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Sales Intelligence Software

Best Sales Intelligence Software

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Sales Intelligence Software Overview

What is Sales Intelligence?

Sales intelligence (SI) is the collection, analysis, and presentation of information that helps salespeople keep up to date with clients and identify new leads to reach out to. SI tools work strategically to build the pipeline and are designed primarily for sales development representatives (SDRs) and business development representatives (BDRs). The use cases for sales intelligence tools include:


  • Prospecting for new contacts

  • Augmenting contact records with missing information

  • Adding company and industry details

  • Qualifying and prioritizing leads

  • Tracking email and website interactions

  • Compiling lead activity in lead records

  • Gathering contextual data from social media or news updates

There is some overlap between sales intelligence software and customer relationship management (CRM) software, sales email tracking tools, and predictive sales analytics tools. Many SI tools are designed to feed new lead records into CRM systems and keep them up to date. Some CRM platforms deliver sales intelligence themselves, such as company context and social information.


Both SI software and predictive analytics focus on generating lead lists and prioritizing which leads to connect with. However, SI tools focus on aggregating data to be used in personal calls and emails. On the other hand, predictive analytics takes a more automated data science approach.

Sales Lead Software

Many SI tools help with sales lead management by generating new lead lists, tracking and qualifying leads, and maintaining customer data within the salesperson’s CRM.

Lead Lists

Some sales intelligence tools can generate lists of new leads with contact information. They do this by searching the Internet, proprietary databases, and/or social networks. Searches are based on criteria such as:


  • Geographic criteria

  • Firmographic criteria

  • Role criteria

This practice is called ‘prospecting.’ Apps and databases that help with this task are often called ‘prospecting tools’ or ‘lead generation software’. The goal is for salespeople to identify outbound leads to contact that fit their target customer profile.


Advanced tools allow conditional logic and negative search terms to target an even more specific customer profile, and can create ‘smart lists’ of prioritized leads. The prioritization is based on ideal customer characteristics and behavioral signals, which are used to predict their likelihood to become customers

Lead Tracking & Qualification Process

Sales intelligence software helps salespeople figure out where to focus their energy. The tools either prioritize lead lists automatically based on pre-set rules, or provide intelligence needed for the sales reps to build lists manually.


For example, leads can be tracked based on:


  • Website traffic analytics (lead activity on a company’s website)

  • Reverse IP lookup for new leads who visit the company website, to get contact info

  • Engagement with sales emails (opens, clicks, etc.)


This data helps with lead scoring, prioritization, and qualification. Qualification reflects whether leads are ready for a true sales conversation (sales qualified lead / SQL), or if they should simply receive marketing nurture campaigns (marketing qualified lead / MQL).


The tracked activity also appears on lead records, so that salespeople can have more informed interactions with leads based on how they’ve engaged with company resources so far.

Data Augmentation & Data Hygiene

Sales intelligence software also works to round out incomplete customer records within the sales rep’s CRM system. Most SI tools help pull in missing email addresses or phone numbers. Some also append company or industry details, org charts, technographic information, etc.


Data augmentation helps sales productivity in two ways:


  1. It provides a specific, reliable basis for qualifying and prioritizing leads.

  2. It provides context for sales pitches, helping reps tailor their messaging.


In addition to adding new information to the database, many sales intelligence tools also make existing information more accessible. For example, they may integrate CRM records with the salesperson’s email inbox, so that lead details can be found and edited more conveniently.

Sales Intelligence Software Features & Capabilities

  • Identification of new leads

  • Sales lead management

  • List quality

  • Email and direct dial contacts

  • Ideal customer targeting

  • Company and industry information

  • Integrations and extensions

  • Company/business profiles

  • Automatic data refresh

  • Filters and segmentation

  • Sales email templates

  • Triggers and red alerts

  • Prospect tracking

  • Alerts and reminders

Pricing Information

Sales intelligence tools are typically priced on a monthly subscription model, per user. Some web prospecting tools offer a freemium version with limited volume and features for free. Paid plans start at $39/mo. per user and increase up to $319/mo. per user depending on the number of leads being considered.


For products that include a proprietary database and more advanced search criteria, pricing starts around $80/mo. per user and can increase up to a couple thousand dollars per year. Enterprise level pricing is typically available by custom quote only, and likely to run higher.

Sales Intelligence Products

Listings (126-150 of 158)

We don't have enough ratings and reviews to provide an overall score.

FunnelBeam promises a customizable AI enabled Sales Intelligence tool.The vendor aims to transform the status quo of Account Based Sales & Marketing: facilitate end to end data discovery, enrichment, & seamless flows between all major Sales & Marketing CRMs.The vendor says it ingests pet…

We don't have enough ratings and reviews to provide an overall score.

Adapt.io is a unified sales acceleration platform whose creators promise that it helps companies across the globe take control of their marketing and sales campaigns/strategies with industry-leading products—Lead Builder, Prospector, and Engage. The vendor states that Adapt.io brings data and tech…

We don't have enough ratings and reviews to provide an overall score.

Find the best fit with Prospect Fit! Prospect fit score is the soul of Ampliz SalesBuddy. With the help of cutting edge technologies, the vendor promises that SalesBuddy helps to evaluate your prospect in a click of a button. SalesBuddy understands your customers based on certain parameters you set,…

We don't have enough ratings and reviews to provide an overall score.

Global Database is a B2B data provider that offers a large directory, holding over 80 million contacts' information (CEOs, directors, managers, heads of departments and other) and more than 60 million company profiles, which cover 195 countries and 34 industries. The platform is automatically update…

We don't have enough ratings and reviews to provide an overall score.

Carevoyance delivers a consolidated suite of tools and healthcare data so there is no need to purchase healthcare lists, or pay for data integration. The vendor offers fresh healthcare data as part of the package, and included in every engagement. ​Carevoyance continuously aggregate hundreds of dis…

We don't have enough ratings and reviews to provide an overall score.

From TechTarget, Oceanos is a contact database design to help sales teams prioritize leads and engage in account based marketing.

We don't have enough ratings and reviews to provide an overall score.

The vendor states that Enlyft helps B2B companies generate better leads, close more deals, and acquire more customers—faster. Enlyft’s AI-driven customer intelligence platform leverages machine learning to profile and predict the buying behavior of millions of companies worldwide, based on technolog…

We don't have enough ratings and reviews to provide an overall score.

ReachStream invites users to target B2B Prospects with expert verified data. ReachStream offers a marketing and sales data platform, with the purpose to help enterprises grow and expand by making informed  decisions. They state their professionals are passionate about making accurate and relevant…

We don't have enough ratings and reviews to provide an overall score.

Bookyourdata.com is a contact list builder tool from the company of the same name in Washington, D.C., serving B2B Marketing Databases to its customer, which the vendor states is used for their marketing needs and targeted sales.

We don't have enough ratings and reviews to provide an overall score.

DataCaptive in Santa Clara provides Data-Driven, Data Intelligence & Digital Marketing Services with strategic services.

We don't have enough ratings and reviews to provide an overall score.

InfoUSA, a division of Infogroup, provides targeted mailing lists, email lists, campaigns, and other forms of prepared customer intelligence and marketing material.

We don't have enough ratings and reviews to provide an overall score.

Slintel captures technographics-powered buying intent, and state they help companies uncover the 3% of active buyers in their target market. Slintel evaluates over 100 billion data points and analyzes factors such as buyer journeys, technology adoption patterns, and other digital footprints to deliv…

We don't have enough ratings and reviews to provide an overall score.

Contify is an AI-Enabled Market and Competitive Intelligence Platform to track information on competitors, customers, and industry segments. It enables users to collect, curate, and share information across the organization. Information is mined by searching and analyzing information from over 200,0…

We don't have enough ratings and reviews to provide an overall score.

Outbound offers its sales intelligence platform to provide accurate data worldwide, but especially for high data volume, highly accurate data in the EMEA region. Their app uses machine learning & artificial intelligence to ensure users get validated and accurate information delivered to them. T…

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The insight3 platform from agent3 is an account-focused tool that delivers automated customer insights to create commercial advantage for both marketing and sales teams. According to the vendor, insight3 provides the following: Real-time insight on target customer contacts – supports new and existi…

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The Insightpool Social Selling Platform is designed to help sales reps identify, score and nurture leads and get detailed insights into social selling campaigns in order to measure the success. This solution enables sales teams to engage with prospects and connect all the data acquired back to a CRM…

We don't have enough ratings and reviews to provide an overall score.

GetProfiles automates your list building process and delivers an in-depth blueprint of each of your prospects’ organizational structures, technology and people. It delivers the highest quality data to help your sales team to focus on nurturing leads and closing more deals. The vendor says their pro…

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HG Focus provides insight into what technologies are installed at companies the is visiting on the web. According to the vendor, this solution allows users to see through a firewall and into their prospects tech stack. All technologies are date stamped so users can clearly see the last time HG Data…

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sales-i is a business intelligence software offering from sales-i.

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Gazelle.ai from the company of the same name headquartered in Montreal is a market intelligence service which also provides business development analytics for devising a targeting strategy.

We don't have enough ratings and reviews to provide an overall score.

PriceComparator offers the ability to analyze your competitors' marketing campaigns. It comes with friendly dashboards that include the ability to model micro-segments of products, channels, geographies, promotions and so on. The vendor says it combines a complete pricing database with advanced pric…

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With SalesIntel, sales and marketing teams can find new contact data for prospects to start closing more deals and updating current contacts with accurate data. By testing and re-verifying direct dials and email every 90 days with real human beings, the vendor promises to improve connection rates wi…

We don't have enough ratings and reviews to provide an overall score.

Mint Global is a sales intelligence software solution offered by Bureau van Dijk.

TrustRadius Top Rated for 2020

2020 Top Rated Sales Intelligence Software

There are plenty of options out there, but here's our shortlist of the best Sales Intelligence Software. These products won a Top Rated award for having excellent customer satisfaction ratings. The list is based purely on reviews; there is no paid placement, and analyst opinions do not influence the rankings. To qualify, a product must have 10 or more recent reviews and a trScore of 7.5 or higher, indicating above-average satisfaction for business technology. The products with the highest trScores appear first on the list. Read more about the Top Rated criteria.