Social Media Management Tools

Top Rated Social Media Management Products

TrustRadius Top Rated for 2021

These products won a Top Rated award for having excellent customer satisfaction ratings. The list is based purely on reviews; there is no paid placement, and analyst opinions do not influence the rankings. Read more about the Top Rated criteria.

Social Media Management Tools TrustMap

TrustMaps are two-dimensional charts that compare products based on trScore and research frequency by prospective buyers. Products must have 20 or more ratings to appear on this TrustMap.

Social Media Management Tools Overview

What are Social Media Management Tools?

Social media management software (SMMS) is a suite of tools designed for managing and analyzing online social interactions. SMMS products typically provide a single dashboard that provides engagement metrics for multiple social media accounts. This is helpful for companies that need to manage their brand presence on different platforms. It is also helpful for agencies that manage social profiles for multiple clients.

Tools that specialize in social media customer service will provide a shared inbox where employees or service reps can view all customer interactions and inquiries across social channels. This provides businesses with a unified view of customer engagement with their brand online.


There are both social media point solutions and larger SMMS suites available in the market. Companies have the choice of using more than one point solution to manage their social media activities or investing in a more comprehensive social media management platform.

Social Media Management Software Features

Though products have different strengths, most social media management suites include at least basic features around:
  • Social listening (identifying brand mentions)

  • Scheduling and posting content to multiple channels

  • Responding to customer inquiries

  • Running social marketing campaigns

  • Analytics to measure social engagement

  • Reporting to measure social campaign performance


Companies leverage social media channels in different ways. Businesses may be using social platforms for reputation management, customer service, customer advocacy programs, collecting product feedback, and market research. Here are five key social media use cases, with the relevant feature sets.

Social Media Monitoring

Social media platforms contain a vast amount of information about individuals’ behavior and online activity. Conversations happen among your customers and potential customers “in the wild” on these platforms. Many companies use a social media monitoring tool for social listening. This means tracking brand mentions and competitor activity.


Social listening helps businesses discover more about their target market. It can also help them understand customer expectations and employee sentiment, and provide ideas for product development.


Features related to social media listening include:

  • Ability to filter out spam/noise

  • Boolean keyword searches

  • Sentiment analysis

  • Competitive analysis

  • Broad channel coverage


You can find tools with a focus on social media monitoring here.

Social Media Publishing

Many companies use social media to communicate with customers and leads. Along with text-based posts, many businesses publish content relevant to their target audience on social platforms. Different social channels are also prime real estate for advertising or retargeting campaigns. All of these activities provide companies with a social way to connect with current and future customers.


Features related to social media publishing include:

  • Content planning and scheduling

  • Content libraries

  • Audience targeting (e.g. by location or demographics)

  • Content optimization

  • Content suggestion engine

  • Workflow management

  • Compliance management


You can find tools with strong social media publishing features here.

Social Media Customer Service

More and more customers, both B2C and B2B, expect to resolve issues via social media. In response, many companies run social customer care programs using these tools.


Features related to engaging with customer issues on social media include:

  • Automated routing and prioritization

  • Customer interaction histories

  • Integration with helpdesk platforms

  • Shared inbox for inquiries across social platforms

  • Assign agents to respond to an inquiry

  • Bulk actions


You can find tools with strong social media customer service features here.

Social Media Marketing

Some companies integrate social media into their overall marketing strategy. Those that do will need an additional set of marketing capabilities. Simply scheduling content won’t be enough. A key set of capabilities that are essential to running an integrated social media marketing strategy including the planning, execution, management, and analysis of cross-channel campaigns.


Features related to social media marketing include:

  • Ability to find and engage influencers and advocates

  • Customer profiling

  • Ability to curate UGC from social channels

  • Social campaign creation and management

  • Gamification capabilities (e.g. contests, apps, sweepstakes, quizzes)

  • Ability to discover and engage with prospects

  • Ability to manage and optimize paid social media posts


You can find tools with strong social media marketing features here.

Social Media Analytics

Companies with comprehensive social media programs will want to measure and optimize the performance of their social activities.


Features related to social media analytics include:

  • Social engagement metrics (e.g. likes, shares, retweets, clicks, etc.)

  • Ability to track paid and organic social efforts

  • Ability to measure ROI

  • Marketing attribution


You can find tools with strong social media analytics here.

Social Media Management Tools Comparison

An important part of picking the best SMMS tool for your business is understanding how well a particular product supports your use case. To help you assess what type of social media management tool to invest in, consider these four key factors:

  1. Does your business need a social media point solution that focuses on one of these five use cases: monitoring, publishing, customer care, marketing, or analytics? Or does your organization need an integrated SMMS suite that addresses two or more of these areas? If your business only needs a tool for one of these activities—like social publishing or listening—a point solution may be ideal. However, if you’ll need advanced features in at least one of these areas, a comprehensive SMMS suite will likely be a better investment. This will also be the case if you are planning to integrate your social media activities into your overall marketing strategy.

  2. Will your employees primarily be accessing the social media management software via desktop, or do they prefer to use mobile applications? Many SMMS vendors now offer mobile compatibility. Make sure you purchase a tool that allows your team to access the tool from mobile devices if that’s what they are used to doing.

  3. The ability to integrate with the rest of your marketing tech is another critical factor to consider. For many businesses, integrating their social media management tool with their CRM or marketing analytics software is critical for tracking things like marketing attribution across digital channels. Before purchasing a new tool, check with the vendor that the product you’re considering will integrate with other software you have.

  4. Usability is an obvious, but still highly important thing to consider. Even if the SMMS platform you purchase has incredible features, it won’t help you achieve your social marketing goals unless it can be easily adopted by the rest of your team. Software demos and free trials can be a great way to assess how well the user-interface works and how easy it will be for your employees to learn how to use.

Social Media Management in Enterprises

The social media management platforms that encompass multiple use cases are some of the best-suited tools for larger enterprises. Advanced analytics and reporting and APIs for integration with third-party software are especially crucial features for enterprises.


Enterprise-level platforms also offer more:

  • Scalability

  • Governance

  • Permissioning / team collaboration

  • Shared asset libraries

  • Access security

Social Media Management Tools for Small Business

Smaller organizations typically don’t require the same level of security and team management. It may also be less important for small businesses to have one central SMMS tool for everything. Larger, enterprise-grade suites may also be financially out of reach for many SMBs.


For small businesses that are working with a tight marketing budget, starting out with a few free tools might be the best first step. This allows you to assess how well a specific tool meets your business needs before investing in additional or advanced capabilities.


Here are a few examples of free social media management point solutions:

Pricing Information

Social media management tools are priced based on a variety of factors. These include:

  • number of brands that need to be managed

  • number of profiles managed

  • number of users

  • range of features available


Prices vary widely based on these factors. There are point solutions with basic features available for free, but most free options won’t cut it if you want to coordinate your social strategy across multiple social media sites and profiles.


Small businesses can count on paying around $100/mo. for an SMMS tool. This tier usually includes at least 10 profiles and a handful of users. Large enterprises may spend a few thousand dollars per month for a more comprehensive platform. For more information about pricing for larger SMMS suites, contact the vendor directly.


Social Media Management Products

(76-100 of 102) Sorted by Most Reviews

Plumlytics

Plumlytics is a social media management solution built around features such as social media interaction, cross-channel post publishing, and social media analytics.

Everypost

EveryPost is a social media management solution built around features such as post scheduling, publishing and customization, content curation, collaboration, and social analytics across channels.

SAP Social On-Demand

SAP Social OnDemand is aimed at helping marketing and customer service organizations engage with customers in order to increase brand loyalty, manage risks to reputation, and take advantage of new business opportunities. This product competes with products like Lithium's Social Web…

SocialRank

SocialRank is a social media management solution built to manage and organize followers on Twitter and Instagram.

smartBeemo

smartBeemo from the small Florida company of the same name is a social media management platform featuring engagement and ROI prediction and reporting, and collaboration tools for a team of publishers.

UberSocial

UberSocial is a social media management solution built as a mobile application for iOS, Android, and BlackBerry.

Viralwoot

Viralwoot allows users to automate Pinterest marketing and schedule pins. Users can schedule, promote and analyze their complete Pinterest performance from the Viralwoot dashboard. Additionally, users can monitor the performance of their competitors on Pinterest and take their Pinterest…

Kinetic Social

Kinetic Social is a social media management solution built around features such as campaign and audience management, cross-channel solutions, and in-depth reporting.

Facelift Cloud

The Facelift Cloud is a multi-certified software solution that includes all the necessary components for professional social media marketing at the enterprise level. The Facelift Cloud solutions consolidates eight modules in one integrated solution. The modules include: Dashboard,…

Cisco SocialMiner

Cisco SocialMiner is a social media management solution built to interact with customers and prospects across channels, with features such as social media monitoring, scheduling, and workflow automation to assist the social media management process.

CrowdControlHQ

CrowdControlHQ is the social media platform to engage your audience, manage your activity, and analyse your performance. CrowdControlHQ software tools help you deliver engaging social media marketing content, delight customers with exceptional social customer service, and effectively…

mLabs

mLabs headquartered in Sao Paulo provides their social media management platform, providing workflow, scheduling, and analytics for posts to Facebook, Instagram, and other social media sites.

dirico.io

dirico.io

Starting Price $784

dirico.io is designed to improve cross-departmental and cross-location collaboration in marketing and communication teams, and bring all important content marketing tasks into one platform. The platform consists of different modules that can be individually put together: Content…

Onlypult

A platform for working with social mediaOnlypult platform includes 3 products: 1. Scheduled posting service for social media. Users can upload photos and videos directly from you PC, edit images, manage several accounts simultaneously, and give an SMM-specialist an opportunity to…

Traject Social

Traject Social delivers what the vendor describes as an easy-to-use social media management platform for boutique agencies, small businesses, and mid-sized agencies. Billed as affordable social media software, Traject Social allows users to automate elements of a social media strategy…

Cloudsocial

CloudSocial is a Social Media Management & Engagement Platform. With CloudSocial, users can Publish content of several social channels, Listen to comments and posts basis specific keywords, Respond to comments and tweets and Analyse key social metrics for actionable insights.…

Astute Social

Astute Social enables consumer brands to engage in real time across social channels, gain valuable insights from social listening, publish posts, and manage ratings and reviews – all in one comprehensive solution. The vendor describes what differentiates Astute Social from other…

Chatmeter

Chatmeter is a local SEO platform that helps enterprise retail brands and agencies managing multiple locations, from the company of the same name in San Diego. Chatmeter also provides social media monitoring for brand reputation management, including trending hashtags, post and follower…

Odoo Social Marketing

Odoo Social Marketing allows users to manage social media, web push notifications, and Live Chat. Users can plan, monitor, and analyze accounts all in one place. They can also discover new customers and keep users engaged. It’s all about being present on social media to increase…

BrandBastion

BrandBastion is a community management solution for 450+ advertisers, used to improve social performance, have better conversations, and protect brands. 1) Moderation + Alerts: Removes harmful comments 24/7, from spam to discrimination and brand attacks.2) Customer engagement: Detects…

SmarterQueue

SmarterQueue is an intelligent social media scheduling tool that aims to empower marketers, content creators, and entrepreneurs with the technology and capabilities they need to grow their businesses and careers. The vendor states it: Sparks conversations that fuel growth.Helps users…

Send Social Media

Send Social Media is a solution for managing, monitoring, tracking and measuring marketing efforts. Users can post to over 30+ social media networks like Facebook, Twitter, LinkedIn, Google Plus, Pinterest, YouTube, SlideShare and more! Users can also manage their entire email marketing…

RADAAR

RADAAR

Starting Price $0

RADAAR is a social media management and collaboration platform designed for handling multiple brands. It helps at a range of tasks from scheduling and publishing posts on their profiles to analyzing their efforts. RADAAR provides a variety of features including tools for publishing,…

Hearsay Social

Hearsay social is designed to help companies that have both corporate brands and local representatives in highly-regulated industries like banking and insurance. It allows companies to push out social media content for their local representatives to personalize, and then analyze…

Frequently Asked Questions

What is social media management?

Social media management is a set of activities aimed at monitoring, moderating, and generating online engagement about your brand or products/services. There are six core capabilities that most social media management software (SMMS) suites have:

  1. Social listening and monitoring
  2. Content scheduling and publishing
  3. Social media customer service
  4. Social media engagement analytics and tracking
  5. Marketing campaigns across social platforms
  6. Social campaign performance reporting


What are the best social media management tools?

The Top Rated social media management tools, according to end-user feedback on TrustRadius, include:


There are many social media management tools available today. Some focus on just one or two of the areas highlighted in the previous question, while others include all six functions. Learning more about the different types of SMMS products available will help you figure out which tool fits your business best.

What are the best free social media management tools?

There are a number of free SMMS tools available, though many have a limited number of social profiles and user profiles. Some popular free social media management products include:


Most free products focus either on one specific social channel (e.g. Instagram, Twitter) or on one area of activity, like social listening or publishing. Many of these products have paid plans available that provide advanced features and a greater number of social profiles.

Why is social media management important?

Having a social media strategy, or integrating social into your overall marketing strategy, can help businesses create stronger relationships with their customers and proactively monitor their brand presence online. Some key benefits of using social media management software include:

  • monitoring conversations happening about your brand across social platforms
  • automating repetitive tasks like scheduling and posting content across social channels
  • providing support directly to customers asking questions on different social media sites
  • orchestrating social media campaigns across channels from a unified interface
  • reporting on online engagement metrics and campaign success


How much does social media management software cost?

Aside from the free plans some vendors offer, social media management software is typically priced based on four factors:

  • the number of brands that need to be managed
  • the number of social profiles
  • the number of user profiles, or licenses required
  • the range of features available



Plans for small businesses can range from $30-$200 per month, depending mainly on the number of users and social profiles. Enterprise-level plans can cost upwards of multiple hundreds of dollars per month. For more pricing information about enterprise plans, reach out to the vendor directly.