What users are saying about
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Top Rated
1382 Ratings

HubSpot

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Score 8.3 out of 101
Top Rated
334 Ratings
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Score 7.7 out of 101

Likelihood to Recommend

HubSpot

I think HubSpot works well for small- to medium-sized businesses. It has a comprehensive set of tools that can run much of the sales and marketing automation that is needed for this size of business. I'm not as familiar with Marketo, Eloqua, and Pardot and other marketing automation platforms, but I like the value I get out from HubSpot. I also like all of the implementation partners that HubSpot works with who have been able to come in and help us with our marketing.
Dan Briscoe profile photo

Salesforce Marketing Cloud Email Studio

SFMC is suited to medium and large organisations who need to send large volumes of emails and or SMS. It works particularly well for us having multiple brands administered via the same system. This allows for cost and efficiency savings to be realised.
Gareth Beer profile photo

Feature Rating Comparison

Email & Online Marketing

HubSpot
8.6
Salesforce Marketing Cloud Email Studio
6.8
WYSIWYG email editor
HubSpot
8.1
Salesforce Marketing Cloud Email Studio
7.0
Dynamic content
HubSpot
8.3
Salesforce Marketing Cloud Email Studio
7.6
Ability to test dynamic content
HubSpot
8.4
Salesforce Marketing Cloud Email Studio
5.3
Landing pages
HubSpot
8.7
Salesforce Marketing Cloud Email Studio
4.1
A/B testing
HubSpot
8.7
Salesforce Marketing Cloud Email Studio
7.8
Mobile optimization
HubSpot
8.7
Salesforce Marketing Cloud Email Studio
7.3
Email deliverability
HubSpot
8.5
Salesforce Marketing Cloud Email Studio
8.0
List management
HubSpot
8.6
Salesforce Marketing Cloud Email Studio
7.5
Triggered drip sequences
HubSpot
9.0
Salesforce Marketing Cloud Email Studio
6.7

Lead Management

HubSpot
8.6
Salesforce Marketing Cloud Email Studio
Lead nurturing
HubSpot
9.1
Salesforce Marketing Cloud Email Studio
Lead scoring and grading
HubSpot
8.6
Salesforce Marketing Cloud Email Studio
Data quality management
HubSpot
8.1
Salesforce Marketing Cloud Email Studio
Automated sales alerts and tasks
HubSpot
8.7
Salesforce Marketing Cloud Email Studio

Campaign Management

HubSpot
8.4
Salesforce Marketing Cloud Email Studio
Calendaring
HubSpot
8.1
Salesforce Marketing Cloud Email Studio
Event/webinar marketing
HubSpot
8.8
Salesforce Marketing Cloud Email Studio

Social Media Marketing

HubSpot
8.9
Salesforce Marketing Cloud Email Studio
Social sharing and campaigns
HubSpot
9.0
Salesforce Marketing Cloud Email Studio
Social profile integration
HubSpot
8.8
Salesforce Marketing Cloud Email Studio

Reporting & Analytics

HubSpot
8.1
Salesforce Marketing Cloud Email Studio
4.3
Dashboards
HubSpot
8.4
Salesforce Marketing Cloud Email Studio
5.3
Standard reports
HubSpot
7.9
Salesforce Marketing Cloud Email Studio
4.9
Custom reports
HubSpot
7.9
Salesforce Marketing Cloud Email Studio
2.7

Platform & Infrastructure

HubSpot
8.5
Salesforce Marketing Cloud Email Studio
API
HubSpot
8.4
Salesforce Marketing Cloud Email Studio
Role-based workflow & approvals
HubSpot
8.3
Salesforce Marketing Cloud Email Studio
Customizability
HubSpot
7.9
Salesforce Marketing Cloud Email Studio
Integration with Salesforce.com
HubSpot
8.3
Salesforce Marketing Cloud Email Studio
Integration with Microsoft Dynamics CRM
HubSpot
8.7
Salesforce Marketing Cloud Email Studio
Integration with SugarCRM
HubSpot
9.0
Salesforce Marketing Cloud Email Studio

Pros

HubSpot

  • HubSpot is an excellent comprehensive marketing automation platform for a small to medium-sized company.
  • The email capabilities in HubSpot are simple to use and they offer good analytics and list capabilities.
  • The reporting capabilities for HubSpot are some of the easiest we have. We use Google Analytics and a few other tools like Mixpanel, CrazyEgg, and SFDC, but HubSpot reports are very intuitive.
Dan Briscoe profile photo

Salesforce Marketing Cloud Email Studio

  • Predictive intelligence - SFMC provides excellent analysis and recommendations through its AI assistant Einstein. The recommendations will help drive improvements in our marketing communications
  • API connectivity - we have integrated a number of 3rd parties via the API suite which proved easy to implement
  • Journey builder - the process of creating targeted campaigns is easy using the SFMC journey builder. Both native and external data is available in the same interface
  • Reporting - the suite of reports available to the users is comprehensive and allows us to make data-driven decisions
Gareth Beer profile photo

Cons

HubSpot

  • The forms software was a little limited if you don't do custom CSS work, but I believe this has improved. We are now able to produce good-looking landing pages and forms.
  • Some of the HubSpot emails are not as mobile-responsive as I would like them to be, but this could be user-error on our part.
  • HubSpot used to have limited integrations but they are adding to those every month and now all of our major technologies we use integrate well.
Dan Briscoe profile photo

Salesforce Marketing Cloud Email Studio

  • Many clicks to achieve an action, such as segmenting
Brittany Dunn profile photo

Likelihood to Renew

HubSpot

HubSpot 9.4
Based on 370 answers
We have already renewed for one term and I don't see us switching software or leaving HubSpot in the foreseeable future.
Carah Counts profile photo

Salesforce Marketing Cloud Email Studio

Salesforce Marketing Cloud Email Studio 8.9
Based on 18 answers
At this stage in my current company I have not been able to get the budgeting funds to justify ExactTarget, although I do believe there are extensive benefits to the ET solution. Having a solution that could be personalized by sales rep for their correspondence to dealers with variable contact information would be highly beneficial and less manual than what we are doing today with our current solution. Having the ability to setup templates and take the marketing interaction out of the email campaigns would be idea.
Lisa Franks profile photo

Usability

HubSpot

HubSpot 9.5
Based on 96 answers
HubSpot is so easy to use. It's very rare for me to put in a support ticket. I can design simple landing pages, email and campaign myself with quick turn-around time.
Sara Aldworth profile photo

Salesforce Marketing Cloud Email Studio

Salesforce Marketing Cloud Email Studio 8.0
Based on 3 answers
I think the tool is easy to use, protects a company from the spam legislation and manages subscribers very well. It is simple to create a non-complex email. I like the survey function on the email tool as well. Overall usability is quite easy and no necessary to have an IT background or extensive knowledge to use. It is helpful, though, to have an understanding of HTML for formatting at this point.
Lisa Franks profile photo

Reliability and Availability

HubSpot

HubSpot 9.1
Based on 25 answers
We made a decision as an agency to only work with Hubspot. The software is easy to work with, and the support is very good
Jan Beery profile photo

Salesforce Marketing Cloud Email Studio

Salesforce Marketing Cloud Email Studio 9.0
Based on 1 answer
Upgrades and timing of the upgrades were communicated well and planned during off hours for our work. If we did have a campaign scheduled during that time, it would kick-off after the system was back active. There were a few unplanned system down times, but it was a rare occurrence and those times were also short in duration.
Lisa Franks profile photo

Performance

HubSpot

HubSpot 8.9
Based on 17 answers
With all the new features in HubSpot, the system can get a tad slow sometimes... That said, most of the time it is lightning fast and I have no problems. Because most of the integrations are API, they silently work in the background. I have not had trouble with lag due to HubSpot integration
Carah Counts profile photo

Salesforce Marketing Cloud Email Studio

Salesforce Marketing Cloud Email Studio 2.0
Based on 2 answers
Exact Target performs well and is relatively easy to learn. It handles subscriber management well, and is easy to organize lists and segregation of those subscribers. Emails are easy to classify and group together for re-use or resending to different demographics of the recipients. The product is reliable, and metrics of the campaign results are easy to obtain and interpret.
Lisa Franks profile photo

Support

HubSpot

HubSpot 9.0
Based on 78 answers
They are always quick to reply, quick to solve an issue and always keep you updated, even when they haven't found the answer yet (which has never taken more than 48 hours)
Mary Beth Folger profile photo

Salesforce Marketing Cloud Email Studio

Salesforce Marketing Cloud Email Studio 9.0
Based on 4 answers
Support from ExactTarget is very responsive and helpful. The follow-up is timely and the online help actually answered most of my questions and gave information that I needed without having to file an actual help ticket with the support desk. It is also nice to be able to email or CALL (with real people) for support, when needed.
Lisa Franks profile photo

In-Person Training

HubSpot

HubSpot 9.1
Based on 8 answers
I did the 2-day classroom at HubSpot's corporate office in Cambridge. First off, it was amazing to see their corporate office in general. They have such a cool office environment. But it was also great to have the ability to learn in a workshop format with other HubSpot users and meet my Account Manager/ Inbound Marketing Consultant in person.
Carah Counts profile photo

Salesforce Marketing Cloud Email Studio

No score
No answers yet
No answers on this topic

Online Training

HubSpot

HubSpot 8.8
Based on 25 answers
I went through Inbound Marketing University in 2006. Great training and helped my transition from traditional (outbound) marketing to inbound marketing that I've been able to apply to a number of businesses from wastewater and water reuse, to professional services and SaaS. Share information of value to build awareness and trust. Answer customers' questions in a transparent way to generate more qualified leads. Understand the difference between a marketing qualified lead and a sales qualified lead and put together a lead nurturing program. Your sales and marketing efforts will see significant ROI.
Tom Smith profile photo

Salesforce Marketing Cloud Email Studio

No score
No answers yet
No answers on this topic

Implementation

HubSpot

HubSpot 9.0
Based on 47 answers
If you are coming from a system such as WordPress, HubSpot can seem overly constraining. Realize that HubSpot is designed to put the power of a website into a non-programmer's hands. Your marketing people should be able to do pretty much everything, without resorting the technical staff.
Art Zemon profile photo

Salesforce Marketing Cloud Email Studio

Salesforce Marketing Cloud Email Studio 7.9
Based on 2 answers
Easy to implement, with simple emails and solutions initially created. More advanced usage of the tool and more advanced subscriber attribute usage was implemented during later phases when the knowledge of the tool increased. Monitoring success and results of email campaigns were done at a high level initially, but not fully used until the tool and email marketing as a whole was better understood in the corporation.
Lisa Franks profile photo

Alternatives Considered

HubSpot

I've looked at all the major competitors and those that offered just a few of the features. For us it was about the end-to-end marketing and sales solution. We needed one platform that could do all of our marketing in one place as well as integrate with a sales CRM. The other platforms didn't offer the end-to-end solution or level of support for us to be successful. HubSpot also fit into our budget
Jeffrey D'Entremont profile photo

Salesforce Marketing Cloud Email Studio

Honestly, the clients I choose this platform for are already Salesforce users. It's not hard to sell a person on Salesforce products when they are being used correctly. Sure, others integrate, but I really consider the Salesforce ecosystem to be the gold standard. And yes, everyone integrates with Salesforce, but the products that are directly theirs are endlessly supported by the vast coffers of cash Salesforce has. They are an awesome, multi-tentacled monster.
Sylvia Flores profile photo

Scalability

HubSpot

HubSpot 7.3
Based on 7 answers
While HubSpot initially, seven years ago, seemed built for SMBs it appears they have scaled their solution for larger enterprises. I do not have experience sending out 10 million-plus emails per month so I don't know how HubSpot would handle that. However, I do know that some other marketing automation platforms have had trouble with such scale. As such, I suggest HubSpot have one of it's enterprise customers share data on the length of time it takes to send out 1 million emails. Are we talking minutes, hours or days? Then decide what's right for you based on your business needs.
Tom Smith profile photo

Salesforce Marketing Cloud Email Studio

Salesforce Marketing Cloud Email Studio 9.0
Based on 1 answer
We had approximately 20,000 recipients of most email campaigns, with some higher amounts and some smaller campaigns. The tools is easy to use and the recipient list size is really not a factor in the complexity or work to create and email campaign. Our campaigns could just have easily been sent to many more people, with virtually no additional work.
Lisa Franks profile photo

Return on Investment

HubSpot

  • Increase website traffic
  • Increase leads
  • Increased employee efficiency
Sébastien Tremblay profile photo

Salesforce Marketing Cloud Email Studio

  • Salesforce Marketing Cloud Email Studio has provided us with incredible data on our customers and their behavior which has lead to increased conversion.
  • Being able to handle thousands of customers at once and segment them has saved our marketing team an incredible amount of time.
  • Though the initial cost is high, we have seen a great ROI after using Salesforce Marketing Cloud Email Studio for the past couple of years.
No photo available

Pricing Details

HubSpot

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required

HubSpot Editions & Modules

HubSpot
Edition
Basic
$2001
Pro
$8002
Enterprise
$2,4003
1. per month (up to 100 contacts)
2. per month (up to 1,000 contacts)
3. per month (up to 10,000 contacts)
Additional Pricing Details

Salesforce Marketing Cloud Email Studio

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

Salesforce Marketing Cloud Email Studio Editions & Modules

Salesforce Marketing Cloud Email Studio
Additional Pricing Details
To learn more about products and pricing, please visit http://www.exacttarget.com/pricing.

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