Making A Work Call

Google Voice, is it Right for Your Business?

Your business phone system serves as your direct portal to all the influential contacts in your business. It’s important that you select a solution that offers the tools you need to support and enhance your communications without straining your budget.

Google Voice for Business offers calling capabilities, tools, and features, for free. However, it can sometimes mean unexpected costs if it’s not the right system for you.

This post will dive deeper into business user reviews of Google Voice for Business and explore the key features, pricing, and pros and cons of this communication app to help you determine if it’s right for you.

Google Voice – What is it?

Google Voice is a free VoIP app offered by Google that provides users with a phone number and a collection of features and tools that can make business communications more accessible and convenient on any mobile device.

Access is as simple as signing up for a free account or downloading the app. You can then select your phone number to begin making free or low-cost calls. You also gain access to a variety of communication tools and features.

Google Voice for Business integrates with other communication modes in the Google family including email via Gmail and Chat, as well as voice and video calls in Google Hangouts.

Google Voice offers free calls in the US and Canada, and also has competitive pricing for international calling, making it a budget-friendly solution for making and receiving calls from virtually anywhere.

Google voice home page

Key Features of Google Voice For Business

Google Voice for Business offers a suite of communication tools and capabilities that support and enhance voice communications. The following are features mentioned most by reviewers on TrustRadius.

Call Screening and Privacy

Google Voice for Business gives you options for protecting your privacy by creating a separate business phone number. You can display this phone number online to promote service or client calls, without having to worry about exposing your personal contact numbers.

A Marketing Director and Google Voice user highlighted the importance of maintaining personal anonymity when providing business phone number online or in a business setting.

I use Google Voice for my own consulting business needs, and also recommend it to clients and help them get set up on it. My clients that are online educators are the ones that have seen the best success with it. They are able to provide a phone number to their students without revealing their direct cell number.”

You can read his full review here.

Call Forwarding

Call forwarding is one of the most frequently cited advantages to using Google Voice. This feature helps you manage high call volumes by giving you the option to list one business number. In addition, calls to your team members are quickly and effectively rerouted as they come in.

A CEO’s executive assistant’s review notes that Google Voice is a great tool to keep communications flowing if your business occurs in multiple locations. 

“I think that Google Voice is perfect for someone who often changes working locations. The ability to have online messages and to forward the call to any number makes this the perfect platform for anyone who is on the move and working at different locations.”

You can read her full review here.

Automatic Spam Filtering and Call Blocking

Google Voice automatically filters out calls from known spammers. This feature sends these spam calls straight to voicemail or they never make it through to your phone number at all.

This not only protects you from malicious spammers but also helps your teams work more efficiently by not having to deal with spam calls. As a result, you no longer have to sift through callers who aren’t aligned with your company’s goals or interests.

You can also block calls from reaching your Google Voice for Business phone number to make the most of your time and resources. An independent Engineering Consultant says in her review,

Call Blocking is also a useful feature. I use Google Voice when I do anything for my IT company, I occasionally will receive telemarketing calls trying to sell me their solutions, software, or calls I may or may not want that are business related.”

Local Area Codes

When you set up your Google Voice account, you have the option to select your phone number from a list provided by Google.

These options refresh somewhat regularly. However, not all area codes are always available. You may have the option to choose an area code that’s local to your business or localized to your main service or prospecting areas.

Having a familiar, local phone number increases the chance that leads will pick up your calls and eliminates long distance issues for clients or customers in your target business zones.

A WordPress Developer and Google Voice user points out the advantages of localized phone numbers for business in his review, saying,

I use Google Voice to maintain ‘local’ numbers for various locations around the country. As my company goes where I go, and much of my business comes from referrals, we get clients coming in from all over the country. Google Voice allows me to maintain numbers from Florida, New York, and California without all the extra devices.”

Voicemail to Email Transcription

The voicemail to email transcription feature offered by Google Voice is a great way to manage communications all in one place.

When a caller leaves a voicemail, a transcription of the message is sent to a specified email address. As a result,  it can be addressed by any specific member of your team. This feature can be highly effective if you travel frequently or work with a dispersed team by making it easy to work through all your email and voice messages in one location.

You can look at transcriptions on the go to ensure that you always respond to important messages in a timely fashion. You also have the option to route them to someone on your team who can provide information or address questions.

While ensuring that customer and client calls are always returned and attended, you help build loyal, trusting relationships with your business. This also helps give your brand a reputation of responsiveness and attentiveness.

A Marketing Director at a software company loves the transcription feature as a great time saver:

The voice mail to text is great for when I’m in a meeting and can’t/shouldn’t be listening to my phone. A quick glance at the transcription is enough.


Google Voice Organization

Image via Google Voice

Pros and Cons of Google Voice for Business

Google Voice offers many advantages that businesses can enjoy for free to low-cost. There are also some limitations to consider when you’re deciding if Google Voice is for you.

Here’s a roundup of the pros and cons of Google Voice for Business.


  • Google Voice for Business offers features and capabilities for free, that many other VoIP providers charge for
  • The free solution is also user-friendly and mobile
  • Google Voice integrates with many CRM solutions
  • Google Voice features can help you handle high call volumes efficiently through call forwarding and voicemail to email transcription.
  • Free US and Canada calling with competitive international calling rates


  • Limited user support, with only self-help documentation and forums to turn to for help and answers on the technology
  • Call quality can vary depending on your device and location
  • Google Voice phone numbers are often recycled, you may not be able to get the exact number or area code you desire
  • There is often a slight delay for callers between the time the phone stops ringing and the voicemail picks up
  • You must be signed into your Google account or running the app on your mobile device to make/receive calls and use features

Is Google Voice for Business Right for You?

Google Voice is especially well-suited to small businesses, consultants, and contractors who travel frequently or work remotely.

Google Voice offers many free functionalities and tools that other VoIP providers charge for as part of their service models. However, large companies with high volume calls or complex customization needs may not find the feature set robust enough.

User reviews allow you to research products being used by businesses like yours. You can filter by similar communication needs and budgets, to gain insight into what tools will best benefit your business.

You can read more Google Voice reviews here.

Brianna Barcena

Brianna Barcena is an SEO Associate at TrustRadius. When she's not in the office, she enjoys reading, watching a good historical drama, doing yoga, and going on adventures with her dog, Deeks.

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