What users are saying about

Act-On

328 Ratings

EverString

109 Ratings

Act-On

328 Ratings
Score 7 out of 101

EverString

109 Ratings
Score 8.3 out of 101

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Likelihood to Recommend

Act-On

Act-On is at the moment very much an SME platform, however it it moving in the right direction with its recent overhauls e.g. email and landing page creation, data studio and multiple lead scoring.
Mark Terry profile photo

EverString

If you are looking for accurate account data this is the right tool for your company. The downside is that the contact data is sourced by third parties and is not guaranteed so sales people still need to spend a significant amount of time going through the account then calling or cross referencing with LinkedIn to see who the correct contacts are. EverString has a program in beta that is helping to determine more accurate contact data ...launch date unknown however they will manually work that process with you on any list to make sure they give you the best contact data possible.
No photo available

Feature Rating Comparison

Email & Online Marketing

Act-On
7.5
EverString
WYSIWYG email editor
Act-On
7.3
EverString
Dynamic content
Act-On
6.9
EverString
Ability to test dynamic content
Act-On
6.6
EverString
Landing pages
Act-On
7.8
EverString
A/B testing
Act-On
8.0
EverString
Mobile optimization
Act-On
7.7
EverString
Email deliverability
Act-On
8.8
EverString
List management
Act-On
5.9
EverString
Triggered drip sequences
Act-On
8.3
EverString

Lead Management

Act-On
6.7
EverString
Lead nurturing
Act-On
6.3
EverString
Lead scoring and grading
Act-On
6.9
EverString
Data quality management
Act-On
7.1
EverString
Automated sales alerts and tasks
Act-On
6.4
EverString

Campaign Management

Act-On
7.5
EverString
Calendaring
Act-On
6.8
EverString
Event/webinar marketing
Act-On
8.3
EverString

Social Media Marketing

Act-On
6.7
EverString
Social sharing and campaigns
Act-On
6.4
EverString
Social profile integration
Act-On
7.0
EverString

Reporting & Analytics

Act-On
5.3
EverString
Dashboards
Act-On
4.7
EverString
Standard reports
Act-On
5.7
EverString
Custom reports
Act-On
5.6
EverString

Platform & Infrastructure

Act-On
6.4
EverString
API
Act-On
8.0
EverString
Role-based workflow & approvals
Act-On
6.4
EverString
Customizability
Act-On
5.1
EverString
Integration with Salesforce.com
Act-On
8.0
EverString
Integration with Microsoft Dynamics CRM
Act-On
4.1
EverString
Integration with SugarCRM
Act-On
7.1
EverString

Pros

  • Behaviour Analysis. Anachron allows me to monitor all user behaviour on our websites, landing pages, emails webinars and other items. This knowledge, even the anonymous company data around who is on our sites and what they are doing is invaluable.
  • Email marketing and list management. Act-On's list management and email capabilities compare very favourably with some of the higher end automation tools I've used in the past. Although it has its quirks, it stands up strong against its biggest competitors in this regard.
  • Sales Support. The Act-On Anywhere Chrome Extension has rapidly become a must have item for our entire sales team. This recent addition to Act-On gives much greater insight into prospect behaviour to sales and most importantly enables the to get access to that information without having to log into another system, It's included right there in their emails and their web browser. The Act-On tab in Salesforce is also of great interest to our sales team.
Damian Leslie profile photo
  • Everstring has some super detailed models, and can support having different ones based on geo or account size. You can also go in and see what comprises the models.
  • We've had a lot of success working with the team at EverString to define some more advanced models and implementing those back into Salesforce.
  • The data augmentation piece works very well for accounts in your database, and you're also able to export accounts that fit your model directly to Salesforce.
  • Integration with CRM is super easy. Only took about an hour.
José Rafael Parr profile photo

Cons

  • The design capabilities for landing pages, forms and emails are lacking. It would be nice to have more creative options for those who aren't experienced with building visually appealing webpages and emails with code.
  • Generally, our integration with Microsoft Dynamics CRM is good, but occasionally the numbers don't match up between the two systems. I'm sure some of it is user error as new data is entered, but some of it isn't. And our marketing efforts are only as good as our data.
  • When mapping data fields in the process of importing an email list, it'd be helpful for the selection of Act-On data fields to be alphabetized. It would make the selection process much faster.
Brandon Taylor profile photo
  • The user interface isn't especially easy to use, especially the interface to search for and export accounts.
  • Although the data augmentation piece works well, it's very expensive relative to dedicated solutions like Discover.org or ZoomInfo.
José Rafael Parr profile photo

Likelihood to Renew

Act-On8.9
Based on 112 answers
Great product. Outstanding people. Frequent updates based on customer input. No BS.
Michael Artinger profile photo
EverString8.1
Based on 3 answers
I am not in charge of renewals, I only influence the decision.
No photo available

Usability

Act-On7.2
Based on 31 answers
It's good, but not quite brilliant. Some parts of the interface are still a bit outdated. The product has been evolving very fast, though, and I believe in a few months it will be up there with the best of them, interface wise as well.
Diogo Cabral profile photo
EverString9.1
Based on 1 answer
Intuitive and haven’t had any major issues
No photo available

Reliability and Availability

Act-On9.1
Based on 14 answers
This product has never been down when I needed it
Ian Nate profile photo
EverString9.1
Based on 1 answer
No problems
No photo available

Performance

Act-On8.2
Based on 13 answers
Act-On just keeps improving.
Angie J Anderson profile photo
EverString9.1
Based on 1 answer
Had very good experience when using it
No photo available

Support

Act-On8.8
Based on 38 answers
Act-On Customer Support is always there when I need them. They are always able to solve all of my problems and walk me through anything I need help with. They are always very patient and thorough. Their great attention to detail helps ensure all of my questions about automated programs or anything else are solved correctly.
Amanda Hurley profile photo
EverString7.1
Based on 2 answers
They are responsive, but not exactly knowledgeable about the technical side of their product.
No photo available

In-Person Training

Act-On8.7
Based on 4 answers
My Account Manager has led me through countless amounts of training on the product as a whole and through some of my integrations.
Vinny Poliseno profile photo
No score
No answers yet
No answers on this topic

Online Training

Act-On9.3
Based on 16 answers
Act-On had a lot of resources, and their staff was great at answering any questions I had to make sure we got started on the right foot. Looking back, I would have preferred some additional training sessions since we didn't have any previous experience with Marketing Automation and best practices.
Carrie Scheetz profile photo
EverString9.1
Based on 1 answer
It was helpful
No photo available

Implementation

Act-On8.6
Based on 22 answers
Go Slow - Test - Test - TEST
Angie J Anderson profile photo
EverString8.2
Based on 2 answers
Have a plan on how you're going to evaluate. We had a two-month trial period, but a six-month average lead cycle time, making it impossible to evaluate on a purely new-business ROI basis within the trial. We applied the model to our prior data, which demonstrated how much time and effort was devoted to accounts that weren't going to close
Steve Susina profile photo

Alternatives Considered

I chose Act-On from a listing of about 15-20 systems for automated cloud-based digital marketing. Act-On offered the best email marketing system for me by a wide margin. I needed a versatile, easy to use, and comprehensive system to create attractive marketing communication vehicles, have the capability to incorporate forms, check lists, document/photo inclusions, and other basics so I could create professional advertising to be sent and results tracked. Act-On offered all of this for a very good price in a size package that fit my needs very well. Overall, the compelling attraction was infinite access to helpers without limitation or extra cost.
Charles Harte profile photo
I have used and am currently using both of the tools above. I love SalesLoft for the ability to manage the prospecting process at a contact and account basis, while providing tracking against the information I send or the attempts I make to contact a prospect.We use ZoomInfo for contact information and some account details when adding net new accounts. Would like to try using EverString for contact details as well but my organization has to finish contract with ZoomInfo before expanding EverString services further. If I could try this feature, my opinion that ZoomInfo is better for contact and account detail enrichment would likely change.
Dylan McMullen profile photo

Scalability

Act-On9.1
Based on 1 answer
No answer on this topic is available.
EverString9.1
Based on 1 answer
Hasn’t experienced any issues to doubt reliability
No photo available

Return on Investment

  • Act-On is the only system I've used, other than my CRM. in fact, I have not used the CRM very much, since the Act-On data base is sufficient for my needs at this point, since I'm able to create contact segments easily.
  • Since I'd be comparing Act-On to nothing, there is no useful ROI data. I'm also the only employee, although I have contract people using different features of Act-On.
Charles Harte profile photo
  • When we first deployed Everstring, we saw that 55% of our prospecting activity was against C and D rated leads, which have a very low conversion rate and very little revenue. We determined that we could increase company revenue by 16% and more than double the opportunity pipeline if we simply switched the prospecting time on C- and D-rated leads to A's and B's and maintained the same conversion and close rates.
  • We still have some fear that we may miss out on qualified leads that improperly score low, however, we have overcome our concerns by agreeing that any inbound leads will be routed to sales teams even if the scores are below the MQL threshold.
Steve Susina profile photo

Pricing Details

Act-On

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required
Act-On Editions & Modules
Act-On
Edition
Professional
$9001
Enterprise
$2,0002
1. per month (starts at 2,500 active contacts)
2. per month ( starts at 2,500 active contacts)
Additional Pricing Details
The Professional package starts at 2,500 active contacts, 3 marketing users, 50 sales users and 30,000 API calls per day. The Enterprise package starts at 2,500 active contacts, 6 marketing users, 100 sales users and 30,000 API calls per day. Annual contract required.

Act-On More Information

EverString

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
EverString Editions & Modules
EverString
Additional Pricing Details

EverString More Information