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Ion, by Rock Content

Ion, by Rock Content

Overview

What is Ion, by Rock Content?

Ion is an enterprise-grade content experience platform that empowers modern marketers and designers to create no-code interactive content experiences integrated with their CRM or marketing automation tools. Ion helps enterprises to build brand awareness and increase conversions and lead generation…

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Learn from top reviewers

An absolute must!

Rating: 10 out of 10
July 26, 2021
Vetted ReviewVerified User
ion interactive may be the most underrated marketing tool in existence. If you run an online business, you owe it to yourself to use this tool. ion interactive is the most fle...
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Kelly Saux
Director - Marketing
Director Direct Response Marketing
Pimsleur Language Programs / Simon & Schuster Audio
Ion, by Rock Content3 years of experience

The ion Experience from a Low Level User (Mainly reporting)

Rating: 10 out of 10
August 21, 2019
IncentivizedVetted ReviewVerified User
Ion is used throughout our company to create, test, and fine-tune landing pages for dozens of clients in different verticals. Everyone uses it in some capacity. The developers...
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Keefer Kopco
Manager - Marketing
Online Marketing Manager
Level Agency
Ion, by Rock Content1 year of experience

Ion is a true problem solver!

Rating: 8 out of 10
July 23, 2019
IncentivizedVetted ReviewVerified User
Ion is being used to create interactive media for our website, quizzes for the web and informative interactive eBooks to educate potential clients. It provides an easy and fas...
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Josh Howe
Employee - Marketing
Web Producer II
Rocket Software
Ion, by Rock Content1 year of experience

Interacting with Ions

Rating: 8 out of 10
July 23, 2019
IncentivizedVetted ReviewVerified User
We use Ion Interactive for all our landing pages. This is mainly used for the marketing department and it helps us create landing page tests and collect data to create informe...
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Benjamin Hale
Analyst - Marketing
Digital Marketing Analyst
Orbis Education
Ion, by Rock Content1 year of experience

My wife might be jealous to know how in love I am with ion interactive

Rating: 9 out of 10
June 28, 2019
IncentivizedVetted ReviewVerified User
ion is being used across multiple business units in our company. A few years ago, I was the only one in the company using it. But as other marketers saw what I was able to do,...
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Steve Gandola
Manager - Marketing
Market Manager
VSP
Ion, by Rock Content3 years of experience
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Pricing

View all pricing

Managed Services + SaaS

Custom

Cloud
per year

Entry-level set up fee?

  • $5,500 per customer
    Optional
For the latest information on pricing, visithttps://ion.rockcontent.com/platform/pr…

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services
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Features

Content Creation

Features related to the creation of content for marketing purposes.

7.5
Avg 8.0

Content Publishing

Features related to the organization and distribution of marketing content.

8.7
Avg 8.0

Content Reporting & Analytics

Features related to tracking, measuring, and analyzing content creation processes and content performance.

8.5
Avg 7.7
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Product Details

What is Ion, by Rock Content?

Ion is an enterprise-grade content experience platform that empowers modern marketers and designers to create no-code interactive content experiences integrated with their CRM or marketing automation tools. Ion helps enterprises to build brand awareness and increase conversions and lead generation enriching their contact database with declared, high intent data. Ion helps brands launch quizzes, ROI calculators, assessments, interactive infographics, and other interactive formats in just a few hours.

Marketers can start from a blank canvas, use fully-responsive Quick Start templates, or leverage Rock Content's professional services team to plan, create, and launch their own branded content experiences.

Interactive content increases brand awareness by encouraging users to actively engage with the content. Each engagement provides insights into audience behavior by collecting rich, first-party data from interactions and effectively driving users through the buyer journey.

CONTENT FORMATS

• Assessments
• Calculators
• Interactive White Papers
• Landing Pages & Microsites
• Lookbooks & Tours
• Interactive eBooks
• Interactive Infographics
• Solution Finders
• Resource Libraries
• Configurators
• Quizzes
• Fully Responsive Quick Start Templates

Ion, by Rock Content Features

Content Creation Features

  • Supported: Ideation
  • Supported: Content collaboration

Content Publishing Features

  • Supported: Content hub
  • Supported: Forms / Gated content
  • Supported: Embedded CTAs
  • Supported: Content distribution
  • Supported: Content promotion
  • Supported: Content automation

Content Reporting & Analytics Features

  • Supported: Audience profiling and targeting
  • Supported: Closed-loop tracking and reporting
  • Supported: Content performance analytics
  • Supported: Campaign optimization dashboard
  • Supported: Page-level engagement analytics

Additional Features

  • Supported: A/B Testing

Ion, by Rock Content Screenshots

Screenshot of ion empowers your other marketing technologies to deliver higher fidelity, data-driven scoring, targeting, segmentation and personalization.Screenshot of The types of interactive experiences the ion platform can create is near-endless. These are the most common types used by our customers: Assessments, Calculators, eBooks, Interactive Infographics, Interactive White Papers, Landing Pages, Lookbooks, Quizzes, Resource Library, Solution Finder.Screenshot of See what our customers are saying about our platform and services!Screenshot of Starting at $2,000 per month, you get an unlimited, scalable interactive content platform with our full feature set. Including: Unlimited experiences, unlimited use of Quick Starts, Unlimited Seats/Users, Unlimited A/B/n Testing, Unlimited Sell-Side Experiences, Unlimited Phone, email & chat support, unlimited analytics... PLUS a FREE custom-branded theme that can be applied to all of your experiences.Screenshot of You have the option to start from a template or entirely from scratch. Our Quick Start template library includes more than 100 fully tested, responsive and flexible interactive experiences you can brand, customize and launch.Screenshot of ion is the only interactive content platform that provides the scalable foundation to grow from one interactive experience to one thousand interactive experiences. With ion, interactive content development complexity, long timelines, high costs and maintenance problems are replaced with freedom and agility.Screenshot of ion provides a full range of services to expand your bandwidth and get you the results you need without blowing your budget, calendar or hours in the day. Our award-winning work takes full advantage of our platform and experience.Screenshot of ion interactive enables digital marketers to generate real business results from their content. Using ion's agile, developer-free platform and services programs, hundreds of leading brands generate, qualify and deeply profile more leads with interactive content. Data-driven experiences like calculators, assessments, report cards, quizzes, interactive infographics, lookbooks, interactive white papers, configurators and more — are all created, launched and tested without development resources.

Ion, by Rock Content Video

Overview of Ion's Interactive Content Marketing Platform

Ion, by Rock Content Integrations

Ion, by Rock Content Competitors

Ion, by Rock Content Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo
Supported LanguagesEnglish

Ion, by Rock Content Downloadables

Frequently Asked Questions

SnapApp (discontinued), Ceros Studio, and Zoomforth are common alternatives for Ion, by Rock Content.

Reviewers rate Ideation and Content hub and Forms / Gated content highest, with a score of 10.

The most common users of Ion, by Rock Content are from Mid-sized Companies (51-1,000 employees).

Ion, by Rock Content Customer Size Distribution

Consumers0%
Small Businesses (1-50 employees)0%
Mid-Size Companies (51-500 employees)40%
Enterprises (more than 500 employees)60%
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Reviews From Top Reviewers

View all reviews
(1-5 of 21)

Almost there! (But needs some more thought on deployment)

Rating: 3 out of 10
Incentivized
July 15, 2016
EG
Eric Gradberg
Graphic Designer
North American Company (Insurance, 201-500 employees)
Vetted Review
Verified User
Ion, by Rock Content
1 year of experience
View profile
Use Cases and Deployment Scope
We actually are still figuring out how to implement ion interactive in our marketing channels. The program is robust (even if a little more complex than advertised), but the potential is there. There is a steep learning curve to this program but ion interactive offers plenty of recorded and live training.
Pros
  • Lots of options. Plenty of room for the creative marketer to find creative uses for the program.
  • Plenty of support.
  • The availability of templates is both a blessing to getting up and running quickly and a curse as it could stifle out-of-the-box thinking.
Cons
  • Training staff tends to go through features a mile a minute leaving new users in the dust.
  • Far more complex of a system than was advertised in the sale.
Likelihood to Recommend
Customer interactive scenarios are well suited for ion interactive. I am not sold on its B2B potential.

Ion Interactive. Great out of the box content creation and analytic platform.

Rating: 8 out of 10
Incentivized
April 03, 2017
Verified User
Employee in Marketing
Financial Services Company, 10,001+ employees
Vetted Review
Verified User
Ion, by Rock Content
1 year of experience
Use Cases and Deployment Scope
Ion interactive is being used by my department to create interactive content for corporate blogs. It addresses the need for an easy to use interactive content creator. This includes making content such as quizzes and interactive infographics. We're currently using this exclusively for our department. It also has potential to be used for tracking and optimizing user journey. This is something I'm very interested in.
Pros
  • Ion has a very enthusiastic and helpful support staff. This is helpful because there is nothing worse than losing time on a project because you had to wait for tech support to answer a question.
  • Ion has a vast library of videos and textual guides for using it's many content creation platforms. Again, learning the software is made easy if you want to go at your own pace with the library of guides.
  • Ion offers a robust array of options for creating content. This includes e-books, infographics, animated infographics and quizzes.
Cons
  • There is always room to improve the learning curve of the product. There could be more video tutorials and detailed guides.
  • Some of the interfacing is a little confusing at times. It's a little difficult to go from an Adobe program like Indesign to Ion.
  • I'd prefer it if we could keep the content that we produce after we cancel the subscription.
Likelihood to Recommend
Ion interactive is great for monitoring customer interaction and user journey experience across a content marketing campaign. It offers a robust amount of features, comparable to Adobe Marketing Cloud. It also boasts some simple web design options to help make minor optimizations to web pages. I'm still on the fence about how it's design capabilities compare to Adobe products. There's still a learning curve to Ion's CAD programs. I'm on the fence about whether it's worth learning CAD programs or investing time in something that isn't Adobe.

Ion interactive for marketing

Rating: 7 out of 10
Incentivized
January 22, 2018
LM
Linet Menachery
Marketing Associate
athenahealth (Information Technology and Services, 1001-5000 employees)
Vetted Review
Verified User
Ion, by Rock Content
1 year of experience
View profile
Use Cases and Deployment Scope
We use Ion Interactive to develop our landing pages.
Pros
  • Great for A/B and multivariate testing
  • Excellent customer support
  • Great for developing interactive content
Cons
  • There is a learning curve for new developers when using the system for the first time
Likelihood to Recommend
Customer support is incredibly helpful and reliable.

Tool for interactive digital publications

Rating: 6 out of 10
Incentivized
June 21, 2019
NR
Natalia Ransom
Designer, Content manager
Travelers (Insurance, 10,001+ employees)
Vetted Review
Verified User
Ion, by Rock Content
1 year of experience
View profile
Use Cases and Deployment Scope
ION Interactive was used at a company I worked for about a year ago. It was used to build interactive experiences for a number of different clients. It was utilized by the Creative Marketing department but the experiences were built for company-wide use.
Pros
  • Consistent visuals based on style guides and templates.
  • No need to involve developers.
  • Someone without a dev background can develop the interactive experience.
Cons
  • Steep learning curve.
  • Limited to what is available through templates.
  • Time consuming to create wire frames and low fidelity prototypes.
Likelihood to Recommend
I would recommend it if there is a dedicated person on a team who can devote enough time to learn ION and stay focused on it being their primary responsibility. Implementation doesn't require a developer, but a dedicated person would suit best.

ION Interactive

Rating: 9 out of 10
Incentivized
April 06, 2018
HH
Hattie Holm
Analyst, Site Optimization and Analytics
Ovative/group (Marketing and Advertising, 51-200 employees)
Vetted Review
Verified User
Ion, by Rock Content
1 year of experience
View profile
Use Cases and Deployment Scope
Our team manages and builds landing pages for our clients. Through ION, we execute A/B tests to gather learnings and optimize the landing page experience for our clients' visitors. We have constructed platform recommendations and competitive reviews, and have utilized ION for more than 5 years.
Pros
  • ION's customer support is superb. They always respond promptly and actually jump into the creative to help understand what's going on and recommend solutions. They're extremely knowledgeable in the platform.
Cons
  • Desktop and mobile setup are not responsive, so you can't forget to build out both version of pages. This can get frustrating at times, as some content may appear in different places than desktop.
  • There is no undo button, so you better get used to copying your creatives! There have been many times where we accidentally deleted the wrong item on the page and had to rebuild everything from scratch. There are rare instances where the page allows you to undo your most recent action, but there is no pattern with that appearing.
Likelihood to Recommend
If you have complex landing pages that you want to redesign, manage, test, etc., this is a great platform to use. There are numerous functionalities with this platform - some that you learn from interacting with the support team. No matter what scenario you are going after, the customer service will top any other platform that you are considering.
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