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Sprout Social

Sprout Social

Overview

What is Sprout Social?

Sprout Social provides social media management, marketing, customer care, data and intelligence, and employee advocacy solutions for brands and agencies, including Ticketmaster, Chipotle, Grubhub, Subaru, and Zendesk. Sprout’s platform is used to simplify social publishing, engagement, reviews, analytics and listening…

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Learn from top reviewers

Sprout Social Makes Social Media Management SOOO much easier!!!

Rating: 8 out of 10
February 13, 2025
Vetted ReviewVerified User
I use Sprout Social to schedule all of my social media posts. We have 11 channels, and Sprout helps me keep things organized, not only through the duplication tool but also by...
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Brittany J. Riner
Team Lead - Marketing
Content Lead
Visit Wabash County
Sprout Social3 years of experience

Great Tool for Organic Social Media Content Management and Reporting

Rating: 10 out of 10
February 11, 2025
IncentivizedVetted ReviewVerified User
I use Sprout Social to plan and publish social media content on behalf of my organization. I also use Sprout Social Premium Analytics and Social Listening, I use these tools t...
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Shiela Negron
Manager - Marketing
Social Media Manager
AssuredPartners
Sprout Social13 years of experience

Highly Recommend Sprout Social

Rating: 10 out of 10
February 11, 2025
IncentivizedVetted ReviewVerified User
Sprout is great for our social media publishing needs. From planning ahead, to collaborating as a team--all can be done in Sprout. It is also great for analytics to see what i...
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Scott Chidgey
Director - Marketing
Director of Marketing and Communications
Texas Spine Care Center
Sprout Social5 years of experience

Highly recommend Sprout Social.

Rating: 9 out of 10
February 7, 2025
IncentivizedVetted ReviewVerified User
I use Sprout Social as a social media publishing and analyzing tool. It helps me streamline social media management, including responding to comments. I have a team member who...
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Helena Duzenski
Manager - Marketing
Communications Manager
Bancroft
Sprout Social2 years of experience

Reliable, User-Friendly, and Worth It!

Rating: 9 out of 10
February 6, 2025
IncentivizedVetted ReviewVerified User
I use Sprout Social to manage social media campaigns, focusing mainly on leveraging Employee Advocacy to drive revenue without relying on the company’s ad spend. The platform ...
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Cherlon Seecharran
Analyst - Marketing
Marketing Operations Analyst
Grant Cardone Enterprises
Sprout Social2 years of experience
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How Sprout Social Differs From Its Competitors

Measurable Social Impact

Yes, Sprout Social has helped us organize, measure, and improve the ROI of our social efforts. It helped us analyze our user base and adjust our targeting techniques based on who was interacting with our posts on different platforms. It also helped us schedule our content on many different …
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Measurable Social Impact

We’re able to spend less time on reporting and logging into individual accounts, so our actions are more efficient and we save a fair amount of time each month. The premium membership also allows us to conveniently aggregate our reporting and create a similar monthly report.
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Measurable Social Impact

Yes, Sprout Social helps keep us very organized. I don't think we utilize all the features to its biggest extent, but due to our org size and team member quantity, it has everything we need. I have nothing else I can think of that I would change about the organization. The use interface tabs and …
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Measurable Social Impact

Yes, the tool alone has helped the organization grow it's social channels by almost 40%. Also the platform has allowed for lead generation which has positively contributed to a positive ROI for the organization. We measured the ROI by collecting data on the growth of the social media channels, …
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Measurable Social Impact

We don't typically measure the ROI for social media posting. We essentially use this as a brand awareness tool and to stay in contact with our builders who share new home construction progress. From time to time we stay in contact with our remodeling customers and utilize social media as a …
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Measurable Social Impact

Sprout Social allows us to generate data and analytics reports at the click of the most. The ability to quickly build custom reports is an awesome product feature. We're able to quickly take this data and information and analyze it to improve our social media program. Leadership also finds value …
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Measurable Social Impact

We didn’t dive deep enough into training to know the full capabilities of the software, but I will say it fulfilled its purpose in the time we used it. I wouldn’t necessarily attribute any specific return on the investment, but I appreciated the capabilities we did use (scheduling and reporting) …
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Measurable Social Impact

Yes. It helps show what content resonates with audiences, which shows that the work that our storytelling team and the work that our digital team do matters. We can see the tangible ROI of our work. People read the posts and click the links to the blog or videos. People share the posts as well.
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Measurable Social Impact

Sprout Social has made it easier to track how specific campaigns are performing, aside from regular brand awareness campaigns. The labels feature makes it simple to designate which content is tied to a specific campaign, and the platform allows you to view reporting on that specific content. This …
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Measurable Social Impact

Yes, Sprout Social did help my organization measure and improve the ROI of our social efforts by enabling our data analytics to be viewed in a single source. This cut down on the effort and data confusion when we manually went from platform to platform to gather our social data.
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Measurable Social Impact

Yes, Sprout Social helps us measure and improve the return on investment for our social media efforts. First, by leveraging Advanced Analytics, we are able to do a deeper dive into our key performance indicators including engagement, reach and conversions. Furthermore, we can track our costs for …
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Measurable Social Impact

Yes, it has helped us measure our social media efforts using the analytics tool and measuring specific campaigns. It allows us to see and compare which campaigns work better than others.
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Measurable Social Impact

Yes, it's lessened the time we spend interacting with followers so we are able to spend more time strategizing, creating, and growing. The ROI of Sprout Social comes from the clear and concise reporting and automatic labelling and tagging in our inboxes. Learning from data and pivoting is quick …
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Measurable Social Impact

In all honesty, we have moved away from using this tool although were in a contract due to the add-on elements. I think this should be made super clear by sales as I felt that we were sold a tool that could do a lot more than it could for the current plan we had been sold.
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

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Pricing

View all pricing

Standard

$199 annual / $249 monthly

Cloud
per user/per month

Professional

$299 annual / $399 monthly

Cloud
per user/per month

Advanced

$399 annual / $499 monthly

Cloud
per user/per month

Entry-level set up fee?

  • No setup fee
For the latest information on pricing, visithttps://sproutsocial.com/pricing/

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

Starting price (does not include set up fee)

  • $249 per month per user
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Product Demos

Sprout Social Review Demo - Is This The Best Social Media Scheduling Tool

YouTube

How To Use Sprout Social - A Walkthrough Demo Of Sprout Social

YouTube

Sprout Social Demo 2023 | Sprout Social Review

YouTube

How to Use Sprout Social's Service Cloud Integration

YouTube
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Features

Listening/monitoring

Using complex keyword searches to surface insights from social media conversations.

7.9
Avg 7.6

Publishing

Scheduling posts to various social media channels and profiles from one interface.

8.6
Avg 8.1

Engagement

Engaging with customers and responding to comments and inquiries via social media channels.

8.1
Avg 8.1

Marketing

Using the software to increase customer engagement and grow customer base via social media channels.

7.3
Avg 7.6

Channel coverage/integration

Effective integration with social media networks, including the ability to monitor, publish and respond.

8.7
Avg 8.3

Reporting/analytics

8.7
Avg 7.7

Account management

Users can manage access to multiple social media accounts.

8.1
Avg 8.0
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Product Details

What is Sprout Social?

Sprout Social provides social media management, marketing, customer care, data and intelligence, and employee advocacy solutions for brands and agencies, including Ticketmaster, Chipotle, Grubhub, Subaru, and Zendesk. Sprout’s platform is used to simplify social publishing, engagement, reviews, analytics and listening for customers. Sprout also provides customer success and technical support, to deliver consistent value to all users. Any organization, regardless of size or industry, receives dedicated onboarding and quick implementation to realize value faster and minimize business disruption. Sprout invites potential customer to try a free 30-day trial at sproutsocial.com.

Sprout Social Features

Listening/monitoring Features

  • Supported: Boolean keyword searches
  • Supported: Filtering out noise/spam
  • Supported: Sentiment analysis
  • Supported: Broad channel coverage

Publishing Features

  • Supported: Content planning and scheduling
  • Supported: Audience targeting
  • Supported: Content optimization
  • Supported: Workflow management

Engagement Features

  • Supported: Automated routing and prioritization
  • Supported: Customer interaction histories
  • Supported: Bulk actions

Marketing Features

  • Supported: Lead generation
  • Supported: Content marketing

Channel coverage/integration Features

  • Supported: Twitter
  • Supported: Facebook
  • Supported: LinkedIn
  • Supported: Google+
  • Supported: Instagram
  • Supported: Pinterest

Reporting/analytics Features

  • Supported: Campaign success analytics
  • Supported: Real-time tracking
  • Supported: Competitor analysis

Account management Features

  • Supported: Role-based user permissions & privileges
  • Supported: Mobile access

Sprout Social Screenshots

Screenshot of Sprout’s social media publishing tools, used to schedule and post messages to Facebook, Twitter, Instagram, Pinterest and LinkedIn simultaneously from a single Compose window.

Sprout Social Videos

Bringing Customer and Business Insights Together with Tableau and Sprout Social
Customer Care with Service Cloud and Sprout Social
Sprout Social Employee Advocacy

Sprout Social Integrations

Sprout Social Competitors

Sprout Social Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationApple iOS, Android
Supported LanguagesEnglish, French, Italian, Portuguese, Spanish

Frequently Asked Questions

Sprout Social starts at $249.

Hootsuite, Khoros Social Media Management, and Sprinklr Social are common alternatives for Sprout Social.

Reviewers rate Content planning and scheduling highest, with a score of 9.5.

The most common users of Sprout Social are from Mid-sized Companies (51-1,000 employees).
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Comparisons

View all alternatives
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Reviews From Top Reviewers

View all reviews
(1-5 of 168)

Keeping Social Media Social

Rating: 9 out of 10
November 01, 2021
JB
Jess Burton
Director of Social Media
Epic Marketing Consultants (Marketing & Advertising, 11-50 employees)
Vetted Review
Verified User
Sprout Social
2 years of experience
Use Cases and Deployment Scope
Sprout Social is our main program for social media management and analytics. By allowing us to house all of our content distribution in one application it saves us time across the board when it comes to social media scheduling and analytics. It also allows for us to engage on each platform with potential and current audiences for each of our clients.
Pros
  • Social Media Scheduling
  • Social media analytics
  • Social media listening
Cons
  • Instagram posting (multiple images)
  • Instagram and Facebook Stories
  • Adding TikTok
Likelihood to Recommend
Are you on all of the major social media platforms? Sprout Social is your scheduling tool. It makes cross-platform posting simple. They give you peak times and character counts and now that they’re integrated with Canva, you hardly have to leave the application. The analytics can be as simple or as robust as you choose.

Sprout Social-Social Media Planner

Rating: 7 out of 10
Incentivized
February 12, 2019
Verified User
Project Manager in Product Management
Computer Networking Company, 51-200 employees
Vetted Review
Verified User
Sprout Social
1 year of experience
Use Cases and Deployment Scope
We use Sprout Social for our social media accounts to send out information from a centralized platform. Our social media reports are being generated through Sprout Social. It cuts down on workload. We have more than 20 content creators on the team and it is used across the whole organization.
Pros
  • Monthly Reports.
  • Perfect customer service.
  • Scheduling social media posts.
Cons
  • Pricey compared to other platforms.
  • There are some capabilities that are hard to find and figure out how to use.
  • The interface is not user-friendly.
Likelihood to Recommend
For organizations with multiple social media accounts and teams with more than 10 people, it would be a good decision to use Sprout Social. If there are only one or two social media accounts, then Sprout Social might not be the best option based on its price.

Sprout makes social media easy

Rating: 9 out of 10
Incentivized
October 15, 2019
Verified User
Professional in Marketing
Consumer Services Company, 51-200 employees
Vetted Review
Verified User
Sprout Social
1 year of experience
Use Cases and Deployment Scope
We use Sprout Social in our marketing dept to manage all of our location pages. It helps consolidate everything into one place so we don't have to switch between social media pages.
Pros
  • Scheduling posts.
  • Post approvals.
  • Consolidating pages into one place.
Cons
  • You can't get posts approved by multiple people.
Likelihood to Recommend
Sprout is wonderful for a small staff to manage multiple pages.

Great Social Media Management Platform.

Rating: 7 out of 10
Incentivized
January 10, 2025
Verified User
Analyst in Marketing
Human Resources Company, 10,001+ employees
Vetted Review
Verified User
Sprout Social
2 years of experience
Use Cases and Deployment Scope
We used Sprout Social to monitor and manage our social media presence online and across various platforms. It helped us schedule our content, monitor comments, engage with our audiences, and also helped analyze our social performance to improve it. Sprout Social made it easier to precisely analyze and improve our social versus other platforms with many channels.
Pros
  • Effective at scheduling content (content management).
  • Helped us analyze our socials' performance.
  • Helped us grow our social channels.
Cons
  • User interface could be more "user friendly"
  • Hard to customize reports the want you want to.
Likelihood to Recommend
Sprout Social is a good platform to use when measuring social impact and engaging with your users/customers. When scheduling/managing multiple social campaigns on various social platforms (it connects well to those platforms). If your company is smaller, it may not be worth using.

Great Social Media Management Tool

Rating: 9 out of 10
Incentivized
August 27, 2024
Verified User
Employee in Marketing
Education Management Company, 201-500 employees
Vetted Review
Verified User
Sprout Social
3 years of experience
Use Cases and Deployment Scope
We use Sprout Social as our social media planning/posting platform. It has helped our colleges across campus check on their profile performance with the great reporting tools.
Pros
  • Reporting - There are so many different reports you can pull.
  • Scheduling - The scheduling tool helps ensure we aren't double posting.
  • Listening - The listening tool helps us report on the positive/negative things people are saying about us.
Cons
  • Collaboration Posts
  • Allow Instagram accounts to get connected into Sprout Social without needing a Facebook account.
Likelihood to Recommend
Sprout Social is well suited for the social media managers/directors that post content for their social media accounts. They have access to reporting, scheduling, and ai assistance tools.
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