Sales Intelligence Software

Top Rated Sales Intelligence Products

TrustRadius Top Rated for 2021

These products won a Top Rated award for having excellent customer satisfaction ratings. The list is based purely on reviews; there is no paid placement, and analyst opinions do not influence the rankings. Read more about the Top Rated criteria.

Sales Intelligence Software TrustMap

TrustMaps are two-dimensional charts that compare products based on trScore and research frequency by prospective buyers. Products must have 20 or more ratings to appear on this TrustMap.

Sales Intelligence Software Overview

What is Sales Intelligence?

Sales intelligence (SI) is the collection, analysis, and presentation of information that helps salespeople keep up to date with clients and identify new leads to reach out to. SI tools work strategically to build the pipeline and are designed primarily for sales development representatives (SDRs) and business development representatives (BDRs). The use cases for sales intelligence tools include:


  • Prospecting for new contacts

  • Augmenting contact records with missing information

  • Adding company and industry details

  • Qualifying and prioritizing leads

  • Tracking email and website interactions

  • Compiling lead activity in lead records

  • Gathering contextual data from social media or news updates

There is some overlap between sales intelligence software and customer relationship management (CRM) software, sales email tracking tools, and predictive sales analytics tools. Many SI tools are designed to feed new lead records into CRM systems and keep them up to date. Some CRM platforms deliver sales intelligence themselves, such as company context and social information.


Both SI software and predictive analytics focus on generating lead lists and prioritizing which leads to connect with. However, SI tools focus on aggregating data to be used in personal calls and emails. On the other hand, predictive analytics takes a more automated data science approach.

Sales Lead Software

Many SI tools help with sales lead management by generating new lead lists, tracking and qualifying leads, and maintaining customer data within the salesperson’s CRM.

Lead Lists

Some sales intelligence tools can generate lists of new leads with contact information. They do this by searching the Internet, proprietary databases, and/or social networks. Searches are based on criteria such as:


  • Geographic criteria

  • Firmographic criteria

  • Role criteria

This practice is called ‘prospecting.’ Apps and databases that help with this task are often called ‘prospecting tools’ or ‘lead generation software’. The goal is for salespeople to identify outbound leads to contact that fit their target customer profile.


Advanced tools allow conditional logic and negative search terms to target an even more specific customer profile, and can create ‘smart lists’ of prioritized leads. The prioritization is based on ideal customer characteristics and behavioral signals, which are used to predict their likelihood to become customers

Lead Tracking & Qualification Process

Sales intelligence software helps salespeople figure out where to focus their energy. The tools either prioritize lead lists automatically based on pre-set rules, or provide intelligence needed for the sales reps to build lists manually.


For example, leads can be tracked based on:


  • Website traffic analytics (lead activity on a company’s website)

  • Reverse IP lookup for new leads who visit the company website, to get contact info

  • Engagement with sales emails (opens, clicks, etc.)


This data helps with lead scoring, prioritization, and qualification. Qualification reflects whether leads are ready for a true sales conversation (sales qualified lead / SQL), or if they should simply receive marketing nurture campaigns (marketing qualified lead / MQL).


The tracked activity also appears on lead records, so that salespeople can have more informed interactions with leads based on how they’ve engaged with company resources so far.

Data Augmentation & Data Hygiene

Sales intelligence software also works to round out incomplete customer records within the sales rep’s CRM system. Most SI tools help pull in missing email addresses or phone numbers. Some also append company or industry details, org charts, technographic information, etc.


Data augmentation helps sales productivity in two ways:


  1. It provides a specific, reliable basis for qualifying and prioritizing leads.

  2. It provides context for sales pitches, helping reps tailor their messaging.


In addition to adding new information to the database, many sales intelligence tools also make existing information more accessible. For example, they may integrate CRM records with the salesperson’s email inbox, so that lead details can be found and edited more conveniently.

Sales Intelligence Software Features & Capabilities

  • Identification of new leads

  • Sales lead management

  • List quality

  • Email and direct dial contacts

  • Ideal customer targeting

  • Company and industry information

  • Integrations and extensions

  • Company/business profiles

  • Automatic data refresh

  • Filters and segmentation

  • Sales email templates

  • Triggers and red alerts

  • Prospect tracking

  • Alerts and reminders

Pricing Information

Sales intelligence tools are typically priced on a monthly subscription model, per user. Some web prospecting tools offer a freemium version with limited volume and features for free. Paid plans start at $39/mo. per user and increase up to $319/mo. per user depending on the number of leads being considered.


For products that include a proprietary database and more advanced search criteria, pricing starts around $80/mo. per user and can increase up to a couple thousand dollars per year. Enterprise level pricing is typically available by custom quote only, and likely to run higher.

Sales Intelligence Products

(126-150 of 160) Sorted by Most Reviews

Veeva OpenData

Veeva Systems headquartered in Pleasanton offers Veeva OpenData, a customer reference data platform built around the needs of life sciences, featuring specialty verification, license verification, sampling protocol and other features supporting pharma and medical sales teams.

Management Finder

Management Finder is a list building automation software built for B2B businesses. If you have a list of Companies to target, Management Finder tool helps you find key company executives and helps Sales, Marketing and Lead Generation teams build customized decision maker lists with…

Evalueserve Insightsfirst Sales Intelligence

Swiss company Evalueserve offers Insightsfirst Sales Intelligence, featuring account discovery and development planning tools, sales battlecards, account tracking and bid support, and decision-maker location and profiling.

FunnelBeam

FunnelBeam promises a customizable AI enabled Sales Intelligence tool.The vendor aims to transform the status quo of Account Based Sales & Marketing: facilitate end to end data discovery, enrichment, & seamless flows between all major Sales & Marketing CRMs.The vendor…

PriceComparator.pro

PriceComparator offers the ability to analyze your competitors' marketing campaigns. It comes with friendly dashboards that include the ability to model micro-segments of products, channels, geographies, promotions and so on. The vendor says it combines a complete pricing database…

Carevoyance

Carevoyance delivers a consolidated suite of tools and healthcare data so there is no need to purchase healthcare lists, or pay for data integration. The vendor offers fresh healthcare data as part of the package, and included in every engagement. ​Carevoyance continuously aggregate…

Ampliz SalesBuddy

Find the best fit with Prospect Fit! Prospect fit score is the soul of Ampliz SalesBuddy. With the help of cutting edge technologies, the vendor promises that SalesBuddy helps to evaluate your prospect in a click of a button. SalesBuddy understands your customers based on certain…

Gazelle.ai

Gazelle.ai from the company of the same name headquartered in Montreal is a market intelligence service which also provides business development analytics for devising a targeting strategy.

Bookyourdata

Bookyourdata.com is a contact list builder tool from the company of the same name in Washington, D.C., serving B2B Marketing Databases to its customer, which the vendor states is used for their marketing needs and targeted sales.

DataCaptive

DataCaptive in Santa Clara provides Data-Driven, Data Intelligence & Digital Marketing Services with strategic services.

ReachStream

ReachStream invites users to target B2B Prospects with expert verified data. ReachStream offers a marketing and sales data platform, with the purpose to help enterprises grow and expand by making informed  decisions. They state their professionals are passionate about making accurate…

InfoUSA

InfoUSA, a division of Infogroup, provides targeted mailing lists, email lists, campaigns, and other forms of prepared customer intelligence and marketing material.

Outbound

Outbound offers its sales intelligence platform to provide accurate data worldwide, but especially for high data volume, highly accurate data in the EMEA region. Their app uses machine learning & artificial intelligence to ensure users get validated and accurate information delivered…

Deltek GovWin IQ

GovWin IQ is available for both the Federal and the State and Local Markets. GovWin IQ serves contractors that are selling to the federal government by providing the earliest awareness of new opportunities, deep planning intelligence, potential teaming partnerships, and the strategic…

CompStak Prospect

CompStak Prospect is a sales intelligence tool that leverages commercial real estate lease data to spot clear buying signals for B2B accounts and find leads who are the most likely to buy. Top buying indicators its clients use to maximize ROI on their prospecting: potential leads'…

Soleadify

Soleadify is a search engine for business data. Presented by the vendor as a perfect tool for Lead Prospecting. Users find Ideal Customers within minutes from a database of 30M businesses. Describe an Ideal Customer Profile & Get Thousands of Prospects Matching the Description…

PeaksLead

PeaksLead is a B2B Lead Intelligence platform that gives users access to real-time verified data records that users can download and use for email marketing and cold-calling campaigns. PeaksLead helps clamp sales or marketing efforts so users will not waste time in endless search…

Salesify

Salesify is a marketing and sales intelligence solution that surfaces company-level insights, an install base of competitor products, and targeted role-based contacts. The Salesify platform also includes Integrated Services Apps--Content Syndication, Live Verification, Data Refresh,…

Enlyft

The vendor states that Enlyft helps B2B companies generate better leads, close more deals, and acquire more customers—faster. Enlyft’s AI-driven customer intelligence platform leverages machine learning to profile and predict the buying behavior of millions of companies worldwide,…

Found.ly

Found.ly is a sales intelligence software solution offered by found.ly.

Accompany

Accompany is a sales intelligence platform featuring comprehensive org charts with real-time predictive decision-maker profiles to help salespeople locate the ideal prospects for outreach in their domain. The sales database is now owned and supported by Cisco since the May 2018 of…

BuzzBoard

BuzzBoard aims to uncover data-driven insights about SMBs that drive more meaningful conversations for marketers and sellers, resulting in increased sales across the customer lifecycle. The vendor says by applying data science and digital signals to the world’s most extensive collection…

Leadiro

Leadiro is a database of business contacts.

ProspectWith

ProspectWith helps users increase sales by prospecting the right companies. Find, organize and contact the right decision-makers. The vendor states ProspectWith enables users to: 1/ Get more leads. Find, organize and contact thousands of qualified leads to make B2B prospecting…

Oceanos

From TechTarget, Oceanos is a contact database design to help sales teams prioritize leads and engage in account based marketing.

Frequently Asked Questions

What is sales intelligence software?

Sales intelligence (SI) is the collection, analysis, and presentation of information that helps salespeople keep up to date with clients and identify new leads to reach out to. SI tools work strategically to build pipeline and are designed primarily for sales development representatives (SDRs) and business development representatives (BDRs).


What is lead intelligence?

Lead intelligence refers to the process of gathering data (information) on leads and prospects. This data is then used to help sales teams’ interactions with potential customers by better understanding their needs and close deals. The type of data lead intelligence tools provide typically include contact information, demographic information, and website interaction information.

How much does sales intelligence software cost?

Sales intelligence tools are typically priced on a monthly subscription model, per user. Free versions are rare given the lift associated with this category of software. Paid plans start at $39/mo. per user and increase up to $319/mo. per user depending on the number of leads being considered.

For products that include a proprietary database and more advanced search criteria, pricing starts around $80/mo. per user. Enterprise-level pricing is typically available by custom quote only, and likely to run higher.