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Top Rated
120 Ratings
Top Rated
109 Ratings
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Score 8 out of 101

Sprinklr Modern Engagement (formerly Social + Messaging Suite)

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Top Rated
120 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 7.7 out of 101

Likelihood to Recommend

Khoros Marketing (Formerly Spredfast + Lithium)

Spredfast is a great tool for enterprise level social management. We've been able to gradually ramp up our number of users and accounts in phases, which has suited us, as a large, geographically widespread organisation.It works well with our other marketing technology platforms, and their integrations and APIs are straightforward.If the organization was much smaller I think the platform would still work as the costings are broadly based upon users and accounts so could well be a good SME solution too.
Joe Hill profile photo

Sprinklr Modern Engagement (formerly Social + Messaging Suite)

Sprinklr is a great platform to manage your social media presence, especially when you get to a point when you have a multitude of different channels and teams working together. It will allow you to oversee all scheduled posts, engagements, incoming messages, etc. It also provides more in-depth features like the ability to dissect your community. Reporting for social is good too, even though it could benefit from further customization.
I would not use Sprinklr is you only have a handful of channels (free tools would do the trick for this) or for social listening alone.
Romain Vezirian profile photo

Feature Rating Comparison

Listening/monitoring

Khoros Marketing (Formerly Spredfast + Lithium)
7.6
Sprinklr Modern Engagement (formerly Social + Messaging Suite)
7.1
Boolean keyword searches
Khoros Marketing (Formerly Spredfast + Lithium)
8.9
Sprinklr Modern Engagement (formerly Social + Messaging Suite)
7.5
Filtering out noise/spam
Khoros Marketing (Formerly Spredfast + Lithium)
7.3
Sprinklr Modern Engagement (formerly Social + Messaging Suite)
6.7
Sentiment analysis
Khoros Marketing (Formerly Spredfast + Lithium)
6.2
Sprinklr Modern Engagement (formerly Social + Messaging Suite)
6.2
Broad channel coverage
Khoros Marketing (Formerly Spredfast + Lithium)
8.1
Sprinklr Modern Engagement (formerly Social + Messaging Suite)
8.1

Publishing

Khoros Marketing (Formerly Spredfast + Lithium)
7.8
Sprinklr Modern Engagement (formerly Social + Messaging Suite)
7.6
Content planning and scheduling
Khoros Marketing (Formerly Spredfast + Lithium)
9.0
Sprinklr Modern Engagement (formerly Social + Messaging Suite)
8.3
Audience targeting
Khoros Marketing (Formerly Spredfast + Lithium)
8.0
Sprinklr Modern Engagement (formerly Social + Messaging Suite)
7.0
Content optimization
Khoros Marketing (Formerly Spredfast + Lithium)
5.0
Sprinklr Modern Engagement (formerly Social + Messaging Suite)
7.5
Workflow management
Khoros Marketing (Formerly Spredfast + Lithium)
9.1
Sprinklr Modern Engagement (formerly Social + Messaging Suite)
7.4

Engagement

Khoros Marketing (Formerly Spredfast + Lithium)
8.0
Sprinklr Modern Engagement (formerly Social + Messaging Suite)
8.0
Automated routing and prioritization
Khoros Marketing (Formerly Spredfast + Lithium)
8.0
Sprinklr Modern Engagement (formerly Social + Messaging Suite)
7.8
Customer interaction histories
Khoros Marketing (Formerly Spredfast + Lithium)
8.0
Sprinklr Modern Engagement (formerly Social + Messaging Suite)
8.1
Bulk actions
Khoros Marketing (Formerly Spredfast + Lithium)
7.9
Sprinklr Modern Engagement (formerly Social + Messaging Suite)
8.2

Marketing

Khoros Marketing (Formerly Spredfast + Lithium)
7.5
Sprinklr Modern Engagement (formerly Social + Messaging Suite)
7.5
Lead generation
Khoros Marketing (Formerly Spredfast + Lithium)
6.7
Sprinklr Modern Engagement (formerly Social + Messaging Suite)
7.7
Content marketing
Khoros Marketing (Formerly Spredfast + Lithium)
8.2
Sprinklr Modern Engagement (formerly Social + Messaging Suite)
8.3
Paid media management
Khoros Marketing (Formerly Spredfast + Lithium)
7.1
Sprinklr Modern Engagement (formerly Social + Messaging Suite)
7.1
Campaigns and promotions
Khoros Marketing (Formerly Spredfast + Lithium)
8.2
Sprinklr Modern Engagement (formerly Social + Messaging Suite)
7.1

Channel coverage/integration

Khoros Marketing (Formerly Spredfast + Lithium)
8.2
Sprinklr Modern Engagement (formerly Social + Messaging Suite)
8.2
Twitter
Khoros Marketing (Formerly Spredfast + Lithium)
9.6
Sprinklr Modern Engagement (formerly Social + Messaging Suite)
9.2
Facebook
Khoros Marketing (Formerly Spredfast + Lithium)
9.4
Sprinklr Modern Engagement (formerly Social + Messaging Suite)
8.7
LinkedIn
Khoros Marketing (Formerly Spredfast + Lithium)
7.6
Sprinklr Modern Engagement (formerly Social + Messaging Suite)
8.9
Google+
Khoros Marketing (Formerly Spredfast + Lithium)
7.8
Sprinklr Modern Engagement (formerly Social + Messaging Suite)
8.8
Instagram
Khoros Marketing (Formerly Spredfast + Lithium)
7.9
Sprinklr Modern Engagement (formerly Social + Messaging Suite)
7.8
Pinterest
Khoros Marketing (Formerly Spredfast + Lithium)
6.9
Sprinklr Modern Engagement (formerly Social + Messaging Suite)
6.8
YouTube
Khoros Marketing (Formerly Spredfast + Lithium)
8.1
Sprinklr Modern Engagement (formerly Social + Messaging Suite)
6.9

Reporting/analytics

Khoros Marketing (Formerly Spredfast + Lithium)
8.2
Sprinklr Modern Engagement (formerly Social + Messaging Suite)
8.3
Campaign success analytics
Khoros Marketing (Formerly Spredfast + Lithium)
8.0
Sprinklr Modern Engagement (formerly Social + Messaging Suite)
9.0
Real-time tracking
Khoros Marketing (Formerly Spredfast + Lithium)
8.8
Sprinklr Modern Engagement (formerly Social + Messaging Suite)
8.0
Competitor analysis
Khoros Marketing (Formerly Spredfast + Lithium)
7.9
Sprinklr Modern Engagement (formerly Social + Messaging Suite)
8.0

Account management

Khoros Marketing (Formerly Spredfast + Lithium)
7.6
Sprinklr Modern Engagement (formerly Social + Messaging Suite)
7.5
Role-based user permissions & privileges
Khoros Marketing (Formerly Spredfast + Lithium)
8.1
Sprinklr Modern Engagement (formerly Social + Messaging Suite)
8.1
Mobile access
Khoros Marketing (Formerly Spredfast + Lithium)
7.1
Sprinklr Modern Engagement (formerly Social + Messaging Suite)
6.8

Pros

Khoros Marketing (Formerly Spredfast + Lithium)

  • Customer service and account management is excellent. All the Spredfast people we deal with have been helpful, professional and genuinely care about our success using the products.
  • The interface is straightforward and well designed. The Product team at Spredfast also release improvements throughout the year, which are well documented and add genuine functionality - not just bells and whistles.
  • The help pages within the platform are well put together and serve as a good first port of call when we've had any issues.
  • Implementation was well managed and the training sessions delivered to our teams were very useful. These have found their way to our intranet, and new employees watch the recorded sessions to get up to speed.
Joe Hill profile photo

Sprinklr Modern Engagement (formerly Social + Messaging Suite)

  • All basic functions are very user friendly. Onboarding time is minimal. If I give access to someone (even if they are not social savvy), I am confident they will still be able to use the platform.
  • The ability to build custom dashboards is a huge time saver. For instance, you can create a dashboard to look at all your social media inboxes (Facebook, Twitter, Instagram...) all on one screen.
  • The audience profile function is interesting - it allows you to capture unified consumer data, interests, interactions across all your social channels. This is a useful feature for us when looking for influencers or super fans.
Romain Vezirian profile photo

Cons

Khoros Marketing (Formerly Spredfast + Lithium)

  • I'd like to see some user experience tactical function improvements implemented on a quicker timeline - things like having an option to choose a new user to mirror or offering more saved data exports. That said, we have a great technical account manager and information architect who take care of us quickly and seamlessly.
No photo available

Sprinklr Modern Engagement (formerly Social + Messaging Suite)

  • Tool is difficult to adopt by users non-endemic to social media (the PHD of social software)
  • Not a lot of automated or "lite" features for easy enablement
  • Enablement involves heavy time commitment and comprehension by internal team
No photo available

Likelihood to Renew

Khoros Marketing (Formerly Spredfast + Lithium)

Khoros Marketing (Formerly Spredfast + Lithium) 8.2
Based on 31 answers
This is a great product which serves our organization very well.
No photo available

Sprinklr Modern Engagement (formerly Social + Messaging Suite)

Sprinklr Modern Engagement (formerly Social + Messaging Suite) 8.5
Based on 28 answers
The content manager for Sprinklr is easier and much more comprehensive than other content managers for social media. I know because I've used many others including HootSuite. The only reason I'm not 100% on board is because I would like to be able to manage much more from the software than just content. Wildfire by Google offers a robust social media marketing suite that allows me to do so much from one place
Maria Perez profile photo

Usability

Khoros Marketing (Formerly Spredfast + Lithium)

Khoros Marketing (Formerly Spredfast + Lithium) 8.1
Based on 24 answers
Again, UX is very use-friendly.
Jason Nickel profile photo

Sprinklr Modern Engagement (formerly Social + Messaging Suite)

Sprinklr Modern Engagement (formerly Social + Messaging Suite) 8.0
Based on 6 answers
Overall, I really enjoyed Sprinklr. It is a multi-faceted platform although I used it primarily for review management. It's easy-to-use and learn, has great customer service and is a great design. My only complaint would be that if there was a blip in pulling in reviews, we'd have to go back through each review site manually and make sure nothing was unresponded to. This could be cumbersome and time-consuming. Other than that, I really enjoyed using it
Meg Ruggieri profile photo

Reliability and Availability

Khoros Marketing (Formerly Spredfast + Lithium)

Khoros Marketing (Formerly Spredfast + Lithium) 10.0
Based on 11 answers
I've always found Spredfast to be incredibly responsive.
No photo available

Sprinklr Modern Engagement (formerly Social + Messaging Suite)

Sprinklr Modern Engagement (formerly Social + Messaging Suite) 9.1
Based on 5 answers
Our account partners at Sprinklr are not only responsive to out needs, both domestically and internationally, but have consistently approached us with ideas on how to improve our communication and collaboration in a proactive manner.
Paul Matson profile photo

Performance

Khoros Marketing (Formerly Spredfast + Lithium)

Khoros Marketing (Formerly Spredfast + Lithium) 9.0
Based on 7 answers
The pages load quickly and reports generate almost instantaneously
Garrett Estrada profile photo

Sprinklr Modern Engagement (formerly Social + Messaging Suite)

Sprinklr Modern Engagement (formerly Social + Messaging Suite) 8.2
Based on 4 answers
An occasional lag here and there, but to be honest I don't know if it's them or the connection
Sonja Broze profile photo

Support

Khoros Marketing (Formerly Spredfast + Lithium)

Khoros Marketing (Formerly Spredfast + Lithium) 8.9
Based on 26 answers
Outstanding. Really. I developed genuine relationships with the support staff and felt they treated us with the utmost care and had a true desire to help. Couldn't ask for more than that!
No photo available

Sprinklr Modern Engagement (formerly Social + Messaging Suite)

Sprinklr Modern Engagement (formerly Social + Messaging Suite) 5.0
Based on 11 answers
They are very quick to respond and address those areas they can
No photo available

In-Person Training

Khoros Marketing (Formerly Spredfast + Lithium)

Khoros Marketing (Formerly Spredfast + Lithium) 8.9
Based on 7 answers
• As a very early customer, we did not undergo formal training but worked closely with the team to get the system set up to do what we wanted. However, online training resources are now available with many blog posts / video lessons and tutorials.
No photo available

Sprinklr Modern Engagement (formerly Social + Messaging Suite)

Sprinklr Modern Engagement (formerly Social + Messaging Suite) 7.0
Based on 2 answers
I don't recall our training in detail. I know we met in person a few times, and did some over-the-phone product walk-throughs. It may have been somewhat informal -- I don't recall having any takeaways to refer to.
No photo available

Online Training

Khoros Marketing (Formerly Spredfast + Lithium)

Khoros Marketing (Formerly Spredfast + Lithium) 7.9
Based on 7 answers
it is important to note that my perspective is not necessarily common - I'm a geek/nerd/poweruser in general, so I found the online resources to be more than adequate (and often very aesthetically pleasing, too). That said, a less "geeky" person might struggle a bit.
No photo available

Sprinklr Modern Engagement (formerly Social + Messaging Suite)

Sprinklr Modern Engagement (formerly Social + Messaging Suite) 8.4
Based on 3 answers
Very personal attention
No photo available

Implementation

Khoros Marketing (Formerly Spredfast + Lithium)

Khoros Marketing (Formerly Spredfast + Lithium) 8.9
Based on 24 answers
We had plenty of support during implementation, but there was definitely a huge learning curb as we learned about all the permissions, access, etc.
Jesse McCarl profile photo

Sprinklr Modern Engagement (formerly Social + Messaging Suite)

Sprinklr Modern Engagement (formerly Social + Messaging Suite) 9.0
Based on 5 answers
The implementation personnel at Sprinklr are top-notch. They will work with you to make sure they setup Sprinklr in a way that best aligns with your structural needs
No photo available

Alternatives Considered

Khoros Marketing (Formerly Spredfast + Lithium)

It is our opinion that, while other platforms may have similar functionality to a single one of Spredfast's tools (i.e. publishing, analtytics, etc.), no other platform offers the sheer breadth of tools and ability to service all of our goals in one single platform as Spredfast does. Spredfast is truly unique in this regard. Furthermore, the quality of the educational modules and personalized customer service is something no other platform has
Garrett Estrada profile photo

Sprinklr Modern Engagement (formerly Social + Messaging Suite)

I have not found another product that is as vigorous to a brand's communication with consumers. It is imperative that brands meet customers where 'they' are, and communicate with them like people, not data. I will continue to use and recommend Sprinklr for it's holistic approach to entire consumer journey
Rebecca Ruck profile photo

Scalability

Khoros Marketing (Formerly Spredfast + Lithium)

Khoros Marketing (Formerly Spredfast + Lithium) 8.4
Based on 18 answers
Works for absolutely any size or dynamic of a company.
Jesse McCarl profile photo

Sprinklr Modern Engagement (formerly Social + Messaging Suite)

Sprinklr Modern Engagement (formerly Social + Messaging Suite) 8.2
Based on 1 answer
Always start simple with Sprinklr, e.g. one client. You can easily grow over time adding products/units/regions, etc
Sonja Broze profile photo

Return on Investment

Khoros Marketing (Formerly Spredfast + Lithium)

  • We were able to do a lot more tracking to understand where leads came from because of good analytics
  • It gave us the ability to integrate with demand generation better.
  • I could assign content to others, e.g. support, i.e. has basic collaboration capabilities.
  • There were a few costs imposed: It was a staff time drain as I was continually educating other members of staff how to use it. It had sentiment scoring, but you couldn’t adjust it yourself. There were no weights. You cannot take into account sarcasm. For example, our company name is the bomb gave negative score! This meant that the sentiment was worthless. With Twitter, you couldn’t add someone to a twitter list. You needed to login to Twitter. I wanted to do everything from within one tool.
No photo available

Sprinklr Modern Engagement (formerly Social + Messaging Suite)

  • Reports can be customized and exported easily in many different formats. I especially like the PowerPoint version of reports. It quickly and professionally creates a custom slideshow to show the metrics of the platforms and time periods you choose. This is a great way to keep your company's C-level executives informed on your team's progress and investing in your efforts. This is especially true for executives that do not personally use or understand the value of social media.
  • Brand reputation management is always a great investment. The dashboard alerts you in real-time when your brand or product is mentioned across any of the platforms and offers a quick and efficient way to respond. The Sprinklr customer experience cloud can be implemented across your entire organization, including CRM and email systems.
  • If you're not growing you're dying. That alone helps me with the ROI of using Sprinklr for my client's business objectives.
Rebecca Ruck profile photo

Screenshots

Khoros Marketing (Formerly Spredfast + Lithium)

Sprinklr Modern Engagement (formerly Social + Messaging Suite)

Pricing Details

Khoros Marketing (Formerly Spredfast + Lithium)

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional
Additional Pricing Details

Sprinklr Modern Engagement (formerly Social + Messaging Suite)

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No
Additional Pricing Details
Pricing is configurable based on enterprise needs.

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