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Salesforce Marketing Cloud Social Studio (retiring)

Salesforce Marketing Cloud Social Studio (retiring)
Formerly Radian6 + Buddy Media

Overview

What is Salesforce Marketing Cloud Social Studio (retiring)?

Radian6 was acquired by Salesforce.com in 2011 and - along with Buddy Media - became Salesforce Social Studio. The product is slated to be retired in November 2024.

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Learn from top reviewers

Salesforce Marketing Cloud Social Studio Review

Rating: 9 out of 10
May 1, 2024
IncentivizedVetted ReviewVerified User
Salesforce Marketing Cloud Social Studio was our company's way of managing, scheduling, and moderating content for our various clients. It was immensely helpful to us consider...
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Verified user
Employee
Salesforce Marketing Cloud Social Studio (retiring)4 years of experience

Cost effective, reliable and all inclusive

Rating: 9 out of 10
June 11, 2019
IncentivizedVetted ReviewVerified User
Social Studio was used by ScS for Social Listening, scheduling and content creation. The platform did everything it advertised, and I had no issues during my time using the pl...
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Adam Keys
Manager - Marketing
Senior Social Media Executive
ScS
Salesforce Marketing Cloud Social Studio (retiring)2 years of experience

Radian6 - Monitoring of Social Media

Rating: 8 out of 10
April 17, 2018
IncentivizedVetted ReviewVerified User
We used Radian6 product software for one of the world leading organization who are in Fortune 500, we helped them implement the product. In the current time, social media has ...
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Mahesh Aluvala
Consultant - Information Technology
Senior Consultant
Capgemini
Salesforce Marketing Cloud Social Studio (retiring)1 year of experience

Jack of all trades, master of none

Rating: 6 out of 10
April 13, 2018
IncentivizedVetted ReviewVerified User
As Social Studio has capabilities for scheduling and publishing as well as analysis, it is being used by both the marketing department (for monitoring mentions of the company ...
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Jeremy Cowles
Strategist - Professional Services
Senior Strategist
Ebiquity plc
Salesforce Marketing Cloud Social Studio (retiring)2 years of experience

A great tool for big organizations

Rating: 7 out of 10
December 18, 2017
IncentivizedVetted ReviewVerified User
Social Studio, AKA Radian6, was initially implemented and used in our company for a big data project; also connected to the decoupling of the social profiles of our customers....
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Andrea Casano
Employee - Sales
Web Sales Manager
Enel Energia S.p.A.
Salesforce Marketing Cloud Social Studio (retiring)3 years of experience
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Pricing

View all pricing

Basic

$1,000.00

Cloud
Per Org Per Month

Pro

$4,000.00

Cloud
Per Org Per Month

Corporate

$12,000.00

Cloud
Per Org Per Month

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services
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Features

Listening/monitoring

Using complex keyword searches to surface insights from social media conversations.

8.8
Avg 7.7

Publishing

Scheduling posts to various social media channels and profiles from one interface.

8
Avg 8.1

Engagement

Engaging with customers and responding to comments and inquiries via social media channels.

9
Avg 8.1

Marketing

Using the software to increase customer engagement and grow customer base via social media channels.

8.3
Avg 7.7

Channel coverage/integration

Effective integration with social media networks, including the ability to monitor, publish and respond.

8.3
Avg 8.4

Reporting/analytics

8.3
Avg 7.8

Account management

Users can manage access to multiple social media accounts.

8.5
Avg 8.1
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Product Details

What is Salesforce Marketing Cloud Social Studio (retiring)?

Social Studio (formerly Radian6 and Buddy Media) enables users to listen, engage, and publish within a social media marketing and management suite — and connect enriched social data to marketing with sales and service. Social Studio was the result of Salesforce' combining of Radian6 with the capabilities of Buddy Media, a social media publishing tool acquired by Salesforce in 2012. Social Studio is slated to be retired in November of 2024.

Salesforce Marketing Cloud Social Studio (retiring) Competitors

Salesforce Marketing Cloud Social Studio (retiring) Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

Radian6 was acquired by Salesforce.com in 2011 and - along with Buddy Media - became Salesforce Social Studio. The product is slated to be retired in November 2024.

Bottlenose, Brandwatch, and Verint Messaging are common alternatives for Salesforce Marketing Cloud Social Studio (retiring).

Reviewers rate Broad channel coverage and Bulk actions and LinkedIn highest, with a score of 10.

The most common users of Salesforce Marketing Cloud Social Studio (retiring) are from Enterprises (1,001+ employees).
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Comparisons

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Reviews From Top Reviewers

View all reviews
(1-5 of 52)

Radian6 - Monitoring of Social Media

Rating: 8 out of 10
Incentivized
April 17, 2018
MA
Mahesh Aluvala
Senior Consultant
Capgemini (Information Technology and Services, 10,001+ employees)
Vetted Review
Verified User
Salesforce Marketing Cloud Social Studio (retiring)
1 year of experience
View profile
Use Cases and Deployment Scope
We used Radian6 product software for one of the world leading organization who are in Fortune 500, we helped them implement the product. In the current time, social media has become one of the important aspects of any business success. To understand the social buzz and the social trends better, the radian6 was a great choice. Over the course of implementation, we loved the product and the results it has yielded us. The primary focus was to understand where are we stand and how to improve the brand.
Pros
  • The amount of the information that radian6 can pull from multiple social platforms is absolutely phenomenal. Its just not only the pull but the way the information can be presented in dashboards was way good. It helped us understand in various aspects of our social presence.
  • Multiple profiles helped us to break down the Big/Huge social buzz cloud to smaller and more manageable pieces. This helped us concentrate on the lows and helped us to plan better on turning them to highs.
  • Radian6 allowed us to follow thru the crowd trends with the latest information presented in a single view. This also helped us to collect the social opinion on the product releases.
  • The ease of use, one need not be an expert to start using this platform. The interface is easily understandable by anyone.
  • A keyword can be edited quickly to tailor the needs and the results were quick.
Cons
  • The initial setup was difficult to make it live. Despite the fact that the radian6 is a great tool, there is still a lot to improve upon with regard to the setup process.
  • Narrowing down the search sometimes produces glitches. I have experienced some glitches when looking up for the period time like 90 days with fewer keywords.
  • There is room to improve the export data functionality.
Likelihood to Recommend
Radian6 has good capabilities for social monitoring and measuring. Any Org who wants to listen the real facts stated directly out from the crowd, this is a great tool.

The answers you need from social media...

Rating: 8 out of 10
November 02, 2013
AM
Andrea M. Bussey
Digital Strategist
Computershare (Entertainment, 11-50 employees)
Vetted Review
Verified User
Salesforce Marketing Cloud Social Studio (retiring)
1 year of experience
Pros
  • Radian6 is helpful in locating target audiences by allowing the user to set a wide variety of preferences. This is hugely important to the interest of saving time.
  • Radian6 has evolved to display results in graphs that make it easy for viewers (at all levels) to interpret. This cuts down on the extra work you have to do in order to present your finidings to clients and/or executives.
  • Perhaps most useful, Radian6 quickly and accurately analyses trends. It really takes some of the guessing work out of crowd listening and allows the most up-to-date information to shine through the noise.
Cons
  • I was honestly able do to what I needed to do (and more) with the platform the way it is...
Likelihood to Recommend
I'd certainly recommend if for colleagues working in advertising and B2C spaces. My advice would be to DO THE TUTORIAL! There is so much available that it's makes more sense to get a lesson or two instead of just trying to dive in blind.

A seamless solution for busy social media managers

Rating: 10 out of 10
May 26, 2015
NS
Nicole Swanson
Digital and Social Media Manager
University of Western Sydney (Higher Education, 1001-5000 employees)
Vetted Review
Verified User
Salesforce Marketing Cloud Social Studio (retiring)
1 year of experience
View profile
Use Cases and Deployment Scope
Social Studio allows us to manage publishing, moderations and enquiries on our social media channels. We are also able to listen to conversations about our brand on other public social media channels. The reporting features allow us to analyse our efforts on our own channels and keep track of conversations on external channels. The ability to create numerous user accounts with different access levels and assign engage or publish access, along with approval rules for publishing really helps share the load for social media content creation. The ability to assign enquiries to other users and follow up on workflow through the system is also extremely useful in managing customer service workflow.
Pros
  • Superior publishing platform with the ability to share workspaces and content calendars between users
  • Seamless integration with external tools like Google Analytics and bit.ly allow for content creation in one place
  • Engagement of all channels in one place with he ability to assign enquiries to other team members and follow up on progress
  • Superior data collection from major social channels, as well as blogs, forums and mainstream news sites
  • Performance alanysis for own channels and the ability to create dashboards for reporting
Cons
  • Some channels not supported yet (Instagram for example) and content from Facebook events is not captured
  • Customisable, and exportable reports still not available in the analyze component of Social Studio - some reporting still needs to be done in Radian6
  • Can't tag people in responses, or tag people/pages in posts for Facebook yet (this means we still schedule some content direct to FB if this is needed)
Likelihood to Recommend
If there is only one person managing social media within the organisation, then the features of social studio would be under-utilised and therefor the cost may be unwarranted. But if you have anyone else supporting customer service or content creation, this is a great platform.

Radian6 is a lifesaver! Don't start a social media campaign without it!

Rating: 9 out of 10
October 31, 2013
RJ
Ryan Johnson
Client Manager
American Heart Association (Public Relations and Communications, 201-500 employees)
Vetted Review
Verified User
Salesforce Marketing Cloud Social Studio (retiring)
2 years of experience
Pros
  • Radian6 simplified tracking social media data for specific projects you or your client was working on and the reports were a great tool to drill down into the data.
  • Radian6 offered great tools and widgets to understand what coverage you were getting and what others were saying about you on a specific topic.
  • The entire Radian6 dashboard was user-friendly and easy to navigate, and there was always something new to learn!
  • If you saw a spike in content you can use the topic cloud to find the keyword that caused the spike and look at the interaction of your community. Great way to really get the cause of increased mentions
Cons
  • I remember that setting up topic profiles was a bit of a chore, especially if you had a longer list of terms. Adding items one by one was one thing I didn't like and should be improved.
Likelihood to Recommend
I would tell the colleague to do some training to get familiar with how the dashboard works but also let them know its a very user friendly platform that you won't be able to live without.

Social Studio is competent

Rating: 8 out of 10
Incentivized
April 05, 2017
Verified User
Employee in Marketing
Retail Company, 201-500 employees
Vetted Review
Verified User
Salesforce Marketing Cloud Social Studio (retiring)
1 year of experience
Use Cases and Deployment Scope
We used to Social Studio to schedule all of our social media content on Facebook and Twitter. It was only used by our marketing department. It helped me, as the social media manager, keep track of our social calendar and our engagement. It also allowed my managers to keep an eye on our calendar.
Pros
  • It helps you visualize your social calendar on a daily, weekly, and monthly level. I liked seeing the days posts not just listed out, but listed in hourly blocks. It helped me make sure everything was spaced out nicely.
  • It lets you preview the way your content will look on each social platform.
  • Duplicating content was fairly easy.
Cons
  • I would have loved a library function for all the images I continually post on social.
  • I wish I could have dragged content on the calendar. For instance, if I had a post scheduled at 3:00 but I needed to move it to 5:00, I wish I could have just dragged the post on the calendar to the 5:00 slot, rather than opening the post and editing the scheduled time.
  • When too many posts were on the calendar, it looked very cluttered.
Likelihood to Recommend
Social Studio is great for an organization that manages many social media accounts. Not just one Facebook and one Twitter, but several Twitter accounts and several Facebook accounts. It is not as well suited for organization with a large media library they would like integrated into their social media scheduling platform.
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