What users are saying about
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Top Rated
1570 Ratings
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Top Rated
326 Ratings

HubSpot

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1570 Ratings
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Score 8.4 out of 100

Sprout Social

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Top Rated
326 Ratings
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Score 8.1 out of 100

Likelihood to Recommend

HubSpot

HubSpot is well suited for many scenarios but the most prominent one in my role is following up with clients and/or prospects. It really helps me keep track of last interactions which includes notes, emails, calls, and meetings. Being able to see previous contact with a person helps me know where I have left off and also how I need to follow up. This is crucial for sales people since it is very difficult to remember all interactions and communications on your own.
Meredith Mackay | TrustRadius Reviewer

Sprout Social

Sprout is great for marketing departments looking to watch their brand and promote their blog. It's especially good for single person posting. I don't see it working well for larger teams and collaborating real time as there isn't a great way to see who is tackling what. You can assign tasks or grab them but it would be great to see who is clicking what or a chat feature perhaps?The dashboard could also use some help to show more about the brand, perhaps specific keywords we watch. Or trends across social platforms that we might care about.
Todd Terwillegar, Content Marketing Certified | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

HubSpot
8.5
Sprout Social
WYSIWYG email editor
HubSpot
8.3
Sprout Social
Dynamic content
HubSpot
8.2
Sprout Social
Ability to test dynamic content
HubSpot
8.0
Sprout Social
Landing pages
HubSpot
8.8
Sprout Social
A/B testing
HubSpot
8.3
Sprout Social
Mobile optimization
HubSpot
8.5
Sprout Social
Email deliverability reporting
HubSpot
8.7
Sprout Social
List management
HubSpot
8.5
Sprout Social
Triggered drip sequences
HubSpot
8.9
Sprout Social

Lead Management

HubSpot
8.4
Sprout Social
Lead nurturing
HubSpot
8.7
Sprout Social
Lead scoring and grading
HubSpot
8.3
Sprout Social
Data quality management
HubSpot
7.9
Sprout Social
Automated sales alerts and tasks
HubSpot
8.5
Sprout Social

Campaign Management

HubSpot
8.3
Sprout Social
Calendaring
HubSpot
8.2
Sprout Social
Event/webinar marketing
HubSpot
8.3
Sprout Social

Social Media Marketing

HubSpot
8.3
Sprout Social
Social sharing and campaigns
HubSpot
8.3
Sprout Social
Social profile integration
HubSpot
8.2
Sprout Social

Reporting & Analytics

HubSpot
8.5
Sprout Social
Dashboards
HubSpot
8.2
Sprout Social
Standard reports
HubSpot
8.5
Sprout Social
Custom reports
HubSpot
8.6
Sprout Social

Platform & Infrastructure

HubSpot
8.0
Sprout Social
API
HubSpot
8.0
Sprout Social
Role-based workflow & approvals
HubSpot
8.3
Sprout Social
Customizability
HubSpot
8.3
Sprout Social
Integration with Salesforce.com
HubSpot
8.2
Sprout Social
Integration with Microsoft Dynamics CRM
HubSpot
7.7
Sprout Social
Integration with SugarCRM
HubSpot
7.7
Sprout Social

Listening/monitoring

HubSpot
Sprout Social
7.7
Boolean keyword searches
HubSpot
Sprout Social
8.1
Filtering out noise/spam
HubSpot
Sprout Social
7.0
Sentiment analysis
HubSpot
Sprout Social
7.3
Broad channel coverage
HubSpot
Sprout Social
8.4

Publishing

HubSpot
Sprout Social
7.8
Content planning and scheduling
HubSpot
Sprout Social
7.9
Audience targeting
HubSpot
Sprout Social
7.8
Content optimization
HubSpot
Sprout Social
7.7
Workflow management
HubSpot
Sprout Social
7.9

Engagement

HubSpot
Sprout Social
7.8
Automated routing and prioritization
HubSpot
Sprout Social
8.0
Customer interaction histories
HubSpot
Sprout Social
7.9
Bulk actions
HubSpot
Sprout Social
7.5

Marketing

HubSpot
Sprout Social
7.3
Lead generation
HubSpot
Sprout Social
7.3
Content marketing
HubSpot
Sprout Social
8.6
Paid media management
HubSpot
Sprout Social
6.2
Campaigns and promotions
HubSpot
Sprout Social
7.2

Channel coverage/integration

HubSpot
Sprout Social
7.9
Twitter
HubSpot
Sprout Social
9.1
Facebook
HubSpot
Sprout Social
8.5
LinkedIn
HubSpot
Sprout Social
7.8
Google+
HubSpot
Sprout Social
5.7
Instagram
HubSpot
Sprout Social
8.0
Pinterest
HubSpot
Sprout Social
8.3
YouTube
HubSpot
Sprout Social
8.0

Reporting/analytics

HubSpot
Sprout Social
8.0
Campaign success analytics
HubSpot
Sprout Social
8.2
Real-time tracking
HubSpot
Sprout Social
8.5
Competitor analysis
HubSpot
Sprout Social
7.4

Account management

HubSpot
Sprout Social
8.1
Role-based user permissions & privileges
HubSpot
Sprout Social
8.6
Mobile access
HubSpot
Sprout Social
7.6

Pros

HubSpot

  • Bring sales, marketing, support all together into one platform because they now offer each as it's own hub. You can purchase the ones you need, but they are all available. This is a strength because it follows HubSpot's company goal to help customers succeed and that can only be done when all areas of business succeed.
  • Listening to customers. HubSpot follows its customers' feedback and continues to improve the platform.
  • HubSpot is focused on customer success. You have a team ready to help you with products, support, and success so whether you're big or small or new or seasoned. HubSpot is there to help you succeed and they've done an awesome job of keeping that at their core.
Heather Robinette, MBA | TrustRadius Reviewer

Sprout Social

  • Analytics Reporting - Sprout Social does a nice job at providing robust analytics across all social media platforms. We use this to monitor our social media performance over a specified time period, including number of posts, increase in followers, and changes in engagements and link clinks.
  • Social Media Scheduling - Sprout Social is good for scheduling social media posts in advance. With the version we use, it also shows us what time we should schedule our posts based on the past performance of our previous posts.
  • Social Media Monitoring - Sprout Social does a good job at monitoring social media mentions and searching for posts containing certain specified keywords.
Jenna Carpentier | TrustRadius Reviewer

Cons

HubSpot

  • CRM function was too limited for us to use.
  • Would love to see greater flexibility with reporting dashboards.
  • Would love to be able to use spend/budget data from LinkedIn Ads connection.
  • Doesn't offer integration with CRM and suggested third-party partner was painful to work with.
  • Can't A/B test automated emails-- have to use workaround.
Sean Dunshee | TrustRadius Reviewer

Sprout Social

  • This is not a great platform for teams. Their basic $99 plan includes a single user, and charges quite a bit to add more.
  • This is not a great platform for agencies that have more than 5 accounts or less than 100 without paying a hefty price tag. Their deluxe plan is $149 for only 10 accounts. My team has access to more than 30 pages, and we'd have to disconnect a profile, then connect a new one, wait for it to load, and then produce a new report for our clients. It was too cumbersome to be effective.
  • Value overall. Other competitors are offering more users and the same amount of pages for less money.
  • Technical support. Our team spent about $2,500 with this company across 2 years - we published our final reports, made a single request for support with 3 different team members, and it was denied four times.
page V | TrustRadius Reviewer

Likelihood to Renew

HubSpot

HubSpot 9.9
Based on 371 answers
Our business relies on the HubSpot platform to manage our marketing, sales and CRM processes. HubSpot marketing automation helps us define our activities and streamlines them in a cohesive and efficient way. Without HubSpot, we will have to revert to the 'old way' of doing everything with a variety of disparate systems.
Arun C Devan | TrustRadius Reviewer

Sprout Social

Sprout Social 6.2
Based on 61 answers
While I am currently no longer working with the company in which I was employed and utilized Sprout Social, I do know that the company is still utilizing Sprout Social on a daily basis and I do not foresee a time when the subscription would be cancelled.
Jennifer Wagner | TrustRadius Reviewer

Usability

HubSpot

HubSpot 9.3
Based on 96 answers
Hubspot shows you what do and makes it easy to find the help articles you need. Over all it shows the system status well. The only issue is when there are syncing issues so you'll have to save often and make sure to refresh so you know your changes synced with the server.
Karen Rust | TrustRadius Reviewer

Sprout Social

Sprout Social 5.5
Based on 18 answers
Sprout Social is extremely easy to use and would only require minimal training for a new user. They have many features and functionalities that I absolutely love. I can't speak highly enough of their mobile app! As I've mentioned, this app has been a life saver when I've been traveling and have been unable to access a desktop
Olivia Ann Hurst | TrustRadius Reviewer

Reliability and Availability

HubSpot

HubSpot 9.1
Based on 25 answers
We made a decision as an agency to only work with Hubspot. The software is easy to work with, and the support is very good
Jan Beery | TrustRadius Reviewer

Sprout Social

Sprout Social 7.7
Based on 8 answers
I have never seen it in maintenance or downtime mode — I am always able to access this product.
Lizzie Maldonado | TrustRadius Reviewer

Performance

HubSpot

HubSpot 8.9
Based on 17 answers
With all the new features in HubSpot, the system can get a tad slow sometimes... That said, most of the time it is lightning fast and I have no problems. Because most of the integrations are API, they silently work in the background. I have not had trouble with lag due to HubSpot integration
Carah Counts | TrustRadius Reviewer

Sprout Social

Sprout Social 8.0
Based on 7 answers
No answer on this topic is available.

Support Rating

HubSpot

HubSpot 9.9
Based on 80 answers
I had a pretty serious programming issue in my onboarding period. I called and got to someone within 10 minutes. Their hold music was not elevator music, it was Andy Grammer's latest hits which made it seem like less time. They took note of the issue, tried what they knew, and then said they would work on the issue and be in touch soon. The issue was resolved within a day! And they were so pleasant to work with
Hillary Johns | TrustRadius Reviewer

Sprout Social

Sprout Social 3.0
Based on 13 answers
The folks at Sprout are great. Answering the simplest questions right via Twitter or Facebook, the more complex issues i've had they respond back via email within a couple hours if not sooner. Extremely impressed with their customer support, they really know their product and aren't just trying to get you to upgrade to a higher tier
Lisa Kribs-LaPierre | TrustRadius Reviewer

In-Person Training

HubSpot

HubSpot 9.1
Based on 8 answers
I did the 2-day classroom at HubSpot's corporate office in Cambridge. First off, it was amazing to see their corporate office in general. They have such a cool office environment. But it was also great to have the ability to learn in a workshop format with other HubSpot users and meet my Account Manager/ Inbound Marketing Consultant in person.
Carah Counts | TrustRadius Reviewer

Sprout Social

No score
No answers yet
No answers on this topic

Online Training

HubSpot

HubSpot 8.9
Based on 25 answers
I went through Inbound Marketing University in 2006. Great training and helped my transition from traditional (outbound) marketing to inbound marketing that I've been able to apply to a number of businesses from wastewater and water reuse, to professional services and SaaS. Share information of value to build awareness and trust. Answer customers' questions in a transparent way to generate more qualified leads. Understand the difference between a marketing qualified lead and a sales qualified lead and put together a lead nurturing program. Your sales and marketing efforts will see significant ROI.
Tom Smith | TrustRadius Reviewer

Sprout Social

Sprout Social 7.3
Based on 3 answers
Their training is good, but the promotion of it is even better. I don't need or have the time for training, but I was always happy to know it was there. They did a great job sending updates out and making me aware when there was a new feature that I may want training for. As for the training I never used it, so I can't comment on that
Ryan Montano | TrustRadius Reviewer

Implementation Rating

HubSpot

HubSpot 7.3
Based on 48 answers
My biggest piece of advice for those who are implementing Hubspot is that you need to devote the time up front and learn how to use the product. Once you learn how to use Hubspot, it will be much more effective as well as much easier to use in the long run
Andrew Driscoll | TrustRadius Reviewer

Sprout Social

Sprout Social 8.9
Based on 10 answers
Make sure you do it all the way. Do not break it into phases. Pour yourself a coffee, start it in the morning and you'll be done before you finish that coffee.
Valentin Vesa | TrustRadius Reviewer

Alternatives Considered

HubSpot

We migrated from Marketo to HubSpot and noticed a difference nearly right away. Gone were hours of putting a campaign together through multiple folders only to have Marketo display the rainbow wheel of death and have the campaign disappear with all of your work. Additionally, we didn't need to have a full-time code on staff to generate beautiful and compelling email templates or landing pages. Working hand-in-hand, our new campaigns generated lead flow that helped our team deliver best-ever results and directly impact the bottom line.
Romy Ribitzky | TrustRadius Reviewer

Sprout Social

Sprout social is a bit more advanced than Hootsuite in my experience, but it does not stack up to other social media monitoring or analytics tools that I've used as far as functionality. Having said that, it is a significantly less expensive tool than others such as Cision or Crimson Hexagon.
Jimmy Mack | TrustRadius Reviewer

Scalability

HubSpot

HubSpot 7.3
Based on 7 answers
While HubSpot initially, seven years ago, seemed built for SMBs it appears they have scaled their solution for larger enterprises. I do not have experience sending out 10 million-plus emails per month so I don't know how HubSpot would handle that. However, I do know that some other marketing automation platforms have had trouble with such scale. As such, I suggest HubSpot have one of it's enterprise customers share data on the length of time it takes to send out 1 million emails. Are we talking minutes, hours or days? Then decide what's right for you based on your business needs.
Tom Smith | TrustRadius Reviewer

Sprout Social

No score
No answers yet
No answers on this topic

Return on Investment

HubSpot

  • For our customers and us: High Lead Conversion
  • For our customers and us: More business from digital channels
  • For our customers and us: Shorter salescykles
  • For our customers and us: ROI faster
  • For our customers and us: Heighten Brand loyalty and customer sharing.
Sara Larsen | TrustRadius Reviewer

Sprout Social

  • Sprout Social has positively impacted our interactions with guests and potential travelers looking for information because we can answer their questions in a timely manner.
  • Sprout Social has positively impacted the way we are able to schedule campaigns and track their process.
  • There is no direct data to indicate an ROI. We can measure link clicks but we cannot translate that into bookings as of yet.
Stephanie MacMillan | TrustRadius Reviewer

Screenshots

Pricing Details

HubSpot

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required

HubSpot Editions & Modules

Edition
Pro$8001
Enterprise$3,2002
Starter$503
Free$04
  1. per month (includes 1,000 contacts)
  2. per month (includes 10,000 contacts)
  3. per month (includes 1,000 contacts)
  4. per month
Additional Pricing Details

Sprout Social

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Sprout Social Editions & Modules

Additional Pricing Details

Rating Summary

Likelihood to Recommend

HubSpot
8.8
Sprout Social
7.8

Likelihood to Renew

HubSpot
9.9
Sprout Social
6.2

Usability

HubSpot
9.3
Sprout Social
5.5

Reliability and Availability

HubSpot
9.1
Sprout Social
7.7

Performance

HubSpot
8.9
Sprout Social
8.0

Support Rating

HubSpot
9.9
Sprout Social
3.0

In-Person Training

HubSpot
9.1
Sprout Social

Online Training

HubSpot
8.9
Sprout Social
7.3

Implementation Rating

HubSpot
7.3
Sprout Social
8.9

Scalability

HubSpot
7.3
Sprout Social

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