TrustRadius for Vendors

We've been using TrustRadius for about two years. I've personally used TrustRadius for less than that time but it has been helpful when used by our marketing and sales teams. We utilize our reviews on TrustRadius by turning them into case studies and embedding them on our product pages. We have also started using their Chrome extension so our sales team has easy access to reviews so they can embed them in prospect/customer correspondence, presentations, and other materials.

TrustRadius has been integral in ensuring that the customer voice is heard. While I'm still working on internal buy-in, we are utilizing the TrustRadius content and data on product pages, social campaigns, in webinar outreach, nurture journeys, and in campaign messaging. As this platform gets introduced to more of my marketing org, the value grows and the opportunities increase of where it can be utilized.

TrustRadius has been pivotal to building and establishing a program to leverage the voice of the customer for fostering advocacy, reputation management, customer centricity, social proof/sales enablement, and content syndication for demand generation. Primarily, its customer reference dashboard, custom questions as part of the review process, and content license for asset production have been key reasons for expanding and driving its adoption with several internal stakeholders. The customer reference dashboard becomes a pipeline of customers, who are ready to engage in reference and advocacy-related activities. The custom questions allow us to personalize the customer journey to reflect the innovation found in our customer-centric solutions. The content license allows us to ramp-up production of reference assets, which complement and extend the value proposition of corporate-branded reference assets. We leverage the voice of the customer in its raw, authentic, unfiltered, and unbiased points-of-view for marketing our solutions to prospects and existing customers to expand their product adoption. In essence, it's content-driven by peers, for peers to aid in their purchasing decisions!

We leverage TrustRadius primarily for ratings and reviews. In addition, our hypothesis is that there are advantages to having longer-form content to leverage on our website and in marketing to help discerning buyers get the detailed feedback they need to make a purchase decision. We are in the early phases of integration, so results are not available at this time.

We are using TrustRadius to help raise brand and product awareness with customer reviews submitted through the platform. From the content of these product reviews, we create TrustQuotes for creating web content through widgets that we embed on landing pages and throughout our website. We are early in our implementation and have plans to leverage the platform in greater depth as we build out our customer and sales enablement strategy. We are currently starting test campaigns to see the difference in conversions from gated landing pages with and without TrustQuotes customer review. We also are using the Visitor Insights information from people visiting our vendor page and taking the buyer intent data and using it as part of our ABM marketing campaigns.

We use TrustRadius to better understand and support our customers and how they use our products for their own success. TrustRadius also provides us with critical insights and assets that help drive our business forward, including reference data, intent data, testimonials, referrals, and more.

We use the account intent data collected from TrustRadius to understand where our target accounts are at in their buyer's journey. TrustRadius makes it possible to see if accounts are researching Optimizely or our competitors, and we are then able to use that data to inform our marketing strategies. Because of the data provided from TrustRadius, we have successfully been able to book meetings and closed-won revenue with target accounts.

I use TrustRadius to collect great user feedback that we leverage for our product, marketing, and sales teams. TrustRadius allows us to be in touch with our customers.

We are using TrustRadius to collect product reviews from our customers, creating fantastic content to improve our lead conversion rate and accelerating the sales cycle. TrustRadius made it easy to engage with our customers' install base to collect inspiring quotes and positive product reviews. Creating high-converting marketing content for our sales cycle has never been more accessible. Besides this, our R&D team is using TrustRadius to understand what we are doing great and the areas of improvement.

We are currently using TrustRadius to boost brand awareness and gain high-quality leads along with product reviews. Here at Infragistics we have a number of different product lines, some that have been around for 30 years and some that have just launched within the last year. Launching new products into a crowded market is difficult. TrustRadius is really helping us build recognition in the market.

The team at TrustRadius has been very attentive and helpful in guiding us as we determined our KPIs as they relate to customer reviews. They've helped us explore the right questions and offered their time and expertise in making our work with TrustRadius efficient and effective.

It helps serve as an extension of an NPS survey. Like an independent NPS.

At Xactly, TrustRadius is a part of our daily and weekly routine. We track our rating and review count weekly and work with our CSM to always adjust to stay the leader in our space. Using TrustRadius has given us the opportunity to stand out as an industry leader in our space which is something that our sales and marketing teams use to stand out to our prospects.

We knew that our customers and partners were having conversations about our products and services on review sites like TrustRadius. We wanted to make sure we were part of the conversation and would be able to provide responses when applicable to help solve their problems.

We were also looking for a way to streamline review collection as this was primarily driven by the field team and was very opportunistic. TrustRadius not only makes it easy for us to collect these reviews, but it couldn't be easier for our customers and partners to leave them. TrustRadius has made it easier for my team to not only collect reviews, but to also find customers that are willing to become references and even participate in a full case study.

The TrustRadius team and platform make it easy to report on the volume of reviews we're receiving, the content provided and the overall product satisfaction. The tool makes it super easy to track progress over time, and the regular engagement with my account manager helps us see areas of improvement or success for our program.

We utilize TrustRadius for customer reviews and ratings. TrustRadius gives our marketing and customer success teams insight into customer feedback and areas for improvement. It also helps our sales team validate what our users think about our products across different company sizes and industries.

The primary ways I have used TrustRadius is for creating review widgets for webpages, running review generation campaigns, using TrustQuotes as customer testimonial, and identifying where our traffic is coming from. TrustRadius has made me more effective in my role because we are able to easily provide out customer testimonial about our product. I also appreciate the value of having review generation campaigns ran for us, which takes away a lot of the heavy lifting. We only need to provide the list of contacts!

Cornerstone uses TrustRadius for many purposes including gathering client feedback, building relationships with clients, and sharing feedback with the Product team. It's a great platform to identify happy clients and to gain helpful insights into areas for improvement. Some clients who have left a positive review have partnered with us to share their talent management success story via a case study or webinar.

Druva uses the TrustRadius for Vendors platform to gather and analyze customer reviews. On the backend, the company uses the information in several ways: 1) to provide feedback to product marketing teams 2) to provide customer data for Demand Generation teams for category retargeting 3) to provide customer references and quotes for marketing campaigns and uses.

We use TrustRadius as part of our VOC program to collect customer feedback and sentiment via an independent platform. Positive reviews that we collect are utilized in various marketing campaigns and negative sentiment helps to focus on needed improvements. By encouraging customers to write reviews we are employing VOC to highlight the benefits our customers are getting from using the platform.

We are using the TrustRadius platform to understand our customers better and their perspectives on our software and their experiences with Oracle. So far, TrustRadius has really helped us to gather more customer insights that are honest and credible. They are also working with us to help us wield the review data so we can use them more effectively -- in all of our marketing channels from our website to our sales enablement content.

We use TrustRadius to source reviews from our customers and enable sales conversations. It's been really great to see what our users say about us and how it's helped our exposure on TrustRadius to people researching analytics solutions. Separately, it's been a great resource for our salespeople to use as social proof in conversations, to see what companies are looking at us, and to share reviews with prospects that tackle specific questions. It's a tool to move along conversations for us for sure.

We use TrustRadius for a variety of purposes ranging from generating high quality and relevant customer content to analyzing the market for key competitive trends and enhancing our demand generation efforts. It also provides us an avenue to provide our customers with an opportunity to provide unbiased feedback on the value we deliver.

We use TrustRadius as a platform to drive and share our customer's voice. There is a wealth of great customer reviews that organizations draw from to help make buying decisions. The reviews range from competitive information, product insights, and support proof points all used in demand gen channels for social, newsletters, slides, and more. Importantly, TrustRadius also provides us a way for reviewers to opt-in to our reference program--a critical element in accelerating the sales cycle.

TrustRadius has helped Kustomer dive deeper into the things customers love (or may not love) about our platform. From there we can capitalize on those positive trends and aim to flag the negatives. In addition, it enables our sales team with new use cases that we might not have had otherwise.