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Salesforce Marketing Cloud

Salesforce Marketing Cloud
Formerly Pardot, Evergage, ExactTarget, MyBuys, Datorama, etc.

Overview

What is Salesforce Marketing Cloud?

Marketing Cloud is an AI-powered, cloud-based digital marketing platform within the Salesforce Customer 360 ecosystem. Marketers can segment their audience, deliver personalized messages, track campaign performance, engage leads and accounts, and optimize strategies based on real-time insights.

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Recent Reviews
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 27 features
  • A/B testing (139)
    8.4
    84%
  • Email deliverability reporting (119)
    8.3
    83%
  • Dynamic content (140)
    8.1
    81%
  • List management (116)
    7.5
    75%

Reviewer Pros & Cons

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Pricing

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Account Engagement

$1,250

Cloud
per month

Engagement

$1,250

Cloud
per month

Intelligence

$3,000

Cloud
per month

Entry-level set up fee?

  • No setup fee
For the latest information on pricing, visithttps://www.salesforce.com/products/mar…

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

Starting price (does not include set up fee)

  • $1,250 per month per installation
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Product Demos

Pardot Engagement Studio: How-to Demo

YouTube

How to Use Pardot Salesforce Engage

YouTube

Pardot Demo: A Pardot Introduction for Beginners

YouTube

Pardot Marketing Automation Demo

YouTube

Inspire Meaningful Moments Through Salesforce Marketing Cloud | Salesforce Demo

YouTube

Salesforce Marketing Cloud Account Engagement: B2B Marketing Automation Overview Demo

YouTube
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Features

Email & Online Marketing

Using software to manage lists, send emails, automate email campaigns, and track results.

7.9
Avg 7.7

Lead Management

The process of tracking and managing prospective customers from lead generation to conversion.

7.6
Avg 7.7

Campaign Management

Users can schedule campaigns and/or events with reminders, announcements, etc.

7.9
Avg 7.6

Social Media Marketing

Using social media networks to help amplify marketing endeavors.

6.8
Avg 7.5

Reporting & Analytics

Users can report on and analyze usage, performance, ROI, and/or other metrics of success.

7.6
Avg 7.5

Platform & Infrastructure

Features related to platform-wide settings and structure, such as permissions, languages, integrations, customizations, etc.

7.6
Avg 7.6
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Product Details

What is Salesforce Marketing Cloud?

Salesforce Marketing Cloud is a marketing platform that helps companies of all sizes get to know their customers through unified profiles, personalize offers across any channel with AI, and build lasting relationships that drive business growth. Marketing Cloud provides data that is actionable, personalization that scales, and marketing that is connected.

Salesforce Marketing Cloud Features

Email & Online Marketing Features

  • Supported: WYSIWYG email editor
  • Supported: Dynamic content
  • Supported: Ability to test dynamic content
  • Supported: Landing pages
  • Supported: A/B testing
  • Supported: Mobile optimization
  • Supported: Email deliverability reporting
  • Supported: List management
  • Supported: Triggered drip sequences

Lead Management Features

  • Supported: Lead nurturing automation
  • Supported: Lead scoring and grading
  • Supported: Data quality management
  • Supported: Automated sales alerts and tasks

Campaign Management Features

  • Supported: Calendaring
  • Supported: Event/webinar marketing

Social Media Marketing Features

  • Supported: Social sharing and campaigns
  • Supported: Social profile integration

Reporting & Analytics Features

  • Supported: Dashboards
  • Supported: Standard reports
  • Supported: Custom reports

Platform & Infrastructure Features

  • Supported: API
  • Supported: Role-based workflow & approvals
  • Supported: Customizability
  • Supported: Integration with Salesforce.com
  • Supported: Integration with Microsoft Dynamics CRM
  • Supported: Integration with SugarCRM
  • Supported: Third-party software integrations

Salesforce Marketing Cloud Screenshots

Screenshot of Pardot Analytics - Pardot's reporting and analytics can be used to perform true revenue impact analysis and closed-loop reporting.Screenshot of Pardot Email Analytics - The reach and impact of  email marketing efforts are displayed in real-time with advanced reporting and analytics by device, and email client.Screenshot of Pardot Forms and Landing Pages - Pardot's form and landing page builders are used to turn online traffic to leads with targeted offers and content marketing.Screenshot of Pardot Email Marketing - Lead nurturing flows are defined via an interface that enables definition of the simplest or most complex segmented and targeted campaigns.

Salesforce Marketing Cloud Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationApple iOS, Android, Mobile Web
Supported CountriesAll

Frequently Asked Questions

Marketing Cloud is an AI-powered, cloud-based digital marketing platform within the Salesforce Customer 360 ecosystem. Marketers can segment their audience, deliver personalized messages, track campaign performance, engage leads and accounts, and optimize strategies based on real-time insights.

Salesforce Marketing Cloud starts at $1250.

Adobe Marketo Engage, HubSpot Marketing Hub, and Act-On Software are common alternatives for Salesforce Marketing Cloud.

Reviewers rate Integration with Salesforce.com highest, with a score of 8.7.

The most common users of Salesforce Marketing Cloud are from Mid-sized Companies (51-1,000 employees).
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Comparisons

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Reviews and Ratings

(1349)

Attribute Ratings

Reviews

(1-25 of 179)
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Score 9 out of 10
Vetted Review
Verified User
To create journeys, set up mailers, integrate the modals & push notifications for all our CRM related marketing content. These are done with the help of the different segmentations & preferences based on our customer data. The two main tabs being used by our CRM team is the "Content creation" and "Journeys Building". Aside from this we also used this platform for various other features, such as monitoring our tiered promotions for our VIP customers.
  • The building of the entire customer journey
  • The segmentations based on customer preferences
  • Creation of marketing mailers, push notification & other content.
  • It could be a bit more user friendly
  • The switching between different tabs, sometimes lags the system causing us to have to reload the entire application
  • The content sometimes didn't save correctly, even after it was correctly edited and renamed.
As previously mentioned, I personally find Salesforce Marketing Cloud to be very well equipped with all the resources that we need to use as part of the CRM team. The fact that it offers all these features under one application if commendable. Once you create the mailer content, it was a piece of cake to build the journey based on your preference & select the target audience. Once that was done, it was just a case of duplicating the scenario/journeys and customizing it according to your set targets.
March 01, 2024

Scalable and Robust

Yassir Sahnoun | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
My client uses Salesforce Marketing Cloud. We use it mainly for email campaigns and tracking customer engagement. It's been a game-changer in how we personalize content for our audiences and has taken the guesswork out of which strategies are actually working. The real win has been in breaking down customer data silos, giving us a clearer picture of our marketing impact. It's a hefty tool with a lot to offer, and while it took a bit to get the hang of it, it's become invaluable for my client.
  • Personalization
  • Customer journey mapping (b2c)
  • Integrated analytics
  • Learning curve (takes forever to get comfortable with, especially for a contractor/freelancer like myself)
  • Addons drive up the cost, making it harder to ask the client to add certain integrations or uses
It’s great for large scale email marketing and sending, as well as data driven b2c businesses like my client’s. However, if you’re a small business with fewer needs and tools that you need to integrate, I’d recommend against it due to complexity and high cost.
Score 7 out of 10
Vetted Review
Verified User
Incentivized
Salesforce Marketing Cloud helps us manage our multiple millions of contacts that we email daily, hourly, weekly through journeys. The drag and drop email builder helps us build emails quickly, and the contact manager helps us keep our data organized. We rely heavily on Einstein send time optimization to help ensure emails reach our consumers when they will be most likely to be read.
  • Offers flexibility with organizing the space
  • Easy email design - drag and drop editors
  • Maintains a large inventory of data
  • Setting up journeys to be automated
  • The email builder does not offer any way to catch/check bugs across different email service providers
  • Creating SQL is not as easy as drag-and-drop; a lot of technical knowledge is required
  • Salesforce Marketing Cloud is sold as a marketing tool, but to be honest, you need a LOT of technical IT support to run the tool
  • Einstein metrics are across the board; if you have multiple audiences in one instance of Salesforce Marketing Cloud you can't segment the data.
To fully utilize Salesforce Marketing Cloud, you need a full team of IT engineers, SQL writers, email designers that know HTML, and customer experience strategists. A small team may be able to use it for the basics and do it well; but anything complicated requires a lot of technical knowledge.
I do appreciate the Salesforce Trailhead that makes learning how to use the tool fun and interactive - so learning how to use it feels more approachable.
Salesforce Marketing Cloud is best used when you already are invested in Salesforce products - CRM and CDP. IF you want a basic email sending tool, this is not for you. If you have many complex use cases, Salesforce Marketing Cloud is what you need!
Score 5 out of 10
Vetted Review
Verified User
Incentivized
Email and marketing, drip campaigns, engagement with prospects and leads, sales can see how prospects interact with us, etc. Salesforce is invaluable to our organization for opportunity and pipeline management.
  • Email Campaigns.
  • Scoring Leads.
  • Prospect Engagement.
  • Flexibility in system.
  • Reports
  • Customization
It's challenging to set up and requires a lot of backend Salesforce knowledge and experience. It suits any company selling B2B or B2C, email marketing, looking for sales intel, monitoring prospect interactions, campaign reporting, and effectiveness. Custom reports are not the best, so it has some limitations.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
We publish marketing campaigns on behalf of various clients using Salesforce Marketing Cloud. It's a wonderful tool to use to capture all party data that is essential to our position. We also use it for email content, as well as multiple engagement opportunities. It's a one stop shop, basically, for our field.
  • Platform monitoring
  • Assists with revenue goals
  • Keeps us on the same page as our clients
  • Speed when loading
  • Slightly outdated interface
  • Support is sometimes slow
It is well suited for clients, as well as those who manage them, to get their data and information out on multiple platforms quickly and efficiently.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
  • Data ingestion
  • Multichannel Journeys
  • Personalisation
  • Data Transformation
  • Complicated user interface
  • Detail of error reporting is poor
It is well suited to complex marketing journeys that need various actions to trigger the journeys.

It is a little too complicated for the simpler marketing actions where other platforms are easy to use the interface in a few steps where Marketing Cloud would be perhaps 10 or 11 steps just to make sure that everything is ready for a simple send
Score 10 out of 10
Vetted Review
Verified User
Incentivized
We use Salesforce Marketing Cloud to email prospects, applicants, and students. It is integrated with Salesforce. It allows us to send highly personalized messages to very particular audiences, based on data in Salesforce. We also utilize email journeys with conditional logic. It keeps track of whether the email messages were opened.
  • It can utilize conditional logic based on Salesforce data to segment the audiences.
  • Can create highly personalized email messages, merging in data from Salesforce.
  • It is very reliable.
  • There is a learning curve that requires time and training to master.
  • The user interface is not the most intuitive.
  • Very complex but also very powerful.
  • Requires a technical person to administer.
If the organization has multiple audiences and complex segmentation and requires a sophisticated tool and is willing to invest the time to learn the software, then Salesforce Marketing Cloud fits the bill. If the organization does not have a person with the technical acumen and time to learn the tool, then Salesforce Marketing Cloud may be less appropriate.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Salesforce Marketing Cloud is used to orchestrate marketing and eCommerce Campaigns in multi-channels such as Email, SMS and Ads. It addresses the need to connect with consumers in real-time and drives engagement and revenue increase because of personalization of attributes to connect with consumers.
  • Email journeys where you have multiple touch points to engagement with a consumer.
  • Email deliverability and Opt-in/Opt-Out management
  • Connection of data with other products such as a CDP or visualization BI tool for reporting
  • Usage of connecting data and the view ability of consumer attributes
  • Outbound real-time use case connections for more transactional use cases
  • The clunkiness of having to use data extensions and the data model between email and mobile
Salesforce Marketing Cloud is standard to set-up and use for more multi-channel use cases especially starting off. It does the basics well but, As your use cases get more complex and you would like a more easy to use UI it can struggle to use and feel clunky and hard to use at times. and data extensions need improvement to improve the use of the data model.
Score 7 out of 10
Vetted Review
Verified User
Incentivized
The main foundation is CRM, and the functions that surround it, be it the creating of landing pages, setting up email campaigns, and managing leads, are some of the benefits you get from using Salesforce Marketing Cloud. I have worked for companies that have used all of these features and some who only used the email marketing part.
  • CRM
  • Email marketing
  • Integration with other software
It depends on your marketing infrastructure - if your company uses this 100% so do you too for as long as you work there. It's less appropriate to be using something else when the marketing team is all in on Salesforce Marketing Cloud, but I wouldn't necessarily say this product is above others.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
We use SFMC to send emails and push notifications to our customers. We use all the main products Marketing Cloud offers: Email Studio, Mobile Studio, Automation Studio, and Journey Builder. We also use Einstein's Predictive intelligence for product recommendations and analytics builder for reporting. For building emails, we use content builder, and we find it very easy to use the drag-and-drop function to build email templates.
  • SFMC has very good Journey builder functionality.
  • There some very good built in reports available.
  • Email studio has a lot of functionality for email personalization.
  • Automation studio is very hard to use. We need to create a Data extension with all required fields before we can run SQL. So it takes a lot of time.
  • Query Studio is much easier to use but it often gives an error while running the same SQL in Automation Studio works fine.
  • We were not able to set up SMS messages as SFMC is not supporting MMS which is a big problem.
Overall, I find SFMC to be a great tool. It's easy to navigate, and there's a helpful community of professionals available to assist with any issues. Trailhead is also a useful resource for beginners looking to learn more about Marketing Cloud. Also, there are so many great tools like Journey Builder and Email studio that help to personalize emails to each subscriber.
Erin Easterberg | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
This software directs your business and keeps every minute operating in your marketing direction. Marketing automation is hugely a hit to maximize your results with less bandwidth. It provides you with analytics to help aid in your upcoming marketing business and motives. This software does it all. It’s moderately user-friendly. You have to put effort into understanding its capabilities.
  • Marketing automation.
  • Analytical analysis results help drive future motives.
  • Personalization is super easy to do.
  • It is not learning you - you have to learn it.
  • More intuitive help would be great.
  • Social media friendly but could use some more guidelines.
Small business marketing and exposure. Huge sales coming up and the ability to market these to all the platforms you want it to. The ease of use. A helping hand and time saver for the one woman show!
Score 8 out of 10
Vetted Review
Verified User
Incentivized
We use it for lead routing, and then the management of those leads to drive sales in the other platforms. We have set up some campaigns to be able to tie this together with a mix of digital campaigns and in-person ones like events so that we can track the ROI on the activity.
  • Data management and structure.
  • Reporting of data logged.
  • Automations of reports.
  • Customisation without the need for admins.
  • Clean up of the filtering process in reports.
  • Make automations easier to manage.
If you have a large customer database and want to integrate with a platform that can talk between your CRM and the sales platform to track the profitability of actions, this platform works well. It is good in the sense that once something is updated in one location, it's updated everywhere.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
We use it to create one off emails, automation process and triggered email we send to our Merchants. I find the tool very useful, self-explanatory, allowing me to achieve a lot with automation. The integration with Salesforce makes it even more useful for us as we use Salesforce as our CRM. So, being able to connect data to our emails that way is very handy. We also find support very responsive which is great when we have an immediate question.
  • Email automations.
  • Audience building.
  • Journey building.
  • Email template creations.
  • HTML modules integrations.
  • More contextual tooltips.
  • More reporting directly from emails.
It's great for creating email templates and HTML modules, setting up marketing automations, and AB testing. I find it very useful in creating a journey flow for automated or one-off emails. We can also use it to create task automation that would communicate with salesforce and create tasks for our reps.
Nicoline Tordrup Lage | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
We use Salesforce Marketing Cloud for B2B marketing initiatives, meaning sending out personalized and automated emails, connecting Campaigns with Salesforce Sales Cloud, and following up on campaigns. I work for an agency, so I have numerous clients who use Salesforce Marketing Cloud, and the Lightning version certainly improved the look and feel of the program. The business problems that our clients usually address are everything from awareness campaigns for unknown prospects to more conversion-oriented campaigns for known prospects and upsells for current clients.
  • User friendly interface.
  • Connects well with Salesforce Sales Cloud.
  • User management and control works smoothly.
  • Automation rules works really well once you understand how to use it.
  • Dynamic content is not as user friendly as it could be.
  • Advanced reporting inside Marketing Cloud.
  • Better drag and drop functionality for landing pages.
Salesforce Marketing Cloud is very well suited for large organizations where they need a connector to an advanced sales tool like Salesforce Sales Cloud. It also works well for communicating with large groups of recipients with their engagement studio. This is a feature I like compared to some other softwares. However, the engagement studio could work on options for further segmentation.
Score 7 out of 10
Vetted Review
Verified User
Incentivized
Salesforce Marketing Cloud helps me automate my marketing processes so that I can focus on more important tasks. It also allows me to monitor the digital behavior of my customers and capture referring sources so that I can make more informed decisions about my marketing campaigns. It also helps my customers by recommending products and services and triggering personalized messages, which helps me to provide a better customer experience. The A/B testing algorithms have helped me to a large extent to optimize my campaigns for better performance.
  • Pre-configured reports make it easy to get started with product.
  • Automated marketing to recognize customers and to trigger personalized messages.
  • Geo-location and referring source capture provide valuable insights.
  • A/B testing for maximum effectiveness.
  • Somewhat difficult for non-technical users.
  • Price is pretty expensive.
  • Difficulty in navigation, especially when setting up campaigns.
Salesforce Marketing Cloud is particularly well suited for automated marketing that includes multiple touch points like email, SMS, etc., where we need to automatically send triggered messages to customers based on their behavior or recommend products by sending personalized messages. It is a great tool that allows us to easily create and manage campaigns and to track and analyze customer behavior in order to optimize the campaign.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
We have been using Salesforce Marketing Cloud Interaction Studio in our organization to promote the product and services of our customers across various channels. Salesforce Marketing Cloud Interaction Studio has helped us harness customer behavior data and gain valuable insights into what resources, products, or offers are driving customers to the website and ultimately leading to conversions.
  • Personalized Website Experience
  • Personalized Emails at Open-time
  • Provides valuable data and Insights
  • Low cost plan for small businesses
  • Some bugs should be updated
  • Should include a free trial
Salesforce Marketing Cloud Interaction Studio helped understand customer behavior on the website and gain valuable insights. We were able to personalize the website landing page according to the users' past history which in return led to an increase in interactions and user activity on the page and a significant increase in the sales of the products.
Score 9 out of 10
Vetted Review
Verified User
Our organization uses Pardot (now Marketing Cloud Account Engagement) to communicate with our sales contacts. We do this by identifying contacts that are ready to receive messaging, creating emails, and then scheduling campaigns that will send emails to those contacts. We use marketing automations Pardot provides to make these campaigns dynamic, sending different messaging at different times based on how customers react to the campaign.
  • Marketing Automation
  • Dynamic Customer Journey Campaigns
  • Easy to Use
  • Email Builder
  • Email testing
  • Adding more depth and conditions to completion actions
Pardot is well-suited for an organization that is looking to maximize the output of its Sales team. The software is easy to use, but I would say that it takes time in order to figure out how best to use it for your organization's goals and your own reporting needs. It's easy enough for any marketer to pick up but it does take time to master.
Wendy Durf | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Salesforce Audience Studio has stable features designed to manage multiple data through the secured environment and the ability to manage various project files and reports distribution tools are effective. The easy data modeling and secure data migration from other different platforms. Its features are easy to modify and set the dashboard accessibility.
  • Different data management functions.
  • Simple reporting features.
  • Functional data transferring tools.
  • On deep functions setting it has to involve their technical team.
  • To pull various data with different sizes is very complicated.
  • Not easy to categorise multiple data formats when new to this software.
Salesforce Audience Studio data management quality is the most profitable and its capabilities are cost-effective and reliable for business privacy and policy management. Creating data reports is easy and also its integration functions allow importing of the huge volume of various data and other contents across other systems easily and very smoothly.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
In order to better understand our clients, we utilize Salesforce Audience Studio to gather information from them at several points of contact. The technologies and artificial intelligence that enable it has helped us get new insights into our audience and marketing initiatives, which have allowed us to improve our campaigns and return on investment. This single dashboard, in my opinion, is one of the main reasons to make use of the platform.
  • Enhanced productivity as a result of integration with the Salesforce ecosystem
  • Setting up the platform such that it can host various workspaces for different teams
  • An easy-to-use interface
  • With flawed or inadequate datasets, gaining useful consumer insight may be challenging
  • To get the most out of data science insights, you needed Einstein
  • Non-Marketing Cloud MAPs might be more easily integrated with Marketing Cloud
As a user of the Salesforce ecosystem, I suggest the Salesforce Audience Studio platform to those who are habituated to the platform's complexity. Because of the steep learning curve of the platform, I wouldn't suggest it to those who are new to dynamics. I think it's better for larger teams as well.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Marketing cloud data studio facilitates our strong inbound marketing campaigns and we have been very successful. Using Engagement Studio, we plan a customer "journey" through our marketing engagements and lifecycle tracking. Now, the customer touchpoints have been clearly identified to us for us to have very targeted actions along that journey with the customers. Through this implementation, we have increased our conversion percentages and actionable intelligence on the customer flow which allows us to build strong future campaigns.
  • Journey touchpoints
  • Rich Data sources
  • Quality of data
  • It does take some time to set up.
  • Lack of reporting
It’s suitable for a multiple division, multi-channel marketing organization where you have different campaigns in different stages and engagement mediums. It may not be appropriate for a company whose marketing efforts are very straightforward and simple. The setup of the application is not worth the value that you will get a return versus another simpler off-the-shelf solution.
Dhaval Gala | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
We use Salesforce Audience Studio for end to end CRM management platform wrt complex SAP RFQ requirement across entire global level on PWC spanning a cross 56 countries.
Value addition :
Event based complex data attributes functionality provides integration platform for marketing team to match and leverage on demand/ supply of professional services
BI reports highlight overall CRM alerts with unlimited dimensions
Intelligent resources staffing and guidance being evaluated based on the contract period inputed for employees
Regulation compliance management: Entire set of Metadata provides ready reckoner for country wise extraction of requisite client data that may be required as per local regulations

  • Intelligent resource staffing
  • Rfq specific project structure hierarchy specific data management and triggering levels
  • Timely Client management through ensuring audit trial and activities optimisation levels/ department
  • Customisation flexibility for industry specific AI capabilities such as extracting/ integration based on work center capability utilization requirment
  • Development of readily available 'Quick to use' templates functionality portraying specific CRM capabilities
  • Notes/ guidance on integration with sap tables
Suited: industry specific niche requirement to deliver timely performance/response being a key competitive advantage

Less appropriate: not suitable for standard market driven companies
Score 8 out of 10
Vetted Review
Verified User
Incentivized
We use Salesforce to pull reports of current and past clients to gauge their experience with the bank and how we can improve and stand up against competitors. We are able to integrate Salesforce with other software we use in order to send emails and surveys to clients, keeping in mind those who unsubscribed to emails and communications.
  • Excellent reporting.
  • Integration with other apps.
  • Customization of client information.
  • Mass migration of files.
  • Connecting relationships.
  • Training on application.
Very well suited for reporting and integrating with other applications, including GetFeedback and Pardot. Also integrates well with Qualtrics for more robust reporting.
Pankaj Singh Shah | TrustRadius Reviewer
Score 6 out of 10
Vetted Review
Verified User
Usage: Using it primarily for email marketing, lead capture through forms, and reporting of email efforts. Apart from it, it was also used for lead scoring. Business problem: Automated lead capturing, email marketing, and reporting of email efforts. Scope: Email, lead capturing, reporting, and lead scoring.
  • Lead capture.
  • Email marketing.
  • Lead scoring.
  • It has limited reporting capabilities.
  • Landing page creation can be improved.
  • Dated User interface.
Well suited: For email marketing, lead capturing, lead nurturing, and if you are using Salesforce, Pardot gives you a very tight integration for data sync. Not well suited: If you are not using Dalesforce then Pardot doesn't give you an edge when we compare it to other marketing automation tools.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Salesforce advertising studio is used in our organization for lead generation which makes it a relatively easy task to create new leads with more efficiency, moreover, we market new products to our customers on an individual basis which creates a good experience. It also helps us to engage with inactive customers which results in great marketing.
  • Up selling and cross selling current customers.
  • Better lead generation.
  • Awareness for active customers and engagement with inactive customers.
  • User interface is complicated and not marketing friendly.
  • Price of the product is kept on the upper side.
  • Email look different between different email clients which varies quite a lot.
This software is well suited when we want to create professional-looking emails for our customers with just drag and drop we can add all the functionalities that we need. On the other side it is a technical product so marketing people find it difficult to use and may need to hire an Administrator/Developer to handle this tool.
Bobbe Marvin | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Incentivized
AI powered voice and SMS functionality until recently adopted new OB SMS based dialing platform. It addressed the ability to reach clients multi-channel at the time
  • AI driven functionality
  • SMS functionality
  • Multi-touch/ multi-channel communications to clients
  • integration - all functionality within a single component
  • visibility into use of specific features
scenarios where it would be perfect are for large enterprise environments where AI driven insight is valuable. For smaller companies, more training/explanation of the features and insight would lead to higher adoption rates
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