What users are saying about
342 Ratings
342 Ratings
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Score 7 out of 101
56 Ratings
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Score 7.1 out of 101

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Likelihood to Recommend

Act-On

If you have an existing CRM system, like Microsoft 365, you can integrate campaign automation with Act-On, and then it is worth most of the time it takes to get less-experienced employees on-boarded. In other cases that require more minimal use, the on-boarding may be too lengthy. In that case, it may be better-suited to choose a different SaaS that tracks campaign, ROI, lead scoring, etc.
Fedor Paretsky profile photo

Vertical Response

Vertical Response is well-suited for organizations on a tight budget, and organizations who can hire a developer to create custom templates. For those in the middle, it is not as user-friendly as other options.
Maggie Karl profile photo

Feature Rating Comparison

Email & Online Marketing

Act-On
7.3
Vertical Response
9.2
WYSIWYG email editor
Act-On
7.9
Vertical Response
10.0
Dynamic content
Act-On
7.1
Vertical Response
10.0
Ability to test dynamic content
Act-On
6.7
Vertical Response
10.0
Landing pages
Act-On
7.0
Vertical Response
7.0
A/B testing
Act-On
6.9
Vertical Response
8.0
Mobile optimization
Act-On
6.8
Vertical Response
10.0
Email deliverability
Act-On
7.8
Vertical Response
10.0
List management
Act-On
6.4
Vertical Response
10.0
Triggered drip sequences
Act-On
9.2
Vertical Response
8.0

Lead Management

Act-On
7.3
Vertical Response
Lead nurturing
Act-On
7.0
Vertical Response
Lead scoring and grading
Act-On
7.4
Vertical Response
Data quality management
Act-On
7.9
Vertical Response
Automated sales alerts and tasks
Act-On
6.7
Vertical Response

Campaign Management

Act-On
7.6
Vertical Response
Calendaring
Act-On
6.8
Vertical Response
Event/webinar marketing
Act-On
8.5
Vertical Response

Social Media Marketing

Act-On
7.9
Vertical Response
Social sharing and campaigns
Act-On
7.9
Vertical Response
Social profile integration
Act-On
7.9
Vertical Response

Reporting & Analytics

Act-On
5.7
Vertical Response
10.0
Dashboards
Act-On
5.5
Vertical Response
10.0
Standard reports
Act-On
6.0
Vertical Response
10.0
Custom reports
Act-On
5.7
Vertical Response
10.0

Platform & Infrastructure

Act-On
7.3
Vertical Response
API
Act-On
9.2
Vertical Response
Role-based workflow & approvals
Act-On
6.8
Vertical Response
Customizability
Act-On
6.7
Vertical Response
Integration with Salesforce.com
Act-On
8.0
Vertical Response
Integration with Microsoft Dynamics CRM
Act-On
6.1
Vertical Response
Integration with SugarCRM
Act-On
7.0
Vertical Response

Pros

  • Customer service. Act-on is the leader in client support for training, basic tips and trouble shooting to planning our Act-On strategy. The Act-On team is flexible, friendly, engaged and collaborative.
  • Act-On does not over-complicate its offering. It is visually appealing and intuitive. Some platforms are just too complicated to keep on top of. We are a small team with a busy marketing schedule. We do not depend a great deal on online lead generation for our growth, however Act-On is still a good fit for us.
  • Trust. No surprises once we had signed our agreement. In fact, our expectations were exceeded.
  • Value - price for service.
Sue Maldonado profile photo
  • Vertical Response provided our email platform for free as a nonprofit grant
  • Vertical Response was very editable and 100% customizable
  • It was easy to edit text and add as many pictures as we wanted
Maggie Karl profile photo

Cons

  • We could use more contextual content features to use on landing pages
  • The landing page editor could still be improved
  • Social media management could be better; more like Hootsuite
Harold Klaassen profile photo
  • For an end user and not a designer, Vertical Response was not as user friendly as other email platforms I have used
Maggie Karl profile photo

Likelihood to Renew

Act-On8.9
Based on 112 answers
Great product, easy to use, promising roadmap and amazing customer success team.
Mark Terry profile photo
Vertical Response8.6
Based on 20 answers
Cost was definitely a driver for the selection of Vertical Response. Once controlled for, Vertical Response had widespread existing adoption and the features and functionality we desired, both of which were key. Since we deployed it, it has been very easy for new users to get up to speed with how to use the platform. It is very user-friendly and intuitive, and has reduced the time we have needed to take to manage our email marketing creative
Brent Hall profile photo

Usability

Act-On7.2
Based on 31 answers
It's good, but not quite brilliant. Some parts of the interface are still a bit outdated. The product has been evolving very fast, though, and I believe in a few months it will be up there with the best of them, interface wise as well.
Diogo Cabral profile photo
Vertical Response9.0
Based on 5 answers
Easy to use but need HTML for more advanced designs
Christine Remsen profile photo

Reliability and Availability

Act-On9.1
Based on 14 answers
This product has never been down when I needed it
Ian Nate profile photo
Vertical Response10.0
Based on 1 answer
Never had an issue with uptime
Michael Wilson profile photo

Performance

Act-On8.2
Based on 13 answers
Act-On just keeps improving.
Angie J Anderson profile photo
Vertical Response10.0
Based on 1 answer
Michael Wilson profile photo

Support

Act-On8.8
Based on 38 answers
I had a question about tracking our emails in CRM. I sent a few and then noticed they were not in the history. We have to keep everything centralized in that system and I was scared I wouldn't be able to leverage Act-On the way I wanted to. I sent in a support ticket, received the first response within 20 minutes, and had my answer within the hour!
Melodie Pierson profile photo
Vertical Response8.0
Based on 4 answers
A couple of times I've had to wait on hold for 10 minutes. Otherwise it's been good. The support reps have been knowledgeable.
Michael Wilson profile photo

In-Person Training

Act-On8.7
Based on 4 answers
My Account Manager has led me through countless amounts of training on the product as a whole and through some of my integrations.
Vinny Poliseno profile photo
No score
No answers yet
No answers on this topic

Online Training

Act-On9.3
Based on 16 answers
Act-On had a lot of resources, and their staff was great at answering any questions I had to make sure we got started on the right foot. Looking back, I would have preferred some additional training sessions since we didn't have any previous experience with Marketing Automation and best practices.
Carrie Scheetz profile photo
Vertical Response9.0
Based on 1 answer
Basic functions and online help...we used what was needed, at the time, and will continue to explore other online trainings as our functional needs expand
No photo available

Implementation

Act-On8.6
Based on 22 answers
Make sure you have specific goals and define success, that can greatly speed things up.
Diogo Cabral profile photo
Vertical Response10.0
Based on 4 answers
Click a few buttons in salesforce & it's in place.
Michael Wilson profile photo

Alternatives Considered

I used Eloqua in my previous role and while it was a great tool I found it very cumbersome and difficult to work with. It's interface was old and it was actually quite a task to get many terms created, designed and aligned as I liked within that tool. Also, the costs for the platform were extremely high. Act-On was a real breath of fresh air for me. Its a much more intuitive interface, and much easier to work with. Although it may not have all of the bells and whistles that some of the bigger players have, it does a lot more than just the basics and gets them right as wel. It also has some cool little innovations of its own as well, the Act-On Anywhere tool is really interesting and valuable, not just to marketers but for sales staff as well. But overall, value for money is much greater with Act-On and that's a key concern for any business
Damian Leslie profile photo
Vertical Response was already in use when I joined the organization. It was selected for affordability. In comparison to other email marketing platforms, it was harder to use for an end user, but we were able to hire a developer to create some custom templates, and that worked well
Maggie Karl profile photo

Return on Investment

  • Incredible time saver
  • Faster lead conversion
  • Savings on employee expenses.
Richard Longo profile photo
  • Vertical Response enabled us to communicate regularly with our constituents
  • It was fairly easy to coordinate our contacts in Vertical Response and our donor database
  • Vertical Response was more time consuming and emails looked less polished when made by an inexperienced graphic designer
Maggie Karl profile photo

Pricing Details

Act-On

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required
Act-On Editions & Modules
Act-On
Edition
Professional
$9001
Enterprise
$2,0002
1. per month (starts at 2,500 active contacts)
2. per month ( starts at 2,500 active contacts)
Additional Pricing Details
The Professional package starts at 2,500 active contacts, 3 marketing users, 50 sales users and 30,000 API calls per day. The Enterprise package starts at 2,500 active contacts, 6 marketing users, 100 sales users and 30,000 API calls per day. Annual contract required.

Vertical Response

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Vertical Response Editions & Modules
Vertical Response
Additional Pricing Details