<a href='https://www.trustradius.com/static/about-trustradius-scoring#question3' target='_blank' rel='nofollow'>Customer Verified: Read more.</a>
Top Rated
124 Ratings
Top Rated
109 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 8 out of 101

Sprinklr Modern Engagement (formerly Social + Messaging Suite)

<a href='https://www.trustradius.com/static/about-trustradius-scoring#question3' target='_blank' rel='nofollow'>Customer Verified: Read more.</a>
Top Rated
124 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 7.8 out of 101

Likelihood to Recommend

Khoros Marketing (Formerly Spredfast + Lithium)

Having the ability to schedule and use analytics in the same platform is a huge benefit. From the beginning Spredfast is very easy to navigate and simple to catch on to using the basic functions.
No photo available

Sprinklr Modern Engagement (formerly Social + Messaging Suite)

Very well-suited for personalized business needs. Not well suited if you are looking for an "out of the box" tool with templates
No photo available

Feature Rating Comparison

Listening/monitoring

Khoros Marketing (Formerly Spredfast + Lithium)
7.6
Sprinklr Modern Engagement (formerly Social + Messaging Suite)
7.3
Boolean keyword searches
Khoros Marketing (Formerly Spredfast + Lithium)
9.0
Sprinklr Modern Engagement (formerly Social + Messaging Suite)
7.6
Filtering out noise/spam
Khoros Marketing (Formerly Spredfast + Lithium)
7.2
Sprinklr Modern Engagement (formerly Social + Messaging Suite)
7.0
Sentiment analysis
Khoros Marketing (Formerly Spredfast + Lithium)
6.1
Sprinklr Modern Engagement (formerly Social + Messaging Suite)
6.4
Broad channel coverage
Khoros Marketing (Formerly Spredfast + Lithium)
8.2
Sprinklr Modern Engagement (formerly Social + Messaging Suite)
8.2

Publishing

Khoros Marketing (Formerly Spredfast + Lithium)
7.8
Sprinklr Modern Engagement (formerly Social + Messaging Suite)
7.7
Content planning and scheduling
Khoros Marketing (Formerly Spredfast + Lithium)
9.0
Sprinklr Modern Engagement (formerly Social + Messaging Suite)
8.4
Audience targeting
Khoros Marketing (Formerly Spredfast + Lithium)
8.0
Sprinklr Modern Engagement (formerly Social + Messaging Suite)
7.1
Content optimization
Khoros Marketing (Formerly Spredfast + Lithium)
5.0
Sprinklr Modern Engagement (formerly Social + Messaging Suite)
7.7
Workflow management
Khoros Marketing (Formerly Spredfast + Lithium)
9.1
Sprinklr Modern Engagement (formerly Social + Messaging Suite)
7.6

Engagement

Khoros Marketing (Formerly Spredfast + Lithium)
8.0
Sprinklr Modern Engagement (formerly Social + Messaging Suite)
8.1
Automated routing and prioritization
Khoros Marketing (Formerly Spredfast + Lithium)
8.0
Sprinklr Modern Engagement (formerly Social + Messaging Suite)
7.9
Customer interaction histories
Khoros Marketing (Formerly Spredfast + Lithium)
8.0
Sprinklr Modern Engagement (formerly Social + Messaging Suite)
8.2
Bulk actions
Khoros Marketing (Formerly Spredfast + Lithium)
7.9
Sprinklr Modern Engagement (formerly Social + Messaging Suite)
8.3

Marketing

Khoros Marketing (Formerly Spredfast + Lithium)
7.6
Sprinklr Modern Engagement (formerly Social + Messaging Suite)
7.7
Lead generation
Khoros Marketing (Formerly Spredfast + Lithium)
6.7
Sprinklr Modern Engagement (formerly Social + Messaging Suite)
7.9
Content marketing
Khoros Marketing (Formerly Spredfast + Lithium)
8.3
Sprinklr Modern Engagement (formerly Social + Messaging Suite)
8.4
Paid media management
Khoros Marketing (Formerly Spredfast + Lithium)
7.1
Sprinklr Modern Engagement (formerly Social + Messaging Suite)
7.4
Campaigns and promotions
Khoros Marketing (Formerly Spredfast + Lithium)
8.2
Sprinklr Modern Engagement (formerly Social + Messaging Suite)
7.3

Channel coverage/integration

Khoros Marketing (Formerly Spredfast + Lithium)
8.2
Sprinklr Modern Engagement (formerly Social + Messaging Suite)
8.1
Twitter
Khoros Marketing (Formerly Spredfast + Lithium)
9.6
Sprinklr Modern Engagement (formerly Social + Messaging Suite)
9.2
Facebook
Khoros Marketing (Formerly Spredfast + Lithium)
9.4
Sprinklr Modern Engagement (formerly Social + Messaging Suite)
8.5
LinkedIn
Khoros Marketing (Formerly Spredfast + Lithium)
7.6
Sprinklr Modern Engagement (formerly Social + Messaging Suite)
8.3
Google+
Khoros Marketing (Formerly Spredfast + Lithium)
7.8
Sprinklr Modern Engagement (formerly Social + Messaging Suite)
8.8
Instagram
Khoros Marketing (Formerly Spredfast + Lithium)
7.9
Sprinklr Modern Engagement (formerly Social + Messaging Suite)
7.6
Pinterest
Khoros Marketing (Formerly Spredfast + Lithium)
6.9
Sprinklr Modern Engagement (formerly Social + Messaging Suite)
7.0
YouTube
Khoros Marketing (Formerly Spredfast + Lithium)
8.2
Sprinklr Modern Engagement (formerly Social + Messaging Suite)
7.2

Reporting/analytics

Khoros Marketing (Formerly Spredfast + Lithium)
8.3
Sprinklr Modern Engagement (formerly Social + Messaging Suite)
8.4
Campaign success analytics
Khoros Marketing (Formerly Spredfast + Lithium)
8.1
Sprinklr Modern Engagement (formerly Social + Messaging Suite)
9.0
Real-time tracking
Khoros Marketing (Formerly Spredfast + Lithium)
8.8
Sprinklr Modern Engagement (formerly Social + Messaging Suite)
8.0
Competitor analysis
Khoros Marketing (Formerly Spredfast + Lithium)
7.9
Sprinklr Modern Engagement (formerly Social + Messaging Suite)
8.2

Account management

Khoros Marketing (Formerly Spredfast + Lithium)
7.6
Sprinklr Modern Engagement (formerly Social + Messaging Suite)
7.6
Role-based user permissions & privileges
Khoros Marketing (Formerly Spredfast + Lithium)
8.1
Sprinklr Modern Engagement (formerly Social + Messaging Suite)
8.2
Mobile access
Khoros Marketing (Formerly Spredfast + Lithium)
7.1
Sprinklr Modern Engagement (formerly Social + Messaging Suite)
7.0

Pros

Khoros Marketing (Formerly Spredfast + Lithium)

  • Customer service and account management is excellent. All the Spredfast people we deal with have been helpful, professional and genuinely care about our success using the products.
  • The interface is straightforward and well designed. The Product team at Spredfast also release improvements throughout the year, which are well documented and add genuine functionality - not just bells and whistles.
  • The help pages within the platform are well put together and serve as a good first port of call when we've had any issues.
  • Implementation was well managed and the training sessions delivered to our teams were very useful. These have found their way to our intranet, and new employees watch the recorded sessions to get up to speed.
Joe Hill profile photo

Sprinklr Modern Engagement (formerly Social + Messaging Suite)

  • Great customizable tagging features, filters, custom dashboards, etc.
  • A great one & done solution.
  • Very detailed data available, that is much easier to pull than native reports and often allows for further details unavailable natively (if set up properly. This is time-consuming.
No photo available

Cons

Khoros Marketing (Formerly Spredfast + Lithium)

  • Some improvements to the analytics within Conversations would be helpful - I know there are plans to allow bespoke KPIs to be created and this would be a welcome addition.
  • Simpler user management within the Intelligence platform - this is not yet aligned with the Conversations platform.
Joe Hill profile photo

Sprinklr Modern Engagement (formerly Social + Messaging Suite)

  • Horrible customer support. Support teams are uneducated, do not look into cases before calls and frequently close open cases before they are resolved.
  • Difficult to set up. Because this platform is so detailed, they are many intricacies. It takes a long time to make it useful. One mistake could give you incorrect data or really mess up the system.
  • Complicated when used in varying organizations within a company as changes affect everyone.
No photo available

Likelihood to Renew

Khoros Marketing (Formerly Spredfast + Lithium)

Khoros Marketing (Formerly Spredfast + Lithium) 8.2
Based on 31 answers
Spredfast is easy to use, and customer support responds within minutes. Also, they continue to upgrade the product, which means they're responding and reacting to customer needs and input and to the always changing landscape of social media
Travis Burchart profile photo

Sprinklr Modern Engagement (formerly Social + Messaging Suite)

Sprinklr Modern Engagement (formerly Social + Messaging Suite) 8.5
Based on 28 answers
Sprinklr has proven to be a great partner for us, beyond the immediate use of their platform and its functionality. They also have global capabilities and service, which is a critical factor for our business.
Paul Matson profile photo

Usability

Khoros Marketing (Formerly Spredfast + Lithium)

Khoros Marketing (Formerly Spredfast + Lithium) 8.2
Based on 24 answers
Spredfast is an intuitive and user-friendly tool. They did well on aesthetics too!
Angel Soria, MBA profile photo

Sprinklr Modern Engagement (formerly Social + Messaging Suite)

Sprinklr Modern Engagement (formerly Social + Messaging Suite) 8.0
Based on 6 answers
The product isn't as user friendly and intuitive as I would like.
No photo available

Reliability and Availability

Khoros Marketing (Formerly Spredfast + Lithium)

Khoros Marketing (Formerly Spredfast + Lithium) 10.0
Based on 11 answers
I've always found Spredfast to be incredibly responsive.
No photo available

Sprinklr Modern Engagement (formerly Social + Messaging Suite)

Sprinklr Modern Engagement (formerly Social + Messaging Suite) 9.1
Based on 5 answers
Sprinklr has been very reliable in this area.
No photo available

Performance

Khoros Marketing (Formerly Spredfast + Lithium)

Khoros Marketing (Formerly Spredfast + Lithium) 9.0
Based on 7 answers
The pages load quickly and reports generate almost instantaneously
Garrett Estrada profile photo

Sprinklr Modern Engagement (formerly Social + Messaging Suite)

Sprinklr Modern Engagement (formerly Social + Messaging Suite) 8.2
Based on 4 answers
Monitoring capabilities were real time, which is essential.
No photo available

Support

Khoros Marketing (Formerly Spredfast + Lithium)

Khoros Marketing (Formerly Spredfast + Lithium) 8.8
Based on 26 answers
Outstanding. Really. I developed genuine relationships with the support staff and felt they treated us with the utmost care and had a true desire to help. Couldn't ask for more than that!
No photo available

Sprinklr Modern Engagement (formerly Social + Messaging Suite)

Sprinklr Modern Engagement (formerly Social + Messaging Suite) 6.0
Based on 12 answers
They are very quick to respond and address those areas they can
No photo available

In-Person Training

Khoros Marketing (Formerly Spredfast + Lithium)

Khoros Marketing (Formerly Spredfast + Lithium) 8.9
Based on 7 answers
It was an intimate and personal meeting and the trainer was exceptionally patient. This was an amazing experience for our higher ups.
No photo available

Sprinklr Modern Engagement (formerly Social + Messaging Suite)

Sprinklr Modern Engagement (formerly Social + Messaging Suite) 7.0
Based on 2 answers
I don't recall our training in detail. I know we met in person a few times, and did some over-the-phone product walk-throughs. It may have been somewhat informal -- I don't recall having any takeaways to refer to.
No photo available

Online Training

Khoros Marketing (Formerly Spredfast + Lithium)

Khoros Marketing (Formerly Spredfast + Lithium) 7.9
Based on 7 answers
• • We did several different types of training. We went there for initial training, and we had them send a trainer into our facilities. We also used the online webinars extensively. In general, I thought that the training needed to be a little more formal. It tends to be more of a software tour, rather than actual hands-on training. This is an opportunity for improvement that they are aware of an working on.
No photo available

Sprinklr Modern Engagement (formerly Social + Messaging Suite)

Sprinklr Modern Engagement (formerly Social + Messaging Suite) 8.4
Based on 3 answers
Very personal attention
No photo available

Implementation

Khoros Marketing (Formerly Spredfast + Lithium)

Khoros Marketing (Formerly Spredfast + Lithium) 8.9
Based on 24 answers
• • Implementation has been difficult and slow but due almost entirely to internal issues and the “housekeeping” that comes with implementation social media management. Part of the problem has been lack of proper internal resources to fully focus on the deployment – an issue we’ve recently solved for so our deployment is moving along very quickly. The most difficult part of the deployment is auditing the organization to understand all the Twitter and Facebook accounts that exist across the organization. We then need to find the credentials for all of these accounts and shut some of them down. This is a bit of a logistical nightmare. Because we have now hired someone to manage this process and have recognized the need for a social media operations team, accounts for 9 o four 12 regions are fully loaded into the system and we expect all to be completely by the end of 2013. Having the social media marketers try to manage this enterprise rolloout was not a good idea.
• We have also encountered some technology issues in the stores. Some staff members have old computers with unsupported browsers, and this has been an unexpected issue to deal with
No photo available

Sprinklr Modern Engagement (formerly Social + Messaging Suite)

Sprinklr Modern Engagement (formerly Social + Messaging Suite) 9.0
Based on 5 answers
The implementation personnel at Sprinklr are top-notch. They will work with you to make sure they setup Sprinklr in a way that best aligns with your structural needs
No photo available

Alternatives Considered

Khoros Marketing (Formerly Spredfast + Lithium)

It is our opinion that, while other platforms may have similar functionality to a single one of Spredfast's tools (i.e. publishing, analtytics, etc.), no other platform offers the sheer breadth of tools and ability to service all of our goals in one single platform as Spredfast does. Spredfast is truly unique in this regard. Furthermore, the quality of the educational modules and personalized customer service is something no other platform has
Garrett Estrada profile photo

Sprinklr Modern Engagement (formerly Social + Messaging Suite)

I prefer Sprinklr above other social media tools because it has the most features of anything I've worked with. This can be complicated and overwhelming, but our customer success team has helped ensure that we effectively use the tools available.
Alena Van Dalen profile photo

Scalability

Khoros Marketing (Formerly Spredfast + Lithium)

Khoros Marketing (Formerly Spredfast + Lithium) 8.4
Based on 18 answers
The product is definitely great in terms of the Conversations and Intelligence tabs, but it could use further improvement in Analytics.
Kelcey Zacarese profile photo

Sprinklr Modern Engagement (formerly Social + Messaging Suite)

Sprinklr Modern Engagement (formerly Social + Messaging Suite) 8.2
Based on 1 answer
Always start simple with Sprinklr, e.g. one client. You can easily grow over time adding products/units/regions, etc
Sonja Broze profile photo

Return on Investment

Khoros Marketing (Formerly Spredfast + Lithium)

  • Great communication within the tool cuts down on the numbers of emails.
  • Getting everyone to use the same tool reduces redundancies.
  • The strong analytics function may negate the need for a separate analytics tool like Quintly or Simply Measured.
  • Training was easy and not time intensive.
No photo available

Sprinklr Modern Engagement (formerly Social + Messaging Suite)

  • Workflow automation to save time.
  • Asset storage and content creation within the platform to save time and resources.
Aditya Gollakota profile photo

Screenshots

Khoros Marketing (Formerly Spredfast + Lithium)

Sprinklr Modern Engagement (formerly Social + Messaging Suite)

Pricing Details

Khoros Marketing (Formerly Spredfast + Lithium)

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional
Additional Pricing Details

Sprinklr Modern Engagement (formerly Social + Messaging Suite)

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No
Additional Pricing Details
Pricing is configurable based on enterprise needs.

Add comparison