Skip to main content
TrustRadius
Monetate

Monetate
Formerly Kibo Personalization, powered by Monetate & Certona

Overview

What is Monetate?

Monetate (formerly Kibo Personalization, powered by Monetate and Certona) is an ecommerce personalization software for consumer-facing brands. Monetate enables brands to create individualized experiences for site visitors, with the goal of improving engagement and business performance. Founded in 2008, Monetate…

Read more
Recent Reviews

Ease of use

7 out of 10
September 05, 2023
Incentivized
I think Monetate is very useful for testing. No issues with the system. Clear and easy to use with support and manuals
Continue reading

Quick overview

8 out of 10
April 18, 2023
Incentivized
We've been able to use Monetate to support personalisation across different customer segments on site, as well as run a number of AB tests …
Continue reading

Monetate Review

10 out of 10
February 28, 2023
Incentivized
We use Monetate to create different user journeys for different customers we target. Doing A/B testing we get to see which experience will …
Continue reading
Read all reviews

Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Reviewer Pros & Cons

View all pros & cons
Return to navigation

Pricing

View all pricing
N/A
Unavailable

What is Monetate?

Monetate (formerly Kibo Personalization, powered by Monetate and Certona) is an ecommerce personalization software for consumer-facing brands. Monetate enables brands to create individualized experiences for site visitors, with the goal of improving engagement and business performance. Founded in…

Entry-level set up fee?

  • Setup fee optional

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

Would you like us to let the vendor know that you want pricing?

30 people also want pricing

Alternatives Pricing

What is Oracle Marketing?

Oracle CX Marketing (formerly Oracle Marketing Cloud) is a solution designed to enable marketers to plan and execute automated marketing campaigns via email, display search, video advertising, and mobile while delivering a personalized customer experience for their prospects.

What is ContactPigeon?

ContactPigeon is a marketing automation solution for eCommerce. It combines email marketing, dynamic pop-ups, segmentation, automation flows and real-time analytics for marketers to maximize results when it comes to visitor remarketing. It enables eCommerce and B2C businesses to better engage,…

Return to navigation

Product Details

What is Monetate?

Monetate (formerly Kibo Personalization, powered by Monetate and Certona) is an ecommerce personalization software for consumer-facing brands. Monetate enables brands to create individualized experiences for site visitors, with the goal of improving engagement and business performance. Founded in 2008, Monetate services Adidas, Lufthansa, Office Depot, Reebok, Wolseley, and other companies.

Monetate is open, and designed to work across the user's marketing stack. It is real-time too, with machine learning capabilities to help deliver 1-to-1 personalization, through to testing & experimentation, and product recommendations at scale.

In October 2019 Monetate and Certona personalization technologies were acquired by Kibo Software. Kibo Personalization included capabilites from these solutions. Monetate was spun off from Kibo in October of 2022.

Monetate Features

  • Supported: Testing
  • Supported: Segmentation
  • Supported: Machine Learning
  • Supported: Data Integration
  • Supported: APIs

Monetate Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo
Supported LanguagesEnglish

Frequently Asked Questions

Monetate (formerly Kibo Personalization, powered by Monetate and Certona) is an ecommerce personalization software for consumer-facing brands. Monetate enables brands to create individualized experiences for site visitors, with the goal of improving engagement and business performance. Founded in 2008, Monetate services Adidas, Lufthansa, Office Depot, Reebok, Wolseley, and other companies.

Adobe Target, Optimizely Web Experimentation, and Dynamic Yield are common alternatives for Monetate.

Reviewers rate Implementation Rating highest, with a score of 9.1.

The most common users of Monetate are from Mid-sized Companies (51-1,000 employees).
Return to navigation

Comparisons

View all alternatives
Return to navigation

Reviews and Ratings

(159)

Attribute Ratings

Reviews

(26-50 of 101)
Companies can't remove reviews or game the system. Here's why
Score 10 out of 10
Vetted Review
Verified User
Monetate is being used by the e-commerce teams for two sites which I manage. It enables us to improve conversion and average order value by testing creative and promotional messaging, target messaging to consumers based on behavior and demographic segment, and cross-sell merchandise. Monetate also enables the teams to make quick changes to the site and avoid the time consuming ordeal of submitting tickets to developers and waiting for response and resolution.
Duane Thompson | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
We use Monetate to analyze customer behavior so that it is easier to create, test and deploy web content and give customers a powerful online experience. We are able to keep customers interested and give them a home like feeling to improve customer relations which is key to the success of the business.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Monetate is being used by the eCommerce team. We mainly use it to A/B test various parts of our website to help us decide if these changes should be permanently made to the website. This is because website changes will require an additional resource (which is outsourced) and has a long turnaround time.
May 25, 2019

Monetate lover

Chloe O'Brien | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Monetate is being used across the marketing department throughout all brands. The system is mainly used for testing customer struggles and to help improve site KPIs. Along with Marketing trading banners and campaigns. Through the use of Monetate, we are able to personalize customer journeys with behavior targeting and data-sets.
Autumn Smart | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Monetate is being used to display promotional content across the site through personalization to different user segments. It is also used to create tests that will optimize the user journey, both blanket tests and more segment-based testing, with future plans to use the individual fit tests.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Monetate is used to run campaigns/promotions and AB tests on our site. In addition, we look at the analytics behind each of these things and gather data on how to improve our strategies for future campaigns and tests.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
It's being used by several different marketing departments—our e-commerce store, our live event marketing team, our subscription service marketing team, and our general marketing team. It's also used by our product/dev teams to make changes to the site without having to do a development release.
Ellen Evans | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
We use Monetate to test out optimization efforts across our 2 websites. We also use Monetate for banners to support our promotions. Finally, we use it to hotfix minor issues across the site, by modifying html or css. This is a very easy to use tool that gives a quick, easy solution without the need for the dev team to jump in.
Irina Danilova | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
I worked with Monetate as part of the Marketing team. The tool was used by our department only. It allowed to set up customized, location-based banners for the home page informing visitors about changes in the local stores addresses and other changes; to create special promotions and perform A/B testings of their wording; to create and insert sale budges; to add lists of recommended products.
January 15, 2019

Monetate Review

Score 8 out of 10
Vetted Review
Verified User
Incentivized
Monetate is used by a marketing department, specifically by a web marketing team. We use Monetate to test our design strategies via its testing platform and by checking its live analytics and results from it. Depending on the result, we will then make a decision to permanently implement the design onto the site itself or to drop the idea if it fails.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Monetate is used primarily within our eCommerce division, providing personalization for direct navigation, email, direct mail-to-digital, and display advertisement visitors. In most cases, we are using Monetate to execute A/B tests, but we have also used it to create quick patches for styling issues on the site to circumvent time restrictions caused when going through traditional code updates.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
We use Monetate primarily in the UX/CX and site merchandising departments, but we've also created experiences for other channels like email marketing, paid search, and display ads. Additionally, we have "fixes" for bugs that aren't able to be immediately addressed by web dev. And finally, we have experiences to address prioritization of new features that are still in the development backlog.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
We use Monetate across our 6 websites to personalise and test content/functionality/aesthetics/UX. It has helped us understand what customers respond best to and how to offer the best user experience per the different individuals/segments we can target. It has also helped us when a quick fix is needed and our IT solutions aren't able to turn around with immediate effect.
Laura Neil | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Having used Monetate in a previous role, followed by an alternative A/B and personalisation platform, I was so glad to move back to Monetate at my current company. The interface is intuitive. The customer support is fast and friendly, and usually my problem is resolved with the first couple of emails.

Far superior to any other platform I've used in my time as a CRO and UX professional and actually very competitive on price. I wouldn't hesitate to recommend Monetate as my first choice of personalisation and testing platform in a move to a new company that didn't currently utilise testing tools due to how easy it is to become acquainted with the tool. I also remember, at my previous workplace, Monetate were happy to come in and run training sessions which were very valuable. Their conferences and events have also been informative and enlightening, in my experience.
September 12, 2018

Very powerful testing tool

Steffany Winkelmann | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
We use Monetate to test how well our product display pages convert against 2 different layouts, test conversion rate of our existing menu layout versus a radically different style, test how different promotional banner styles convert against each other, display different product images on our homepage based on a visitor's region/weather/major event, and so many other aspects of our site which has helped us really start understanding our audience better - what works and what doesn't - and apply that across our site and in other areas of our business such as email.
Score 7 out of 10
Vetted Review
Verified User
Incentivized
It is being used mostly by the digital department in terms of deployment, testing, and reporting, however, merchandising and executive teams also receive reports and information from this product. The key use of this tool is personalization and testing across the website.
January 18, 2018

Great testing platform

Score 8 out of 10
Vetted Review
Verified User
Incentivized
Monetate is mostly used by our marketing & merchandising team. Monetate is used for A/B testing in a variety of different ways. We use Monetate to test customize homepages, new site features and more to better understand how our customers use our website.It helps our team change the website without using other departments for help.
Nick Ashton | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
The marketing team uses monetate to display promotional banners to the appropriate customer channels, i.e. email customers get the message they received in the email on-site. My team uses monetate to A/B test different landing page setups and experiences.
Return to navigation