What users are saying about
342 Ratings

EverString

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120 Ratings
342 Ratings
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Score 7 out of 101

EverString

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120 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 8.3 out of 101

Add comparison

Likelihood to Recommend

Act-On

If you have an existing CRM system, like Microsoft 365, you can integrate campaign automation with Act-On, and then it is worth most of the time it takes to get less-experienced employees on-boarded. In other cases that require more minimal use, the on-boarding may be too lengthy. In that case, it may be better-suited to choose a different SaaS that tracks campaign, ROI, lead scoring, etc.
Fedor Paretsky profile photo

EverString

In outbound lead generation, EverString makes it easy to zero in on accounts, industries, and contacts to pursue. Sometimes the data is legit and the outbound efforts prove to be fruitful, sometimes the data is not legit and it is a huge waste. It makes it easy to narrow down long lists to only pursue those with intent data.
No photo available

Feature Rating Comparison

Email & Online Marketing

Act-On
7.3
EverString
WYSIWYG email editor
Act-On
7.9
EverString
Dynamic content
Act-On
7.1
EverString
Ability to test dynamic content
Act-On
6.7
EverString
Landing pages
Act-On
7.0
EverString
A/B testing
Act-On
6.9
EverString
Mobile optimization
Act-On
6.8
EverString
Email deliverability
Act-On
7.8
EverString
List management
Act-On
6.4
EverString
Triggered drip sequences
Act-On
9.2
EverString

Lead Management

Act-On
7.3
EverString
Lead nurturing
Act-On
7.0
EverString
Lead scoring and grading
Act-On
7.4
EverString
Data quality management
Act-On
7.9
EverString
Automated sales alerts and tasks
Act-On
6.7
EverString

Campaign Management

Act-On
7.6
EverString
Calendaring
Act-On
6.8
EverString
Event/webinar marketing
Act-On
8.5
EverString

Social Media Marketing

Act-On
7.9
EverString
Social sharing and campaigns
Act-On
7.9
EverString
Social profile integration
Act-On
7.9
EverString

Reporting & Analytics

Act-On
5.7
EverString
Dashboards
Act-On
5.5
EverString
Standard reports
Act-On
6.0
EverString
Custom reports
Act-On
5.7
EverString

Platform & Infrastructure

Act-On
7.3
EverString
API
Act-On
9.2
EverString
Role-based workflow & approvals
Act-On
6.8
EverString
Customizability
Act-On
6.7
EverString
Integration with Salesforce.com
Act-On
8.0
EverString
Integration with Microsoft Dynamics CRM
Act-On
6.1
EverString
Integration with SugarCRM
Act-On
7.0
EverString

Pros

  • Digital marketing campaign integrations, like Google Adwords, email tracking, other tools that track audiences, and website integrations like WordPress or Square Space.
  • The customer support, from what I've heard, is very good.
  • Integrations with other CRM systems make this really easy to add to a company's workflow.
Fedor Paretsky profile photo
  • Easily integrates into Salesforce and pushes data in.
  • Customer support is readily available
  • There are dozens of different data points that EverString touches on
No photo available

Cons

  • Being able to attach images to social posts
  • More contemporary templates
Sue Maldonado profile photo
  • Everstring has already addressed this actually - when we first started using the product, we needed a little more '101' instruction to help us get started. Everstring has since added video tutorials that guide new users, step by step, through the processes that they will use.
Erin McAnally profile photo

Likelihood to Renew

Act-On8.9
Based on 112 answers
Great product, easy to use, promising roadmap and amazing customer success team.
Mark Terry profile photo
EverString7.8
Based on 4 answers
The Everstring data is improving the effectiveness of our marketing and sales teams.
Steve Susina profile photo

Usability

Act-On7.2
Based on 31 answers
It's good, but not quite brilliant. Some parts of the interface are still a bit outdated. The product has been evolving very fast, though, and I believe in a few months it will be up there with the best of them, interface wise as well.
Diogo Cabral profile photo
EverString9.1
Based on 2 answers
Easy and seamless to operate
Phil Nugent profile photo

Reliability and Availability

Act-On9.1
Based on 14 answers
This product has never been down when I needed it
Ian Nate profile photo
EverString9.1
Based on 1 answer
No problems
No photo available

Performance

Act-On8.2
Based on 13 answers
Act-On just keeps improving.
Angie J Anderson profile photo
EverString9.1
Based on 1 answer
Had very good experience when using it
No photo available

Support

Act-On8.8
Based on 38 answers
My access is fast, free, and all issues have been solved FAST.
Charles Harte profile photo
EverString7.7
Based on 3 answers
I’ve had one support request that was addressed and resolved within 30 minutes
Phil Nugent profile photo

In-Person Training

Act-On8.7
Based on 4 answers
My Account Manager has led me through countless amounts of training on the product as a whole and through some of my integrations.
Vinny Poliseno profile photo
No score
No answers yet
No answers on this topic

Online Training

Act-On9.3
Based on 16 answers
Act-On had a lot of resources, and their staff was great at answering any questions I had to make sure we got started on the right foot. Looking back, I would have preferred some additional training sessions since we didn't have any previous experience with Marketing Automation and best practices.
Carrie Scheetz profile photo
EverString9.1
Based on 1 answer
It was helpful
No photo available

Implementation

Act-On8.6
Based on 22 answers
Trust your success counselor. All 3 had have been spectacular.
Charles Harte profile photo
EverString8.2
Based on 2 answers
Have a plan on how you're going to evaluate. We had a two-month trial period, but a six-month average lead cycle time, making it impossible to evaluate on a purely new-business ROI basis within the trial. We applied the model to our prior data, which demonstrated how much time and effort was devoted to accounts that weren't going to close
Steve Susina profile photo

Alternatives Considered

I used Eloqua in my previous role and while it was a great tool I found it very cumbersome and difficult to work with. It's interface was old and it was actually quite a task to get many terms created, designed and aligned as I liked within that tool. Also, the costs for the platform were extremely high. Act-On was a real breath of fresh air for me. Its a much more intuitive interface, and much easier to work with. Although it may not have all of the bells and whistles that some of the bigger players have, it does a lot more than just the basics and gets them right as wel. It also has some cool little innovations of its own as well, the Act-On Anywhere tool is really interesting and valuable, not just to marketers but for sales staff as well. But overall, value for money is much greater with Act-On and that's a key concern for any business
Damian Leslie profile photo
I did not have an influence on the product selection. I am not sure what other products are complimentary to this. The only product I would assume relates to EverString that we leverage is Terminus. Would like to see improved integration between EverString and Terminus platform - today there isn't really one.
No photo available

Scalability

Act-On9.1
Based on 1 answer
No answer on this topic is available.
EverString9.1
Based on 1 answer
Hasn’t experienced any issues to doubt reliability
No photo available

Return on Investment

  • We now know how digital campaigns perform.
  • Marketing is much more agile going to market and promoting specific messages.
  • We have a specific knowledge of where opportunities came from. How we converted them from anonymous visitors to leads, to customers.
Diogo Cabral profile photo
  • When we first deployed Everstring, we saw that 55% of our prospecting activity was against C and D rated leads, which have a very low conversion rate and very little revenue. We determined that we could increase company revenue by 16% and more than double the opportunity pipeline if we simply switched the prospecting time on C- and D-rated leads to A's and B's and maintained the same conversion and close rates.
  • We still have some fear that we may miss out on qualified leads that improperly score low, however, we have overcome our concerns by agreeing that any inbound leads will be routed to sales teams even if the scores are below the MQL threshold.
Steve Susina profile photo

Pricing Details

Act-On

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required
Act-On Editions & Modules
Act-On
Edition
Professional
$9001
Enterprise
$2,0002
1. per month (starts at 2,500 active contacts)
2. per month ( starts at 2,500 active contacts)
Additional Pricing Details
The Professional package starts at 2,500 active contacts, 3 marketing users, 50 sales users and 30,000 API calls per day. The Enterprise package starts at 2,500 active contacts, 6 marketing users, 100 sales users and 30,000 API calls per day. Annual contract required.

Act-On More Information

EverString

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
EverString Editions & Modules
EverString
Additional Pricing Details

EverString More Information