On September 3rd, 2014, we announced the release of TrustMaps™ for Digital Analytics software, which rank products based on user ratings and adoption within each market segment – small businesses, mid-size companies and enterprises.
Unveiled in our first Buyer’s Guide to Digital Analytics Software, the TrustMaps™ quickly help software buyers locate the solutions most highly rated and adopted by their direct peer group and therefore most closely aligned to their needs.
Each TrustMap™ depicts Digital Analytics products on two dimensions – likelihood to recommend ratings by users and the estimated relative number of websites using the product within that company segment size. All ratings come from authenticated reviews by end-users of the software on TrustRadius.com.
The Buyer’s Guide also distills the pros and cons of each software product, as cited by software users in 230 in-depth reviews.
Because success is not solely contingent on software selection, the guide includes a discussion of key factors for Digital Analytics success, drawn from interviews with highly regarded digital analytics experts.
“While traditional technology analysts cover digital analytics, we felt there was room to provide a fresh perspective on the market based on insights from users and leading industry experts” said Vinay Bhagat, CEO of TrustRadius. “Our Digital Analytics TrustMaps™ provide digital marketers with a pragmatic approach to identify the best fit solutions based on market segment user satisfaction and adoption. Aside from presenting a unique segment based view, our conclusions differ from other analyst reports.”
Tim Ash, CEO of SiteTuners, one of the first online marketing agencies to focus on conversion rate optimization, agrees: “Unlike a lot of analyst research that is there just to check off the due-diligence box during tool selection, this guide offers the right mix of product detail and insights from end-users, as well as leading industry practitioners.”
Stephane Hamel, Director of Innovation at Cardinal Path, a leading digital marketing agency, adds: “The TrustRadius Buyer’s Guide is much more than your typical ‘buyer’s guide’. It is literally a study of the current state of the digital analytics market. At last, here’s a real independent study truly representing the wide range of needs and various opinions from users like you and experts you trust.”
Based on user ratings and market segment adoption, the Leaders within the Enterprise segment are:
- Adobe Analytics – the most widely used paid tool amongst enterprises
- Google Analytics Premium
- Google Analytics (free)
In the Mid-Size segment, the Leaders are:
In the Small Business segment the Leaders are:
All the Digital Analytics leaders in the Small Business segment either totally free or offer a widely adopted free version, as small businesses tend to use free or low-cost tools, which are often easy to implement and use.
The Free Buyer’s Guide to Digital Analytics Software is available here.