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Score 7.8 out of 100
Top Rated


Recent Reviews

The best CRM I ever had

10 out of 10
November 10, 2021
We use Insightly CRM to keep track of our client contacts including public agencies and partners. Every pursuit that we follow has a …
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Data - Tasks - Communications

8 out of 10
November 01, 2021
We use Insightly on the Program (Operations) side of our organization. We track our constituents and constituents on the waiting list. We …
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Decent CRM for SMBs

7 out of 10
September 22, 2021
It is being used by some departments in Business Operations to keep a record of all customer and partner data. The most defining part of …
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Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 31 features

Customer data management / contact management (304)


Integration with email client (e.g., Outlook or Gmail) (284)


Task management (292)


Opportunity management (279)


Reviewer Pros & Cons

View all pros & cons

Video Reviews

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View all pricing



per month Up to 2 users



Per User/Per Month (billed annually)



Per User/Per Month (billed annually)

Entry-level set up fee?

  • No setup fee
For the latest information on pricing, visit


  • Free Trial
  • Free/Freemium Version
  • Premium Consulting / Integration Services

Features Scorecard

Sales Force Automation


Customer Service & Support


Marketing Automation


CRM Project Management


CRM Reporting & Analytics






Social CRM


Integrations with 3rd-party Software




Product Details

What is Insightly?

Insightly is an online unified platform that provides CRM and marketing automation solutions targeted at small and mid-sized businesses. Marketing automation is built on the same platform as Insightly CRM, so customer data flows freely between the two systems in real time, giving users and their teams access to actionable insights, faster. The vendor boasts over 1.5 million worldwide small and mid-size business Insightly users build relationships, generate quotes, accelerate sales and deliver projects, and state it is the #1 Gmail, G Suite & Outlook CRM.

According to the vendor, businesses use Insightly for:

  • Relationship linking
  • Contact management
  • Email tracking
  • Lead management
  • Opportunity management
  • Quote generation
  • Workflow automation
  • Project management
  • Advanced reporting
  • Mobile CRM app with business card scanning and audio notes
Additional Platform Features
  • Localization/internationalization- Spanish, French, Portuguese, German, Italian
  • Over 40 app integrations including Gmail, Google Apps, Mailchimp, Box, QuickBooks Online, etc.

Insightly Features

Sales Force Automation Features

  • Supported: Customer data management / contact management
  • Supported: Workflow management
  • Supported: Territory management
  • Supported: Opportunity management
  • Supported: Integration with email client (e.g., Outlook or Gmail)
  • Supported: Quote & order management
  • Supported: Interaction tracking

Marketing Automation Features

  • Supported: Lead management
  • Supported: Email marketing

CRM Project Management Features

  • Supported: Task management
  • Supported: Reporting

CRM Reporting & Analytics Features

  • Supported: Pipeline visualization
  • Supported: Customizable reports

Customization Features

  • Supported: Custom fields
  • Supported: Custom objects
  • Supported: API for custom integration

Security Features

  • Supported: Role-based user permissions
  • Supported: Single sign-on capability

Integrations with 3rd-party Software Features

  • Supported: Marketing automation

Platform Features

  • Supported: Mobile access

Additional Features

  • Supported: AICPA SOC II Type 1 and Type 2 audited and accredited, and US/EU Privacy Shield and US/Swiss Privacy Shield certified.
  • Supported: Data import & export
  • Supported: Two-factor Authentication (2FA)
  • Supported: SAML-based Single Sign-On (SSO)
  • Supported: OAuth Single Sign-On (SSO)
  • Supported: Audit Logs

Insightly Screenshots

Track lead activity and status so nothing falls through the cracksReports provide insight into sales and productivity performance

Insightly Videos

Relationship management
6 ways to personalize your Insightly CRM
Insightly & G Suite/Google Apps CRM
Insightly for Sales
Insightly for Project Management
Advanced Permissions

Insightly Integrations

Insightly Competitors

Insightly Technical Details

Deployment TypesSaaS
Operating SystemsUnspecified
Mobile ApplicationApple iOS, Android
Supported LanguagesEnglish, French, Portuguese, Spanish, German, Italian


View all alternatives

Frequently Asked Questions

What is Insightly?

Insightly is an online CRM solution targeted at small and mid-sized businesses. It also provides project management, workflow automation, and reporting capabilities, along with 3rd-party integrations.

How much does Insightly cost?

Insightly starts at $0.

What is Insightly's best feature?

Reviewers rate Customer data management / contact management highest, with a score of 9.

Who uses Insightly?

The most common users of Insightly are from Small Businesses (1-50 employees) and the Information Technology & Services industry.


(1-25 of 62)
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Score 2 out of 10
Vetted Review
Verified User
Review Source
It is awkward to toggle between emails and their attachments which are saved as Files. Especially since the Png's mentioned earlier are saved as files.
Score 8 out of 10
Vetted Review
Verified User
Review Source
Insightly has a very clean interface, the home page will list your recent tasks or your current tasks, and you can customize much of it. On the left the options to get to the various opportunities or reports are nice. Searching through contacts is easy and I like the opportunity stages which are also customizable. Lastly, we have a variety of technology comfortability in our department but everyone was able to pretty quickly get up to speed with Insightly.
Amy O'Day | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source
I started using Insightly with barely any knowledge beforehand. I found it super easy to navigate and when I needed a little bit more, I was able to find help in their support section on the website. There are many ways to customize/track your contacts' information which makes it a good option for pretty much anybody.
Score 8 out of 10
Vetted Review
Verified User
Review Source
Insightly cannot store large amount of data as it has limitation of storing large amount of data and that requires a lot of effort. It requires great amount of computation time as well to perform territory and customer segmentation analysis based on algorithm used which leads to delay in delivery of projects.
Score 8 out of 10
Vetted Review
Verified User
Review Source
The software is easy to learn. Data entry is seamless and easy to navigate. It works best for Year-to-date data, but without putting information in Notes, there is no way to maintain multiple fields' yearly information over several years.
Email templates are useful and easy to use. Tasks are convenient for managing workflow.
Greg Roberts | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Review Source
If it weren't for the learner-friendly contact with Insightly, our team would be far behind in our successes. With illness and conflicts not [allowing] office time for some, Insightly has made mobile access the saving grace of our team. Anyone can learn this software and teach others to follow. Very happy!
September 22, 2021

Decent CRM for SMBs

Shivam Bhatt | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Review Source
Insightly has met all our expectations in terms of its usability as a CRM. The feature set for certain modules like lead management, workflow management, and project management is comprehensive and can be used effectively. However, it doesn't compare well to other CRMs that have much better features and cover functionality for many other areas in a sales cycle. They also don't have a strong support team to help fix issues and bugs. Additionally, it lacks a good reporting feature, so there is room for improvement there.
Score 9 out of 10
Vetted Review
Verified User
Review Source
Insightly software provides what usual CRM softwares do, with a great UI, emails tracking, contacts management, workflow automations and what not. The project module as well as reporting seems to be an interesting area too; however, we do not have complete access or roles provided for the same but would surely like to explore that.
Doug Mancosky | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source
Insightly is so easy to setup and so intuitive. Easy to generate your reports and the iPhone app is very easy to use. Wish the email was a little more tightly integrated into Gmail, but Insightly does everything you would expect a CRM to do. Great t-shirts too!
Taavi Miku | TrustRadius Reviewer
Score 5 out of 10
Vetted Review
Verified User
Review Source
As a user, I find the design of this program clunky and not as user-friendly as it should be. A lot of things could and should be more logical and better support the input, retrieval, and management of information. For example, getting an overview of projects and contacts for one client requires a lot of clicking between different views. It is also clunky and non-user-friendly to enter contact information, which requires extra linking to parent entities, even though it could be done automatically.
Score 10 out of 10
Vetted Review
Verified User
Review Source
Their ability is very strong. They can do more for their product and it will be best as mentioned earlier. They can add more integrations, more reports, and should be good enough to lead the market. I love how it works, how quick it is, and hence the overall usability and ratings from my end.
February 26, 2020

Insight into Insightly!

Jeremy Grant | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Review Source
I love it!
The only thing that would make it better would be tighter integration with Xero!
We use Xero for quoting and this would be amazing if we could quote (1st prize) from Insightly, or vice versa have our Xero quotes create opportunities in insightly!
Small request :)