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Constant Contact Lead Gen & CRM

Constant Contact Lead Gen & CRM
Formerly SharpSpring

Overview

What is Constant Contact Lead Gen & CRM?

Constant Contact delivers for small businesses with tools to simplify and amplify digital marketing. Constant Contact Lead Gen & CRM is a marketing and sales platform developed to help businesses build their pipeline, nurture leads and close more deals. …

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Recent Reviews

TrustRadius Insights

Constant Contact Lead Gen & CRM is a versatile CRM tool that offers a wide range of features, making it a valuable asset for managing …
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Decent Platform

8 out of 10
June 23, 2022
Incentivized
We use the SharpSpring from Constant Contact for the following: tracking ROI and progress with sales leads; social media planning; …
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 26 features
  • List management (498)
    9.2
    92%
  • Email deliverability reporting (496)
    8.9
    89%
  • Lead scoring and grading (490)
    8.6
    86%
  • Dashboards (486)
    8.3
    83%

Reviewer Pros & Cons

View all pros & cons

Video Reviews

2 videos

User Review: New Businesses Will Find SharpSpring To Work As A Great Place To Start With Marketing
03:11
SharpSpring Review: Is Not Only Used Effectively By Marketing Co, But Recommended In Client Use
02:56
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Pricing

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Lead Gen & CRM

Starting at $449

Cloud
per month

Entry-level set up fee?

  • Setup fee required
For the latest information on pricing, visithttps://www.constantcontact.com/pricing…

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

Starting price (does not include set up fee)

  • $449 per month
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Features

Email & Online Marketing

Using software to manage lists, send emails, automate email campaigns, and track results.

7.5
Avg 7.8

Lead Management

The process of tracking and managing prospective customers from lead generation to conversion.

8.8
Avg 7.7

Campaign Management

Users can schedule campaigns and/or events with reminders, announcements, etc.

8.1
Avg 7.6

Social Media Marketing

Using social media networks to help amplify marketing endeavors.

7.3
Avg 7.5

Reporting & Analytics

Users can report on and analyze usage, performance, ROI, and/or other metrics of success.

8.5
Avg 7.5

Platform & Infrastructure

Features related to platform-wide settings and structure, such as permissions, languages, integrations, customizations, etc.

7.8
Avg 7.6
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Product Details

What is Constant Contact Lead Gen & CRM?

Constant Contact delivers for small businesses with tools to simplify and amplify digital marketing. Constant Contact Lead Gen & CRM is a marketing and sales platform developed to help businesses build their pipeline, nurture leads and close more deals. The tools are designed to help businesses attract the right leads, nurture them with personalized content, and grow with better conversion.

Attract
- Acquires hot leads faster with email & social marketing, plus retargeting ads. Leads are automatically scored based on their activity and passed to sales.

Nurture
- Helps deliver the right message to the right people, at the right time. With a flexible centralized CRM and customizable automations, tasks like nurturing leads and sales follow-ups are easier.

Grow
- Insights and real-time analytics that connect marketing spend to sales results, pipeline, and revenue.

Constant Contact Lead Gen & CRM Features

Email & Online Marketing Features

  • Supported: WYSIWYG email editor
  • Supported: Dynamic content
  • Supported: Ability to test dynamic content
  • Supported: Landing pages
  • Supported: A/B testing
  • Supported: Mobile optimization
  • Supported: Email deliverability reporting
  • Supported: List management
  • Supported: Triggered drip sequences

Lead Management Features

  • Supported: Lead nurturing automation
  • Supported: Lead scoring and grading
  • Supported: Data quality management
  • Supported: Automated sales alerts and tasks

Campaign Management Features

  • Supported: Calendaring
  • Supported: Event/webinar marketing

Social Media Marketing Features

  • Supported: Social sharing and campaigns
  • Supported: Social profile integration

Reporting & Analytics Features

  • Supported: Dashboards
  • Supported: Standard reports
  • Supported: Custom reports

Platform & Infrastructure Features

  • Supported: API
  • Supported: Role-based workflow & approvals
  • Supported: Customizability
  • Supported: Integration with Salesforce.com
  • Supported: Integration with Microsoft Dynamics CRM
  • Supported: Integration with SugarCRM

Constant Contact Lead Gen & CRM Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationApple iOS, Android, Windows Phone
Supported CountriesAvailable Internationally
Supported LanguagesEnglish, French, Spanish, Dutch, German, Italian, Turkish, Portuguese, Romanian

Frequently Asked Questions

Constant Contact Lead Gen & CRM starts at $449.

HubSpot Marketing Hub, Adobe Marketo Engage, and Salesforce Marketing Cloud are common alternatives for Constant Contact Lead Gen & CRM.

Reviewers rate Lead nurturing automation highest, with a score of 9.5.

The most common users of Constant Contact Lead Gen & CRM are from Small Businesses (1-50 employees).

Constant Contact Lead Gen & CRM Customer Size Distribution

Consumers0%
Small Businesses (1-50 employees)56%
Mid-Size Companies (51-500 employees)43%
Enterprises (more than 500 employees)1%
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Comparisons

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Reviews and Ratings

(670)

Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

Constant Contact Lead Gen & CRM is a versatile CRM tool that offers a wide range of features, making it a valuable asset for managing customer relationships and capturing every interaction. Users appreciate the breadth of features available within Constant Contact Lead Gen & CRM, which allows them to efficiently guide clients in marketing automation and lead generation. With its user-friendly interface and excellent tutorials, Constant Contact Lead Gen & CRM proves to be a cost-effective solution that offers exceptional customer service. Marketing agencies and businesses alike rely on this software to effectively manage growth, engage with customers, and address their marketing and sales strategies in one centralized platform.

The primary use case for Constant Contact Lead Gen & CRM is email marketing, including the sharing of newsletters and nurture content with targeted lists. Sales teams also benefit from the software's ability to automate basic emails and marketing campaigns, freeing up time for higher-value tasks. Additionally, Constant Contact Lead Gen & CRM serves as a powerful tool for marketing automation, website submissions, sales management, and account management. It helps gather leads, send targeted emails to leads and opportunities, and address lead management needs.

Users find that Constant Contact Lead Gen & CRM provides the right information at the right time, enabling them to easily understand their sales process and identify areas for improvement. The software facilitates lead database management, tracking, follow-up, and account management. While reporting accuracy can sometimes be a challenge, Constant Contact Lead Gen & CRM offers white-labeling options and integration capabilities by combining CRM, email marketing, and landing page building into one comprehensive solution.

By utilizing Constant Contact Lead Gen & CRM, businesses have been able to solve various problems related to lead capture, user identification and tracking, CRM functionalities, as well as lead management. The software's lead scoring system allows users to prioritize leads effectively and take focused actions. Sales and marketing teams rely on Constant Contact Lead Gen & CRM to track new business prospects, manage contacts efficiently, and gain an overview of their marketing and sales activities and results.

Constant Contact Lead Gen & CRM has proven valuable for agencies managing websites for multiple clients through its partner portal. It effectively tracks ROI and progress with sales leads, aids in social media planning and automation, and provides lead scoring capabilities. Furthermore, Constant Contact Lead Gen & CRM assists in identifying opportunities, understanding prospects' stage in the pipeline, facilitating projections, budget planning, and determining priorities.

The software has also played a crucial role in tracking marketing efforts such as social media post engagement, email analytics, and landing page development. Users appreciate Constant Contact Lead Gen & CRM's ability to reach out to prospective clients, maintain communication with current clients, and prevent anything from falling through the cracks. Marketing automation, CRM functionalities, persona segmentation, recent interaction history analysis are among the various uses of Constant Contact Lead Gen & CRM. Users have found success in using Constant Contact Lead Gen & CRM for marketing automation, CRM, sales functions, and making calls to numerous countries. The software is used daily for handling incoming leads and contacts, managing and monitoring the sales pipeline, automating workflows, creating custom forms and landing pages, managing email subscriber lists, and deploying email marketing campaigns. It offers flexibility and allows users to maintain a consistent brand experience throughout the client/customer journey.

Constant Contact Lead Gen & CRM has proven effective in optimizing sales through onboarding sales teams and creating sales pipelines, resulting in fewer lost leads and better client and prospect engagement. Users have consolidated their CRM, email marketing, landing pages, and social media tools into Constant Contact Lead Gen & CRM, enabling them to utilize behavioral data for targeting their marketing efforts. As a centralized software solution for managing marketing, sales, and lead management within agencies and businesses, Constant Contact Lead Gen & CRM provides automation capabilities across various teams, including marketing, sales, and finance. It also facilitates contact management and internal communication.

For ad agencies and clients alike, Constant Contact Lead Gen & CRM has become the primary software for lead generation, nurturing, and selling. The live chat feature has been successful in engaging visitors on users' websites. Additionally, the affordability and ease of use make Constant Contact Lead Gen & CRM a good fit for marketing agencies and B2B companies. Organizations rely on it to conduct email marketing campaigns, drive users to landing pages, and manage account notes and vital information.

Constant Contact Lead Gen & CRM helps keep sales information together in one place while strengthening communication between sales and marketing teams. Customers appreciate its native connection with common tools as well as the variety of resources available for digital marketing. With a wide range of marketing and tracking capabilities integrated with third-party platforms, Constant Contact Lead Gen & CRM provides users with a complete view of the customer's experience.

Users have praised the responsive live support team for providing necessary steps and solutions to any issues faced. In summary, Constant Contact Lead Gen & CRM has proven to be an indispensable tool for businesses seeking effective lead management strategies, streamlined communication between teams, and a centralized platform for managing marketing and sales efforts. Its feature-rich capabilities and user-friendly interface make it a valuable asset for both marketing agencies and businesses looking to enhance their customer engagement and drive growth.

Intuitive User Interface: Users have consistently praised the intuitive user interface of Constant Contact Lead Gen & CRM, with many stating that it makes tasks easy to accomplish. Several reviewers have expressed their satisfaction with how easily they can navigate through the platform and perform various marketing activities.

Wide Range of Marketing Capabilities: Many users appreciate the extensive range of marketing capabilities offered by Constant Contact Lead Gen & CRM. They have highlighted features such as automation workflows and personalized messaging, which allow them to create targeted campaigns for their audience. The platform's versatility in managing multiple campaigns has also been commended by several reviewers.

Reliable and Insightful Reporting Tools: Reviewers value the reliability of Constant Contact Lead Gen & CRM's software and its ability to provide insightful reporting tools. The CRM system effectively tracks leads and interactions, allowing users to gain valuable insights into their marketing efforts. This feature has received positive feedback from a significant number of users who appreciate the comprehensive reporting feature provided by Constant Contact Lead Gen & CRM.

Confusing and unintuitive user interface: Users have found the email builder's user interface to be confusing and unintuitive, making it difficult for them to efficiently complete tasks. They have expressed frustration with navigating through the software and understanding how to use its features effectively.

Cumbersome design in menus: The design of the email builder has been criticized for being cumbersome, particularly in the menus for the database and HTML editors. Some users have mentioned difficulties in finding specific options or functions within these menus, which has hindered their workflow and efficiency.

Lack of flexibility and variety in templates: Several users have expressed disappointment with the lack of flexibility and variety in email templates provided by the builder. They feel that there are limited options available, which restricts their ability to create visually appealing and engaging emails.

Users recommend utilizing SharpSpring for its customized reports and other features that cater to individual marketing needs. It is advised to thoroughly learn the system before implementation, taking advantage of the automation features during the 30-day free trial. Users also suggest seeking guidance from the support team, account manager, and onboarding specialist for seamless onboarding. Another important point to consider is to align your CRM requirements with SharpSpring's specialization in marketing automation rather than a comprehensive sales CRM tool. Users propose consolidating campaigns into multiple lists for optimal organization. Overall, users appreciate SharpSpring's customer-centric approach and advanced technology, considering it a cost-effective solution with extensive functionality. It is worth noting that Sharpspring is particularly recommended for businesses heavily reliant on email marketing. Furthermore, users encourage feedback submission to customer service when specific desired features are absent. SharpSpring is deemed suitable for managing sales and marketing activities efficiently while providing robust reporting capabilities. To fully harness its potential, users highlight the importance of investing time in understanding and mastering all of its offerings.

Attribute Ratings

Reviews

(76-100 of 522)
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TRAVIS BUNN | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
ResellerIncentivized
SharpSpring is great for building and organizing your inbound Marketing funnel. It will allow you to properly manage your sales team and even includes training for then internally. It's pretty powerful and can be resold to other businesses so if you focus on optimizing business sales teams it could be perfect for you.
Ivo van den Brink | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
ResellerIncentivized
SharpSping is a good alternative to HubSpot, with a greater value for money. If you have a real ambition to proactively grow your marketing and sales, and you want to learn from your campaigns to optimize them, then SharpSpring is great. Also if you a variety of good lead pages. If you only work with single funnels/campaigns and one or two lead pages, you can probably work with a combination of website pages and ActiveCampaign for forms.
Russell Sherrill | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
As a small company, SharpSpring is able to provide plenty of cross-team functionality between marketing and sales. We're able to keep all of our customer and prospect data in one place and easily keep track. It also has a relatively low learning curve and one can really get up and running fairly quickly if you've worked with other CRM type systems in the past. Data reporting isn't ideal as it is with other CRMs, but it isn't necessarily a requirement for some organizations.
Rick Munger | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
We have been recommending that our friends and clients use SharpSpring to help their business's marking efforts. Some that do not do regular marketing are undecided, others that are skilled at marketing are finding the SharpSpring offering very intriguing.
May 27, 2021

SharpSpring Review

Score 9 out of 10
Vetted Review
Verified User
It meets my needs well. I cannot comment on my other colleagues usage, but I have not heard anything negative. I use it with our marketing director on marketing campaigns. It is a tool that helps us distribute marketing collateral, track effectiveness of the campaign and manage my prospects.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
SharpSpring is specifically very beneficial for us in regards to our sales process. The business development team at my agency lives on SharpSpring to track the progress of a lead from initial contact to close. Being able to track communications, score the lead, and see their activity, we are able to nurture that lead properly in order to close a deal.
Score 3 out of 10
Vetted Review
Verified User
Incentivized
SharpSpring is well suited for organizing and housing contact data, but there are quite a few glitches I have encountered over the course of a year that make the program difficult to work with. Support is helpful in the fact they respond almost instantaneously; however, I have had many tickets that take multiple days, if not weeks, to be addressed fully.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
I think that SharpSpring is well suited for keeping and organizing contact lists, and sending emails. I don't really use it for ROI on contacts or leads currently. I think it has a great form collect/automation process. It can be integrated into other 3rd party (Zapier, WordPress) fairly easily; however, I would suggest developing an integration for Wix. Customer Service is always awesome and quick to respond.
Score 10 out of 10
Vetted Review
Verified User
SharpSpring is great to do mailing and keep track of your different to do lists. It allows you to track the entire history of a lead and score the lead based on their level of interaction with or interest in your marketing campaign products. It also allows you to automatically reply to your clients who might need a price list, a catalogue or any quick information and documents such as attachments and the like.

The only time when SharpSpring might not very suited to manage your clients is when you lose connection with the server and cannot access your clients or any information stored on the platform. As long as your internet is working fine and the server is up, everything should be in tip top condition for your company's success.
Score 10 out of 10
Vetted Review
Verified User
I love the CRM, the updated email builder and the form integration on our website. I would like the ability to tag accounts/users when scheduling social posts. If you are looking simply for a CRM with a sales pipeline then SharpSpring will be an overkill. The true power of the platform comes in its almost limitless ability to automate tasks and free your teams capacity.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
It is an awesome tool for small to medium-sized organizations. It is easy to set it up and get it running. The problem that we are facing at the moment is the CRM integration. We don't use SharpSpring for our CRM, we only use it for the marketing function. So, I would recommend it to teams that are ready to use SharpSpring as both their marketing + CRM tool.
Billy Alguire | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
SharpSpring is a great choice for a small team running on a budget. It has most the big features you'd expect from a full stack marketing automation system. I think it's essential to have a savvy marketing automation user to use the software to it's full capacity though.
Score 9 out of 10
Vetted Review
Verified User
For an overall inbound marketing strategy, it's very powerful and connects the marketing department to the sales department. The automations are specifically very powerful where you have a lot of options for triggers, filters and actions. You also have delayed action and the possibility of setting actions in advance, for example before a specific date.
May 19, 2021

SharpSpring Review

Score 9 out of 10
Vetted Review
Verified User
Incentivized
It is a very good tool to organize content, automate the delivery of it, and see the actions that the leads do over time. The user needs time to understand the platform and get the most of it. It isn't very intuitive at first.
Christopher Ahles | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
If you are a business-to-business sales company, there is no reason not to use this software. It's reliable, the marketing functionality is superb, the price is a bargain in comparison to their competition, and when they do have a flaw in their system, the feedback from support is phenomenal. Highly recommended.
Jason Carlage | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
For a small sales organization[,] SharpSpring has been terrific. It's very easy to get up to speed, there aren't a whole lot of bells and whistles, and it's really not possible to break something. I've used other CRM's that are more robust and clunky; there are a ton of customizable fields, and it takes a while to enter an opportunity and move it through the sales process. With SharpSpring, I'm sure it can be customized, but the way we have it set up it's really [easy] to move an opportunity through the process. For a larger sales organization that needs additional reporting features and customization, I'm not positive if SharpSpring would be a fit as I'm not aware of some of [its] features, but I would definitely give it a look.
Andy Friedman | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Email marketing is definitely a strength of SharpSpring. It's easy to create, schedule and target emails. We have [sixty] segments that we market to, so this is a huge plus for us. Automation is easy to set up and modify, even if you have a complex use case.

The reports are very detailed and it's easy to download them.

Our sales team wants to know which leads are hot prospects, so we use the lead scoring function to provide that visibility. In several cases, we have customized the lead score values, and that has helped our Team improve their outreach.

The Life of a Lead function has the [team] most excited, as it's easy to see exactly what web pages a prospect has clicked on, what emails they have opened, and how they found us in the first place. In this way, we know what each prospect is most interested in.

The Launch Pad also helps our Team know what's new at a glance when they first log in.
Score 10 out of 10
Vetted Review
Reseller
SharpSpring is the best suited marketing and sales automation software for growing businesses. It's helpful and user-friendly for both the management positions as the sales and marketing team itself. It's not an IT driven software but build to be used in the company. SharpSpring helps you think about your marketing and sales proces. It helps business to become better day by day, without becoming a slave of your software. It helps both rational working marketeers, creative marketeers as outgoing and internal sales teams to be better in their job. And the return on investment is growing as you will use it more and more...
Lisa Wytrwal | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
SharpSpring is well-suited for agencies managing multiple clients as it allows for different client profiles, each with their own contact database and customized dashboard. They also provide great webinars and learning opportunities focused on the agency client audience. It's also great for agencies managing their own prospective and current client lists, as there is a high contact limit allowance.
Arshad Mahomed | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
ResellerIncentivized
It is well suited and adaptable to any environment/organization/need. Based on its pricing and service offering, it is easier to get it into an organization, especially since I know it has great value and measurement of ROI. Very small organizations struggle to understand the value in context and maybe less suited in this case.
Score 5 out of 10
Vetted Review
ResellerIncentivized
SharpSpring's product is quite functional and largely works as advertised. I would recommend it to a company who is comfortable being self-reliant in their use of the software, and willing to work around bugs when they do come up. The problems with SharpSpring are almost entirely inside the administration of the company. Your front-line support and account reps are friendly and responsive, but not empowered to make decisions or help solve customer problems. When escalated to higher-ups in the company, relationships become very challenging. On at least 5 occasions we brought up serious issues, and gave up on resolving them after reaching the point of exhaustion.
Score 9 out of 10
Vetted Review
Reseller
This is a great software that adds extreme value to our organization. It's a 9/10 because there is always room for a little improvement, but, overall, this is a great platform for our team. Every part of our organization utilizes some form of the platform. I would not recommend this for a robust $100M business that has 50k leads annually as the software seems as if it will get overwhelmed. I do feel that this is an incredible software for the start-up to $50M business.
Score 10 out of 10
Vetted Review
ResellerIncentivized
If a company is looking to implement a sales and marketing platform for a lower price than Salesforce/Pardot, HubSpot, or Marketo, this is a great tool. It may not be quite as smooth, but the functional capabilities are all there. It takes a bit more time to configure the workflows, but it's time well spent once it's all up and running. It's perfect for small businesses that want marketing automation and a sales platform without making such a huge financial commitment.
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