Today, we awarded the 2019 TrustRadius Top Rated badges for Video Marketing Software. The TrustRadius Top Rated awards are the most trusted in the industry because they are an unbiased reflection of customer sentiment, based solely on user feedback and satisfaction scores. Top Rated awards are the voice of the market and are not influenced by analyst opinion, the vendor’s company size, popularity, or status as a TrustRadius customer.
Here are the winners:
Renderforest is a cloud-based video making platform used by brand and content marketers to create professional videos for sales purposes or corporate presentations. Renderforest provides HD quality video, and its video tools can be used to create animations, cartoons, advertisements, real estate walkthroughs, and other kinds of interactive videos.
Renderforest also includes a logo creator, landing page or video content website, and a library of stock imagery and music to use in promotional videos.
On TrustRadius, a majority of users are from small businesses (79%). Reviewers on TrustRadius love Renderforest for its simplicity, easy to use animation maker, convenience of its templates,, and the speed with which they can build attractive logos.
“We have found Renderforest to be very quick and effective in creating Logo Reveals for our various business verticals. The ready selection of video footage and sound effects available ease up the task of creating a video for our marketing needs… Being a photographer, I wanted a video representation of my business and my studio which I was providing to rent. Renderforest had the footage and effects that I had in mind, and I was able to get a nice logo reveal that also depicted my brand beautifully.”
– Sukla M C | Photographer | Photography Company
Loom is a multi-purpose screen recording and video communication software ideal for customer success and marketing teams. Loom can be used to send direct walkthrough videos, onboarding videos, updates, and other promotional or instructional videos.
The Loom Pro plan includes HD video, unlimited video storage, and video editing tools.
Across TrustRadius, reviewers of Loom are primarily employed in small businesses (79%). Loom users on TrustRadius value the Google Chrome Extension, ease of creating and sharing instructional videos, and ability to send customers short videos for each part of the onboarding process – resulting in a better customer onboarding experience.
“Loom is the fastest and easiest way to send video correspondence to clients when I need to do a web-based screen share. It saves me INSANE amounts of time. No more uploading videos, no more voice messages, no more trying to type out in a long, confusing email what can easily be shown in a three minute video and sent off to the client instantly. I use this for short tutorials, to show a client how to edit something in their website, to show where edits are needed in documents that are more complex, etc. Loom is literally one of the best things to happen to my business.”
–Steena Brown | Freelance Sales Funnel Creation | Marketing and Advertising Company
Wistia is a service used by marketers that provides video hosting as well as lead generation tools, the ability to embed calls-to-action (CTAs), and a fully customizable video player to help deliver branded messages.
Wistia’s standard plan also includes relatively advanced video analytics, such as video heatmap and engagement graph, viewer-based tracking, and A/B testing functionality for videos optimization.
Wistia videos can be embedded in a corporate website, or distributed via social media channels.
On TrustRadius, roughly half of all Wistia reviewers come from small companies (49%). Reviewers on TrustRadius praise Wistia’s design and customization tools, options for embedding and distributing video into marketing assets and channels, and superior video engagement analytics.
“We use Wistia for video hosting, lead capture, and analytics. We love the platform and have relied on it for as long as we’ve been around… If you have the budget for video hosting and analytics software, I couldn’t recommend Wistia more highly. It’s a delightful platform to use and it provides us with so much insight into our videos. It helps us convert a larger percentage of our traffic into valuable leads. We’re very happy with Wistia.”
–Verified User | Director in Marketing | Computer Software Company
Vidyard is a video hosting service designed to meet the needs of sales and marketing teams. Vidyard provides lead generation via interactive and customizable calls-to-action (CTAs) embedded in videos.
Vidyard also enables users to personalize their videos (e.g. including a viewer’s name) and provides them with real-time viewing and engagement analytics. Vidyard provides sync-to-social, video sharing and embedding, and integration with email marketing and marketing automation software for video distribution via marketing campaigns.
On TrustRadius, Vidyard is used primarily by sales and marketing personnel, with a majority of reviewers (57%) coming from midsized companies. Reviewers on TrustRadius highlight Vidyard’s GoVideo browser extension, interactive CTAs, real-time video engagement analytics and integrations with popular enterprise marketing software (e.g. Hubspot).
“Vidyard is connected to our Sales and Marketing processes via manual and automated sales and marketing outreach campaigns or one to one engagements with our sales emails. We have leveraged Vidyard’s API to be able to call video in our email, landing page and social outreach seamlessly to seamlessly integrate with 366 Degrees our campaign execution platform. The Vidyard platform has been a key component in our communication strategy to leverage video across our lead and customer life cycles. Our ability to monitor and measure video effectiveness in our campaigns has been a great asset to the organization… Vidyard shines in the enterprise market based on the depth of the API integration with CRM, marketing automation platforms and sales enablement platforms.”
– Brad Banyas | CEO | Information Technology and Services Company
Congratulations to the winners of the Top Rated Video Marketing Software Award!
What is Video Marketing Software?
Video marketing software is a class of content marketing software that allows marketers to easily build promotional or branded videos and insert them into marketing outreach or digital ads. As well as providing features common to video hosting and screen recording applications, video marketing software provides additional brand promotion and engagement tools. These include options such as logo design kits, video player and video library customization such as branding, color theme, custom thumbnail and buttons, etc., and eye-catching video creation aids such as 3D animations, presentational toolkits and other video special effects.
Some video marketing software provides A/B testing as well for video content optimization, as well as automated SEO (e.g. metadata). To increase video engagement, video marketing software provide embeddable objects and calls-to-action, such as clickable links or other interactable tools. To generate leads, video marketing software may include lead capture forms and surveys, which can also be used to gather customer response as feedback forms. Some video marketing platforms also support video messaging with personalization elements to create a unique viewing experience for the prospect.
Top Rated Criteria
Products included in the 2019 Top Rated Video Marketing Software list must have been in the top tier of their category TrustMap as of June 3rd, 2019. To qualify for the Video Marketing Software Top Rated Award, products must have at least 10 reviews written within the past year, a TRScore of at least 7.5 out of 10, and must receive at least 1.5% of the traffic in their category. Every reviewer is verified and every review is vetted before publication. Products are plotted on the TrustMap based on end-user data, including users’ likelihood to recommend scores as well as buyer research patterns. To learn more about TrustMaps and Top Rated methodology, check out this page.