UserTesting

Better UX, definitely

We save a lot of time too, no need to worry about arranging users, appointments etc.

Faster time to market

HUGE increase in customer satisfaction

Confidence in design and experience and team motivation

Increase in traffic going the right way

Project prioritization

Usability fixes/improvements

Increase in user engagment which drives higher conversion

We've used it heavily for discovery work -- building out personas and journey maps-- which has given product teams clear guidance on prioritization (which gets the right product in the hands of users faster) and have also allowed our research to reach a wider audience within the business and support operational goals outside of technology (at a overall cost savings to the business).

Cost saving by testing designs before coding

Time saving by testing ideas before committing to them

Improve product by making it easier to use

Better understanding

Increased decision making

We've pushed more design into testing, so there's more confidence in what we're pushing to dev

Cost savings from having to iterate and re-develop

Increased conversion rate

Additional revenue

Quick decision-making.

As a quality data to why something works / doesn't when there is disagreement in the team.

Increase in the customers satisfaction.

Good combination with quality data.

Increase in page conversion

Increase in page click though and on-page time

Usable feedback on things to change design wise.

Faster testing.

Validation is quick.

Increase delivery quality by increasing usability testing session

Reducing risks / user acceptance rate of early product design concept

Cost saving by reducing external partners / agency

UserTesting has increased consumption of research across our organization

UserTesting has increased the prominence of research in design and business decisions

The ability to do meaningful research at all; couldn't be done without UserTesting

The ability to incorporate customer feedback; couldn't be done without UserTesting

Helping our organization understand our customer's POV and communicate in a language that is meaningful to customers, and not to our own stakeholders

Huge conversion rate increases from changes based on insights gathered from UserTesting

Faster time to market when we can validate our ideas

Higher confidence at launch

It has helped to drive our problem statement for a new product

It has helped to hypothasise and create our NVP

Less bugs in the long run - being able to test before launch allows us to work out a majority of the issues before we see a potentially negative effect on sales.

Time saving - testing designs early on lets us cut the reiteration time in half.

Does create some conflict with stakeholders when their ideas are proven unsavory when tested.

Faster time to market

Data-driven designs we had confidence in

Less re-work post launch

Huge ROI with the developments time saved with UserTesting

Improve our products overall UX

Improve our user satisfaction

Be more aligned with our users' needs and goals

Increase ROI

Fast feedback on features

Ability to test with a diverse audience

We were able to adapt to remote-only life in COVID so easily thanks to UserTesting

Because of the quick turnaround, we have been able to complete more iterations and testing within the design process

Increased our web traffic to specific products and content

Gathering feedback is now much more efficient, helping us to stay relevant

Save a great amout of time from QA doing tests.

Iteration of design is minimised.

Removes any biased feedback from internal team, and or business team.