Results-focused
We use Dynamic Yield for AB testing, product recommendations on-site and in emails, and UX personalization. The tool allows us to very …
Overview
What is Dynamic Yield?
Dynamic Yield is presented as an AI-powered Experience Optimization platform that delivers individualized experiences at every customer touchpoint: web, apps, email, kiosks, IoT, and call centers. The platform’s data management capabilities provide for a unified view of the customer, to…
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What is Dynamic Yield?
Dynamic Yield is presented as an AI-powered Experience Optimization platform that delivers individualized experiences at every customer touchpoint: web, apps, email, kiosks, IoT, and call centers. The platform’s data management capabilities provide for a unified view of the customer, to allow the…
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- Competitors
- Tech Details
- FAQs
What is Dynamic Yield?
Dynamic Yield is presented as an AI-powered Experience Optimization platform that delivers individualized experiences at every customer touchpoint: web, apps, email, kiosks, IoT, and call centers. The platform’s data management capabilities provide for a unified view of the customer, to allow the rapid and scalable creation of highly targeted digital interactions.
Marketers, product managers, and engineers use Dynamic Yield for:
- Launching new personalization campaigns
- Running server-side and client-side A/B tests
- Leveraging machine-learning for product and content recommendations, and
- Employing algorithms for smartly triggered email and push notifications.
Headquartered in New York, the company states it serves more than 350 brands across the world.
Dynamic Yield Features
- Supported: Customer Segmentation
- Supported: Personalization and Targeting
- Supported: Deep Learning-Based Recommendations
- Supported: Triggering Engine
- Supported: Behavioral Messaging
- Supported: A/B Testing and Optimization
Dynamic Yield Screenshots
Dynamic Yield Video
Bringing personalization from vision to reality with Dynamic Yield.
Dynamic Yield Integrations
- Google Analytics
- Mixpanel
- Adobe Marketo Engage
- Google Tag Manager
- Shopify Plus
- Google Ads
- Yesmail Marketing Intelligence
- Tealium AudienceStream now Customer Data Hub
- Twilio SendGrid Email API, part of Twilio SendGrid
- Mailchimp
- mParticle
- Salesforce Marketing Cloud Email Studio, on marketing cloud
- Salesforce Commerce Cloud
- Optimove
- Amperity AmpIQ
- Adobe Analytics
- Meta Business Suite
- Persado
- zenloop
Dynamic Yield Competitors
Dynamic Yield Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | No |
| Supported Countries | All |
| Supported Languages | All |
Frequently Asked Questions
Coveo Qubit, Monetate, and Optimizely Web Experimentation are common alternatives for Dynamic Yield.
Reviewers rate Support Rating highest, with a score of 10.
The most common users of Dynamic Yield are from Mid-sized Companies (51-1,000 employees).
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Community Insights
TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!
- Business Problems Solved
- Recommendations
Dynamic Yield is a versatile software solution that caters to various departments, including Marketing, Merchandising, Personalization, Affiliate, and Product Tech. Users have found it instrumental in personalizing the user journey on web and app platforms, as well as email, allowing them to deliver tailored experiences to their customers. The software's ability to run front-end tests has been particularly useful for optimizing UI and marketing campaigns. Additionally, Dynamic Yield offers valuable insights into key audiences through site personalization, product recommendations, A/B testing, and content management for events.
Customers have reported that Dynamic Yield has enabled faster iteration and improvement of the customer experience on their homegrown websites. It has also been utilized for quick front-end needs such as adding logos or banners. E-commerce departments have found the software helpful in customer engagement, capturing new customers, and conducting A/B testing of different affinity groups. Overall, Dynamic Yield comes highly recommended for e-commerce businesses as it supports growth in all aspects.
Non-technical marketing managers have praised Dynamic Yield for its user-friendly interface when using it for A/B testing, content optimization, and UX improvements on websites. The software has been extensively used for tailoring e-commerce sites to cater to different audiences, personalizing campaigns based on customer interactions and purchases. Furthermore, Dynamic Yield's effectiveness in geo-targeting promotions based on seasonality in different regions has proven beneficial.
Internal ad campaigns have also benefited from Dynamic Yield as it allows for displaying more relevant content to users. The software's ability to create personalized content like recommendations and notifications helps deliver a personalized experience that enhances customer satisfaction. In the Direct To Consumer department specifically, Dynamic Yield is considered a fundamental tool for targeting specific audiences, personalizing content, and driving cross-sells and up-sells.
The versatility of Dynamic Yield extends to providing solutions beyond e-commerce environments. For instance, it supports A/B testing, setting up recommendation widgets, popups, notifications, and hotfixes. Users have found it useful and effective for delivering personalized solutions across various industries.
Users commonly recommend the following three recommendations for Dynamic Yield:
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Work closely with the customer success team and utilize them as a resource, including requesting more tutorials and one-on-one support for the software. It is also suggested to have a customer success manager to enhance strategies and provide personalized customer experiences.
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When comparing competing services, consider the people behind the software. The software is highly regarded for improving website experiences, particularly for e-commerce businesses. Users advise receiving solid training for long-term benefits and find the software excellent for easy website personalization.
-
Utilize Dynamic Yield for various purposes, such as testing, personalization, creating audience segments, and integrating with other software. The software receives high recommendations for its ease of setup, A/B testing algorithms, and ability to create personalized experiences. It is believed that every retail site can benefit from these features, making Dynamic Yield suitable for businesses of all sizes and across different industries.
Overall, users emphasize the importance of working closely with the customer success team and highlight the value of personalized support. They also suggest considering the people behind the software when evaluating competing services. Additionally, users highly recommend Dynamic Yield for its testing, personalization, and integration capabilities.
Attribute Ratings
Reviews
(76-99 of 99)Companies can't remove reviews or game the system. Here's why
October 15, 2018
Dynamically Serve Up Relevant Content to Your Variety of Audiences (and their needs!)
Dynamic Yield is great for providing personalized dynamic content to any audience that you can specify. Marketing and IT are the two primary departments we use DY with. It resolves the business issue of: How do you serve unique and relevant content to a wide variety of audiences that come from a wide variety of marketing sources.
- Targeting Different Audiences
- Dynamic Links
- Dynamic Content
- A/B Testing content and landing pages
- Organization is horrible. You can't organize renderings by page they are all seperate.
- Labeling.. You can't delete labels from auto-suggestion if you mislabel them wrong.
- Load times can be slow if you have a lot of renderings.
September 28, 2018
Experience with Dynamic Yield
Dynamic Yield is an amazing Personalization Platform. There are some little things lagging, but the majority of the platform and company are great. I am very happy with them as our current personalization platform. Dynamic Yield allows us to create personalization flows for customers from any channel, and leverages customer preferences for a more personalized experience. Right now it is only the marketing team leveraging DY, but I am excited to see how we can fold it into the rest of the company teams. It is also a great tool for running our A/B tests. We run several a week.
- AB Testing
- Personalization Flows
- User Support
- My CSM is amazing. Really dedicated to making sure I get the most out of DY, my tests, and working with my organization.
- Personalization through product feeds and the level of complexity is amazing. You can target based off of weather, which is amazing. You can set up product type and actions to define your flows fairly easily, but again, my CSM was very helpful here.
- Auto Allocate is a great feature.
- Audience Manager is pretty cool. Allows you to define audiences also based off product feed and event actions.
- The 24/7 support is very impressive. Their chat is great at helping you overcome small issues or answering questions.
- Code editor is a little wonky, so best to write your code elsewhere and the paste into DY. I wish there was an editor similar to the one Optimizely has for setting up tests. I'm sure this is something I will see down the road.
- Implementation (Was very smooth though, but this can always be improved)
- Mobile view for editing experience.
- Requires a developer for a lot of aspects. Not completely plug and play depending on how your site is built.
September 28, 2018
Solid AB testing tool
Score 8 out of 10
Vetted Review
Verified User
I use Dynamic Yield to run tests on our subscription and shop flows. It's an easy-to-use and robust tool that helps us improve our overall site. Their analytics tools are easy to use and also help us understand top-line insights which allow us to make effective conclusions. Plus, their out-of-the-box templates helps us get tests up quickly and seamlessly.
- Easy-to-use
- Built-in analytics support
- Diverse set of out-of-the-box templates
- Front-end editor can be buggy
- Doesn't allow for a data deep-dive
September 14, 2017
Dynamic Yield Opens a Great Number of Possibilities
Dynamic yield is used actually for IT and marketing solutions. In IT we use it to A/B test front end features and product recommendation. In marketing we are using it for optimization of campaigns, ad server, and CRM tools. It's helping the teams to provide real-time personalization and optimization in general terms.
- Easy way to update content and designs
- Content based on pre defined templates
- Easy way to upload images and files via CDN
- Reports are hard to understand and a short flex to measure specific KPIs
- Data captured is 5%-10% different from what we are seeing in Google Analytics
August 02, 2017
Only just scraping the surface!
Currently we are using Dynamic Yield to make changes to recommendation logics with little to no involvement from our internal development team. It also allows me to test these logics against each other immediately which in turn makes optimizations a lot faster and allows me to do them at scale. It is currently being used by our merchandising team for this but there are other teams in the process of getting trained (such as marketing and purchasing) who will use various tools Dynamic Yield provides.
- Little to no internal development resources required post initial integration.
- Do not need to know how to write code - great for merchandisers!
- The user flows can be a little difficult to follow at first.
- Naming conventions are key if you plan to use this tool at scale.
July 31, 2017
Testing Dynamic Yield on a news website
We are currently testing Dynamic Yield on a few departments. It helps us to provide customized news and features (like buttons) to our readers - thus helping us get more committed readers and more advertisers' money. It also helps us to A/B test new features.
- If you are technically skilled, you can do lots of stuff with Dynamic Yield and you get lots of different data out of the tests.
- Analyzing the basic test results is easy. When working with Google Analytics, you need to have more skills.
- The tests work quite reliably, we haven't found any bigger glitches.
- You need quite a lot of technical knowledge to run more complex tests, I could not do everything I wanted although I have lots of HTML experience and some JS.
- There are too many different menues and functionalities that need to be used. For one of our tests I needed to use four different functions hidden behind different menues. If I remember correctly they were two different templates, custom actions and something else too.
- The personalization engine should be more transparent and configurable. Now we do not know on what basis the engine makes recommendations. It would also be nice to get to adjust some variables.
July 18, 2017
Small dev shop review
We are using Dynamic Yield on our 6 websites for internal ad campaigns using modals. We are trying to address the need to show more relevant content to our users. The most important feature we see with DY are recommendations.
- The ability to customize css/js/html for any variation.
- A wide array of user targeting variables.
- The administrative interface is not streamlined. There are multiple places you must go to start site personalization. We needed to create a template first, then we need to have events tracking already setup, then we finally went back to site personalization. There are too many backwards steps.
- This site was build for e-commerce, so documentation needs to be updated for a more broad audience
July 10, 2017
Testing & Personalization with Dynamic Yield
We use Dynamic Yield within our product department to run A/B testing for our consumer experiences, and surface targeted on-site merchandising and promotion messaging in coordination with our marketing department.
- Easy self-service platform.
- Prebuilt templates, and ability to create more, makes repeated tests or messaging easy for marketers to set up without needing engineers.
- Account managers are actively involved in client success beyond implementation.
- We have experienced some minor bugs with the platform and the plugin, but tech support seems responsive to those issues.
- A way of connecting to clients' own APIs for testing product recommendations or allowing for more types of product feeds would be helpful.
- As a client, would like to see more information provided for upcoming features and roadmap or have input into what those are.
July 07, 2017
Personalize your customers entire journey!
Dynamic Yield is being used by my organisation to provide a personalised experience for users on our site, run A/B tests to decide optimal best practices and also to serve product recommendations in our in-house EDMs. The tool is managed by a single team but being used collaboratively by many different teams throughout their organisation to serve their needs.
- Very easy implementation of web features (easy even for a non-technical person)
- A/B testing of almost everything on the site with detailed reports
- Superb round the clock support
- Reports can be even more detailed with more metrics to track
- More templates could be provided for non technical users who cannot code
July 07, 2017
Multifunctional Marketing Tool
Score 9 out of 10
Vetted Review
Verified User
Dynamic Yield (DY) is a marketing solution implemented in our e-commerce company used for personalization of content, segmentation of users, A/B testing of messages and also as an additional CMS. The tool has been implemented onsite and will be on email as well. It has helped us understand user behaviour, inject content/messages and target specific audiences. It's being managed by the IT and marketing teams.
- Flexible and intuitive tool: navigation through the tool is simple and changes can be set up in a few seconds.
- Personalization: acquiring data from our customers and delivering them specific content is a plus.
- All-in-one tool: DY has a wide range of functionalities and having them centralized in one specific tool is great.
- Technical background needed: in order to fully manage the platform a technical background is required. Marketing teams may need tech support.
- Tool still in early stages: some features are still in development and the range of templates to users is not that wide.
- Visibility of changes: it can take up to 10 minutes to fully view changes implemented.
July 06, 2017
Dynamic Yield Delivers Exceptional Personalization
We deployed Dynamic Yield (DY) a year ago with the intention of improving our user experience. The personalization has been fantastic, delivering product recommendations throughout the site with exceptional user engagement but we've also found the platform has been an amazing CMS for us. This has given us the ability to schedule content on our site from hero images, to promotions, notifications, promo boxes and featured items.
- Product Recommendations.
- Ability to A/B test experiences and testing them against a control group.
- Usage as a CMS to replace the tedious work within our backend.
- Weather based personalization.
- Product Recommendation engine is not intuitive at first. Quite a few steps to get up and running.
- Audience intelligence needs a little work when it comes to gender. Gender is determined by a contact who visits X number of men's or women's pages and X number of the other gender.
July 06, 2017
Dynamic Yield
Score 9 out of 10
Vetted Review
Verified User
Dynamic Yield is used by three teams within the web trading function in Ocado General Merchandise. It is used mainly as a personalization software but also to implement changes to the websites which might have taken longer before.
- The support team is one of the best I have worked with. With any new software and business implementation, there are inevitably unforeseen teething issues. Dynamic Yield is always quick to react and even with problems that I couldn't see easy ways of fixing, there always are.
- The portal is very user-friendly.
- The code is very easy to amend and change to your business needs.
- The pre-set targetting rules can be more defined.
July 06, 2017
Great platform with a lot of capabilities
Basically, we integrated Dynamic Yield 2-3 months ago and my team is the pioneer for using the platform. The idea is that other departments besides our team will use the platform for creating tests and for content management.
- The customer support is great! Every time I have a question or something is not clear, the CSR response is fast and efficient.
- The knowledge center is well organised and clear. You can find a lot of data there.
- The platform is user-friendly. Great interface.
- It takes 5-10 min from "publish" to "live on site".
- Once the content is "live" we can't pause it - we have to archive it.
- These two reasons make the QA process inefficient and very time-consuming.
- Also there is a problem to manage many sites in parallel. Its good to have the separation between sites but we should have a way to manage our account cross-site.
- It's hard to connect between different experiences but we're using evaluators to do so. The only problem is that the report on the platform is per experience and we can't see one report for several experiences.
July 06, 2017
Flexible marketing (product) tool
Score 9 out of 10
Vetted Review
Verified User
We are using Dynamic Yield (DY) for:
- website campaigns - We are using overlays such as email capture and conversion campaigns and we are targeting by multiple user groups. We plan to use DY in the future for product recommendations on our page as well
- email campaigns - only product recommendations
- Flexible product - with a few clicks (and sometimes a bit of code) it's quick to build and deploy a targeted campaign.
- Extensive list of functionalities - we can use DY to manage and target all onsite campaigns, product recommendations both web and on email and soon also use them for trigger emails.
- It requires the support of a technical person on our team. There are not many templates and those that exist are not easy to change without getting on the code. For us it is not a problem as we have a large tech team, but it can be a limitation if you do not know and don't have a technical person to support you.
- Coordination with support team could be faster - our communication is good and response times as well. We have an open line of communication with our customer success team, virtually 24/7. However, their tech team takes time to respond, which poses a difficulty whenever there's a technically more challenging question to answer or problem to solve (their tech team sits in Israel, 9-10 h difference to our local time).
July 06, 2017
Recommended.
Score 9 out of 10
Vetted Review
Verified User
Dynamic Yield is being used by several departments in our e-commerce company, led by one of our product teams.
We use it for two things: i) testing different creatives, offers, UI and new or improved features, and ii) creating personalized experiences for specific audiences, whether it's geo-based targeting, traffic source based or on-site behavior.
We use it for two things: i) testing different creatives, offers, UI and new or improved features, and ii) creating personalized experiences for specific audiences, whether it's geo-based targeting, traffic source based or on-site behavior.
- Scale - most test or personalization plans are done more than once or twice. Whether it's an offer we'll promote using different banners or a notification popping up, having the ability to create templates for re-use makes it easy to clone and do a lot with 1-time development effort.
- User experience - the whole UX is very easy similar to other known tools like Google Analytics or others, which makes it friendly and easy to use.
- Performance segmented by an audience - one of my personal favorites is the ability to review a test's performance by pre-defined audiences.
- Some tests result in an insignificant change/uplift, but! when examining its results for specific audiences you'll always find some groups of users that have benefited from the offer from the new experience and keep it live only for them. No test should end without an uplift.
- Focused on e-commerce - it's clear to see that Dynamic Yield's focus is on e-commerce, which has been great for us.
- Starting from e-commerce focused reporting and analytics, pre-made templates for experiences that are known to be best practices for leading an e-commerce site at your finger tips, and streamlined e-commerce focused targeting capabilities, KPIs and objectives.
- Maturity - though DynamicYield's solution answers most of our needs, it's clear to see that the solution is relatively "young". - There are many things missing or lacking. Most aren't crucial, yet altogether it has a great impact on our ability to make the most out of the solution.
- Up to a 10 minute wait until an experience is published - we double check and QA each new experience we publish using Dynamic Yield and have to wait 10 minutes each time. We click the "Publish" button until it's online and ready for our QA; might seem petty yet it's the #1 time-consuming issue we've suffered from, especially when creating/editing experiences and publishing it for tests dozens of times. At times, this has cost us 3-4 days for things that should have taken less than 1 day.
- Test and personalization management - we run many tests and personalizations and there's no one place like a centralized report or a dashboard for a quick review of all running experiences, either for one of our sites as well as all together. Dynamic Yield's solution currently makes you go one-by-one and check each experience's performance at a time.
Score 9 out of 10
Vetted Review
Verified User
Dynamic Yield is the platform we choose for adding personalization and optimization to our e-commerce. Regarding optimization, we developed a set of new features that we wanted to test from a business perspective, to understand how much they would have impacted the user behavior. Basically, we used Dynamic Yield for A/B testing a few solutions.
Another feature we used a lot is the recommendation engine: we add the recommendation widget in a number of pages, adding more engaging content for the users, and testing different strategies, like similar products, most viewed, bought together, and so on. In our company, the solution hypothesis is prepared by marketing team and IT team, while the implementation and future analysis are run by IT team.
Another feature we used a lot is the recommendation engine: we add the recommendation widget in a number of pages, adding more engaging content for the users, and testing different strategies, like similar products, most viewed, bought together, and so on. In our company, the solution hypothesis is prepared by marketing team and IT team, while the implementation and future analysis are run by IT team.
- What we love the most about Dynamic Yield is how easy it is to create experiments that let us compare 2 or more variations. The feature of targeting the right users/pages/context for the experiment cover pretty much everything we wanted and the process of setting it up is very easy.
- The recommendation engine is another feature that we love. It's very easy to try different strategies to understand what performs best in each case, and using the templates you can save tons of work to set up new recommendation experiments (yes, every feature is an experiment from now on). Moreover, the direct revenue and assisted revenue metrics gives great insight on what is just holding the user on the site and actually shows what users wanted to buy (both are great results though).
- The possibilities to define goals based on custom javascript events made the platform very flexible and lets you create custom goals (different from the abused conversion rate or click through rate) that can be used by the engine to optimize the performance or to define the winner in an A/B test.
- One thing that we find limited is the rules you can set in the strategy for recommendation. Especialy the similar products one, has the possibility to define fields that must match and field that must not match: we'd like the configuration to be more flexible.
- Another thing we struggled with is the product feed. We have different price lists for different countries and we handle multiple languages. Representing all that information in one feed is pretty hard, and moreover, there's a strong limitation on the number of fields available for the feed. Basically, the product feed engine should be boosted.
- Talking about the reports, it would be amazing if the system would give the result of an experiment not only viewing it for all users, but even segmenting the audiences: in this case the system let you see the raw data, but you have no indication whether the test is performing good, whether you have enough data to take decisions, and so on
June 19, 2017
Warning! Will dramatically improve conversion!
We use Dynamic Yield for MVT, A/B and Personalisation testing across all pages of our B2C website. Before Dynamic Yield any testing or site development would be handled by our internal developers. We have been able to reduce IT involvement to almost zero using the built in functionality of Dynamic Yield.
- The out of the box features are impressive and quick to implement. Overlays, messaging and content changes can be made instantly enabling tests to be carried out quickly.
- Creation of custom actions enables us to bridge the gap between our online and offline tests by injecting code changes directly onto the page.
- The test segmenting features are very robust, actions can be triggered by device, ip, cookie, audience type and at specific times of day allowing us to test whatever we want, when we want.
- We're not using all the features of the tool, there's so much to choose from it's sometimes overwhelming. The support team however are superb and have always been able to help.
- More integration with GA would be useful.
- Some of the features do require some technical knowledge to implement, again support are always on hand to help.
June 16, 2017
My Dynamic Yield Review
Score 8 out of 10
Vetted Review
Verified User
[The] Main use is personalization in the area of our news site - article recommendations and different actions triggered by user segments. Also some a/b-testing but we use other tools too.
Dynamic Yield is being used by a few business units inside our corporation.
Dynamic Yield increases user engagement and lowers churn.
Dynamic Yield is being used by a few business units inside our corporation.
Dynamic Yield increases user engagement and lowers churn.
- Article recommendations
- Some good ready made templates
- Good preview mode
- Personalization engine is a black box; we'd like to have more power to modify parameters in the algorithm
- Not clear and too many steps in making test cases
June 16, 2017
Perfect Tool with Amazing Support
Score 9 out of 10
Vetted Review
Verified User
Dynamic Yield was acquired by the business specifically for the consumer facing arm.
The goal of acquiring a conversion rate optimization tool like Dynamic Yield, was to deliver a best in class tool to allow our business to deliver the best results possible. Acquiring Dynamic Yield has allowed us do deliver this! What made Dynamic Yield stand out head and shoulders above the rest, was the tool's breadth of capabilities, packaged alongside Dynamic Yield's amazing support. [This] has made it one of the best acquisitions to date.
The goal of acquiring a conversion rate optimization tool like Dynamic Yield, was to deliver a best in class tool to allow our business to deliver the best results possible. Acquiring Dynamic Yield has allowed us do deliver this! What made Dynamic Yield stand out head and shoulders above the rest, was the tool's breadth of capabilities, packaged alongside Dynamic Yield's amazing support. [This] has made it one of the best acquisitions to date.
- The UI has been one of the best I have used to date, easy to use, easy to pick up and always improving.
- Dynamic yield's many functions allow us to do many things - we currently have 5,000 dynamically rendered pages!
- Reporting is easy to use and easy to export - and pretty self explanatory.
- Dynamic Yield has the ability edit pages in a WYSIWYG method - though this can be improved (it is still very good).
- Reporting is available through their dashboard - it would be great to get access to the raw data.
- More content in the knowledge base ( support portal).
June 15, 2017
Dynamic Yield is a game changer
Score 10 out of 10
Vetted Review
Verified User
We use Dynamic Yield to power custom content inclusions on our pages, either conditionally by custom audience or according to user demographics (i.e. location, device). We also use Dynamic Yield to serve creatives to promote publication subscription, A/B testing them for best CTRs and order completions.
- A/B Testing of Creative - this feature allows us to trial multiple creatives and messages without having to force a choice between any one. This gives us much greater freedom in messaging and improves our development workflow by not artificially restricting our choices.
- Audience Segmentation - We can segment our audience based on behavior (social sharing, content consumption rates, etc.) and target them with messaging specific to their interests. We can then provide reports on how different audience segments are interacting with our content, and especially how our differentiated messaging is helping to improve those interaction rates.
- Display Ads - We have used this feature to create display ads that run through our ad system, but they allow us greater flexibility to A/B test creative. We have also used this to provide retargeting or purchased ads to third parties, and this give us much more control over the deployment and testing of creatives without needing to send the third-party new ad codes.
- The analytics of Dynamic Yield are not very clear, and do not always match up even closely with our Google Analytics. Their measuring criteria is different, so I understand the discrepancies, but it sometimes causes problems for me when producing reports from both systems and having to explain why the numbers are so far off.
- The documentation is not always very helpful. It provides basic instructions on how to do things in the interface, but does not provide nearly enough specific examples on how to set things up. For most things beyond a simple setup, I have to get in touch with my CSM, and this is problematic in cases where I need to be able to act quickly.
- I have encountered problems using templates for the Site Personalization. Specifically, when updating a template, it takes a very long time for the actual code deployments to update, if at all. Most of the time, if I do want to change a template, I have to uncouple the variation from the template, make the changes, and then save a new template.
June 15, 2017
All encompassing solution
[It's being used] for eCommerce, A/B testing and as a personalization solution.
- Many out of box features which can be easily used by business users.
- Complete A/B testing and personalization platform, don't have to buy 2 products.
- Great customer support.
- Would be great to see more out of the box (OOB) content pieces.
May 23, 2017
Dynamic Yield transformed the Sabon experience!
Score 10 out of 10
Vetted Review
Verified User
We were one of Dynamic Yield’s first customers and couldn’t be more thrilled with the product. Dynamic Yield allows us to optimize our homepage and present different customers with unique offers to guide fold through the funnel. The platform allows us to act on crucial business decisions in real-time and has driven large sales uplifts. The process is 100% automatic, marketing-driven and requires almost no technical or creative resources.
- Makes it very easy for us to identify different audience segments and serve the most relevant content to each.
- Allows us to easily identify the best variations to serve in real-time.
- Shows real results. We improved sales 35% during the first holiday weekend that we implemented Dynamic Yield and have continued to see revenue uplifts since.
- Outside of templates, Dynamic Yield does not assist in producing creative, which could be helpful.
April 05, 2017
The Best Product For Personalizing Your Website
Score 10 out of 10
Vetted Review
Verified User
We’ve been using Dynamic Yield for about a year - one person on our team primarily manages the account and it has been a breeze!
- Makes it very easy for us to deploy personalization throughout our entire website.
- Allows us to run A/B tests while we sit back, relax and allow machines to allocate traffic to the best performing variations.
- Helps us serve highly targeted messages to boost engagement across our website.
- Admin interface occasionally could be a little easier to understand.
October 21, 2014
You won't regret using Dynamic Yield's product.
Score 10 out of 10
Vetted Review
Verified User
As an internet publisher we are using Dynamic Yield across several departments. We use the different tools for commerce needs, audience targeting and content monetization.
- Easy A/B Testing
- Audience targeting for specific content or action
- Learning carve could be shorter
- A good technical knowledge is required for exploiting all features (though tech support is fast usually)