Best Social Media Management Tools82Social media management applications are software tools that allow organizations to manage social media-related activities across the enterprise. Although several of these tools attempt to handle the full range of social-related activity, many have particular strengths in one or more areas and companies often use more than one product to manage social media efforts.SMAudience1SAP Social On-Demand2 Social5 Audience11Facelift Cloud12 Social Selling Platform13 SocialMiner14 Social Media16

Social Media Management Tools

Best Social Media Management Tools

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Social Media Management Overview

What is Social Media Management Software?

Social media management software (SMMS) is a suite of tools designed for managing and analyzing social interactions. SMMS products typically provide a single dashboard that covers multiple accounts. This is helpful for companies that need to manage their own brand presence on different platforms. It is also helpful for agencies that manage social profiles for multiple clients.

Many companies use more than one tool to manage their social media efforts.

Social Media Management Features & Capabilities

Though products have different strengths, most social media management suites include at least basic features around:

  • Social listening (identifying brand mentions)

  • Scheduling and posting to multiple channels

  • Responding to inquiries

  • Running marketing campaigns

  • Analytics to measure social engagement

Companies leverage social media channels in different ways. Use cases include reputation management, customer service, and market research. Here are five key social media use cases, with the irrelevant feature sets.

Social Media Monitoring

Social media is a source of a vast amount of information. Conversations happen among your customers and potential customers “in the wild” on these platforms. Many companies use a social media monitoring tool for social listening. This means tracking brand mentions and competitor activity.

Social listening helps companies discover more about their target market. It can also help them understand customer expectations and employee sentiment, and provide ideas for product development.

Features related to social media listening include:

  • Ability to filter out spam/noise

  • Boolean keyword searches

  • Sentiment analysis

  • Competitive analysis

  • Broad channel coverage

You can find tools with a focus on social media monitoring here.

Social Media Publishing

Many companies use social media to communicate with customers and leads. It is a social way to connect with their target audience.

Features related to social media publishing include:

  • Content planning and scheduling

  • Content libraries

  • Ability to target a particular audience by geographic location, for example

  • Content optimization

  • Content suggestion engine

  • Workflow management

  • Compliance management

You can find tools with strong social media publishing features here.

Social Media Customer Service

More and more consumers expect to resolve issues via social media. In response, many companies run social customer care programs using these tools.

Features related to engaging with customer issues on social media include:

  • Automated routing and prioritization

  • Customer interaction histories

  • Integration with helpdesk platforms

  • Bulk actions

You can find tools with strong social media customer service features here.

Social Media Marketing

Some companies integrate social media into their overall marketing strategy. Those that do will need an additional set of marketing capabilities. Simply scheduling content won’t be enough.

Features related to social media marketing include:

  • Ability to find and engage influencers and advocates

  • Customer profiling

  • Ability to curate UGC from social channels

  • Campaign creation, such as contests, apps, sweepstakes and quizzes

  • Ability to discover and engage with prospects

  • Ability to manage and optimize paid social media posts

You can find tools with strong social media marketing features here.

Social Media Analytics

Companies with comprehensive social media programs will want to measure and optimize their social activities.

Features related to social media analytics include:

  • Track success (e.g. likes, shares, retweets, clicks, etc.)

  • Ability to analyze the effectiveness of paid and organic social efforts

  • Ability to measure ROI

You can find tools with strong social media analytics here.

Choosing Your Social Media Management Tool

You should begin with understanding how well a particular product supports your use case. The five major use cases are:

  • Social media monitoring

  • Social media publishing

  • Social media customer care

  • Social media marketing

  • Social media analytics

Social media management suites address two or more of these areas. Point solutions focus on one particular set of features. You may need advanced features in certain areas, and only basic features in others, depending on your goals.

On top of this, there are some other important platform criteria:

  • Mobility: A desire to access social media management products via mobile devices.

  • Integration: Capabilities to tie together other systems, including CRM and analytics.

  • Usability: SMMS users place a high emphasis on UX/user interface.

  • Likelihood and impact of acquisition: Acquisitions can bring greater integration. But they can also alter the focus of a product and its roadmap.

Social Media Management in Large Enterprises

Some social media management tools encompass multiple use cases. They may bundle listening, engagement, and publishing, with marketing campaigns and advanced analytics. These are best suited for larger enterprises. Enterprise-level platforms also offer more:

  • Scalability

  • Governance

  • Permissioning / Team collaboration

  • Shared asset libraries

  • Access security

Smaller organizations don’t require the same level of security and team management. It may also be less important for small businesses to have one central SMMS tool for everything.

Pricing Information

Social media management tools are priced along a variety of factors. This includes:

  • The number of profiles managed

  • The number of users

  • Which features you are looking for

Prices range widely based on these factors. There are point solutions with basic features available for free, but most free options won’t cut it if you want to coordinate your social strategy across multiple social media sites and profiles. Small businesses can count on paying around $100/mo. for an SMMS tool. This tier usually includes at least 10 profiles and a handful of users. Large enterprises may spend a few thousand dollars per month for a more comprehensive platform.

Social Media Management Products

Listings (76-91 of 91)

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SM Audience is an influencer marketing platform built around building sales leads through using key influencers to sponsor content.

We don't have enough ratings and reviews to provide an overall score.

SAP Social OnDemand is aimed at helping marketing and customer service organizations engage with customers in order to increase brand loyalty, manage risks to reputation, and take advantage of new business opportunities. This product competes with products like Lithium's Social Web and Get Satisfact…

We don't have enough ratings and reviews to provide an overall score.

SocialRank is a social media management solution built to manage and organize followers on Twitter and Instagram.

We don't have enough ratings and reviews to provide an overall score.

smartBeemo from the small Florida company of the same name is a social media management platform featuring engagement and ROI prediction and reporting, and collaboration tools for a team of publishers.

We don't have enough ratings and reviews to provide an overall score.

Kinetic Social is a social media management solution built around features such as campaign and audience management, cross-channel solutions, and in-depth reporting.

We don't have enough ratings and reviews to provide an overall score.

UberSocial is a social media management solution built as a mobile application for iOS, Android, and BlackBerry.

We don't have enough ratings and reviews to provide an overall score.

Viralwoot allows users to automate Pinterest marketing and schedule pins. Users can schedule, promote and analyze their complete Pinterest performance from the Viralwoot dashboard. Additionally, users can monitor the performance of their competitors on Pinterest and take their Pinterest marketing to…

We don't have enough ratings and reviews to provide an overall score.

CrowdControlHQ is the social media platform to engage your audience, manage your activity, and analyse your performance. CrowdControlHQ software tools help you deliver engaging social media marketing content, delight customers with exceptional social customer service, and effectively manage and meas…

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mLabs headquartered in Sao Paulo provides their social media management platform, providing workflow, scheduling, and analytics for posts to Facebook, Instagram, and other social media sites.

We don't have enough ratings and reviews to provide an overall score.

Good Audience is a social media marketing solution built around features such as personalized content marketing strategies, customer engagement, and targeting and segmenting audiences.

We don't have enough ratings and reviews to provide an overall score.

The Facelift Cloud is a multi-certified software solution that includes all the necessary components for professional social media marketing at the enterprise level. The Facelift Cloud solutions consolidates eight modules in one integrated solution. The modules include: Dashboard, Moderation, Publis…

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The Insightpool Social Selling Platform is designed to help sales reps identify, score and nurture leads and get detailed insights into social selling campaigns in order to measure the success. This solution enables sales teams to engage with prospects and connect all the data acquired back to a CRM…

Cisco SocialMiner is a social media management solution built to interact with customers and prospects across channels, with features such as social media monitoring, scheduling, and workflow automation to assist the social media management process.

We don't have enough ratings and reviews to provide an overall score.

Thunderclap is a social media marketing solution built to boost visibility for a post through using "crowdspeaking" to drive popularity.

We don't have enough ratings and reviews to provide an overall score.

Send Social Media is a solution for managing, monitoring, tracking and measuring marketing efforts. Users can post to over 30+ social media networks like Facebook, Twitter, LinkedIn, Google Plus, Pinterest, YouTube, SlideShare and more! Users can also manage their entire email marketing campaign as…

TrustRadius Top Rated for 2020

2020 Top Rated Social Media Management Tools

There are plenty of options out there, but here's our shortlist of the best Social Media Management Tools. These products won a Top Rated award for having excellent customer satisfaction ratings. The list is based purely on reviews; there is no paid placement, and analyst opinions do not influence the rankings. To qualify, a product must have 10 or more recent reviews and a trScore of 7.5 or higher, indicating above-average satisfaction for business technology. The products with the highest trScores appear first on the list. Read more about the Top Rated criteria.