Adobe Marketo Engage (acquired by Adobe in 2018) is a marketing automation platform whose basic features include email marketing, drip nurturing, landing pages, and lead scoring, but other editions offer additional advanced features. Typical customers are B2B firms with complex sales cycles.
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Oracle Marketing
Score 8.1 out of 10
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Oracle CX Marketing (formerly Oracle Marketing Cloud) is a solution designed to enable marketers to plan and execute automated marketing campaigns via email, display search, video advertising, and mobile while delivering a personalized customer experience for their prospects.
Associate Director of Sales Analytics & Operations
Chose Adobe Marketo Engage
Marketo provides a more comprehensive marketing automation solution compared to Act-On or Oracle's Eloqua, however, the latter are more user-friendly. Once you've rounded the learning curve with Marketo, it provides many more opportunities for customization, and the level of …
With Pardot, we had issues with how the rules worked when we evaluated it. We were also concerned with platform stability. With the price point being the same across both, we chose to go with Marketo. Compared to Eloqua (now part of Oracle Marketing), Eloqua was seen as a more …
Marketo was already onboarded when I joined the company. While migrating from a platform to another is a challenge, all enterprise marketing automation platforms offer similar functionalities. These are tools, and the team using them will define how successful these are. Marketo …
I made this decision over 6 years ago when I purchased Adobe Marketo Engage as one of the first 100 customers. I then became a Marketo employee after using the solution for a year. I have now used the tool for two years since joining Apttus.
Every platform has its strengths and weaknesses. Marketo is a holistic marketing automation solution that checks the majority of the boxes when it comes to a one-stop shop for managing customer relationships and interactions. When we weighed the pros of the API architecture, …
Pardot is the closest equivalent to Adobe Marketo Engage. However, Eloqua is the industry benchmark. Eloqua does not allow duplicate email address records; Adobe Marketo Engage does - that's fundamentally the biggest difference, the rest is to do with capabilities of …
Marketo outweighs Oracle email marketing platform in the structure and the ease of use. Marketo also provides a serious control over the logic in the smart campaign that Oracle's platform lacked. The list management in Marketo is way easier and the interface is much more …
Aprimo fell behind Marketo for the email marketing and connection to Salesforce. Aprimo tries to be a lot a things in one platform and does an OK job. Marketo is specialized and can go further in the email marketing swim lane.
Oracle CX Marketing is the best all around email …
Marketo is still a good tool and comfort level and good foundation of growing with the product over the years has made it my go-to. I haven't done a proper evaluation of other tools on the market lately and a number of new options have surfaced that I am going to take a look …
I have used Eloqua in past. The most important thing that I get in Marketo is the activity log. As a platform owner, you need to understand how things are working and investigate how certain things are not working as expected. The activity log helps us to see how various flow …
- HubSpot is much more intuitive and easy to learn but not scalable depending on the size of your organization and database. - Marketo is such a key player that developers have created more integrations and they have more partnerships than their competitors. - Pardot and Eloqua …
Marketo features and integration are commendable. Below are the features and integration that show why Marketo is a great competitor with other MA and Ops tools.
Marketo works better than HubSpot for large enterprises and B2B. I don't have direct experience with HubSpot, but those I know that have used it really liked it and found it easy to use and fully-featured, if not very scalable. I don't have direct experience with it, but Eloqua …
Verified User
Manager
Chose Adobe Marketo Engage
Marketo stacks up well against the other vendors in the marketing automation space. It is definitely in the top 3. All the marketing automation vendors have features and functions that will fit what you are looking for. For big enterprise business, I've seen more companies go …
While Marketo has a steeper learning curve than most platforms, it is also more robust in the way it can be configured and used to manage leads and data. The strong integration with Salesforce and other marketing technology is an advantage, especially for larger organizations …
Marketo was selected before my tenure began at FMI, and I inherited the instance.
Coming from HubSpot, the UI adjustment took a bit - HubSpot is a more attractive package at first glance. However, Marketo has a much deeper level of functionality underneath the surface and I was …
None are perfect. They cater to different needs and organizational maturity. In terms of customizability, Adobe Campaign v7 and Eloqua are at the top but give up some ease of use compared to Marketo. So depending on the needs of the organization (breadth of features and future …
Marketo had the ease of use in setting up complex nurture streams and had all of the functionality we were looking for. The other choices were either not robust enough or were really great in some areas but not others. Marketo may not be the best at everything, but it had the …
Oracle Eloqua seems to work well with a lot of what we're trying to do, but it works best in an all-Oracle ecosystem, which we were not at the time of signing on. So far, it appears that Oracle plays well with Oracle and some others, but Marketo plays well with just about …
Marketo isn't all that different from the top tier alternatives. Mainly for me as a visual person, it depends on how you interpret information best. I suspect Eloqua's interface (canvas) works better for me in terms of being able to see the campaign journey. I've just used …
I have used ExactTarget, Pardot and Eloqua but I would prefer Marketo over them any day It could be because now I am really comfortable using this product. But it was really easy for me to move from those MA systems to Marketo. The UI is really good and the DOCs they provide …
Oracle Eloqua is more user-friendly, and the features are more suited for us as the integration points are richer. We also found Marketo too expensive compared with Eloqua. Marketo's training was not as good as Oracle Eloqua training either. Oracle Eloqua also provides the …
Oracle CX Marketing (formerly Oracle Marketing Cloud)'s Eloqua stacks up fairly well with these other tools, as they all have similar functions and features. Pricing and how seamlessly the platform integrates with a company's CRM are the main deciding factors. The customer …
Oracle Eloqua had a more robust feature set. It had all the functions and features we needed to scale and was able to support our high lead volume and processing.
Oracle Eloqua has the best combination of features, scalability, visibility into campaign and lead activities, and user interface of any of the marketing automation software or email service providers I've used.
I inherited Eloqua from my predecessor, I wasn't involved in decision making process of bring Eloqua onboard.
Eloqua perhaps is one of the best MAP systems out there in the market. It certainly is the best suited MAP tool for Enterprise level companies. However, it may not be …
Eloqua isn't as good for B2B as Marketo: Eloqua requires a bit more technical know-how than Marketo to build and launch new programs. In the B2B world, which is a bit less mature than the B2C world, we are trying to empower marketers to be marketers – and to stop focusing on …
Eloqua, Marketo and HubSpot are the holy-trinity of marketing automation solutions. We all know that Eloqua is the "Cadillac" of the Marketing Automation trio, but also priced higher than others. It really comes down to which of the three would solve our business problems the …
Eloqua and Marketo are competitors for a reason. There are only a few features here and there that push Eloqua over the edge for us, and they're all specific to our implementation and use.
It has a lot more functionality and third party / app integrations compared to the majority of the tools on the market, with probably only Marketo being just as powerful with Pardot being the next close contender. I found Eloqua much easier to use and being a lot more flexible …
Eloqua can scale. It has more flexibility in customizations of workflows, a larger pool of partners in their ecosystem, and can handle large volume sends without breaking a sweat.
I personally did not have a hand in selecting Eloqua. After several demonstrations of Marketo, it is my understanding that Marketo allows for greater flexibility in overall digital marketing.
While HubSpot and Marketo may be somewhat more user-friendly, Eloqua seems a bit more robust than those systems. The lead capture and reporting seem to have more detail, and Eloqua worked well with our website, webinar platform, and Salesforce. For the volume of …
These other platforms lack the robust capabilities or ability to customize your output. These platforms are plug and play, but you can only produce within the limits of what you are allowed to. I regularly push Eloqua to do things that are not natural capabilities. I've not …
I prefer Eloqua over Marketo. It is much easier to use and organization is easier in Eloqua.
Verified User
Director
Chose Oracle Marketing
Offers robustness and scalability, especially with a mature open API. This is required for enterprises, complex technology stacks, and innovative marketing teams that want to challenge the status quo.
Verified User
Manager
Chose Oracle Marketing
I find ELQ to be the most well-rounded MAP on the market (without a lot of exposure to Marketo, which seems to be its one real opponent). In my opinion, Pardot and HubSpot offer similar, but less robust solutions that can be somewhat constricting.