ZoomInfo Operations

Formerly OperationsOS / RingLead

We use it primarily for sales intelligence, primarily to confirm company size in regard to revenue & location.

EverString is being used across the marketing and sales team at my company. It helps us with our ABM strategy and picking the right accounts for us to advertise to. It also helps the sales team find the right companies who are showing intent for our software.

It's used by the marketing department. It helps us to attain some valuable information on the intent of prospects and their fitness to our customer profile. Instead of chasing each prospect in our target market, it helps us to focus on those who are surging.

EverString is currently only used by Marketing to enrich leads and take advantage of the intent marketing. We get a lot of new contacts from EverString, but have issues appending data to existing contacts. As for the intent, we use this to further target our CRM list marketing, but have noticed that in order to find companies surging on our chosen topics, the list size must be quite large.

It is used to help in the search process of finding new prospects. It is being used by the sales department, typically by the business development team, but also by the Account Executives. It helps us find better contacts in our database. With hundreds of thousands of contacts, we needed EverString to find the needle in the haystack.

It is being used to look up prospective accounts in the system. We look up the revenue for these prospective accounts in order to see whether or not the prospect falls into the allowed category of revenue we, as sales reps, are supposed to target. The problem it does address is seeing what kind of class of company we are going to target.

EverString is being used by our organization in a couple of different ways. One use is the gathering of company, and like-company, data to "fill in the gaps" of targeted markets. The other is to gather contact information for different individuals at our company to reach out and get answers.

We use EverString as a means to score accounts, linked with our Bombora account that shows us surging accounts if they're searching for specific terms we've set. It's mainly used by the marketing and upper sales teams.

Our sales department is able to use EverString to find the companies that are searching for solutions to the problems we solve.

Our consultants use EverString to help find timely leads for our clients. It is a wonderful tool that heavily cuts down on prospecting time. We have an automated system that can run very smoothly. EverString ensures that we can always feed our funnel and keep the system running.

EverString has been helpful in allowing us to see buying signals from companies. It's helped us bring in more leads that transition to opportunities than the products we were using prior to our switch. It has helped us narrow down our prospect pool and focus on those who are currently and actively looking for a product like ours. Our SDRs are able to dedicate their time to call leads who are responsive and interested rather than taking a shot in the dark. It's truly helped our cold calling numbers by allowing us to focus on people who have shown to have a need.

We are using Everstring as part of our new ABM/targeted demand gen strategy. Both marketing and sales departments are making use of the product. We use Everstring in two ways:
1. Create company lists around certain search topics (Ideal customers) to try and increase our sales funnel.
2. Create contact lists (us only) around companies we are currently targeting through ABM (this helps our sales team with their process).
Everstring allows us to get contact level information, our ABM tool does not provide this information.

Our business development team currently uses EverString to identify and prioritize target accounts. Before EverString, we were prospecting through LinkedIn and didn't know if companies were in market for our product. Now we use EverString's intent and fit model to identify accounts in our ICP, but who are also in market for our product. It has fundamentally changed the way we prospect.

Everstring is being used by our Marketing team and our Sales teams. It helps us identify prospects with intent, who are a possible fit or to help us find other similar prospects.

We are using EverString to build our sales pipeline and brand awareness. It is being used across the company. It helps us 1) build visibility by reaching out to relevant stakeholders 2) increase engagement on our website, and 3) reach our sales goal and further the stable growth of our company.

Currently, our Sales department uses it to prioritize accounts and leads we should outreach.

Our Sales and Marketing departments use Everstring to track surging in intent data.

We use EverString in sales and marketing to provide directional data on prospect quality/fit. We also use it for list building and enrichment.

Everstring is the foundation of our ABM Strategy, and with the incorporation of Bombora allows us to identify our TAM, segment that market into unique audiences and lets us market to each of these segments with a unique message. We were entering a new market and had an empty database, literally. Today we have 10's of thousands of companies, contacts and intent data on each.

Everstring is being used for database enrichment (accounts & leads), account sourcing, and we're also leveraging it for its integration with Bombora.

At the very least, we use EverString to pull lists of contacts at companies that may be potential clients... but it is so much more! We use this solution to keep up-to-date on industry staffing changes and when there is surging search traffic for products like ours. Other contact database solutions on the market tend to nickel and dime their pricing and frankly, our company was only able to purchase the most basic services at a competitor of EverString. When we started shopping around, we were very pleased to find that EverString offered all-inclusive pricing so we could get the most out of their product. We have definitely taken advantage of any/all uses and continue to learn more about the product every day!

We are using EverString as a way to find companies that would be a good fit for our product based on the features that company has. For example, right now we are looking for companies that use specifically Community Clouds. It is only our department that uses EverString.

Department: Sales and marketing
Account selection (look alike contacts) and to select the contacts for various departments associated with those target accounts. Also used to understand the potential technology stack within an Account.

The sales department has access to EverString. It is used to identify the revenue of a specific company, the C Level contacts within the organization as well as where the organization is headquartered.

Used with sales team in SFDC order to prevent duplicates and reduce data entry by sales. Duplicates cost the company about $20 per record (storage in Marketing Automation tool), confusion on who is working what, and poor prospect experience (2 different sales people calling into the same prospect on the same day). Implementation was quick and easy with no downtime, little to no training of the sales team involved - an error message pops up saying "Are you sure you want create a new record - there is one already" with this xxxx and a link to that record. Its flexible enough to allow the person to create the record but it has already dropped duplicate creation significantly.