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Top Rated
2297 Ratings
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Top Rated
647 Ratings

Adobe Marketo Engage

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Top Rated
2297 Ratings
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Score 8.2 out of 100

Oracle CX Marketing (formerly Oracle Marketing Cloud)

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Top Rated
647 Ratings
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Score 8.4 out of 100

Feature Set Ratings

  • Adobe Marketo Engage ranks higher in 1 feature set: Lead Management
  • Oracle CX Marketing (formerly Oracle Marketing Cloud) ranks higher in 5 feature sets: Email & Online Marketing, Campaign Management, Social Media Marketing, Reporting & Analytics, Platform & Infrastructure

Email & Online Marketing

7.9

Adobe Marketo Engage

79%
8.3

Oracle CX Marketing (formerly Oracle Marketing Cloud)

83%
Oracle CX Marketing (formerly Oracle Marketing Cloud) ranks higher in 7/9 features

WYSIWYG email editor

7.2
72%
801 Ratings
8.4
84%
118 Ratings

Dynamic content

7.5
75%
779 Ratings
8.2
82%
121 Ratings

Ability to test dynamic content

7.9
79%
760 Ratings
8.3
83%
117 Ratings

Landing pages

7.7
77%
819 Ratings
8.5
85%
125 Ratings

A/B testing

8.1
81%
804 Ratings
8.2
82%
119 Ratings

Mobile optimization

7.1
71%
778 Ratings
8.3
83%
114 Ratings

Email deliverability reporting

8.3
83%
1468 Ratings
8.4
84%
237 Ratings

List management

8.5
85%
853 Ratings
8.4
84%
127 Ratings

Triggered drip sequences

8.9
89%
775 Ratings
8.3
83%
109 Ratings

Lead Management

8.5

Adobe Marketo Engage

85%
8.3

Oracle CX Marketing (formerly Oracle Marketing Cloud)

83%
Adobe Marketo Engage ranks higher in 3/4 features

Lead nurturing

8.5
85%
838 Ratings
8.5
85%
111 Ratings

Lead scoring and grading

8.7
87%
814 Ratings
8.2
82%
105 Ratings

Data quality management

8.2
82%
813 Ratings
8.3
83%
110 Ratings

Automated sales alerts and tasks

8.7
87%
771 Ratings
8.3
83%
90 Ratings

Campaign Management

7.8

Adobe Marketo Engage

78%
8.3

Oracle CX Marketing (formerly Oracle Marketing Cloud)

83%
Adobe Marketo Engage ranks higher in 1/2 features

Calendaring

7.2
72%
639 Ratings
8.2
82%
95 Ratings

Event/webinar marketing

8.4
84%
754 Ratings
8.3
83%
99 Ratings

Social Media Marketing

6.6

Adobe Marketo Engage

66%
7.8

Oracle CX Marketing (formerly Oracle Marketing Cloud)

78%
Oracle CX Marketing (formerly Oracle Marketing Cloud) ranks higher in 2/2 features

Social sharing and campaigns

7.3
73%
485 Ratings
7.8
78%
71 Ratings

Social profile integration

5.9
59%
380 Ratings
7.8
78%
67 Ratings

Reporting & Analytics

7.4

Adobe Marketo Engage

74%
8.0

Oracle CX Marketing (formerly Oracle Marketing Cloud)

80%
Oracle CX Marketing (formerly Oracle Marketing Cloud) ranks higher in 3/3 features

Dashboards

7.3
73%
803 Ratings
8.1
81%
123 Ratings

Standard reports

7.7
77%
837 Ratings
8.1
81%
121 Ratings

Custom reports

7.3
73%
797 Ratings
7.9
79%
114 Ratings

Platform & Infrastructure

7.9

Adobe Marketo Engage

79%
8.1

Oracle CX Marketing (formerly Oracle Marketing Cloud)

81%
Oracle CX Marketing (formerly Oracle Marketing Cloud) ranks higher in 4/6 features

API

8.1
81%
726 Ratings
8.0
80%
106 Ratings

Role-based workflow & approvals

7.9
79%
617 Ratings
7.9
79%
89 Ratings

Customizability

7.7
77%
747 Ratings
8.3
83%
110 Ratings

Integration with Salesforce.com

8.8
88%
731 Ratings
8.5
85%
89 Ratings

Integration with Microsoft Dynamics CRM

7.7
77%
244 Ratings
8.0
80%
46 Ratings

Integration with SugarCRM

7.1
71%
153 Ratings
8.0
80%
36 Ratings

Attribute Ratings

  • Adobe Marketo Engage is rated higher in 5 areas: Likelihood to Recommend, Likelihood to Renew, Performance, In-Person Training, Implementation Rating
  • Oracle CX Marketing (formerly Oracle Marketing Cloud) is rated higher in 4 areas: Usability, Support Rating, Online Training, Product Scalability
  • Adobe Marketo Engage and Oracle CX Marketing (formerly Oracle Marketing Cloud) are tied in 1 area: Availability

Likelihood to Recommend

8.4

Adobe Marketo Engage

84%
1018 Ratings
8.3

Oracle CX Marketing (formerly Oracle Marketing Cloud)

83%
250 Ratings

Likelihood to Renew

8.8

Adobe Marketo Engage

88%
146 Ratings
6.0

Oracle CX Marketing (formerly Oracle Marketing Cloud)

60%
90 Ratings

Usability

7.9

Adobe Marketo Engage

79%
98 Ratings
8.9

Oracle CX Marketing (formerly Oracle Marketing Cloud)

89%
14 Ratings

Availability

8.2

Adobe Marketo Engage

82%
48 Ratings
8.2

Oracle CX Marketing (formerly Oracle Marketing Cloud)

82%
18 Ratings

Performance

8.2

Adobe Marketo Engage

82%
58 Ratings
8.0

Oracle CX Marketing (formerly Oracle Marketing Cloud)

80%
10 Ratings

Support Rating

8.5

Adobe Marketo Engage

85%
164 Ratings
9.9

Oracle CX Marketing (formerly Oracle Marketing Cloud)

99%
32 Ratings

In-Person Training

9.1

Adobe Marketo Engage

91%
12 Ratings
7.3

Oracle CX Marketing (formerly Oracle Marketing Cloud)

73%
3 Ratings

Online Training

5.0

Adobe Marketo Engage

50%
29 Ratings
7.6

Oracle CX Marketing (formerly Oracle Marketing Cloud)

76%
11 Ratings

Implementation Rating

9.1

Adobe Marketo Engage

91%
109 Ratings
8.8

Oracle CX Marketing (formerly Oracle Marketing Cloud)

88%
20 Ratings

Contract Terms and Pricing Model

7.4

Adobe Marketo Engage

74%
4 Ratings

Oracle CX Marketing (formerly Oracle Marketing Cloud)

N/A
0 Ratings

Product Scalability

6.4

Adobe Marketo Engage

64%
10 Ratings
8.7

Oracle CX Marketing (formerly Oracle Marketing Cloud)

87%
122 Ratings

Professional Services

9.1

Adobe Marketo Engage

91%
3 Ratings

Oracle CX Marketing (formerly Oracle Marketing Cloud)

N/A
0 Ratings

Likelihood to Recommend

Adobe Marketo Engage

It provides a one-stop-shop to help manage all lead-based and account-based marketing initiatives. We run many email campaigns, so if you are looking for software that provides you with all the information you need to run a campaign, from drafting the HTML email, managing assets, distributing to a database and gathering the metrics, and assessing performance, their toolkit is ideal.
Ellis Devine | TrustRadius Reviewer

Oracle CX Marketing (formerly Oracle Marketing Cloud)

A duration of one and a half years is enough for us to
recognize the capabilities of a tool and in my opinion, this one is just a
great tool to manage marketing campaigns of even massive-sized firms. Its
marketing automation tool and its way of managing campaign and the way it
executes digital initiatives is enough to get an inkling of its abilities.
Less favorable for the people who want to have something at
a cheap price and are more dependent on the reports as its reports have nothing
much in detail.
Karren Jason | TrustRadius Reviewer

Pros

Adobe Marketo Engage

  • The ability to clone entire programs and campaigns should not be underestimated as a marketing manager. This is a stand-out feature that other automation tools can't do (yet) in my experience.
  • myTokens: Campaign-based/local variables that can be used in emails and landing pages for everything from basic text, rich text, email scripts, CSS, scoring, and more. Set up your emails and LPs with myTokens and you'll be able to create an entire campaign without opening the email or LP editor. Clone program, update myTokens, test, and launch.
  • Engagement Programs: let you quickly create basic email nurture tracks with ease. Currently EPs can only send on a cadence of once per week, but future product release announcements suggest variable cadence will be possible soon.
  • AB Testing: using Email Programs and AB Test or ABCDEFG Test is simple to set up and report on. Manually chose the winner of your test or have Marketo choose automatically.
Greg Beazley | TrustRadius Reviewer

Oracle CX Marketing (formerly Oracle Marketing Cloud)

  • We can look for the behavior of our clients on our website and mobile application using the analytics it provides.
  • It is highly customizable.
  • It presents data in a form that is easily understandable and reports are highly beneficial for us.
  • Analytics in the form of graphs.
Frank Debras Niel | TrustRadius Reviewer

Cons

Adobe Marketo Engage

  • It would be nice to have an expansive view of all active triggers and flows.
  • Some reporting functions can take quite a bit of time to execute if they use too much data.
  • Some error codes and mistakes can take time to uncover/solve.
Matt Davidson | TrustRadius Reviewer

Oracle CX Marketing (formerly Oracle Marketing Cloud)

  • Integration options outside of auto-syncs. I am currently having an issue trying to find an adapter to use with Eloqua to API into our data warehouse but keep the functionality on the Eloqua side.
  • To provide more transparency and visual details of the syncs (integrations of outside data) from any other system that is feeding Eloqua, like what is being updated or changed, better explanations of errors, drill down to newly created records.
  • Custom Objects - Need to have a way to create CDOs outside of just form submissions and uploading of lists, like if you needed to import a file nightly to feed that CDO data but automate the import and make sure it maps to a contact record.
  • Import of data from a file on SFTP - There is no way to filter or create logic to control what is being fed into Eloqua. Currently, that manipulation has to be done by the IT side first. Less flexibility.
  • Better auditing capabilities within the canvas. meaning, sometimes if something is changed or not working the problem may not necessarily show up in immediately, the pattern could take a while to present itself. For example, the feeders into the program. If there is a problem, I don't know that maybe contacts are not entering the program until we do reporting that month and realize there was a lull of contacts going through. Then we have a whole month of missed records or other potential data issues. When you get do large and your Eloqua machine is very robust, the harder it is to see everything
  • Be able to add more than 250 custom contact records. That definitely inhibits my organization in how we need to use that record.
Anonymous | TrustRadius Reviewer

Pricing Details

Adobe Marketo Engage

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional
TBD

Starting Price

Oracle CX Marketing (formerly Oracle Marketing Cloud)

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional

Starting Price

$2,000 per month

Likelihood to Renew

Adobe Marketo Engage

Adobe Marketo Engage 8.8
Based on 146 answers
We're likely to renew for several reasons:
  • Now that it's been implemented, I can't imagine not having marketing automation and the easy interface that Marketo provides to run our campaigns
  • Marketo's community and customer service is fantastic; I know that when I need help, I'll get it
  • Marketo continues to improve the product, so I know that I can expect it to be even more useful in the future
Dan Prokop | TrustRadius Reviewer

Oracle CX Marketing (formerly Oracle Marketing Cloud)

Oracle CX Marketing (formerly Oracle Marketing Cloud) 6.0
Based on 90 answers
We have been able to automate so many marketing processes with Eloqua over the past 5 years that the only direction would be to adopt the latest and greatest features Eloqua adds. The alternative would be to go back to the marketing stone-age and start over again. And we would rather move forward with increased automation and efficiency.
Dan Allis | TrustRadius Reviewer

Usability

Adobe Marketo Engage

Adobe Marketo Engage 7.9
Based on 98 answers
There's a fair amount of flexibility, but as you start moving beyond the basics and get into more complex programs, it gets a bit cumbersome; for example, flexible drip campaigns that can customize / change content based on triggers after the initial start. Some way of normalizing scoring so older, less intensive users don't overshadow newer, more-intense users. Etc.For a basic setup and taking control of the user flow from contact to lead without leaks, Marketo is awesome, once you've got the core data governance and standardized processes in place.Template design is difficult - designers find it restrictive and there is a LOT of debugging needed, with finished templates sometimes behaving very oddly in some environments - adding / deleting code snippets, disabling some scripts - not enough to break it, but definitely some odd behaviors
Ashish Tewari | TrustRadius Reviewer

Oracle CX Marketing (formerly Oracle Marketing Cloud)

Oracle CX Marketing (formerly Oracle Marketing Cloud) 8.9
Based on 14 answers
Personally, I find it quite easy to use. But for those members of our team who have little or no testing experience, it's been a bit more difficult. There's also training required for development teams in order to have your campaigns coded and set up in the most efficient way. Our developers have been able to do basic and intermediate tests with no difficulty, and they find the interface itself quite intuitive... it's just the extremely complex tests that require a bit more understanding.
Gwen Lafleur | TrustRadius Reviewer

Reliability and Availability

Adobe Marketo Engage

Adobe Marketo Engage 8.2
Based on 48 answers
Marketo provides different way and abilities to connect. If you are having product support or unexplained errors you can get someone on Marketo support 24 hours a day. One of Marketo's greatest assets in my opinion however would be the community. Often times our company is just looking for case success stories from someone else. In the community you can search for problems you are currently facing and see others having the same issue and solutions for those issues. If not, you can pose a question to the whole community and champions of the product and others can chime in to provide suggestions to fix your needs. The community is truly a 24/7 place to get your answers quickly.
Brittany Stover | TrustRadius Reviewer

Oracle CX Marketing (formerly Oracle Marketing Cloud)

Oracle CX Marketing (formerly Oracle Marketing Cloud) 8.2
Based on 18 answers
No one has experienced any problems with availablity.
Anonymous | TrustRadius Reviewer

Performance

Adobe Marketo Engage

Adobe Marketo Engage 8.2
Based on 58 answers
There are times when it is slightly slow for us, where we sit on a screen waiting for it to load. This could be our internet since we have had the same issue occasionally with other systems, but it is enough to make you crazy.
Amber Hobson | TrustRadius Reviewer

Oracle CX Marketing (formerly Oracle Marketing Cloud)

Oracle CX Marketing (formerly Oracle Marketing Cloud) 8.0
Based on 10 answers
There are occasional complaints about slowness to refresh a screen or build a report. However, this is as much a factor of network access speeds as the system itself, since often the complaints occur when someone is accessing on a wireless network.
Anonymous | TrustRadius Reviewer

Support Rating

Adobe Marketo Engage

Adobe Marketo Engage 8.5
Based on 164 answers
On multiple occasions we've had Marketo support (technical and license based) issues. Technical issues were minor and resolved within a day. License based issues (even things encouraged by Marketo for partners, like provisioning another license) took WEEKS. They actually took so long to respond that the client we were working with withdrew from the contract because they were no longer convinced Marketo was capable of supporting their business. As an agency trying to sell the software, you can only explain away so much before they just made us look silly.
Emilee Anderson | TrustRadius Reviewer

Oracle CX Marketing (formerly Oracle Marketing Cloud)

Oracle CX Marketing (formerly Oracle Marketing Cloud) 9.9
Based on 32 answers
We found that we often were telling support people how the system worked. Because we were on E9 that created a lot of support issues as well since few people on the support team seemed to know how E9 worked. That was mostly okay except when we had major system issues (like SSO preventing us from logging in after an update), it became really hard to get answers that weren't vague. It was always the issues that had the highest visibility within the organization (like with Sales) that seemed to take forever to resolve and didn't have a clear escalation path. When Oracle switched Eloqua over to the Oracle support portal it just got worse
Anonymous | TrustRadius Reviewer

In-Person Training

Adobe Marketo Engage

Adobe Marketo Engage 9.1
Based on 12 answers
Our account rep stopped out in Lincoln, NE to ensure we were properly set up and running. This was very much appreciated. I was very, very new at this point, so I can't comment very much on the extent of what was taught because I was still brand new to the company and the system
Kristi Eide | TrustRadius Reviewer

Oracle CX Marketing (formerly Oracle Marketing Cloud)

Oracle CX Marketing (formerly Oracle Marketing Cloud) 7.3
Based on 3 answers
They offer very basic classes which are required for master certification.

After having been through it, I would not consider anyone with a master certification any more qualified, unlike Salesforce.com certification which is a more difficult thing to acquire. For example, one of the classes towards certification was around social media. I would have expected examples of how to incorporate into campaigns in the product, with a demo and hands-on test. Instead, it was a powerpoint slideshow that went on way too long and covered really basic stuff like “what is Facebook, what is Twitter”
Anonymous | TrustRadius Reviewer

Online Training

Adobe Marketo Engage

Adobe Marketo Engage 5.0
Based on 29 answers
I had never used Marketo prior to taking this job so online training was my starting point. I was able to follow along, it was interesting and quickly and efficiently taught me what I needed to know without a lot of fluff. It was far from boring and really helped me get my hands dirty with Marketo.
Robert Barrett, MBA | TrustRadius Reviewer

Oracle CX Marketing (formerly Oracle Marketing Cloud)

Oracle CX Marketing (formerly Oracle Marketing Cloud) 7.6
Based on 11 answers
Ok, so, this sounds like it could be horrible because it was all remote, but we loved it... the Adobe training environment was easy to use, and the trainers were engaging. It was simple to switch back and forth between the meeting and the hands-on exercises in their training instances. We took the fundamentals training early in our implementation-- before the consultants came onsite-- and I know this made a big difference in our implementation, because we were able to ask informed questions throughout
Anonymous | TrustRadius Reviewer

Implementation Rating

Adobe Marketo Engage

Adobe Marketo Engage 9.1
Based on 109 answers
1. Have a content marketing plan to run in parallel with the marketing automation installation--you'll need a lot of content to make full use of Marketo's capabilities.2. Work with sales (and ISRs) to define and document a workflow--build your Marketo installation around how you do business--not figure out how to apply your business to the tools3. Spend time of data cleaning--both an initial project as well as a strategy for ongoing data management. We found some change manaement issues (no more appending ZZZ to the first name to identify contacts who have left the company, for example, or prohibiting the entry of "info@company.com" email addresses).4. Find some champions in the sales and ISR teams. You'll have both fans and detractors--work with the fans to build some success stories
Steve Susina | TrustRadius Reviewer

Oracle CX Marketing (formerly Oracle Marketing Cloud)

Oracle CX Marketing (formerly Oracle Marketing Cloud) 8.8
Based on 20 answers
I give it a 10 because the only issue we had was a result of not following the guidance we were given. Maxymiser provided a customized implementation guide for each site where we were adding the code. On our site implementations when we followed that guide to the letter, it was extremely fast and easy and has worked very well.
Gwen Lafleur | TrustRadius Reviewer

Alternatives Considered

Adobe Marketo Engage

Marketo does stack up against [Hubspot] and there are positives and negatives. To me, [HubSpot] is easier to work as far as layout and steps. Marketo has more steps and the layout is more confusing but it is also more dynamic - it syncs better with our other platforms and has positives that outweigh negatives[.]
chan reed | TrustRadius Reviewer

Oracle CX Marketing (formerly Oracle Marketing Cloud)

It was quite complex to generate segments with Adobe
analytics and I wasn’t personally satisfied with the overall performance of
Adobe Analytics and wasn’t enough flexible in any way. So we decided to switch
to something else better than Adobe Analytics and is available in the market at
a cheap rate and we ended up doing our research for the most suitable tool at
Oracle Infinity and we don’t regret our decision.
Harmonys Jacey | TrustRadius Reviewer

Contract Terms and Pricing Model

Adobe Marketo Engage

Adobe Marketo Engage 7.4
Based on 4 answers
The total cost is a little bit higher than we expected.
Oleksandr Torlo | TrustRadius Reviewer

Oracle CX Marketing (formerly Oracle Marketing Cloud)

No score
No answers yet
No answers on this topic

Scalability

Adobe Marketo Engage

Adobe Marketo Engage 6.4
Based on 10 answers
We look at scaleability in a few different ways. First, the speed while using Marketo has remained relatively the same as our database has grown. Though I would say Marketo is slow at times, it has not gotten slower over the last few years. If anything, it has improved, and they are working to improve it. Second, the amount of programs we have developed in Marketo has exponentially grown as well. Marketo has allowed us to drastically increase our output without having to drastically increase our headcount.
Jennifer Robertson | TrustRadius Reviewer

Oracle CX Marketing (formerly Oracle Marketing Cloud)

Oracle CX Marketing (formerly Oracle Marketing Cloud) 8.7
Based on 122 answers
Eloqua is definitely good for larger companies that have 100,000+ contacts and complex marketing workflows and data. Personalization is fairly robust with Eloqua for larger campaigns with smart content and features. Scaling across channels is also seamless - as the platform has great options for non-email channels like SMS, Direct Mail, Chat, etc.
Rajiv Chidambaram, BE, MBA | TrustRadius Reviewer

Return on Investment

Adobe Marketo Engage

  • Improved efficiency across teams in the business. When you don't have to manually send out emails, you gain more time back!
  • More targeted lead nurture has led to faster lead conversion and real-time engagement. In today's day and age, customers want the right CTA at their fingertips and Marketo can provide that.
Crystal Vaughan | TrustRadius Reviewer

Oracle CX Marketing (formerly Oracle Marketing Cloud)

  • We are able to use it to help our clients scale through testing
  • We have been able to measure the impact of our events and sales events so we can determine which events to continue in the future and determine future investment
  • Launch a new brand out of Eloqua and measure awareness
Anonymous | TrustRadius Reviewer

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