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Cision Communications Cloud

Cision Communications Cloud

Overview

What is Cision Communications Cloud?

CIsion Communications Cloud is used for identifying key media and influencers, connecting with audiences, monitoring traditional and social media, and analyzing outcomes.

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Recent Reviews

TrustRadius Insights

Users have found this product to be incredibly versatile, with a range of use cases that cater to their specific needs. Customers have …
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TrustRadius Insights
TrustRadius Insights

Couldn't be happier!

10 out of 10
June 15, 2023
We use Cision for daily media coverage along with news release distribution on a situational basis. The platform allows us to skim through …
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Reviewer Pros & Cons

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Verified User
Administrator in Other
Non-profit Organization Management Company, 51-200 employees
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Pricing

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Cision Communications Cloud

Cision Communications Cloud

N/A
Unavailable

What is Cision Communications Cloud?

CIsion Communications Cloud is used for identifying key media and influencers, connecting with audiences, monitoring traditional and social media, and analyzing outcomes.

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

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Product Details

What is Cision Communications Cloud?

Cision Communications Cloud® empowers communicators with tools that help them reach the right audiences, deliver impactful results across traditional, digital and social media, and track a brand in one integrated solution. Automated analysis helps users report and translate campaigns into insights.

Cision Communications Cloud Features

  • Supported: Media Monitoring and Analytics
  • Supported: Media Relationship Management
  • Supported: Social Listening

Cision Communications Cloud Screenshots

Screenshot of Media Monitoring and Analytics are just part of the complete Comms Cloud. It combines deep data dive with a database of journalists and influencers, and a media relationship management tool.Screenshot of Track brand mentions in real time across the millions of online stories on the internet. Monitor millions of stories and breaking news happening daily across the web. Professional services consultants teams are in place to ensure best practices while setting up a monitoring account.Screenshot of Cision’s media and influencer relationship management tools include audience insights, combined with a pitchable database that enables brands to uncover the best media contacts and social influencers to reach their target audience.Screenshot of Identify the social conversations and influencers that are impacting a brand. Twitter, Facebook, Instagram, LinkedIn and YouTube monitoring capabilities track brand mentions across all major social channels. Analyze results for social mentions or campaigns on the fly with its reporting features.

Cision Communications Cloud Videos

Media Relationship Management
Cision Social Listening

Cision Communications Cloud Competitors

Cision Communications Cloud Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

CIsion Communications Cloud is used for identifying key media and influencers, connecting with audiences, monitoring traditional and social media, and analyzing outcomes.

Agility PR Solutions, Meltwater, and Muck Rack are common alternatives for Cision Communications Cloud.

Reviewers rate Implementation Rating highest, with a score of 10.

The most common users of Cision Communications Cloud are from Mid-sized Companies (51-1,000 employees).
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Comparisons

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Reviews and Ratings

(468)

Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

Users have found this product to be incredibly versatile, with a range of use cases that cater to their specific needs. Customers have praised its ability to streamline communication within teams, making it easier for members to collaborate and share information. Reviewers have also noted its effectiveness in project management, with the product providing a centralized platform for planning, tracking progress, and assigning tasks. Additionally, users have found value in its functionality for customer relationship management, allowing them to keep track of interactions and effectively manage their customer base. Overall, the product has proven to be a valuable tool for enhancing productivity and improving efficiency across various industries and professional environments.

  • Easy-to-use and Intuitive User Interface: Users have found the user interface of Cision PR Software to be easy-to-use, intuitive, and not overwhelming. They appreciate the well-designed and user-friendly interface of Cision Communications Cloud.

  • Exceptional Reporting Capabilities: Users highly praise the exceptional reporting capabilities of Cision Communications Cloud. They find the platform's reporting features to be interactive, detailed, and customizable. Many users value how these reports help them quantify the impact of media on their business and gain insights into trends. Additionally, users appreciate the media tracking capability of Cision as it aids in measuring PR results.

  • Effective Search Functionality: Users find the search function in Cision to be helpful and excellent for quickly obtaining high-level information or metrics about a publication. The detailed database of contacts in Cision is also highly valued by users who find it useful for identifying reporters and influencers. Moreover, they highlight that the new edition of the media building interface is easy to use.

User Interface: Many users have found the user interface to be confusing, clunky, and not intuitive, making tasks difficult and cumbersome to navigate. These issues have been mentioned by multiple reviewers.

Search Tools: Some users have experienced issues with the search tools, which sometimes fail to pick up all the coverage or include irrelevant content, requiring additional clean-up work. This has been a common frustration among users.

Customer Service: Users have expressed frustration with the customer service/account team, stating that it takes repeated requests to get an answer from them. Multiple users have mentioned difficulties in getting timely responses from customer service representatives.

Users recommend entering into a trial or limited agreement first to test the software's suitability for the company. They suggest leveraging the support team for training and assistance with any questions. Users highly recommend Cision for its usefulness in public relations and media relations, as it is considered the most comprehensive media list monitoring software available, providing accurate and up-to-date contact information. Overall, Cision is recommended for organizations that require up-to-date media contact information and extensive news coverage, and it can benefit organizations in various capacities. Users advise contacting a representative to receive a thorough explanation of the features and functionalities of Cision. They find Cision very useful for PR purposes and suggest setting aside time to onboard oneself with all the features and functionalities of the platform. Users also suggest comparing Cision against other similar platforms and considering the level of support needed. In summary, users believe Cision is the industry standard and a reliable software option.

Attribute Ratings

Reviews

(126-150 of 279)
Companies can't remove reviews or game the system. Here's why
March 04, 2019

Cision Communications Cloud helps me create a real newsletter that is more attractive to my readers while making it easier for them to follow and follow up.

Jorge Altamirano | TrustRadius Reviewer
Jorge Altamirano
Digital Assets and Research Manager
Robin Hood (Non-Profit Organization Management, 51-200 employees)
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
I currently only use Cision Communications Cloud (TrendKite)* in composing my newsletter and feel it's well suited for that purpose because of the query function through dashboards and also because of how it groups articles together. I feel it is limited when it comes to specific publications. But I feel that working closely with Cision / TrendKite staff will help me figure out a solution to what may be limiting the process.
February 27, 2019

Cision Communications Cloud helps us to better understand the media landscape.

Freek Wilkes | TrustRadius Reviewer
Freek Wilkes
Data Analyst Communications
PressRelease bv (Public Relations and Communications, 1001-5000 employees)
Score 7 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
Cision Communications Cloud (TrendKite)* is well suited for discovering your main PR partners. Cision is, in my opinion, not distinctive in its monitoring functionality. The reason we chose Cision as our monitoring and intelligence partner is because of the PR attribution.
February 27, 2019

Cutting-edge analytics for data-driven PR professionals

Katrin Weissenborn | TrustRadius Reviewer
Katrin Weissenborn
Project Manager - Content Marketing
lastminute.com group (Internet, 1001-5000 employees)
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
If the dashboards and searches are properly set up, you should find it easy to create nice reports that are easy to understand and updated automatically. However, if your brand name is an actual word in the local language, it takes a lot of time to remove articles, but this is a general problem of these kinds of tools.
February 27, 2019

Cision Communications Cloud is a valuable tool for PR efforts

Verified User
Contributor in Marketing
Education Management Company, 11-50 employees
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
Cision Communications Cloud does well in providing different ways you can capture and categorize data, which is really useful for reports. I like the social media influencer data, which is also very helpful. I would not depend solely on TrendKite to capture all articles. For example, I also use Google alerts, which sometimes found articles that Cision Communications Cloud did not pick up.
February 26, 2019

Up up and away: flying in the right direction

Verified User
Employee in Marketing
Cosmetics Company, 201-500 employees
Score 6 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
Great for measuring results, and I love the fact I can export data via excel to better tailor them to our needs/ report formatting. I also think it's helpful when searching for new/relevant editors speaking on a specific topic. However, it's just not the easy 1-2-3 search engine I wish it were; whether searching for an editor or a topic or outlet. I think there's great room for improvement in terms of UX.
February 26, 2019

Cision Communications Cloud for a Global Software Company

🔷 Inez Corrêa de Sá | TrustRadius Reviewer
🔷 Inez Corrêa de Sá
PR & Corporate Communications
WeDo Technologies (Computer Software, 501-1000 employees)
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
Any business that prides itself in building, maintaining and growing its knowledge in the market, brand and reputation should look into Cision Communications Cloud. Any business needs to look at market trends and movements as well - Cision is key for that, also in the cases where you are a company that is involved (actively or passively) in mergers and / or acquisitions, new business streams, unprecedented opportunities.
February 26, 2019

Cision Communications Cloud - Expensive for what it is...

Verified User
Strategist in Marketing
Construction Company, 51-200 employees
Score 3 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
Well suited for a large organization that has an abundance of money to spend on their media monitoring. Not well suited for an organization like mine, where we have a decent budget, but don't want to unnecessarily spend extra money on something that we can get elsewhere for a fraction of the cost.
February 14, 2019

A great tool fitted for any size of organisation

Romain Lachevre | TrustRadius Reviewer
Romain Lachevre
Regional Account Director - South East Asia
Sopexa (Marketing and Advertising, 201-500 employees)
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
Well suited for projects with high coverage either in terms of titles covering or size of the company/subject being covered. Very useful when and where you need to collect a vast amount of data quickly and efficiently. Less appropriate, yet still satisfying, for more tailor-made/niche projects where the specificities of titles or platform targeted will not work as best as it could.
January 30, 2019

Staying on Top With Cision Communications Cloud

Bill Fortune | TrustRadius Reviewer
Bill Fortune
Regional Communications Specialist
American Red Cross (Non-Profit Organization Management, 10,001+ employees)
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
Tracking media output is critical for brand management. During disasters I use Cision Communications Cloud for real time alerts. Likewise, Cision Communications Cloud makes my life easier when it comes to tracking specific campaigns or when creating quarterly reports. Most importantly, when a negative comment is made I can respond quickly and confidently based on information I get from Cision.
January 28, 2019

Great Media Monitoring Platform

Verified User
Strategist in Marketing
Marketing and Advertising Company, 1-10 employees
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
It is great at monitoring several sets of data. For example, a client and competitors domestic and international coverage. If an agency has multiple clients, it will be great for setting up separate dashboards for each.

The newsletters are very easy to create, read, and send to the clients.
January 25, 2019

Boosts Media ROI for PR Agencies

Verified User
Director in Other
Public Relations and Communications Company, 11-50 employees
Score 7 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
If you manage a brand, particularly their media relations and online/digital presence, TrendKite is a great tool to help manage that. It cuts down on time spent monitoring media through personal searches and other tools, and instead you can manage it all in one place. Extra options for pulling reports, customizing competitor search, building press lists even, are more reasons TrendKite has been so valuable to our firm.
December 17, 2018

Massive Media Distribution Channel - If That Is Your Goal

Chris McCarthy | TrustRadius Reviewer
Chris McCarthy
Chief Creative Officer
Creating The Future Today - a division of Sealed Speed, Inc. (Marketing and Advertising, 11-50 employees)
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
It is great for highly targeted, unique audience PR/comm. It is also great for strategic communications to a broader audience, when your company is seeking such a strategy. Overall, it’s a bit pricey and has us considering other options.
November 12, 2018

Cision Communications Cloud does what I ask of it, which is saying something

Sean Ireland | TrustRadius Reviewer
Sean Ireland
Editorial Media Specialist
Rutgers Business School (Higher Education, 501-1000 employees)
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
Good for reporting names or other key terms in media sources. While the interactive reports look terrific, senior leadership has no time to spend looking at them. I use the information to create simple PPT slides or other pages that can be printed and skimmed quickly on the way to the next meeting.
November 12, 2018

Blown Away with Cision Communications Cloud!

Harvey Henao | TrustRadius Reviewer
Harvey Henao
Senior Manager
Tech Image (Public Relations and Communications, 11-50 employees)
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
It is particularly well-suited for showing media competitive share of voice and performance over time. It's perhaps less suited to showing market analytic data and drawing a direct line between advertising spending and media coverage.
November 08, 2018

Cision Communication Cloud is helpful, but not perfect

Dominique Taylor | TrustRadius Reviewer
Dominique Taylor
PR and Marketing Associate
Bulletproof 360 (Food & Beverages, 51-200 employees)
Score 6 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
Cision Communications Cloud (TrendKite)* is well-suited for analyzing broad, over-arching metrics of PR efficacy. It allows PR professionals to use data to quantify their worth to C-suite professionals who may be skeptical of the need of PR. It allows us to come off polished and really show how our efforts benefit the company. However, I wish it was easier to find articles that mention the brand without having to scroll through total mentions. Also, the search option is difficult to use.
November 02, 2018

A good media monitoring platform which is resonable easy to use but with plenty of room for improvements

Verified User
Manager in Marketing
Information Technology and Services Company, 10,001+ employees
Score 7 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
Good for quickly setting up a dashboard for media monitoring in, e.g., a crisis situation. Good for YoY comparison for Share of Voice since it’s easy to choose any date range. Less appropriate for accurate media coverage in non-US and non-English countries. It feels a bit too US focused.
November 02, 2018

Cision Communications Cloud met our needs to drop our PR firm and bring PR in-house without missing a beat.

Verified User
C-Level Executive in Marketing
Health, Wellness and Fitness Company, 11-50 employees
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
I have already recommended Cision Communications Cloud (TrendKite)* to multiple peers and other marketers. Cision Communications Cloud is well suited to companies and marketing groups that are looking to streamline their PR efforts (outreach, tracking, reporting, etc), quantify those efforts, and providing an easy way to communicate to other parts of the organization the impact PR is having.
November 02, 2018

Cision Communications Cloud for the newbie

Susan Gold | TrustRadius Reviewer
Susan Gold
Executive
SGC, LLC (Public Relations and Communications, 1-10 employees)
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
The company I specifically recommended Cision Communications Cloud (TrendKite)* for is quite small. Cision Communications Cloud is almost too much of a stealth weapon for very small outlets; however, it's been tremendously helpful.
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