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Sprout Social

Sprout Social


What is Sprout Social?

Sprout Social provides social media management, marketing, customer care, data and intelligence, and employee advocacy solutions for brands and agencies, including Ticketmaster, Chipotle, Grubhub, Subaru, and Zendesk. Sprout’s platform is used to simplify social publishing, engagement, reviews, analytics and listening…

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Recent Reviews

TrustRadius Insights

Sprout Social effectively addresses social media management and monitoring needs. Users utilize Sprout Social to schedule social media …
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Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 27 features
  • Twitter (57)
  • Content planning and scheduling (57)
  • Facebook (59)
  • Real-time tracking (55)

Reviewer Pros & Cons

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$199 annual / $249 monthly

per user/per month


$299 annual / $399 monthly

per user/per month


$399 annual / $499 monthly

per user/per month

Entry-level set up fee?

  • No setup fee
For the latest information on pricing, visit


  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

Starting price (does not include set up fee)

  • $249 per month per user
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Product Demos

Sprout Social Review Demo - Is This The Best Social Media Scheduling Tool


How To Use Sprout Social - A Walkthrough Demo Of Sprout Social


Sprout Social Demo 2023 | Sprout Social Review


How to Use Sprout Social's Service Cloud Integration

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Using complex keyword searches to surface insights from social media conversations.

Avg 7.8


Scheduling posts to various social media channels and profiles from one interface.

Avg 8.0


Engaging with customers and responding to comments and inquiries via social media channels.

Avg 8.1


Using the software to increase customer engagement and grow customer base via social media channels.

Avg 7.7

Channel coverage/integration

Effective integration with social media networks, including the ability to monitor, publish and respond.

Avg 8.5


Avg 7.9

Account management

Users can manage access to multiple social media accounts.

Avg 8.2
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Product Details

What is Sprout Social?

Sprout Social provides social media management, marketing, customer care, data and intelligence, and employee advocacy solutions for brands and agencies, including Ticketmaster, Chipotle, Grubhub, Subaru, and Zendesk. Sprout’s platform is used to simplify social publishing, engagement, reviews, analytics and listening for customers. Sprout also provides customer success and technical support, to deliver consistent value to all users. Any organization, regardless of size or industry, receives dedicated onboarding and quick implementation to realize value faster and minimize business disruption. Sprout invites potential customer to try a free 30-day trial at

Sprout Social Features

Listening/monitoring Features

  • Supported: Boolean keyword searches
  • Supported: Filtering out noise/spam
  • Supported: Sentiment analysis
  • Supported: Broad channel coverage

Publishing Features

  • Supported: Content planning and scheduling
  • Supported: Audience targeting
  • Supported: Content optimization
  • Supported: Workflow management

Engagement Features

  • Supported: Automated routing and prioritization
  • Supported: Customer interaction histories
  • Supported: Bulk actions

Marketing Features

  • Supported: Lead generation
  • Supported: Content marketing

Channel coverage/integration Features

  • Supported: Twitter
  • Supported: Facebook
  • Supported: LinkedIn
  • Supported: Google+
  • Supported: Instagram
  • Supported: Pinterest

Reporting/analytics Features

  • Supported: Campaign success analytics
  • Supported: Real-time tracking
  • Supported: Competitor analysis

Account management Features

  • Supported: Role-based user permissions & privileges
  • Supported: Mobile access

Sprout Social Screenshots

Screenshot of Sprout’s social media publishing tools, used to schedule and post messages to Facebook, Twitter, Instagram, Pinterest and LinkedIn simultaneously from a single Compose window.

Sprout Social Videos

Bringing Customer and Business Insights Together with Tableau and Sprout Social
Customer Care with Service Cloud and Sprout Social
Sprout Social Employee Advocacy

Sprout Social Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationApple iOS, Android
Supported LanguagesEnglish, French, Italian, Portuguese, Spanish

Frequently Asked Questions

Sprout Social starts at $249.

Hootsuite, Khoros Marketing, and Sprinklr Social are common alternatives for Sprout Social.

Reviewers rate LinkedIn highest, with a score of 8.1.

The most common users of Sprout Social are from Mid-sized Companies (51-1,000 employees).
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Reviews and Ratings


Attribute Ratings


(1-25 of 115)
Companies can't remove reviews or game the system. Here's why
Score 7 out of 10
Vetted Review
Verified User
Sprout Social is an invaluable tool for our organisation, as it effectively addresses critical business challenges in the dynamic world of healthcare marketing and communication. With Sprout Social's social listening tool, we're able to monitor our online reputation in real-time, ensuring we're ahead of potential issues.

The platform facilitates seamless content planning and publishing, allowing us to engage with patients and the public with well-timed and relevant posts. For us, one of the standout features is its social engagement capabilities; the smart inbox enables us to provide exceptional customer service across a huge amount of accounts, meaning we can respond promptly to patient inquiries and feedback, whereever it's given.

Sprout Social's analytics and reporting tools make it really easy for us to read our data and make to make informed decisions, helping us optimise our social media strategies and resource allocation.

I think it's a highly powerful tool if you're managing a lot of different accounts or are a large organisation, and is very reasonably priced.
  • Content scheduling
  • Data analysis and reporting
  • Social Listening
  • Technical support
In my opinion, Sprout Social is a well-suited tool for our organisation, due to its intelligent functionality and amount of resources. I think it's fairly priced and easy to use across colleagues of all capabilities. The downfalls we've experience though have been technical and the support in these scenarios hasn't been as attentive as it could've been.
Score 10 out of 10
Vetted Review
Verified User
This is our main option to integrate with one tool all our Social Media profiles of customers who didn't have an option to manage their social media. Many were using native platforms to schedule, publish or control them. That´s why it's very important to have a tool for the content team to deploy best practices.
  • Reports
  • Publishing
  • Support Social Media Platforms
  • Technical Support
  • Easy to use
  • Custom Reports
  • Social Listening
  • Competitors Benchmark
If you have more than three social network profiles and you want an easy solution to plan your content, publish and measure your results, this is one of the best platforms you could contract with a good price and nice features. It0s a very powerful tool to manage your social media profiles.
August 11, 2022

Sprout Social review

Score 1 out of 10
Vetted Review
Verified User
I used Sprout to manage all of our agencies social media clients.
  • Dashboard.
  • Support team.
  • Ignored after the contract ended, debited account with fees even after cancellation.
I have been with Sprout for 5 years and have recently decided to cancel due to their poor service, posts failing and high prices. After contract cancellation they continued to debit my account and are now ignoring my emails for a refund. Had to go to my card supplier to dispute the charge.
Jesse Sumrak | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
We used Sprout Social to manage our social media programs at SendGrid, giving us a single platform to schedule and publish content, respond to comments and direct messages, and review our analytics and performance. We also used it as an image repository to store files relevant to posting on our social accounts.
  • Easy to Navigate User Interface.
  • Simple User-Friendly Publishing Calendar.
  • Robust (and Downloadable) Analytics and Reports.
  • Pricing Is a Bit Expensive.
  • Support Can Sometimes Take a While to Respond.
  • Lacks Native Support for Every Social Network.
Sprout Social is appropriate for small-to-midsized businesses (as long as they can afford it). While teams can use Sprout Social together to collaborate and manage their social media platforms, we found it best to be used by a single manager or a handful of other team members. Expanding beyond that can get a bit messy.
Score 10 out of 10
Vetted Review
Verified User
We currently use Sprout Social to organize, manage and post our social content and respond to messages specifically on Facebook. We also use it to look at social analytics. Our social and customer service department uses Sprout Social the most. We sometimes use the assigned task functionality as well to divide up work.
  • Schedule content
  • Post content at a later date
  • Provide social analytics
  • Create a dashboard for social listening
  • Area to respond to DM directly
  • Wished they connected with TikTok
  • Wished they connected with Youtube
  • Offered a shopify plugin for more visibility to ecomm
  • Offered a GRIN plugin to link to Influencer tools
Sprout social is useful for brands that are trying to streamline their processes and have a small headcount. It allows you to schedule content in advance, get analytics about your social accounts, and makes it easier to respond to consumers on the platforms they integrate with.
Steve Opfer | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
We use Sprout Social to manage the university's Twitter, Facebook, Instagram, and LinkedIn accounts. We mostly use those accounts to make announcements, offer news and information, and do some public relations and marketing.
  • We love the Sprout Link feature to connect our Instagram users with URLs we are directing them to.
  • We love the flexibility to schedule across platforms in bulk or individually at optimal post times.
  • We regularly use the analytics reports to report to our higher-ups what benchmarks we achieved.
  • Lately, it seems Sprout Social has difficulty with the new Instagram API.
  • We regularly have to reconnect our LinkedIn business page, like every three months.
We absolutely love the Sprout Link feature coupled with the first comment feature for Instagram! We rely on it so much, we don't know how we lived without it up until now. We can finally redirect our IG audience to URLs as easily as 1, 2, 3! In the first comment, we tell them "To access the link in this post, tap our username, then our bio link, then the image." It shows up easily on IG and our click-throughs are now through the roof.
Bill Braun | TrustRadius Reviewer
Score 6 out of 10
Vetted Review
Verified User
Primarily, we use Sprout to aggregate social media mentions for easier interaction and categorization across five social channels. We also use Sprout to engage in competitive audits, segmented by vertical. Generally speaking, it significantly speeds up the interaction and categorization process - a big advantage given the number of users that interact with our brand.
  • Aggregating mentions
  • Quickly assessing the competitive landscape by channel
  • Excellent and highly responsive customer service department
  • Doesn't combine competitor reports cross-platform.
  • Limited YouTube data available
  • Advanced Analytics option will likely double your investment
  • UGC data (in the Smart Inbox) is limited to the first picture in the post.
Well suited to a group engaging in "surface area" social interaction. Good for identifying who is interacting with you and engaging them. An easy method of in-depth analysis is where Sprout could stand to improve a bit.
Score 10 out of 10
Vetted Review
Verified User
We use Sprout to create and schedule posts across our social media platforms and I've found it to be reliable, both desktop and mobile versions. The reporting functions, including comparative reports, are excellent, as is the social listening add-on, which we recently added to our plan—after a dismal experience with another company.
  • Exceptional reporting capabilities
  • Intuitive—I have several students who use it to create posts and the training takes five minutes
  • Excellent customer service
  • Great social listening tool
  • I'd like the ability to post more than 10 photos in a single post
I haven't had a bad experience with Sprout—though I have with other SM management tools—and I find them to be worth their price (mid-market). Both the desktop and mobile versions work well and provide me with the posting, reporting, and social listening abilities I need.
Score 10 out of 10
Vetted Review
Verified User
We have four staff involved in ten company social media accounts and Sprout makes it easy for us to draft, review, and schedule posts all in one place. We love the integrations with other apps we use that make it so easy to do our jobs well. We also love the additional learning opportunities Sprout Social provides at no extra cost. I recommend Sprout to everyone in similar positions at companies of any size. I also especially love all of the reporting features. Over the past year, we've learned more about our audiences and have grown them along with engagement rates exponentially across all of our channels. I'm not aware of any other product that compares to Sprout and don't believe we would be seeing the success we have without using it.
  • Content draft, review, and scheduling process
  • Useful app integrations
  • Easy-to-use and insightful reports
  • Publishing to stories isn't the easiest
  • More report customization would be nice
It's a really great all-in-one package for teams and organizations of any size.
Score 9 out of 10
Vetted Review
Verified User
Sprout Social is our main program for social media management and analytics. By allowing us to house all of our content distribution in one application it saves us time across the board when it comes to social media scheduling and analytics. It also allows for us to engage on each platform with potential and current audiences for each of our clients.
  • Social Media Scheduling
  • Social media analytics
  • Social media listening
  • Instagram posting (multiple images)
  • Instagram and Facebook Stories
  • Adding TikTok
Are you on all of the major social media platforms? Sprout Social is your scheduling tool. It makes cross-platform posting simple. They give you peak times and character counts and now that they’re integrated with Canva, you hardly have to leave the application. The analytics can be as simple or as robust as you choose.
Hannah O'Brien | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
In a previous marketing role, I had the privilege of using Sprout Social. The only reason we don't use it at my new company is that there are not enough accounts I can add without it being too over budget, and we plan to manage over +20 accounts in the future. Our main use cases were for scheduling posts, returning analytics, building reports, and social listening. It was used only in our Marketing department, however, the nice reports were sent out to other departments for review.
  • Post scheduling. I loved scheduling posts in Sprout Social and the recommended post times were great.
  • Reporting. I loved the customizable reports of Sprout Social and the visual way it shows data.
  • Social listening. The ability to aggregate conversations across major platforms was helpful to see what was trending each day.
  • The price tiers were pretty high for a smaller company. I would love to see the capability to add more channels for a less steep price.
  • Paying per user was also pretty expensive. It would be nice if you could add more users for free, or if the lower tiers included more users to start. Obviously, a small department could share passwords but it would be nice for collaboration if you could have a couple more for less.
Sprout Social is great as an all-in-one post scheduler, reporting system, and listening tool -- if that is what you're looking for. The price tiers feel more suited for a larger company though compared to others on the market who offer similar products at a lower price. Sprout Social's usability is great and the look and feel of the platform were enjoyable to be in every day, compared to other platforms we tried, if that matters to you. Since working in smaller to midsize companies, I have also had a hard time justifying why social listening is important, especially since it is often pitched as a way to see what others are saying about your brand. As a small company, not many convos were happening as compared to a huge name brand. However, it was a great tool to see what people were saying about a general industry or product. Overall, I would recommend Sprout with these notes. I loved using it but it wasn't the right fit this time around for the reasons above, including we needed a product that could scale as our company grows without being too expensive. One of my favorite things about Sprout Social, though, is the customer service. Every interaction I had from beginning to end was pleasant and helpful!
Kaleigh Glaza | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
I love Sprout! I used it at a past job and loved it so much that I have recommended it to everyone I know in the industry. As soon as we brought in enough clients at the company I founded, our first business expense was starting to work with Sprout. Is going to provide so much to our clients and make both my life and the life of my employees so much easier. I can't wait to continue using this software!
  • Suggested posting times
  • Tracking capabilities
  • Easy to understand graphs and analytics
  • Their onboarding process
Great for any company managing 10 or more social accounts that wants to take their work to the next level. You clients will thank you for this!
Jenna Carpentier | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Sprout Social is being used by the communications department--particularly our two Digital Communications Specialist staff members, which includes me. We use it to schedule social media posts, pull analytics reports, and monitor social media mentions. We use this tool on a daily basis and find that it addresses our social media needs for the most part.
  • Analytics Reporting - Sprout Social does a nice job at providing robust analytics across all social media platforms. We use this to monitor our social media performance over a specified time period, including number of posts, increase in followers, and changes in engagements and link clinks.
  • Social Media Scheduling - Sprout Social is good for scheduling social media posts in advance. With the version we use, it also shows us what time we should schedule our posts based on the past performance of our previous posts.
  • Social Media Monitoring - Sprout Social does a good job at monitoring social media mentions and searching for posts containing certain specified keywords.
  • Sprout Social has room to improve with Instagram posting and media monitoring. It can be difficult to schedule Instagram posts in advance. However, this is something that every social media scheduling tool has issues with because it's a setting on Instagram's end that causes the problems.
  • We have noticed that some of our LinkedIn photos post strangely. They end up being a smaller, scaled down version of the image. If we go to LinkedIn and post the same exact photo directly, we do not have this problem.
  • Sprout Social could have more robust media monitoring for all of the platforms (with the exception of Twitter). Right now, mentions and keyword searches seem to mainly only bring up Twitter posts. I would like to see Facebook, LinkedIn, and even Instagram more involved with this.
Sprout Social is well suited for scheduling social media posts in advance and tracking how various posts perform across the various platforms. It is great for pulling reports and analytics data to help us track what kinds of posts perform the best, along with how our overall social media strategy is performing, including an increase in followers.

Sprout Social could be better at providing more data for Instagram and make it easier to schedule Instagram posts, even though this is something that stems from the settings on Instagram's side of things.
Score 10 out of 10
Vetted Review
Verified User
We use Sprout Social for social media monitoring, listening, reporting and posting. We use it across the organization. We like it because it's easy and we have all the tools we need in one place. They keep enhancing features without nickel and diming you for every item they add on.
  • Ease of use
  • Ability to duplicate, edit and repost content.
  • The design tools that easily allow you to crop photos according to the sizes for each social channel in a click of the button.
  • New added features in photos to help with SEO - alt text, descriptions, etc.
  • Like the new tagging and campaigns
  • Listening tools are easy to use.
  • More integrations
  • ability to monitor more than one competitor
  • Better audience demographics
Sprout [Social] is great for small businesses, small agencies and those who need a platform but don't want to spend a fortune. If you need multiple user log-in's, the cost will add up. This is great to share a log-in for different people to use or add one or two users.
Adrienne Hardin | TrustRadius Reviewer
Score 6 out of 10
Vetted Review
Verified User
Sprout Social is being used by one person within our organization's Communications department. I implemented Sprout hoping to streamline our social media efforts and manage all of our organization's social media platforms from one place. I currently have two Facebook accounts, one Twitter account, one Instagram account, one LinkedIn company profile, and a Google Analytics account connected to Sprout.
  • The social listening capabilities do a great job of providing me with information I need from our target audiences.
  • Customer service is readily available, thorough, and considerate. When I call them with questions, I’ve gotten live people EVERY time, which is rare in the social media realm.
  • The option to shorten links and add photos directly in tweet drafts has helped not only workflow, but it also helps maintain a seamless aesthetic on our Twitter profile.
  • The ability to export calendars into PDFs and send them to campus partners has made workflow for campaigns so much better. I no longer have giant spreadsheets full of posts to send off to other departments for approval.
  • The dashboard is simple and easy to navigate.
  • Sprout calculates impressions and engagements differently than Facebook and Twitter do natively, so I’m unable to rely solely on the reports pulled from the platform.
  • Sprout’s Instagram integration didn’t suit our needs. Our audiences respond best to posts in real time, so there isn’t opportunity to schedule Instagram posts in advance. With recent privacy changes, I’m not able to like or comment on Instagram posts from Sprout either, so I’ve moved back to using Instagram natively.
  • The integration with LinkedIn company pages is weak; links don’t format correctly, so it’s easier to post natively.
  • Approvals and task assignments aren’t available with the entry-level subscription, and the cost of upgrading is similar to what I could get for a more robust tool like Falcon.
I would wholeheartedly recommend Sprout for basic social media management. Twitter scheduling, social listening capabilities, and being able to export calendars of scheduled posts are all features that have saved me time and allowed me to focus more on strategic efforts. But, if you depend on accurate data reporting, or are looking for something that integrates well with the rest of a team's workflow, Sprout (at least at the premium level) probably isn't the best choice.
June 14, 2021

A Useful Tool!

Score 9 out of 10
Vetted Review
Verified User
Sprout Social is a social media management and optimization platform for brands and agencies of all sizes. The platform gives you a single hub for social media publishing, analytics and engagement across all of your social profiles. Sprout Social takes the guesswork out of scheduling social. The ability to schedule weeks at a time and have them available to clients for review and approval is a godsend! Sprout Social is a tool that saves me a TON of time. Also, their customer service is EXTREMELY responsive, which is always nice.
  • Schedule Instagram posts AND stories.
  • Monitor engagement.
  • Collaborate with your team and clients.
  • You cannot post giphs.
  • You cannot post multiple photos on Instagram automatically, it must be done manually.
  • Sometimes posts will fail to upload and there is no explanation why.
If you are looking for a platform to schedule, monitor, and report on your social strategy Sprout Social is the perfect tool. It's extremely collaborative and user-friendly. Set up a run through of the platform for your team with a Sprout Social rep. They are incredibly knowledgeable and will teach you everything you need to know. They're also always looking for suggestions on how they can make the product better and will actually take your ideas to their team to see if they're worth implementing.
Sasha Brito | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Social networks present a large percentage of importance in our company and in each of the sectors. Currently, Sprout Social is being used in all areas of our company, however, in the areas where it is most used is in the Marketing, Sales, and Projects sector. Sprout Social is being used in the various sectors of my company because it has provided us with a system where we can have total control of our social networks, we can keep track of the audience that our publications have, the amount of public they capture the publications of various topics on our various social networks. With Sprout Social, we have been able to link our company account on social networks such as LinkedIn, Facebook, Instagram and Twitter. This software has meant a lot to us in a positive way, it has helped us to manage all social networks from a single site, we can make all kinds of publications on all social networks of the company simultaneously, in addition, we can know statistically the amount of public that accesses the visualization of our publications. I am very grateful to the great results that Sprout Social has contributed since it arrived in our business environment, things have changed in a positive way and it has allowed us to be more active in our social networks, share more publications with our clients and keep them informed about all our services. Sprout Social has had a very good impact on our Marketing sector, we have been able to expand the advertising that is on our social networks thanks to this magnificent platform that allows us to publish content simultaneously.
  • The Landscape system that Sprout Social offers allows me to modify all the images that I want to publish on my social networks. This service allows me to modify the size of the image, add filters, modify the colors and much more, it is a very important tool to be able to have a better presentation of the images that we use in our publications on social networks.
  • It offers me a perfect statistical system where I can consult all kinds of movements that have occurred in all my social networks, I can see statistics individually or generally. The statistics allow me to see group reports, participation, information on audience movement on Twitter, Facebook or LinkedIn and also allow me to view the activity that has occurred in my account.
  • Sprout Social allows me to view a record in real time that shows me all the movements that my social networks are having by my employees. As Director of the Marketing Sector, this is a very important role, as I can know what actions my employees are taking to improve marketing with social networks.
  • Currently, I think we are just having a problem with Sprout Social. The problem that we are having is not with respect to its operation, but with the plans that this software offers us. Sprout Social charges us an additional fee when we integrate a new employee to our work team, this causes that when a new employee joins the areas where we use Sprout Social the most, the subscription rate that we must pay is higher. The fees for each user of the equipment is quite high, I have consulted and there are softwares that offer similar functions at a much more accessible price. Currently, we pay these high prices because we are having very good results in our social networks, we have had full control of each of them and we can keep them active at all times, however, I think we could get better prices or a much more accessible plan for us.
First of all, I would recommend this platform to those companies that have a good investment capital so that they can pay for the expenses generated by the administration of social networks through work teams, the plans offered by Sprout Social are quite expensive but the results are effective and very remarkable soon. I recommend this platform to any company that is looking for a much more feasible way to manage the large volume of social networks, Sprout Social has qualified tools to keep social networks active simultaneously, it allows employers to share information in each social network and can statistically view the reach that each publication has had.

In the same panel, you can see the progress that has been made on social networks such as Instagram, Twitter, Facebook or LinkedIn. All the statistics that Sprout Social offers are very detailed, they show the audience obtained and the participation that has been in a certain time, which allows that seeing the progress of each social network, is not a problem for any employee.
Diana R. Krueger | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Sprout Social is being used for all social media accounts that exist under the umbrella of our health sciences university. This software allows central monitoring of all accounts to ensure consistent branding and communications. Its workflow functions also assist departments in creating and publishing content efficiently and with appropriate oversight.
  • Reporting is easy to manage and interpret.
  • Content scheduling is intuitive and efficient.
  • Customer service is prompt and thorough.
  • Small bugs in the post scheduling interface can be frustrating.
  • Automatic weekly mini-reports are not very useful.
  • Dashboard is a bit clunky and could be further refined.
Sprout Social is an excellent tool for medium- to large-sized organizations or for individuals managing a large number of accounts. In these scenarios, a centralizing management tool is necessary and Sprout Social meets the needs of most organizations. For a very small business, this type of software would not be necessary, as accounts could instead be easily managed natively.
June 11, 2021

Sprout Social Soars

Talissa (Beall) Navarro | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
We currently use Sprout Social for drafting and publishing content, community monitoring, community engagement, reporting and social listening on behalf of our clients.
  • Sprout is one of the easiest social tools to use on the market without sacrificing capabilities and analytics.
  • Sprout's reporting capabilities require little to no customization for most reporting needs.
  • It's also handy if you need to export social calendars to non-Sprout users in a format that's visually pleasing and easy to understand.
  • I'd love to see more robust tag reporting capabilities, but they mentioned that this is something in the pipeline for improvement.
  • I wish it was easier to batch content and shift it to approval or draft mode. Sometimes clients can change their mind and moving through each post individually can be a bit time consuming. This is a very minor thing.
  • I'd love to see more customization options come to its reporting feature so we can insert graphics. Currently it supports the insertion of text only.
Sprout is great for people that need a social tool that is robust and easy to use. It checks all the major boxes at a lower price than some of the larger providers on the market, which I have worked with in previous roles.

If you need heavy automation/rule building, it may not be the best tool for you since these capabilities are limited. For most businesses' Sprout's capabilities should suit just fine.

If you're not a fan of boolean-based social listening, Sprout builds off of keyword queries, which will save you time and possibly your sanity. The trade-off is that you may have to do a bit more tweaking without that conditional language. Also, their social listening doesn't cap off at a certain amount of mentions per month for its cost.

The Sprout team is one of the easiest groups of individuals I've had the pleasure of working with during my 7+ years in the social biz. They're always eager to help and produce informative publications that serve their community well.

Peter Slayton | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
For the last two years, Sprout Social has been used mostly by me in my department. I have the Advanced plan. On my recommendation, one other department opened their own account and started using it a year ago with a Professional plan. Sprout Social has helped us put all our social media management in one place. Scheduling, community management and analysis all work together now, across all platforms, from a single dashboard. It has saved us time and increased efficiency and productivity as we engage with our social media community and map out our online strategy.
  • Scheduling: you can see it all in one place, and schedule on all platforms from one place.
  • Analytics: even without the Advanced Analytics add-on, this is one of the best tools I've used. My reports are detailed and specific, covering the essentials. And they are easy to create and customize.
  • Smart Inbox: This feature is a lifesaver. You never miss a comment or conversation on any of your social platforms. Ever. The Smart Inbox catches them all and organizes them in one place within seconds. And you can directly respond to comments and messages right there. No need to visit the platform. Do it all from Sprout Social.
  • RSS Feed: need to keep track of what your organization or others publishes so that you can find it and schedule posts to your social channels? This feature is perfect for that. I never miss an article our magazines put out or forget to share them online.
  • Tagging is your best friend when it comes to Analytics. If you develop a standard tagging protocol for each post that goes out, you can get amazingly granular in your campaign analysis.
  • Some of the limits of APIs can make some things clunky. For example, when scheduling a post, Facebook's API doesn't allow any prepopulated text in the scheduler. So If I want to share a link to Facebook, Twitter and LinkedIn, I have to add a couple extra steps in my workflow.
  • If you don't have the volume of content or community engagement, this tool is expensive. Sprout Social isn't a "starting" service. It's the service for robust social media management.
  • When clicking the "send to compose" from the RSS Feed feature, it automatically copies the link and first sentence or two of the post to the clipboard. However, I NEVER use that as the text I put with a social post. And in most cases, I've read through the article in the feed reader and copied the text I want to use. The auto-copy feature overwrites my text. So I have to open up the article in a separate tab, go back to the Sprout Social tab, open up the compose window, go back to the tab, copy the actual quote or section I want to use to tease the article, go back to the Sprout tab and copy it, then schedule it out. It doesn't seem like much, but when you are scheduling a dozen or more articles at once to your calendar, this process can add a lot of time and extra clicks. Which means more opportunities for user error! Sprout Social didn't use to do this. An update in the last year suddenly added this "feature"...
  • The reports Sprout Social offers are great. However, there are very limited customization options. I often end up with PDFs that are longer than necessary because of the way the export feature creates page breaks and leaves space. And there's no way to resize or edit them. Additional customization would be very helpful. And I have a feeling that might be in the Advanced Analytics paid add-on... :-D
Sprout Social is a supremely excellent tool for community management. With the Smart Inbox, you never miss a comment or interaction and it's easy to reply and engage in the conversation. With the Advanced plan, you can even have saved replies when you need to provide a standard answer to very common questions. If you have a live event or a post that is really blowing up with comments, the Smart Inbox helps you keep track of it all and respond in a timely manner. I'm trying to think of scenarios where I would respond with, "Oh, you don't want to use Sprout for that." But none are coming to mind as I write this. Perhaps that's because in the last two years I've shaped my workflow so much around what it DOES do, that I simply don't do the things it doesn't do. I'll have to think more on this one.
Score 9 out of 10
Vetted Review
Verified User
Sprout Social allows us to neatly create and schedule a high volume of social posts/content for a large and growing list of clients. It is primarily used in our social media department. A handful of dedicated staff interact with and manage Sprout Social, collaborating and sharing duties in getting content up on multiple social platforms on a daily basis.
  • Save time
  • Save money
  • Make our jobs easier
  • Help avoid mistakes
  • Help improve visibility and scope of live projects
  • Interface could use a light update
  • Rarely, multiple users accessing the same account may have issues
  • Support is great most of the time with very few longer response times
We have a high volume of automotive clients and Sprout Social specifically allows our vast team of social professionals to collaborate, edit, post, or delete at a fast pace while avoiding the pitfalls of teams working in different silos and not having great visibility to what others are doing. Sprout Social allows teams temporarily stepping in to help out to quickly see what's going on for a specific client and make educated and correct decisions, avoiding any downtime or mistakes of not being familiar with that particular client's account.
Sarah Carrig (Iddings) | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
I did the full trial period of Sprout Social while helping my company find social media management options. It was for use by the marketing department to handle a large volume of local-level social media pages.
  • GREAT stats/metrics reporting.
  • Easy social scheduling.
  • Convenient social listening tool built in.
  • Can handle many pages and mediums with ease and simplicity.
  • It would be nice if it were a company subscription rather than priced per user.
Sprout Social is a wonderful platform for companies or agencies looking to manage multiple social media pages and platforms at once. It is fantastic at providing detailed post and page statistics in an easily readable fashion - it makes providing reports to superiors simple! The social listening tool is very convenient for finding spaces where you can join in the conversation. It is best used by an organization where only a few users are in the platform. If you have hundreds of local pages all run by different individuals, it can get incredibly expensive due to the charge per user for the platform.
Score 10 out of 10
Vetted Review
Verified User
We use Sprout Social to manage and curate social media posts for multiple clients. Sprout makes it easy for my marketing team to schedule posts for each of our clients on multiple social platforms, preview them, make changes, add other media, etc. Sprout also gives my team an overview of how well their posts are performing with regards to demographics, engagement, shares, impressions, etc. Using Sprout makes my team more efficient and productive.
  • Let's you schedule posts across multiple platforms
  • Provides a quick snapshot of the social engagement for your clients
  • Allows my team to work more efficiently and manage social media for multiple accounts at once
  • Sprout hasn't quite figured out how to let you schedule posts to Instagram
Sprout is an efficient way to manage social media accounts for multiple clients at one time. Having all of your social platforms connected in one seamless software system and being able to schedule out posts in advance makes it easier for my team to juggle multiple client's social media content calendars.
Score 9 out of 10
Vetted Review
Verified User
We use Sprout Social to schedule posts, tap into listening insights, and generate monthly reports for our leadership team. Additionally, Sprout is used daily for our unified inbox, which means that our social team has one place to go for checking messages/comments across all social platforms. Currently we set up reports to listen for keywords and important topics as a way to generate content ideas.
  • I love the support I receive from Sprout and the focus on learning to improve.
  • I love the ability to work with team members to approve content and also provide feedback before the content is pushed live.
  • Scheduling is a breeze, thanks to the ability to duplicate and customize for each platform.
  • There are a few API-restrictions, such as Facebook event co-host invitations or Instagram DMs that don't come through to our Sprout inbox. Fortunately, Instagram DMs are on their roadmap and will soon come through.
  • The cost for premium analytics is a little steep. The capabilities are amazing, but the cost makes it difficult for social media managers to commit.
  • In order to utilize all that Sprout has to offer, you have to dive into their learning portal.
Sprout is perfectly suited for social media professionals who manage a team and want a support system built into their platform. I've used Sprout as a team of one, and felt completely supported. Their chat function is perfect for getting quick answers to questions that arise. I currently use Sprout as a manager with a team of three people, and it's been wonderful to have internal dialogue with team members, collaborate on responses, and also get an overall view of the team's efficiency.

If you don't have a mindset of learning to develop, Sprout may not be for you. It has a lot of offerings, but if you don't utilize their templates to generate reports or upload assets as "saved responses," then you aren't getting the bang for your buck.
Score 10 out of 10
Vetted Review
Verified User
We use Sprout Social to manage all of our social media accounts, track data, and collaborate about creative assets. We also offer it to clients to post content, follow through on strategy, and review analytics. This platform has enabled us to make our campaigns even more profitable. We'll never go back!
  • Helps us understand our audience
  • All-in-one management platform
  • Allows us to welcome clients to improve their social channels
  • Posts aren't always approved because of glitches
  • Number of users is limited depending on the paid plan
  • User interface takes some time to learn/understand
Sprout Social has enabled our team to reimagine how we manage our social media accounts and listen to our audiences. Our ability to organize, schedule, and review our content has taken our accounts to the next level. The user interface is not intuitive initially, but once you spend the time to understand it, it'll become second nature.
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