Best Survey & Forms Building Tools90An online survey is a questionnaire that the target audience can complete over the Internet. Online surveys are usually created as Web forms with a database to store the answers and statistical software to provide analytics.Retently1 Survey Maker2 Builder4 Poll Maker7 Payment Forms9'N'act12 by Ultimate Software15 Formvine19 Rocket for SugarCRM21 Attachment Motivation Performance22 Insights23 by 4screens24

Survey & Forms Building Tools

Best Survey & Forms Building Tools

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Survey & Forms Building Tools Overview

What is Survey & Forms Building?

An online survey is a questionnaire that people can complete over the Internet.

Online surveys are typically created as Web forms. Answers are then stored in a database. Statistical software can provide analytics based on the answers.

Survey tools let users create and distribute surveys. From there, users can collect, report and analyze survey responses. Some survey tools act as comprehensive research platforms. These tools include advanced analytics and crowdsourcing for responses. Other survey and forms building tools focus on the survey creation and response. Users can then use other resources (like Excel) to complete the review process.

Survey Tools Features & Capabilities

Survey Format

Most survey tools support the creation of online surveys. Some tools also support paper surveys with a ‘print’ option. Advanced survey tools include the creation and deployment of phone surveys. All formats include a collection mechanism for response data. Survey tools usually offer a method for manually entering response data.

Survey Appearance

Designing the look and feel of a survey is central to all survey tools. Most tools include survey templates with layouts and themes to choose from. Often, more flexibility in appearance is available for a higher price. Free tools typically include the vendor’s logo on the survey. This interferes with company branding. Custom branding is a priority for many business use cases.

Survey Content

The most important features for survey content include three areas: Question types, question design, and survey flow.

Survey Questions

For question types, complex survey tools usually include a broader range than simpler tools.

Survey question types to consider include:

  1. Multiple choice

  2. Checkboxes

  3. Sliding scale

  4. Ratings

  5. Matrix questions

  6. Open-ended free response

Survey Design

Users often say that question design is a very difficult aspect of using survey tools successfully. Some tools include educational material for research design. This material includes tips, recommendations and best practices.

Survey Flow

Beyond question type and design is the survey flow. This is the order of the questions within a survey. Complex survey tools allow custom question pathways. This creates a more relevant survey based on respondents demographic information and previous answers.

Survey Logic

Survey logic features allow users to set up custom question pathways. This helps users segment respondents in analysis. It also personalizes surveys based on contextual information from the respondent. Examples of survey logic include:

  • Conditional questions

  • Question branching

  • Randomization

  • Question piping

Different tools support different types of logic and to varying levels of complexity.

Analytics & Reporting

Most survey tools include basic results reporting capabilities. This means reviewing and assessing answers upon survey completion. Many tools also include reporting on respondent demographics.

Some tools have more advanced built-in analytics. Others are meant to be used alongside another product, like Excel or SPSS. In these cases, data export capabilities and integrations are important. Be aware that some vendors charge more for data export.


Some survey tools can be integrated with related tools. Depending on the use case, these integrations include:

  • CRM systems

  • Social media platforms

  • E-commerce tools

  • Email marketing tools

Some tools can also be embedded on a company website for customer feedback.


Some survey tools offer a handful of automation features, including:
  • Notifications and alerts (triggered by responses or opt-outs)

  • Scheduling for survey publication and closure

  • Follow-up emails to respondents

Admin & Security

Survey administration and security features are important for larger organizations and studies. Admin and security features allow users to:

  • Manage multiple users and use roles

  • Maintain survey ownership

  • Manage response data permissions

Some survey tools even support data compliance standards, such as HIPPA.

Survey Distribution

Most survey tools enable survey distribution via email. This can be through the tool or via the user’s personal email account. Other tools have cross-channel distribution. The capability allows distribution and tracking via social media or a company website.

In the interest of branding, many tools offer custom URLs for survey distribution. Another distribution feature is anonymous response collection and respondent restrictions. This allows users to set controls related to audience demographics.

In some use cases, there is no pre-existing contact pool. Some vendors offer paid crowdsourcing options, giving users access to an audience or panel of respondents.

Free Online Survey Tools

Many survey tools have free offerings. Examples include:

Some free tools allow surveys with unlimited questions and responses. More often, price scales with survey size. Paid versions add capabilities, including:

  • Survey logic

  • Data exportability

  • Reporting & Analytics

  • Custom logos/branding

  • Question types

Users tend to recommend free tools for smaller-scale surveys. However, free tools do not work for every use case. Some free tools have better aesthetics, but others offer more detailed reports. Selecting a free survey tool depends, to some extent, on your priorities.

Survey Research Use Cases

There are several different research use cases for surveys. The three most common include:

  • Customer satisfaction surveys

  • Employee feedback surveys (360 Degree feedback)

  • Research studies

Some vendors offer different versions to cover these different survey types.

Customer Satisfaction Surveys

Customer satisfaction surveys are used to collect information about a customer’s experience. The goal is typically quality assurance or suggestions for new product developments. Surveys are usually distributed via email to customer contacts. Another option is to embed the survey as an intercept popup on a website. Visitors and customers can complete the survey directly.

Employee Engagement & Feedback

Employee feedback surveys collect information about employee performance, engagement and satisfaction. They are most often completed anonymously. The process is sometimes called 360 Degree feedback. This is because the survey population is all people working in a company.

Research Studies

Research studies are usually larger scale surveys. Users can analyze survey responses within the context of respondents’ demographic information. Research surveys are used by marketing researchers and academic institutions. Important features include analytics, survey logic and privacy of information. Some survey tools have dedicated versions to this type of use case.

Pricing Information

Survey tools are usually priced by the number of respondents and analytics capabilities in a subscription model. At the basic level, survey tools can be completely free. This works for smaller audiences and small-scale surveys. Paid survey platforms start at around $15/mo. for up to 1,000 respondents and basic reporting. Pricing can run up to a few hundred dollars monthly. This level typically includes integrations, analytics, and thousands of respondents.

Survey & Forms Building Products

Listings (76-100 of 119)

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Retently offers NPS surveys to measure customer satisfaction.

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ProProfs Survey Maker is a tool used by instructors, online marketers, educational institutions and business organizations to create comprehensive online surveys. The survey software is bundled with advanced features such as multiple question types, detailed reports and statistics and scored surveys…

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EmailMeForm is a survey and form building platform with capabilities such as payment integration and advanced reporting.

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Form Builder enables businesses to survey their users, create and grow mailing lists or collect new sales leads. This tool is customizable and edits can be made from a webpage.

We don't have enough ratings and reviews to provide an overall score. is an online survey software platform that conducts tester targeting and sourcing for clients along with dynamic dashboard capability.

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Enalyzer is a fully responsive web app. The vendor says their solution is built on the design principles of minimalism, simplicity, and aesthetics. The vendor’s value proposition is that the noted clean interface enhances usability both for the user creating the survey and the respondent answering t…

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Zugata is a continuous feedback application that aims to displace traditional employee performance reviews. So far, the tool is being used by 400+ companies. Features include 360-degree feedback, skill development and improvement tracking, social connections for personal improvement, etc. Zugata is …

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Borneosoft's easy-to-use and web based Online Forms and Cloud CRM automate sales tasks to free up more time for salespeople to focus on winning the sales. Salespeople are able to generate quotes with a single click. Small businesses can take advantage of our web based forms builder. Contact forms, r…

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ListenPort (formerly Critic Mania) is a mobile customer feedback management system. It allows companies to engage with customers and gather feedback via SMS.

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know'N'act is a mobile customer engagement platform which provides a channel for receiving real-time location-specific feedback, from the company of the same name headquartered in Seattle, Washington.

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Ungapped is a platform for email marketing, invitations, surveys, signup forms, and text messages. Users can create mailings, newsletters and invitations. This solution includes ready to use templates, and has a drag and drop editing tool. The survey tool allows users to produce and publish survey…

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Survicate is an all-in-one customer feedback tool designed for SMB. It offers 5 solutions: targeted website surveys, user-initiated feedback widgets, one-click email surveys, NPS email surveys, and questionnaires. With just one tool, you can collect customer feedback across all digital touchpoints. …

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Perception by Ultimate Software offers a modern way for collecting and understanding employee engagement feedback from surveys, helping businesses enhance the employee experience and improve performance. The technology is based on technology by Kanjoya, which offered employee engagement surveys and…

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TalentMap provides users with surveys to understand and measure employee engagement.

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Perceptyx is a survey software solution offered by Perceptyx, Inc.

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iPerceptions is a global leader in Voice of the Customer and audience solutions that are designed to help the world's most respected brands become customer-centric organizations. iPerceptions’ Enterprise-Class Customer Analytics platform collects, analyzes and predicts customer feedback to boost the…

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Surveypal is a drag-and-drop survey software with key capabilities such as collaboration, integrations with third-party applications like the Microsoft Office Suite, Google Drive, and Salesforce, and mobile accessibility.

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AMP aims to provide organizations with the information they need to create a high performing team or organization. The vendor accomplishes this by analyzing an organization on over 40 key stressors, to determine precisely what is happening across an organization - from the department and team level,…

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Pulse Insights' micro survey platform is designed to help clients get instant insights from their web and mobile properties in order to continuously improve. The vendor’s value proposition is that embedded, in-page micro surveys attract high response rates, actionable responses, and faster learnings…

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Engageform is an interactive content creation platform. Users can quickly create viral quizzes, surveys and polls. Users can also generate leads, drive social traffic to their website and get feedback from their customers. According to the vendor, users can also create Buzzfeed like quizzes and enga…

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teambay is an online software platform to gather, analyze and benchmark the opinions of people in every organization, department and team. The vendor says, teambay’s smart, easy-to-use web-based solution enables employees to anonymously share their honest opinions about their work with their manager…

TrustRadius Top Rated for 2020

2020 Top Rated Survey & Forms Building Tools

There are plenty of options out there, but here's our shortlist of the best Survey & Forms Building Tools. These products won a Top Rated award for having excellent customer satisfaction ratings. The list is based purely on reviews; there is no paid placement, and analyst opinions do not influence the rankings. To qualify, a product must have 10 or more recent reviews and a trScore of 7.5 or higher, indicating above-average satisfaction for business technology. The products with the highest trScores appear first on the list. Read more about the Top Rated criteria.