Social Media Management Tools

Best Social Media Management Tools include:

Zoho Social, Agorapulse, Buffer, Sprout Social, Khoros Marketing (Formerly Spredfast + Lithium), Hootsuite, and Sprinklr Modern Engagement (formerly Social + Messaging Suite).

Social Media Management Tools TrustMap

TrustMaps are two-dimensional charts that compare products based on trScore and research frequency by prospective buyers. Products must have 20 or more ratings to appear on this TrustMap.

Social Media Management Tools Overview

What are Social Media Management Tools?

Social media management software (SMMS) is a suite of tools designed for managing and analyzing online social interactions. SMMS products typically provide a single dashboard that provides engagement metrics for multiple social media accounts. This is helpful for companies that need to manage their brand presence on different platforms. It is also helpful for agencies that manage social profiles for multiple clients.

Tools that specialize in social media customer service will provide a shared inbox where employees or service reps can view all customer interactions and inquiries across social channels. This provides businesses with a unified view of customer engagement with their brand online.

There are both social media point solutions and larger SMMS suites available in the market. Companies have the choice of using more than one point solution to manage their social media activities or investing in a more comprehensive social media management platform.

Social Media Management Software Features

Though products have different strengths, most social media management suites include at least basic features around:
  • Social listening (identifying brand mentions)

  • Scheduling and posting content to multiple channels

  • Responding to customer inquiries

  • Running social marketing campaigns

  • Analytics to measure social engagement

  • Reporting to measure social campaign performance

Companies leverage social media channels in different ways. Businesses may be using social platforms for reputation management, customer service, customer advocacy programs, collecting product feedback, and market research. Here are five key social media use cases, with the relevant feature sets.

Social Media Monitoring

Social media platforms contain a vast amount of information about individuals’ behavior and online activity. Conversations happen among your customers and potential customers “in the wild” on these platforms. Many companies use a social media monitoring tool for social listening. This means tracking brand mentions and competitor activity.

Social listening helps businesses discover more about their target market. It can also help them understand customer expectations and employee sentiment, and provide ideas for product development.

Features related to social media listening include:

  • Ability to filter out spam/noise

  • Boolean keyword searches

  • Sentiment analysis

  • Competitive analysis

  • Broad channel coverage

You can find tools with a focus on social media monitoring here.

Social Media Publishing

Many companies use social media to communicate with customers and leads. Along with text-based posts, many businesses publish content relevant to their target audience on social platforms. Different social channels are also prime real estate for advertising or retargeting campaigns. All of these activities provide companies with a social way to connect with current and future customers.

Features related to social media publishing include:

  • Content planning and scheduling

  • Content libraries

  • Audience targeting (e.g. by location or demographics)

  • Content optimization

  • Content suggestion engine

  • Workflow management

  • Compliance management

You can find tools with strong social media publishing features here.

Social Media Customer Service

More and more customers, both B2C and B2B, expect to resolve issues via social media. In response, many companies run social customer care programs using these tools.

Features related to engaging with customer issues on social media include:

  • Automated routing and prioritization

  • Customer interaction histories

  • Integration with helpdesk platforms

  • Shared inbox for inquiries across social platforms

  • Assign agents to respond to an inquiry

  • Bulk actions

You can find tools with strong social media customer service features here.

Social Media Marketing

Some companies integrate social media into their overall marketing strategy. Those that do will need an additional set of marketing capabilities. Simply scheduling content won’t be enough. A key set of capabilities that are essential to running an integrated social media marketing strategy including the planning, execution, management, and analysis of cross-channel campaigns.

Features related to social media marketing include:

  • Ability to find and engage influencers and advocates

  • Customer profiling

  • Ability to curate UGC from social channels

  • Social campaign creation and management

  • Gamification capabilities (e.g. contests, apps, sweepstakes, quizzes)

  • Ability to discover and engage with prospects

  • Ability to manage and optimize paid social media posts

You can find tools with strong social media marketing features here.

Social Media Analytics

Companies with comprehensive social media programs will want to measure and optimize the performance of their social activities.

Features related to social media analytics include:

  • Social engagement metrics (e.g. likes, shares, retweets, clicks, etc.)

  • Ability to track paid and organic social efforts

  • Ability to measure ROI

  • Marketing attribution

You can find tools with strong social media analytics here.

Social Media Management Tools Comparison

An important part of picking the best SMMS tool for your business is understanding how well a particular product supports your use case. To help you assess what type of social media management tool to invest in, consider these four key factors:

  1. Does your business need a social media point solution that focuses on one of these five use cases: monitoring, publishing, customer care, marketing, or analytics? Or does your organization need an integrated SMMS suite that addresses two or more of these areas? If your business only needs a tool for one of these activities—like social publishing or listening—a point solution may be ideal. However, if you’ll need advanced features in at least one of these areas, a comprehensive SMMS suite will likely be a better investment. This will also be the case if you are planning to integrate your social media activities into your overall marketing strategy.

  2. Will your employees primarily be accessing the social media management software via desktop, or do they prefer to use mobile applications? Many SMMS vendors now offer mobile compatibility. Make sure you purchase a tool that allows your team to access the tool from mobile devices if that’s what they are used to doing.

  3. The ability to integrate with the rest of your marketing tech is another critical factor to consider. For many businesses, integrating their social media management tool with their CRM or marketing analytics software is critical for tracking things like marketing attribution across digital channels. Before purchasing a new tool, check with the vendor that the product you’re considering will integrate with other software you have.

  4. Usability is an obvious, but still highly important thing to consider. Even if the SMMS platform you purchase has incredible features, it won’t help you achieve your social marketing goals unless it can be easily adopted by the rest of your team. Software demos and free trials can be a great way to assess how well the user-interface works and how easy it will be for your employees to learn how to use.

Social Media Management in Enterprises

The social media management platforms that encompass multiple use cases are some of the best-suited tools for larger enterprises. Advanced analytics and reporting and APIs for integration with third-party software are especially crucial features for enterprises.

Enterprise-level platforms also offer more:

  • Scalability

  • Governance

  • Permissioning / team collaboration

  • Shared asset libraries

  • Access security

Social Media Management Tools for Small Business

Smaller organizations typically don’t require the same level of security and team management. It may also be less important for small businesses to have one central SMMS tool for everything. Larger, enterprise-grade suites may also be financially out of reach for many SMBs.

For small businesses that are working with a tight marketing budget, starting out with a few free tools might be the best first step. This allows you to assess how well a specific tool meets your business needs before investing in additional or advanced capabilities.

Here are a few examples of free social media management point solutions:

Pricing Information

Social media management tools are priced based on a variety of factors. These include:

  • number of brands that need to be managed

  • number of profiles managed

  • number of users

  • range of features available

Prices vary widely based on these factors. There are point solutions with basic features available for free, but most free options won’t cut it if you want to coordinate your social strategy across multiple social media sites and profiles.

Small businesses can count on paying around $100/mo. for an SMMS tool. This tier usually includes at least 10 profiles and a handful of users. Large enterprises may spend a few thousand dollars per month for a more comprehensive platform. For more information about pricing for larger SMMS suites, contact the vendor directly.

Social Media Management Products

(1-19 of 94) Sorted by Most Reviews

CloudSocial is a Social Media Management & Engagement Platform. With CloudSocial, users can Publish content of several social channels, Listen to comments and posts basis specific keywords, Respond to comments and tweets and Analyse key social metrics for actionable insights. * Publish - Ability…
ThoughtBuzz is a cloud based full stack social business platform that integrates social listening, social media marketing, social intelligence and social CRM. According to the vendor this solution is designed to help users drive a quick ROI with features such as one-click publish, an integrated dash…
Locowise is a social media analytics and reporting tool. This tool provides an easy way to keep track of all activities and monitor competitors and hashtags. It works with social media tools such as Facebook, Twitter, YouTube, Instagram and LinkedIn.
Sleek is a realtime social conversation management app.
Allin1Social is a social media management and reporting platform that allows users to manage and analyze their Facebook, Twitter, Google+ and Instagram accounts in one simple dashboard. The Publishing features allow users to post across Facebook, Twitter and Google+. Users can automate their publi…
Sotrender uses big data to help marketing and sales professionals make better decisions in social media. The vendor says they provide users with multiple solutions to analyze and optimize performance in social media, especially on Facebook, Twitter, Instagram, and YouTube, as well as to check result…
Viralwoot allows users to automate Pinterest marketing and schedule pins. Users can schedule, promote and analyze their complete Pinterest performance from the Viralwoot dashboard. Additionally, users can monitor the performance of their competitors on Pinterest and take their Pinterest marketing to…
CrowdControlHQ is the social media platform to engage your audience, manage your activity, and analyse your performance. CrowdControlHQ software tools help you deliver engaging social media marketing content, delight customers with exceptional social customer service, and effectively manage and meas…
mLabs headquartered in Sao Paulo provides their social media management platform, providing workflow, scheduling, and analytics for posts to Facebook, Instagram, and other social media sites.
A platform for working with social mediaOnlypult platform includes 3 products: 1. Scheduled posting service for social media. Users can upload photos and videos directly from you PC, edit images, manage several accounts simultaneously, and give an SMM-specialist an opportunity to schedule posts with… is designed to improve cross-departmental and cross-location collaboration in marketing and communication teams, and bring all important content marketing tasks into one platform. The platform consists of different modules that can be individually put together: Content StrategyDashboardIn…
Facelift Cloud
The Facelift Cloud is a multi-certified software solution that includes all the necessary components for professional social media marketing at the enterprise level. The Facelift Cloud solutions consolidates eight modules in one integrated solution. The modules include: Dashboard, Moderation, Publis…
Traject Social
Traject Social delivers what the vendor describes as an easy-to-use social media management platform for boutique agencies, small businesses, and mid-sized agencies. Billed as affordable social media software, Traject Social allows users to automate elements of a social media strategy so users can…
UberSocial is a social media management solution built as a mobile application for iOS, Android, and BlackBerry.
Good Audience
Good Audience is a social media marketing solution built around features such as personalized content marketing strategies, customer engagement, and targeting and segmenting audiences.
Cisco SocialMiner
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Cisco SocialMiner is a social media management solution built to interact with customers and prospects across channels, with features such as social media monitoring, scheduling, and workflow automation to assist the social media management process.
Thunderclap is a social media marketing solution built to boost visibility for a post through using "crowdspeaking" to drive popularity.
Insightpool Social Selling Platform
The Insightpool Social Selling Platform is designed to help sales reps identify, score and nurture leads and get detailed insights into social selling campaigns in order to measure the success. This solution enables sales teams to engage with prospects and connect all the data acquired back to a CRM…
Send Social Media
Send Social Media is a solution for managing, monitoring, tracking and measuring marketing efforts. Users can post to over 30+ social media networks like Facebook, Twitter, LinkedIn, Google Plus, Pinterest, YouTube, SlideShare and more! Users can also manage their entire email marketing campaign as…

Frequently Asked Questions

What is social media management?

Social media management is a set of activities aimed at monitoring, moderating, and generating online engagement about your brand or products/services. There are six core capabilities that most social media management software (SMMS) suites have:

  1. Social listening and monitoring
  2. Content scheduling and publishing
  3. Social media customer service
  4. Social media engagement analytics and tracking
  5. Marketing campaigns across social platforms
  6. Social campaign performance reporting

What are the best social media management tools?

The Top Rated social media management tools, according to end-user feedback on TrustRadius, include:

There are many social media management tools available today. Some focus on just one or two of the areas highlighted in the previous question, while others include all six functions. Learning more about the different types of SMMS products available will help you figure out which tool fits your business best.

What are the best free social media management tools?

There are a number of free SMMS tools available, though many have a limited number of social profiles and user profiles. Some popular free social media management products include:

Most free products focus either on one specific social channel (e.g. Instagram, Twitter) or on one area of activity, like social listening or publishing. Many of these products have paid plans available that provide advanced features and a greater number of social profiles.

Why is social media management important?

Having a social media strategy, or integrating social into your overall marketing strategy, can help businesses create stronger relationships with their customers and proactively monitor their brand presence online. Some key benefits of using social media management software include:

  • monitoring conversations happening about your brand across social platforms
  • automating repetitive tasks like scheduling and posting content across social channels
  • providing support directly to customers asking questions on different social media sites
  • orchestrating social media campaigns across channels from a unified interface
  • reporting on online engagement metrics and campaign success

How much does social media management software cost?

Aside from the free plans some vendors offer, social media management software is typically priced based on four factors:

  • the number of brands that need to be managed
  • the number of social profiles
  • the number of user profiles, or licenses required
  • the range of features available

Plans for small businesses can range from $30-$200 per month, depending mainly on the number of users and social profiles. Enterprise-level plans can cost upwards of multiple hundreds of dollars per month. For more pricing information about enterprise plans, reach out to the vendor directly.