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Top Rated
1939 Ratings

HubSpot Marketing Hub

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Top Rated
1939 Ratings
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Score 8.6 out of 100
Top Rated
488 Ratings
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Score 7.8 out of 100

Feature Set Ratings

  • HubSpot Marketing Hub ranks higher in 2 feature sets: Email & Online Marketing, Reporting & Analytics

Email & Online Marketing

8.4

HubSpot Marketing Hub

84%
6.9

Salesforce Marketing Cloud Email Studio

69%
HubSpot Marketing Hub ranks higher in 9/9 features

WYSIWYG email editor

8.2
82%
331 Ratings
7.0
70%
2 Ratings

Dynamic content

8.4
84%
331 Ratings
8.1
81%
44 Ratings

Ability to test dynamic content

8.3
83%
308 Ratings
5.3
53%
2 Ratings

Landing pages

8.1
81%
361 Ratings
4.1
41%
2 Ratings

A/B testing

8.4
84%
285 Ratings
8.0
80%
44 Ratings

Mobile optimization

8.7
87%
352 Ratings
7.3
73%
2 Ratings

Email deliverability reporting

8.7
87%
697 Ratings
8.0
80%
6 Ratings

List management

8.5
85%
363 Ratings
7.5
75%
3 Ratings

Triggered drip sequences

8.5
85%
275 Ratings
6.7
67%
3 Ratings

Lead Management

8.1

HubSpot Marketing Hub

81%

Salesforce Marketing Cloud Email Studio

Feature Set Not Supported
N/A
HubSpot Marketing Hub ranks higher in 4/4 features

Lead nurturing

8.4
84%
354 Ratings
N/A
0 Ratings

Lead scoring and grading

7.8
78%
325 Ratings
N/A
0 Ratings

Data quality management

8.2
82%
331 Ratings
N/A
0 Ratings

Automated sales alerts and tasks

8.1
81%
299 Ratings
N/A
0 Ratings

Campaign Management

8.0

HubSpot Marketing Hub

80%

Salesforce Marketing Cloud Email Studio

Feature Set Not Supported
N/A
HubSpot Marketing Hub ranks higher in 2/2 features

Calendaring

7.9
79%
305 Ratings
N/A
0 Ratings

Event/webinar marketing

8.2
82%
251 Ratings
N/A
0 Ratings

Social Media Marketing

8.3

HubSpot Marketing Hub

83%

Salesforce Marketing Cloud Email Studio

Feature Set Not Supported
N/A
HubSpot Marketing Hub ranks higher in 2/2 features

Social sharing and campaigns

8.2
82%
341 Ratings
N/A
0 Ratings

Social profile integration

8.4
84%
331 Ratings
N/A
0 Ratings

Reporting & Analytics

8.2

HubSpot Marketing Hub

82%
4.3

Salesforce Marketing Cloud Email Studio

43%
HubSpot Marketing Hub ranks higher in 3/3 features

Dashboards

8.3
83%
365 Ratings
5.3
53%
2 Ratings

Standard reports

8.3
83%
361 Ratings
4.9
49%
3 Ratings

Custom reports

8.0
80%
324 Ratings
2.7
27%
2 Ratings

Platform & Infrastructure

7.7

HubSpot Marketing Hub

77%

Salesforce Marketing Cloud Email Studio

Feature Set Not Supported
N/A
HubSpot Marketing Hub ranks higher in 6/6 features

API

8.0
80%
252 Ratings
N/A
0 Ratings

Role-based workflow & approvals

8.6
86%
280 Ratings
N/A
0 Ratings

Customizability

8.2
82%
302 Ratings
N/A
0 Ratings

Integration with Salesforce.com

7.7
77%
228 Ratings
N/A
0 Ratings

Integration with Microsoft Dynamics CRM

6.9
69%
98 Ratings
N/A
0 Ratings

Integration with SugarCRM

7.1
71%
93 Ratings
N/A
0 Ratings

Attribute Ratings

  • HubSpot Marketing Hub is rated higher in 6 areas: Likelihood to Recommend, Likelihood to Renew, Usability, Availability, Performance, Support Rating
  • Salesforce Marketing Cloud Email Studio is rated higher in 2 areas: Implementation Rating, Product Scalability

Likelihood to Recommend

8.7

HubSpot Marketing Hub

87%
653 Ratings
7.2

Salesforce Marketing Cloud Email Studio

72%
67 Ratings

Likelihood to Renew

9.0

HubSpot Marketing Hub

90%
372 Ratings
8.9

Salesforce Marketing Cloud Email Studio

89%
18 Ratings

Usability

8.7

HubSpot Marketing Hub

87%
106 Ratings
7.8

Salesforce Marketing Cloud Email Studio

78%
2 Ratings

Availability

9.1

HubSpot Marketing Hub

91%
50 Ratings
9.0

Salesforce Marketing Cloud Email Studio

90%
2 Ratings

Performance

8.9

HubSpot Marketing Hub

89%
34 Ratings
2.0

Salesforce Marketing Cloud Email Studio

20%
4 Ratings

Support Rating

8.5

HubSpot Marketing Hub

85%
168 Ratings
1.0

Salesforce Marketing Cloud Email Studio

10%
10 Ratings

In-Person Training

9.1

HubSpot Marketing Hub

91%
8 Ratings

Salesforce Marketing Cloud Email Studio

N/A
0 Ratings

Online Training

9.1

HubSpot Marketing Hub

91%
26 Ratings

Salesforce Marketing Cloud Email Studio

N/A
0 Ratings

Implementation Rating

7.3

HubSpot Marketing Hub

73%
98 Ratings
7.9

Salesforce Marketing Cloud Email Studio

79%
4 Ratings

Product Scalability

7.3

HubSpot Marketing Hub

73%
7 Ratings
9.0

Salesforce Marketing Cloud Email Studio

90%
1 Rating

Likelihood to Recommend

HubSpot Marketing Hub

CRM is fantastic, easy to use, and allows for the flexibility to get clients in, keep top of mind, and get deals out. Email ability is seamless, with a click, you can stay in front of customers. Linq integration is wonderful. The paper cards (and the box of them that we always have after an event) are GONE!
Arcoma L. Lambert | TrustRadius Reviewer

Salesforce Marketing Cloud Email Studio

It's great for large field sales organizations that lack the ability to automate email sends that are consistent and on-brand. The idea of templated emails (with the ability to build custom emails) really helps keeps the look-and-feel of each email similar to what the rest of the organization is sending to customers or prospects. This isn't the solution that you'd need if you are looking for an automation tool that easily integrates into other marketing channels. The dynamic content feature is lagging far behind other tools in the space.
Anonymous | TrustRadius Reviewer

Pros

HubSpot Marketing Hub

  • All-in-one software - the main thing HubSpot does well is the breadth of functionality.
  • Easy of use - personally, I find it more intuitive than Marketo, which is the other MAP that I know well.
  • Ads - I like that we can drill down on ads by channel, ad group, campaign, and even create and see performance data at each level.
Joe Kevens | TrustRadius Reviewer

Salesforce Marketing Cloud Email Studio

  • Sends client confirmations when they subscribe to a newsletter, sign up for a conference, or place an order with our company (SourceMedia). We don't have to hire an agency to send these for us.
  • Manages newsletter subscriptions and allows us to deploy on specific dates/times.
  • Helps us discover and manage the correct audience base per newsletter, and automates the distributions so we don't have to do it manually.
Cassidy Ebert | TrustRadius Reviewer

Cons

HubSpot Marketing Hub

  • While Hubspot has added some collaborative tools, I think this could improve. I'd like to see more options to comment on emails and ways of being able to share out changes as well as approval channels.
  • The ability to update ads via the calendar is pretty cumbersome. There's no good way to bulk edit or update. You have go into each one individually.
  • Real time edits would be nice. If you have multiple people working on the same thing, you'll get kicked out and your changes might not be saved.
Chris Gomez, SPHR | TrustRadius Reviewer

Salesforce Marketing Cloud Email Studio

  • Deliverability reports - before sending emails they are checked for known issues and deliverability performance. The SFMC offering is ok but could be better. There additional software that can be purchased which should be included as part of the offering
  • SF should make it easier to integrate other clouds i.e commerce cloud and service cloud. The implementation of commerce cloud has improved but I still feel there is a way to go
Gareth Beer | TrustRadius Reviewer

Pricing Details

HubSpot Marketing Hub

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required

Starting Price

$50 per month

HubSpot Marketing Hub Editions & Modules

Edition
Pro$8901
Enterprise$3,2002
Starter$503
Free$04
  1. per month (includes 2,000 contacts)
  2. per month (includes 10,000 contacts)
  3. per month (includes 1,000 contacts)
  4. per month
Additional Pricing Details

Salesforce Marketing Cloud Email Studio

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

Starting Price

Salesforce Marketing Cloud Email Studio Editions & Modules

Additional Pricing Details

Likelihood to Renew

HubSpot Marketing Hub

HubSpot Marketing Hub 9.0
Based on 372 answers
Our business relies on the HubSpot platform to manage our marketing, sales and CRM processes. HubSpot marketing automation helps us define our activities and streamlines them in a cohesive and efficient way. Without HubSpot, we will have to revert to the 'old way' of doing everything with a variety of disparate systems.
Arun C Devan | TrustRadius Reviewer

Salesforce Marketing Cloud Email Studio

Salesforce Marketing Cloud Email Studio 8.9
Based on 18 answers
Exact Target has an exceptional team with great customer care. Whenever we have a question or concern they are timely in addressing it. They also perform annual reviews in person that provides us with market trends, new tools and features, performance metrics, and new content recommendations. We evaluate this by local market and at the international level
Brittany Dunn | TrustRadius Reviewer

Usability

HubSpot Marketing Hub

HubSpot Marketing Hub 8.7
Based on 106 answers
While there are some frustrating things that pop up unexpectedly ("wait... I can't do X?"), I have found HubSpot to be easy to use and extremely helpful to my daily work. The documentation is really good, and when it's not helpful, the support staff have been amazing.
Lauren Camacci | TrustRadius Reviewer

Salesforce Marketing Cloud Email Studio

Salesforce Marketing Cloud Email Studio 7.8
Based on 2 answers
I think the tool is easy to use, protects a company from the spam legislation and manages subscribers very well. It is simple to create a non-complex email. I like the survey function on the email tool as well. Overall usability is quite easy and no necessary to have an IT background or extensive knowledge to use. It is helpful, though, to have an understanding of HTML for formatting at this point.
Lisa Franks | TrustRadius Reviewer

Reliability and Availability

HubSpot Marketing Hub

HubSpot Marketing Hub 9.1
Based on 50 answers
They have had issues with system availability over the course of days. Sometimes the system is unusable, other times updates simply take a long time to show up. It's better now but, from a reliaibility standpoint, HubSpot is not Salesforce.com yet. Still great software though.
Joe Rando | TrustRadius Reviewer

Salesforce Marketing Cloud Email Studio

Salesforce Marketing Cloud Email Studio 9.0
Based on 2 answers
Upgrades and timing of the upgrades were communicated well and planned during off hours for our work. If we did have a campaign scheduled during that time, it would kick-off after the system was back active. There were a few unplanned system down times, but it was a rare occurrence and those times were also short in duration.
Lisa Franks | TrustRadius Reviewer

Performance

HubSpot Marketing Hub

HubSpot Marketing Hub 8.9
Based on 34 answers
With all the new features in HubSpot, the system can get a tad slow sometimes... That said, most of the time it is lightning fast and I have no problems. Because most of the integrations are API, they silently work in the background. I have not had trouble with lag due to HubSpot integration
Carah Counts | TrustRadius Reviewer

Salesforce Marketing Cloud Email Studio

Salesforce Marketing Cloud Email Studio 2.0
Based on 4 answers
This software is extremely limiting. The layouts don't give much flexibility and take a long time to set up. If you aren't a designer or know html (like me), the emails look unpolished and amateur. It takes forever for me to make revisions and sometimes when I send the test email, it looks completely different in the software vs. how the message looks in my inbox. Fonts are different sizes and aren't aligned properly, etc. The whole platform is pretty clunky and not very user friendly. The reports are pretty good - however there isn't much you can do when viewing the info. Ex: If you have 200 "Did Not Open" emails, there isn't an easy way to just click and quickly resend to this group. I like that it can sync with Salesforce.com - but I have no idea how to set that up in my account.Out of frustration I have been using Constant Contact which has easy to use drag and drop features, built-in templates I can choose from, survey/coupon/registration tools, tagging and responsive reporting. My company's creative agency even prefers Constant Contact vs. Marketing Cloud.I still have to enter www.exacttarget.com (the old address) to log on. Wondering when they will change it to the new name, which I don't like using. Exact Target is so much easier to say. Salesforce Marketing Cloud just doesn't roll off the tongue and - just like the software - is clumsy and awkward, so I just keep calling it Exact Target.Overall, pretty much dissatisfied with Exact Target and have pretty much stopped using it. Although I know eventually I will have to go back to it at some point since my company has invested in the automation features and we will have to use it for our marketing.
Anonymous | TrustRadius Reviewer

Support Rating

HubSpot Marketing Hub

HubSpot Marketing Hub 8.5
Based on 168 answers
During the few times I've needed it, HS support has been accessible, helpful and efficient. Often rolling up their sleeves to make changes for you as opposed to leaving you with a list of instructions to decipher on your own.
David Pye | TrustRadius Reviewer

Salesforce Marketing Cloud Email Studio

Salesforce Marketing Cloud Email Studio 1.0
Based on 10 answers
They're fast and knowledgeable. You will always know what's the status of your request and they usually follow up with phone calls to ask you questions or provide updates. Sometimes it takes them a couple of days to investigate, especially if you have custom "situations" like my company usually does but at least they are very good at managing time expectations.
Bogdan Enache | TrustRadius Reviewer

In-Person Training

HubSpot Marketing Hub

HubSpot Marketing Hub 9.1
Based on 8 answers
I did the 2-day classroom at HubSpot's corporate office in Cambridge. First off, it was amazing to see their corporate office in general. They have such a cool office environment. But it was also great to have the ability to learn in a workshop format with other HubSpot users and meet my Account Manager/ Inbound Marketing Consultant in person.
Carah Counts | TrustRadius Reviewer

Salesforce Marketing Cloud Email Studio

No score
No answers yet
No answers on this topic

Online Training

HubSpot Marketing Hub

HubSpot Marketing Hub 9.1
Based on 26 answers
I went through Inbound Marketing University in 2006. Great training and helped my transition from traditional (outbound) marketing to inbound marketing that I've been able to apply to a number of businesses from wastewater and water reuse, to professional services and SaaS. Share information of value to build awareness and trust. Answer customers' questions in a transparent way to generate more qualified leads. Understand the difference between a marketing qualified lead and a sales qualified lead and put together a lead nurturing program. Your sales and marketing efforts will see significant ROI.
Tom Smith | TrustRadius Reviewer

Salesforce Marketing Cloud Email Studio

No score
No answers yet
No answers on this topic

Implementation Rating

HubSpot Marketing Hub

HubSpot Marketing Hub 7.3
Based on 98 answers
My biggest piece of advice for those who are implementing Hubspot is that you need to devote the time up front and learn how to use the product. Once you learn how to use Hubspot, it will be much more effective as well as much easier to use in the long run
Andrew Driscoll | TrustRadius Reviewer

Salesforce Marketing Cloud Email Studio

Salesforce Marketing Cloud Email Studio 7.9
Based on 4 answers
Easy to implement, with simple emails and solutions initially created. More advanced usage of the tool and more advanced subscriber attribute usage was implemented during later phases when the knowledge of the tool increased. Monitoring success and results of email campaigns were done at a high level initially, but not fully used until the tool and email marketing as a whole was better understood in the corporation.
Lisa Franks | TrustRadius Reviewer

Alternatives Considered

HubSpot Marketing Hub

In comparison to any other tool on the market, HubSpot [Marketing Hub] is the best. It's easy to use, has a more substantial brand presence, and is trusted by a large number of small and medium-sized businesses. It just made sense to us to integrate the sales and marketing tools in HubSpot [Marketing Hub] rather than using third parties. We chose HubSpot Marketing Hub as the best brand to define our customer journey.
Roshni Rahman | TrustRadius Reviewer

Salesforce Marketing Cloud Email Studio

I have used Epsilon and I have evaluated Silverpop, e-Dialogue and Yesmail. From my analysis Salesforce MC is far more superior in flexibility, scalability and freedom to custom built initiatives. The AMPscripting is one of the driving forces in allowing the previous mentioned abilities. However, I can see from a marketers perspective where they simply want to send emails and segment easily. But given that effective email marketing requires a lot of different components and there is no simple way of doing it and I found that most companies that offer the out of the box solutions do a good job but there is no one size fits all and if you are trying to be really good at it which includes integrating your business such as registration, stats, CMS, API, etc. This is a much better solution.
Danny (Danny Blaq) Tran | TrustRadius Reviewer

Scalability

HubSpot Marketing Hub

HubSpot Marketing Hub 7.3
Based on 7 answers
HubSpot is addressing this more and more. Currently you can assign tasks to designated sales teams, which grow as you grow. They've added free baseline products for those just getting started. These and more contribute to the scalability of HubSpot - so I gave it an 8 and am hoping for more in the future!
Jessica McCann | TrustRadius Reviewer

Salesforce Marketing Cloud Email Studio

Salesforce Marketing Cloud Email Studio 9.0
Based on 1 answer
We had approximately 20,000 recipients of most email campaigns, with some higher amounts and some smaller campaigns. The tools is easy to use and the recipient list size is really not a factor in the complexity or work to create and email campaign. Our campaigns could just have easily been sent to many more people, with virtually no additional work.
Lisa Franks | TrustRadius Reviewer

Return on Investment

HubSpot Marketing Hub

  • HubSpot has helped us increased our lead generation.
  • HubSpot has allowed us to continue to grow our customer base without having to spend a ton of marketing dollars on advertising.
  • HubSpot has allowed our company to standardize our process and bring the company onto one platform for sales and marketing.
Heather Robinette, MBA | TrustRadius Reviewer

Salesforce Marketing Cloud Email Studio

  • Better execution/monitoring - when multiple steps are involved, IMH is great at dashboarding.
  • Facilitates exploratory campaigns - it is great at instilling confidence when you're trying a new facet of a campaign, due to the process transparency.
  • Cloud - can be a double-edged sword. Allows for on the go access, but isn't truly mobile-friendly, and can sometimes sputter. But certainly will improve with time.
Andrew Windle | TrustRadius Reviewer

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