Salesforce Marketing CloudFormerly Pardot, Evergage, ExactTarget, MyBuys, Datorama, etc.
Overview
What is Salesforce Marketing Cloud?
Marketing Cloud is an AI-powered, cloud-based digital marketing platform within the Salesforce Customer 360 ecosystem. Marketers can segment their audience, deliver personalized messages, track campaign performance, engage leads and accounts, and optimize strategies based on real-time insights.
Powerful but Lacking in Multiple Ways
Salesforce Marketing Cloud - A piece of cake!
Scalable and Robust
Salesforce Marketing Cloud: As powerful as it is complicated
Robust features if you have the time to learn them all...
Expensive but powerful CRM product.
Salesforce Marketing Cloud Views
Love Salesforce Marketing Cloud
Salesforce Marketing Cloud is Very Complex but Rich !
Salesforce Marketing Cloud is very powerful
Salesforce Marketing Cloud Review
Salesforce Marketing Cloud Review
Using Salesforce Marketing Cloud in HR tech
How Salesforce Marketing Cloud Differs From Its Competitors
Campaign Performance
Campaign Performance
Campaign Performance
The ability to personalize messaging is …
Campaign Performance
Campaign Performance
Campaign Performance
Campaign Performance
Campaign Performance
Campaign Performance
Campaign Performance
Campaign Performance
Campaign Performance
Campaign Performance
Awards
Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards
Popular Features
- A/B testing (139)8.484%
- Email deliverability reporting (119)8.383%
- Dynamic content (140)8.181%
- List management (116)7.575%
Reviewer Pros & Cons
Pricing
Account Engagement
$1,250
Engagement
$1,250
Intelligence
$3,000
Entry-level set up fee?
- No setup fee
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
Starting price (does not include set up fee)
- $1,250 per month per installation
Product Demos
Pardot Engagement Studio: How-to Demo
How to Use Pardot Salesforce Engage
Pardot Demo: A Pardot Introduction for Beginners
Pardot Marketing Automation Demo
Inspire Meaningful Moments Through Salesforce Marketing Cloud | Salesforce Demo
Salesforce Marketing Cloud Account Engagement: B2B Marketing Automation Overview Demo
Features
Email & Online Marketing
Using software to manage lists, send emails, automate email campaigns, and track results.
- 8.1WYSIWYG email editor(110) Ratings
Users can create html emails through a drag-and-drop interface, without html coding knowledge.
- 8.1Dynamic content(140) Ratings
Users can tailor email, website or landing page content depending on the viewer or recipient (e.g., email salutations that include the recipient’s name).
- 7.7Ability to test dynamic content(100) Ratings
Users can test dynamic content prior to launching a campaign.
- 7.5Landing pages(108) Ratings
Users can create web pages that are customized to a particular email or campaign. Landing pages often include web forms which can capture visitor information and integrate it back into the MA software.
- 8.4A/B testing(139) Ratings
Users can experiment with different variations of a campaign and measure results. Testable aspects might include subject lines, header images, or landing page copy.
- 7.5Mobile optimization(98) Ratings
Users can easily optimize emails and landing pages for mobile devices.
- 8.3Email deliverability reporting(119) Ratings
The software helps ensure inbox delivery of email campaigns, through features such as deliverability tests, opt-in management, bounce handling, suppression lists, dedicated IP addresses, and delivery monitoring.
- 7.5List management(116) Ratings
This involves creating, filtering, editing, merging and de-duping lists of contacts.
- 8.1Triggered drip sequences(84) Ratings
The software allows users to set up automatic / drip email campaigns triggered by certain events.
Lead Management
The process of tracking and managing prospective customers from lead generation to conversion.
- 7.7Lead nurturing automation(100) Ratings
Users can set up targeted drip email campaigns based on time intervals or prospect behavior, to automate the lead nurturing process and move them further down the sales funnel.
- 7.3Lead scoring and grading(100) Ratings
Users can set up the software to automatically rate leads based on calculations such as buying signals, such as form submissions, or page views, and automatically qualify leads based on demographic factors.
- 7.6Data quality management(104) Ratings
The software helps store, manage, and organize data around each lead, and avoid data problems such as duplicate contacts or non-standard formats.
- 7.7Automated sales alerts and tasks(92) Ratings
The software helps ensure that a sales person is notified of lead activity and can act on the information in a timely fashion.
Campaign Management
Users can schedule campaigns and/or events with reminders, announcements, etc.
- 7.9Calendaring(93) Ratings
The software helps users maintain a calendar of all marketing activities.
- 7.9Event/webinar marketing(87) Ratings
Users can streamline event marketing with features such as personalized invitations, registration, reminders and post-event follow-ups.
Social Media Marketing
Using social media networks to help amplify marketing endeavors.
- 7.2Social sharing and campaigns(76) Ratings
Users can incorporate social share buttons into campaigns to allow recipients to easily share content. Users can track shares as well.
- 6.4Social profile integration(32) Ratings
The software incorporates social profile data and social share histories to enhance segmentation and scoring of contacts.
Reporting & Analytics
Users can report on and analyze usage, performance, ROI, and/or other metrics of success.
- 7.6Dashboards(107) Ratings
Users can create, customize and share dashboards, which provide an overview of the most important metrics.
- 7.8Standard reports(111) Ratings
The software offers pre-built reports with metrics standard to the category.
- 7.4Custom reports(88) Ratings
Users can create custom reports.
Platform & Infrastructure
Features related to platform-wide settings and structure, such as permissions, languages, integrations, customizations, etc.
- 7.6API(81) Ratings
An API (application programming interface) provides a standard programming interface for connecting third-party systems to the software for data creation, access, updating and/or deletion.
- 8.2Role-based workflow & approvals(78) Ratings
Permissions to perform actions or access or modify data are assigned to roles, which are then assigned to users, reducing complexity of administration.
- 7.3Customizability(99) Ratings
Users can customize their instance with features like custom fields and custom objects.
- 8.7Integration with Salesforce.com(101) Ratings
The software can integrate with Salesforce.com bi-directionally, allowing for data syncs, activity alerts, campaign triggers, enhanced reporting, and lead assigning.
- 7.8Integration with Microsoft Dynamics CRM(8) Ratings
The software can integrate with Microsoft Dynamics CRM bi-directionally, allowing for data syncs, activity alerts, campaign triggers, enhanced reporting, and lead assigning.
- 6.7Integration with SugarCRM(7) Ratings
The software can integrate with SugarCRM bi-directionally, allowing for data syncs, activity alerts, campaign triggers, enhanced reporting, and lead assigning.
- 7.3Third-party software integrations(14) Ratings
Integration functionality with third-party or in-house systems.
Product Details
- About
- Integrations
- Competitors
- Tech Details
- FAQs
What is Salesforce Marketing Cloud?
Salesforce Marketing Cloud Features
Email & Online Marketing Features
- Supported: WYSIWYG email editor
- Supported: Dynamic content
- Supported: Ability to test dynamic content
- Supported: Landing pages
- Supported: A/B testing
- Supported: Mobile optimization
- Supported: Email deliverability reporting
- Supported: List management
- Supported: Triggered drip sequences
Lead Management Features
- Supported: Lead nurturing automation
- Supported: Lead scoring and grading
- Supported: Data quality management
- Supported: Automated sales alerts and tasks
Campaign Management Features
- Supported: Calendaring
- Supported: Event/webinar marketing
Social Media Marketing Features
- Supported: Social sharing and campaigns
- Supported: Social profile integration
Reporting & Analytics Features
- Supported: Dashboards
- Supported: Standard reports
- Supported: Custom reports
Platform & Infrastructure Features
- Supported: API
- Supported: Role-based workflow & approvals
- Supported: Customizability
- Supported: Integration with Salesforce.com
- Supported: Integration with Microsoft Dynamics CRM
- Supported: Integration with SugarCRM
- Supported: Third-party software integrations
Salesforce Marketing Cloud Screenshots
Salesforce Marketing Cloud Integrations
Salesforce Marketing Cloud Competitors
Salesforce Marketing Cloud Technical Details
Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
---|---|
Operating Systems | Unspecified |
Mobile Application | Apple iOS, Android, Mobile Web |
Supported Countries | All |
Frequently Asked Questions
Comparisons
Compare with
Reviews and Ratings
(1349)Attribute Ratings
- 9.6Likelihood to Renew112 ratings
- 10Availability11 ratings
- 9.6Performance9 ratings
- 6.3Usability35 ratings
- 4Support Rating35 ratings
- 8.1Online Training7 ratings
- 5In-Person Training4 ratings
- 3Implementation Rating17 ratings
- 7.9Product Scalability24 ratings
- 7Ease of integration2 ratings
- 10Vendor pre-sale2 ratings
- 8Vendor post-sale2 ratings
Reviews
(1-25 of 179)Salesforce Marketing Cloud - A piece of cake!
- The building of the entire customer journey
- The segmentations based on customer preferences
- Creation of marketing mailers, push notification & other content.
- It could be a bit more user friendly
- The switching between different tabs, sometimes lags the system causing us to have to reload the entire application
- The content sometimes didn't save correctly, even after it was correctly edited and renamed.
Scalable and Robust
- Personalization
- Customer journey mapping (b2c)
- Integrated analytics
- Learning curve (takes forever to get comfortable with, especially for a contractor/freelancer like myself)
- Addons drive up the cost, making it harder to ask the client to add certain integrations or uses
Salesforce Marketing Cloud: As powerful as it is complicated
- Offers flexibility with organizing the space
- Easy email design - drag and drop editors
- Maintains a large inventory of data
- Setting up journeys to be automated
- The email builder does not offer any way to catch/check bugs across different email service providers
- Creating SQL is not as easy as drag-and-drop; a lot of technical knowledge is required
- Salesforce Marketing Cloud is sold as a marketing tool, but to be honest, you need a LOT of technical IT support to run the tool
- Einstein metrics are across the board; if you have multiple audiences in one instance of Salesforce Marketing Cloud you can't segment the data.
I do appreciate the Salesforce Trailhead that makes learning how to use the tool fun and interactive - so learning how to use it feels more approachable.
Salesforce Marketing Cloud is best used when you already are invested in Salesforce products - CRM and CDP. IF you want a basic email sending tool, this is not for you. If you have many complex use cases, Salesforce Marketing Cloud is what you need!
Robust features if you have the time to learn them all...
- Email Campaigns.
- Scoring Leads.
- Prospect Engagement.
- Flexibility in system.
- Reports
- Customization
Salesforce Marketing Cloud Views
- Platform monitoring
- Assists with revenue goals
- Keeps us on the same page as our clients
- Speed when loading
- Slightly outdated interface
- Support is sometimes slow
Salesforce Marketing Cloud a Future-proof Solution
- Data ingestion
- Multichannel Journeys
- Personalisation
- Data Transformation
- Complicated user interface
- Detail of error reporting is poor
It is a little too complicated for the simpler marketing actions where other platforms are easy to use the interface in a few steps where Marketing Cloud would be perhaps 10 or 11 steps just to make sure that everything is ready for a simple send
Salesforce Marketing Cloud is very powerful
- It can utilize conditional logic based on Salesforce data to segment the audiences.
- Can create highly personalized email messages, merging in data from Salesforce.
- It is very reliable.
- There is a learning curve that requires time and training to master.
- The user interface is not the most intuitive.
- Very complex but also very powerful.
- Requires a technical person to administer.
Salesforce Marketing Cloud Review
- Email journeys where you have multiple touch points to engagement with a consumer.
- Email deliverability and Opt-in/Opt-Out management
- Connection of data with other products such as a CDP or visualization BI tool for reporting
- Usage of connecting data and the view ability of consumer attributes
- Outbound real-time use case connections for more transactional use cases
- The clunkiness of having to use data extensions and the data model between email and mobile
Using Salesforce Marketing Cloud in HR tech
- CRM
- Email marketing
- Integration with other software
Salesforce Marketing Cloud experience.
- SFMC has very good Journey builder functionality.
- There some very good built in reports available.
- Email studio has a lot of functionality for email personalization.
- Automation studio is very hard to use. We need to create a Data extension with all required fields before we can run SQL. So it takes a lot of time.
- Query Studio is much easier to use but it often gives an error while running the same SQL in Automation Studio works fine.
- We were not able to set up SMS messages as SFMC is not supporting MMS which is a big problem.
Salesforce Marketing to the Rescue for one stop marketing needs!
- Marketing automation.
- Analytical analysis results help drive future motives.
- Personalization is super easy to do.
- It is not learning you - you have to learn it.
- More intuitive help would be great.
- Social media friendly but could use some more guidelines.
Its a great tool that helps power insights into your business to help you reflect on if your activities are driving acceptable ROI.
- Data management and structure.
- Reporting of data logged.
- Automations of reports.
- Customisation without the need for admins.
- Clean up of the filtering process in reports.
- Make automations easier to manage.
Great way to engage with our Merchants.
- Email automations.
- Audience building.
- Journey building.
- Email template creations.
- HTML modules integrations.
- More contextual tooltips.
- More reporting directly from emails.
Salesforce Marketing Cloud improves conversion rates.
- User friendly interface.
- Connects well with Salesforce Sales Cloud.
- User management and control works smoothly.
- Automation rules works really well once you understand how to use it.
- Dynamic content is not as user friendly as it could be.
- Advanced reporting inside Marketing Cloud.
- Better drag and drop functionality for landing pages.
Perfect for Customer Engagement.
- Pre-configured reports make it easy to get started with product.
- Automated marketing to recognize customers and to trigger personalized messages.
- Geo-location and referring source capture provide valuable insights.
- A/B testing for maximum effectiveness.
- Somewhat difficult for non-technical users.
- Price is pretty expensive.
- Difficulty in navigation, especially when setting up campaigns.
Great platform for personalized targeting!
- Personalized Website Experience
- Personalized Emails at Open-time
- Provides valuable data and Insights
- Low cost plan for small businesses
- Some bugs should be updated
- Should include a free trial
Pardot: Effective for Sales, Easy for Marketers
- Marketing Automation
- Dynamic Customer Journey Campaigns
- Easy to Use
- Email Builder
- Email testing
- Adding more depth and conditions to completion actions
Highly-Effective Multiple Data Management and Powerful and easy Salesforce Platform to start.
- Different data management functions.
- Simple reporting features.
- Functional data transferring tools.
- On deep functions setting it has to involve their technical team.
- To pull various data with different sizes is very complicated.
- Not easy to categorise multiple data formats when new to this software.
- Enhanced productivity as a result of integration with the Salesforce ecosystem
- Setting up the platform such that it can host various workspaces for different teams
- An easy-to-use interface
- With flawed or inadequate datasets, gaining useful consumer insight may be challenging
- To get the most out of data science insights, you needed Einstein
- Non-Marketing Cloud MAPs might be more easily integrated with Marketing Cloud
Nice bolt on for marketing
- Journey touchpoints
- Rich Data sources
- Quality of data
- It does take some time to set up.
- Lack of reporting
Most effective and to the point CRM management system
Value addition :
Event based complex data attributes functionality provides integration platform for marketing team to match and leverage on demand/ supply of professional services
BI reports highlight overall CRM alerts with unlimited dimensions
Intelligent resources staffing and guidance being evaluated based on the contract period inputed for employees
Regulation compliance management: Entire set of Metadata provides ready reckoner for country wise extraction of requisite client data that may be required as per local regulations
- Intelligent resource staffing
- Rfq specific project structure hierarchy specific data management and triggering levels
- Timely Client management through ensuring audit trial and activities optimisation levels/ department
- Customisation flexibility for industry specific AI capabilities such as extracting/ integration based on work center capability utilization requirment
- Development of readily available 'Quick to use' templates functionality portraying specific CRM capabilities
- Notes/ guidance on integration with sap tables
Less appropriate: not suitable for standard market driven companies
Excellent tool for client and prospect tracking.
- Excellent reporting.
- Integration with other apps.
- Customization of client information.
- Mass migration of files.
- Connecting relationships.
- Training on application.
Stable but old feature set
- Lead capture.
- Email marketing.
- Lead scoring.
- It has limited reporting capabilities.
- Landing page creation can be improved.
- Dated User interface.
Marketing automation leader in the market.
- Up selling and cross selling current customers.
- Better lead generation.
- Awareness for active customers and engagement with inactive customers.
- User interface is complicated and not marketing friendly.
- Price of the product is kept on the upper side.
- Email look different between different email clients which varies quite a lot.
DMP was of value, but not the highest for us
- AI driven functionality
- SMS functionality
- Multi-touch/ multi-channel communications to clients
- integration - all functionality within a single component
- visibility into use of specific features