ION interactive platform. It has user-friendly and easy to use the platform, give us the ability to A/B test and provides data needed to constantly optimize our landing pages. Communication between our team and ION's team has been great.
- It allows us to clearly track our paid media efforts
- Host multiple landing page in one platform
- Easy to make updates
- The templates don't match our business model. It would be nice to have easy to implement templates for different areas/partners.
December 28, 2017
Ion Interactive Grabs and Holds attention!
We have four graphic designers that use Ion Interactive to design online magazines, newsletters, and landing pages for a variety of clients that we serve. Ion's unique customizable features allow us to use the software different to best serve each clients needs. We love the interactive element that Ion provides, making our client's customer's more engaged with their message.
- Ion has amazing interactive features that really captivate the readers. Attention span for adults in 2017 is less than 5 seconds so keeping ahold of their attention is extremely important!
- We like all of the different templates and color palettes that Ion has, it's great being able to start with each client's colors ready to go and not have to rebuild each time
- We LOVE the chat support. It has been a huge help to us and we highly recumbent engaging with chat support to learn more about ion capabilities.
- Adding a link in text is very difficult and we feel it could be made so much more simple
- Understanding the dashboard and analytics can be tricky. It would be helpful to have more tutorials for that end of ion
- Having a more streamlined way to choose a template or a theme would be helpful - maybe a questionnaire to see what you're looking for and where to start?
December 28, 2017
ion Interactive review
We use ion interactive to turn quick websites and digital needs for our clients. This platform allows us to work efficiently as a team. Our creative staff department is utilizing the software. ion solves our clients issues with by allowing us as a supplier to publish quick, effective websites.
- Quick previews of the content on multiple devices and platforms.
- ion has a great support chat when issues arise. they offer quick effective solutions.
- The user interface is easy to use and the training videos had our team prepared quickly.
- I wish that there was an UNDO button.
- I wish the master themes could be updated more easily.
- I wish there was more flexibility for the themes. It seems if you do not do every little thing correctly it bombs.
December 28, 2017
Ion Interactive builds content driven results
We use Ion for some of our corporate clients' marketing needs, connecting web based marketing to their email and direct mail campaigns. the ease of using the predesigned styles and templates makes it efficient and quick with the schedules we work within.
- The pre established templates speed up the work
- The tracking features really allow us to modify and update sites as the user experiences data comes in
- Creating fluid and mobile designs is a snap
- IT NEEDS an undo button
- The GUI is very programmer like...a more designer friendly GUI will make it easier to use
- Simple program scripts to grab and use would eliminate tech support calls
December 22, 2017
iON Interactive Review
ion Interactive is used throughout our creative department at our agency as an essential tool for content creation/marketing when applicable. We use ion to build out engaging landing pages/full experiences with rich content to help solve our clients' problems. This program allows us to launch such creatives in a timely manner with ease, and the use of not needing a web developer—which benefits everyone by saving time and money.
- ion has a great online chat support feature. This is great to have because they’re always more than happy to help with any troubles you have.
- ion offers plenty of prebuilt assets/templates and 'Quick Starts' that are easy to use. These are great because they require very little training to learn and they help you to learn and understand how the program works.
- ion needs to have an undo feature. While working in the program, it can be very easy to move content somewhere not wanted/delete something by accident, etc., and it can really cause you lots of time trying to figure out how to fix it. I think it would be great a feature many would like to see integrated within the program.
- We've run into issues trying to get custom/3rd party widgets (ex. countdown clocks, different image galleries) to work and it seemed that all ion could really do for us, was give us a quote for them to build a custom widget, instead of getting these to work. I think it would be really nice to have access to more customizable widgets and stuff like this that everyone could work with, instead of just the Quick Starts.
December 19, 2017
ion interactive over everything
Our agency uses ion interactive to build and maintain creative for our clients. We highly recommend ion interactive and transition clients over to the platform as often as we can. ion helps us bridge the gap between creative and analytics. We love the fact that we are able to house A/B tests, tagging, data management, etc. all within a single platform.
- ion is constantly staying up with industry best-practices.
- ion's support team is phenomenal; they are always responsive, friendly, and super helpful.
- ion's quick start gallery is always getting updated. It's a great tool to get some creative inspiration and see how ion's out-of-the-box features can be used to create an amazing user experience.
- Create a more user friendly interface.
- Let flow step forms be able to conditionally show/hide other form fields/content.
December 19, 2017
My ion interactive review
We currently use ion to build our Landing Pages and capture reporting in our Marketing department. It has been very simple to use and knowing exactly what kind of conversion we are getting per landing page helps us perform a lot of great A and B testing. I can't recommend it enough. Try it out!
- The Dashboard organized all of our Landing Pages so we stay organized and see a great snapshot of all our LP.
- The reports functions allow us to create reports that can be scheduled and sent to a specific user who will need it.
- The portfolio section is what I use the most. Similar to the Dashboard, but I see it in a more detailed and line by line view of how each account is performing. Whether its the Bounce Rate or the Conversion. It makes it easy.
- The UI can sometimes be challenging and isn't as easy to move around in.
- A/B testing can be improved.
- Overall, the system can use a new facelift.
December 19, 2017
High Praises | Possibly Quirky Suggestions
We use ION Interactive to develop hundreds of landing pages across our business divisions. We are able to quickly test different page layouts, content, and artwork. It solves the problem of time. We can spin up a new page at a moments notice as long as we have a crafted message and artwork.
- I find the ion platform to be incredibly scalable. With as much as we use the tool, I don't feel we make the system bat an eye.
- I've found ion's customer service to be awesome. When I first started working with ion, all communication was done through email support. I was accustomed to that and felt it was adequate. They introduced the ability to use chat earlier in 2017 and that has been perfect. Someone is always available to answer a question if I have one. If they aren't able to get me an answer, they escalate it and I'm responded to within 24 hours.
- ion should consider adding a form of source control. If not for the Creatives, for the Libraries. We have a Javascript library and I'm overly cautious when editing them. To be able to introduce something and roll it back if the edits had negative ramifications would be much appreciated.
- Update the Console layout to be full width. Change the #wrapper class from 995px to 100%. This gives much-needed breathing room and would allow you to make fonts more legible. While you are at it, you should change the code editor from a table to divs.
December 18, 2017
Great Software
Ion Interactive is an easy way to create landing pages in a CMS environment and tracking conversions.
- Tracking conversions
- Landing page creation
- Template utilization
- The user interface is a bit outdated and cold use an upgrade.
- The supplied templates aren't entirely web friendly.
December 18, 2017
Great solution for agencies
We use ion interactive to support our various clients. Each have unique brands that we are able to easily maintain with the portfolio folder structure.
- Easy to create templates without extensive knowledge of coding.
- Advanced customization for form validation.
- Needs better support for ssl certification.
December 14, 2017
A/B Testing as Easy as 1-2-3
Currently, one department uses Ion Interactive within our company. The paid search marketing team uses Liveball for lead generation and to see how leads are converting from our Landing Pages. PPC then uses that data and creates new content or optimizes current content to generate more valid leads and convert more viewers.
- LiveBall is an excellent tool for A/B testing on landing pages (testing select elements of a page).
- Data collection and exporting information is easy with LiveBall.
- Tracking conversion with LiveBall forms makes optimizing simpler.
- The interface could use an update. Working within LiveBall feels a bit like a time capsule.
- Liveball is not a flexible for our purpose as we would like. It is difficult to implement some of the visions we have in mind with the structure of the platform.
December 14, 2017
Great tool for managing pay-per-click campaigns
ion interactive is being used to manage our pay-per-click campaigns for our university partners. We are using it in the Marketing Department for all of our clients. It helps us capture new leads, which one of our teams reach out to those leads.
- The tool is simple to use
- ion interactive makes updating several campaigns simple. Updating several templates is as simple as a few clicks.
- ion interactive's support staff is quick to respond to any issues that may arise and are helpful.
- The only con to using ion interactive is the UI is dated and some clickable icons are small.
December 13, 2017
Ion 2017 Review
Ion interactive is being used by our marketing organization for short-form integrations. It is great for tracking and analytics.
- Analytic and user-friendly
- Have a constant help desk
- Short forms are easy to create
- Maybe a drag and drop that a non-analytical/tech person could use.
December 13, 2017
A great solution for landing pages with great support.
My company uses ion interactive for managing landing pages and lead conversions. Our marketing department.
- The Ion dashboard makes split A/B testing of landing pages a breeze. Ion will also monitor performance and automatically turn off the landing page that is not performing as well as the other.
- The dashboard reporting is wonderful. You can also export raw data on all traffic records, not only the converted records.
- There are plenty of templates you can use to easily customize and launch quickly.
- Although you can set up an automatic email for any reports that you create, I wish there was a way of pulling traffic data through an API.
- Ion forms can be more flexible as far as select inputs. I'm unable to easily create validation for select inputs. Currently, there isn't an easy way to throw a js error when a certain value is selected in an Ion select input,
- I wish there was an automated way of removing spam traffic. Currently, we have to many remove spam traffic every time we want to analyze performance within our landing pages.
December 12, 2017
ion interactive: finessing the finance websites
Ion interactive is being used by one department - the digital marketing department that handles all of our website content. The business problems it addresses are two-fold: 1. It helps us become much more data-driven on our webpages, 2. it helps our organization create much more robust, custom web campaigns and landing pages.
- Gets very granular with data and what data points you want to track. This is nice when you have very specific questions about what works and what doesn't work.
- The customizable elements are great. If you see something in their templates you don't like, it helps you get exactly what you want.
- The support is amazing! Every time I had a question, support was always there.
- The reporting layouts. I think for a seasoned ion user they're fine, but if I need to show this to a higher-level person, they're not the best and I'm usually using the charts, but labeling/creating my own dashboard/reports.
- Would love to see a data/reporting training, I had to piece together the knowledge management and sections from other training sessions.
- Jump links and linking to other pages - this is very clunky and relies on redirects.