Ease of use
I think Monetate is very useful for testing. No issues with the system. Clear and easy to use with support and manuals
MonetateFormerly Kibo Personalization, powered by Monetate & Certona
Overview
What is Monetate?
Monetate (formerly Kibo Personalization, powered by Monetate and Certona) is an ecommerce personalization software for consumer-facing brands. Monetate enables brands to create individualized experiences for site visitors, with the goal of improving engagement and business performance. Founded in 2008, Monetate…
Recent Reviews
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What is Monetate?
Monetate (formerly Kibo Personalization, powered by Monetate and Certona) is an ecommerce personalization software for consumer-facing brands. Monetate enables brands to create individualized experiences for site visitors, with the goal of improving engagement and business performance. Founded in…
Entry-level set up fee?
- Setup fee optional
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
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Product Details
- About
- Integrations
- Competitors
- Tech Details
- Downloadables
- FAQs
What is Monetate?
Monetate (formerly Kibo Personalization, powered by Monetate and Certona) is an ecommerce personalization software for consumer-facing brands. Monetate enables brands to create individualized experiences for site visitors, with the goal of improving engagement and business performance. Founded in 2008, Monetate services Adidas, Lufthansa, Office Depot, Reebok, Wolseley, and other companies.
Monetate is open, and designed to work across the user's marketing stack. It is real-time too, with machine learning capabilities to help deliver 1-to-1 personalization, through to testing & experimentation, and product recommendations at scale.
In October 2019 Monetate and Certona personalization technologies were acquired by Kibo Software. Kibo Personalization included capabilites from these solutions. Monetate was spun off from Kibo in October of 2022.
Monetate Features
- Supported: Testing
- Supported: Segmentation
- Supported: Machine Learning
- Supported: Data Integration
- Supported: APIs
Monetate Integrations
Monetate Competitors
Monetate Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | No |
| Supported Languages | English |
Monetate Downloadables
- Monetate’s machine learning and automated personalization together with Certona’s mastery of product recommendations are described in this playbook.It also includes definitions of the different tactics available, alongside suggested key best practices when implementing optimization and personalization strategies.
- According to Gartner, by 2024, 75% of the global population will be covered by data privacy regulations. And Google’s ban on third-party cookies will affect over 3.2 billion people. Whereas with third-party data, retailers and online business could get access to information on pretty much all of their customers, now they have to rely on the customers volunteering the information they need to make personalization effective. This could drastically cut the percentage of customers that online businesses have useful data for. How marketers look for and collect these insights will have to change, but it is still possible to gather the geographic, gender, age, and preference information you need to make personalization effective.
Frequently Asked Questions
Monetate (formerly Kibo Personalization, powered by Monetate and Certona) is an ecommerce personalization software for consumer-facing brands. Monetate enables brands to create individualized experiences for site visitors, with the goal of improving engagement and business performance. Founded in 2008, Monetate services Adidas, Lufthansa, Office Depot, Reebok, Wolseley, and other companies.
Adobe Target, Optimizely Web Experimentation, and Dynamic Yield are common alternatives for Monetate.
Reviewers rate Implementation Rating highest, with a score of 9.1.
The most common users of Monetate are from Mid-sized Companies (51-1,000 employees).
Comparisons
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Reviews and Ratings
(159)Attribute Ratings
- 8.2Likelihood to Renew
- 10Availability
- 10Performance
- 6.3Usability
- 8Support Rating
- 10In-Person Training
- 9.1Implementation Rating
- 7Vendor post-sale
- 8.8Monetate Testing
- 8.4Monetate Segmentation & Experience Testing
- 6.6Monetate Machine Learning Capabilities
- 8.6Monetate Analytics & Reporting
- 6.9Monetate Data Integrations
- 7.4Monetate Marketing Goals
- 8.2Monetate Ease of Use
- 7.9Monetate Customer Success
- 7.9Monetate Customer Support
Reviews
(51-75 of 103)Companies can't remove reviews or game the system. Here's why
August 21, 2017
Game changer for Marketers.
- Greater email capture for long term growth
- Higher margins on acquisition customer by not giving away the farm
August 17, 2017
Monetate - 4 Stars!
- We have only been using Monetate for about 1 month and are still working on trying to evaluate our ROI.
August 11, 2017
User friendly, flexible, marketing tool.
- Monetate definitely enhanced our conversion, email sign ups, and bounce rate.
August 09, 2017
Monetate is the best in the industry
- In many cases we have seen high lift in test scenarios very quickly, which helped us to move these better improvements to product faster.
- Monetate has also helped us to asses changes that won't work. There is less risk with Monetate when you can test a hypothesis out first.
August 07, 2017
Monetate - easy to use
- Sometimes internal code changes interacting with Monetate's code has caused issues.
August 04, 2017
Early Impressed Impressions
- I have no hard numbers yet, as I noted. The impact has not yet been seen either way.
August 04, 2017
Very Solid Testing Platform
- Positive ROI
- Enhanced Site Flexibility
- Enhanced Marketing Efforts
August 01, 2017
Monetate will help you grow your business.
- I don't have that information in front of me. But I feel strongly that Monetate has helped our company greatly.
- Testing in our ecommerce pages has increased lead generation and revenue numbers by improving the conversion rates on our existing traffic
- We've been able to scale back on development hours and run tests and even 100% experiences through Monetate
- Overall, cost of Monetate product creeping up and revenue wins probably didn't cover the total investment.
July 28, 2017
Great testing platform
- Great UX/UI "discoveries" with the tests performed
- Some experience results lifted conversion rate dramatically
- Using it as a quick deployment tool saved the day for the Tech department a number of times
July 28, 2017
The State of Monetate
- Monetate's direct contributions, such as carousels and other inserts, have had little effect compared to other options.
- However, their A/B testing has allowed use to more accurately know how our own contributions stack up. If you took the loss of conversion rate from every test we thought would be good and turned out not to be as an effective gain on their part we could easily say +15% CR in relative terms. (Most of what we think are good ideas actually are, in which case Monetate is just confirmation and didn't gain us anything vs just going with the change right away.)
- Their Badging consistently bumps purchase rates on tagged items, but I find it hard to say this is a good ROI for that specific feature alone, as it would be quite cheap and easy to implement it in-house. A nice free add-on as part of a package, though.
July 26, 2017
Excellent at the basics, but very expensive.
- ROI has been positively impacted, but not by as much as I would have expected for the cost.
July 25, 2017
Great Platform & Easy to Use!
- Bounce rate has decreased.
July 25, 2017
A Great Tool for Business Users When IT is Slow
- Helped increase conversion rate and customer experience by allowing us to test features/designs on the site without first making costly development changes.
- We're able to more quickly fix or suppress issues on the website than we would waiting for IT to troubleshoot issues.
July 25, 2017
Easy to use for starting an A/B testing program
- Increases conversion rate on the website through optimization, focusing on the lower half of the funnel
December 23, 2015
Simple to use, Simple to see results!
Score 10 out of 10
Vetted Review
Verified User
- We saw a significant lift in conversion and drop in abandon carts once we started testing changes to our checkout pages.
- Our team has been able to target how customers found their way to our site. We offer welcoming content and reinforce promotional ads leading to increased conversion.
October 05, 2015
Monetate Review
- Increased level of awareness on our conversion rates for various user interface presentation formats. This has resulted in assisting us to make better decisions on how to present the content.
September 23, 2015
Monetate - We Love It!!!
Score 10 out of 10
Vetted Review
Verified User
- Increased employee efficiency
- Ability to prove ROI
September 15, 2015
An Essential Part of our Team
Score 10 out of 10
Vetted Review
Verified User
- Better customer service through on site personalization. With Monetate, we're able to speak directly to our different types of customers by serving up copy and banners that are best suited for their riding style or membership affiliations.
September 15, 2015
Customer Favorite - Monetate!!
Score 10 out of 10
Vetted Review
Verified User
- Increased conversion - positive impact. For example - the use of behavioral endcaps on HP and in cart lead to increases in overall conversion rate
- Increased efficiency - positive impact. Able to make changes quickly in order to support segmented messaging or user experiences. We schedule mutiple homepages across devices and updates take minutes (for example).
- Increased omnichannel experience - positive impact. Able to get content on mobile site vs redirecting to desktop (poor user experience) by using Monetate.
September 09, 2015
Monetate is Great!
Score 10 out of 10
Vetted Review
Verified User
- Definitely improved efficiency
- Better ROI on site testing
September 04, 2015
Great Tool
Score 10 out of 10
Vetted Review
Verified User
- User experience, RPS, AOV. Some of the smaller tests, button color, font size and font location, have been the most successful.
September 02, 2015
Monetate pals
- ROI
- Increased average order value (AOV)
- Higher conversion rates
September 02, 2015
Monetate is a great tool for outside of the box web-thinking
Score 7 out of 10
Vetted Review
Verified User
- I am unable to answer this "ROI" question as it is not part of my job description as a developer.
September 02, 2015
Great Personalization Tool
Score 9 out of 10
Vetted Review
Verified User
- The company is able to utilize Monetate to really push out last minute urgent requests as there is absolutely no delay in term of pushing the content live to the site.