ZoomInfo Operations

Formerly OperationsOS / RingLead

EverString is a fantastic product for organizations that want additional visibility into their invisible pipeline. The product is currently leveraged at CAST by product marketing as well as marketing ops teams to drive additional insight into the sales funnel. The core business problems that it helps address include:

• Bucketing prioritization efforts across the portfolio
• Lead Gen
• Lead Enrichment
• Alignment of marketing effort

It is used within our department to find additional leads beyond what are loaded within Salesforce. We can create lists with our territory ZIP codes and then parse down by revenue. Finally, we may opt to select industries where we have historically had some success. We use it as we see fit as sales professionals.

EverString is being used by my organization to track intent topics and identify strong leads to follow up with. We are also using the similar companies function to find new leads. I have been trying to use the "contacts" tab but I haven't found it to be accurate enough yet.

Our Revenue Operations team uses EverString to identify and purchase new leads, as well as enhance existing leads for our business in the USA, Canada, United Kingdom, and Australia. In addition, we use the Best Fit model to score our existing leads in order to prioritize the best prospects for our sales team to reach out to.

We at Capital One use EverString to source new leads from our respective markets. The intelligence EverString employ helps uncover new opportunities.

It is currently only being used by our sales department. It helps us track down potential clients in the CPG industry.

We had a need to find clients that looked like our current client base. We also wanted to target referral sources that matched those we work with now. We brought EverString into our MarTech stack to help us accomplish those tasks. EverString scores our current client base and then allows us to find the best matches to that scoring. On top of that, we can search for like companies by keyword, company URLs, etc. As we get further along in our usage, we will be able to let the individual reps build their own audiences and target them. Currently, though, only marketing has access to do this.

It is being used by sales and marketing to identify target accounts by vertical and geography. Marketing is the primary user.

EverString is being used across the sales department. It helps give us data on each account in our CRM as well as provide insight into companies that may be looking at the topics our company solves for.

We are using Everstring for Sales and Marketing. We use it to prioritize accounts for sales and marketing outreach. We have seen a huge increase in conversions since switching to Everstring.

EverString is used by the Sales department as a prospecting tool.

The marketing dept is using EverString to find accounts with Intent data then the business development team is reaching out to those accounts based on the data and using content to align with the intent data. The Biz Dev team is also using EverString to import contacts/leads and reaching out to those leads.

We use EverString to pull target account lists for our account-based prospecting efforts. We also use it as an enrichment tool for various other lists received from partners or other channels. It enables us to ensure we have clean data on three key tenets for our organization: Industry, Employee Range and Website.

EverString (ES) is being used by our sales and marketing team.

This helps qualify better leads by finding intent topics that match our ideal customer. The ES score allows me to better cater to emails, the structure of phone call conversations, and deal proposal. Being brand new to the company this has allowed me to gain a good start with quality leads.

We use EverString to identify accounts that have intent to purchase software in our industry. We use this strictly in our Business Development department.

EverString is being used by the Sales department to better target accounts by size, industry, revenue, and ESIntent topics.

EverString is used by our demand-gen Marketing team for data enrichment, lead scoring and audience expansion.

• Data Enrichment: When the lead fills in form, all the details like company size range might not be entered by the lead. EverString helps us enrich those.
• Lead Scoring: We have built a CRM fit model which is able to give us best fit companies based on our history of closed won and closed lost opportunities in the past.
• Audience expansion:we can build an audience based on our needs and companies not in our CRM, which helps us go after these companies through our campaigns

EverString is being used by your organization. It being used by a department or across the whole organization, within our sales and marketing departments. More and more we would like to have it used by the entire team, so we are very excited.

EverString is being used to identify high priority accounts within the sales department. It's currently only utilized by the sales team with a possible rollout to the marketing team for enhanced Account-Based Marketing.

It allows our reps to focus their efforts on companies that are close to or in a buying cycle for solutions like ours via intent topics. Our reps also use EverString to target companies similar to our existing customer base.

EverString is currently used by our sales and marketing department to find focus companies and further targeting. It assists with certain aspects of PPC and prospecting. Overall, I find EverString to be a great product with a wonderful UI. The time it takes to train individuals will save the company time and money. The support you receive from EverString's Customer Success, IT, and Account management teams is exemplary.

An issue I have with it is that getting contacts is separate from the company quota, which I feel is a bit bait and switch. Also, the overall price is high. Unfortunately, we haven't seen strong results yet, which compounds the pricing issue.

We use EverString to look at key intent topics and then cater our messages to key accounts, with the intent topics most relevant to our field. It is a great tool that lets us know what various accounts are looking, at which allows us to see what their company is looking for in a solution.

Being used by the sales department, and helps with contacts and identifying companies' revenue bands.

EverString is being utilized cross-departmentally for Sales and Marketing to enrich our account data. It solves for issues around incorrect data at an account-level, and for the time spent manually refreshing the data as a rep.

EverString is being used in a combined effort between the Marketing and Sales team to identify target companies to sell our SaaS offerings to.

EverString is currently being used across the sales division to reference the size of various companies, find companies similar to ones we've had success in and utilize intent topics to pinpoint hot accounts.