What users are saying about
117 Ratings
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Top Rated
311 Ratings
117 Ratings
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Score 7.9 out of 101

Optimizely

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Top Rated
311 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 8.2 out of 101

Likelihood to Recommend

Adobe Target

It's a very flexible tool with some great features however you'll need to have users that understand your business but are also technically savvy. If you don't have the right people/person then you may want to consider something easier to use ..saying that I believe the Standard version that was recently released has tried to address this however it's a beta product right now with more than a few issues.
Richard Hayes profile photo

Optimizely

Optimizely is a great A/B testing tool for any size business. The Optimizely platform democratizes A/B testing through a simple interface, excellent training tools, easy implementation and low dependence on IT resources. Utilizing Optimizely I've been able to run robust experimentation programs with a variety of resources (acting as a 1-person team with limited access to IT resources as well as managing a team with high access to resources). Additionally, Optimizely is well-priced and positioned to be affordable for a variety of business sizes.
Emily Emmer profile photo

Feature Rating Comparison

Testing and Experimentation

Adobe Target
7.8
Optimizely
7.5
a/b experiment testing
Adobe Target
9.0
Optimizely
8.4
Split URL testing
Adobe Target
8.0
Optimizely
7.9
Multivariate testing
Adobe Target
9.0
Optimizely
8.4
Mutli-page/funnel testing
Adobe Target
7.0
Optimizely
7.7
Cross-browser testing
Adobe Target
8.0
Optimizely
7.9
Mobile app testing
Adobe Target
7.0
Optimizely
7.3
Test significance
Adobe Target
7.0
Optimizely
7.3
Visual / WYSIWYG editor
Adobe Target
6.0
Optimizely
7.2
Advanced code editor
Adobe Target
6.0
Optimizely
7.0
Page surveys
Adobe Target
6.0
Optimizely
7.0
Preview mode
Adobe Target
8.0
Optimizely
7.4
Test duration calculator
Adobe Target
9.0
Optimizely
6.7
Experiment scheduler
Adobe Target
9.0
Optimizely
8.2
Experiment workflow and approval
Adobe Target
7.0
Optimizely
7.2
Dynamic experiment activation
Adobe Target
8.0
Optimizely
7.9
Client-side tests
Adobe Target
9.0
Optimizely
7.5
Mutually exclusive tests
Adobe Target
10.0
Optimizely
7.8
Visitor recordings
Adobe Target
Optimizely
7.5
Server-side tests
Adobe Target
Optimizely
7.1

Audience Segmentation & Targeting

Adobe Target
8.3
Optimizely
8.1
Standard visitor segmentation
Adobe Target
7.0
Optimizely
8.1
Behavioral visitor segmentation
Adobe Target
8.0
Optimizely
8.0
Traffic allocation control
Adobe Target
9.0
Optimizely
8.5
Website personalization
Adobe Target
9.0
Optimizely
7.8

Results and Analysis

Adobe Target
8.7
Optimizely
7.8
Heatmap tool
Adobe Target
9.0
Optimizely
8.2
Click analytics
Adobe Target
9.0
Optimizely
8.1
Scroll maps
Adobe Target
9.0
Optimizely
7.7
Form fill analysis
Adobe Target
7.0
Optimizely
8.2
Conversion tracking
Adobe Target
9.0
Optimizely
8.0
Goal tracking
Adobe Target
9.0
Optimizely
8.1
Test reporting
Adobe Target
8.0
Optimizely
7.8
Results segmentation
Adobe Target
9.0
Optimizely
7.4
CSV export
Adobe Target
9.0
Optimizely
6.7
Experiments results dashboard
Adobe Target
9.0
Optimizely
7.8

Pros

Adobe Target

  • Test & Target is an excellent means to understand and quantify any user experience solutions your business needs to achieve.
  • Large scale tests combined with incremental changes will whip your web properties into shape. You will better understand your customers, as well as your success metrics. In the scope of a campaign, you can better understand the behavior of your audience by setting up specific success metrics (i.e. clicks on specific nav items, white paper downloads, page landings, etc.) alongside your primary conversions (i.e. form fill, purchase, application, etc.)
  • Test & Target is an excellent solution for directing traffic to the appropriate web properties. By targeting specific users, you will have the ability to set up parameters which determine the content which you want the customer to view.
  • Test & Target undergoes product updates on a regular basis, making its capabilities more robust. You must be analytic AND creative to use Test & Target to its fullest potential.
Paul Labrise profile photo

Optimizely

  • Optimizely makes it extremely easy to setup almost any type of split or multi-variate testing experiment. It has a variety of test triggers types & many ways to segment incoming visitors.
  • I believe Optimizely's results dashboard is one of the best among split testing software. It allowed my team to get insights into the running of tests, like time to significance and a view of metric changes over time.
  • Optimizely is very easy to use for non-engineers. It has a powerful visual interface that allows marketers and advertisers to setup complex variations without 1 line of code.
  • In terms of documentation and implementation, I believe Optimizely is ahead of its competitors in terms of its focus on reliability and speed.
Alec Dibble profile photo

Cons

Adobe Target

  • It relies on mbox and depending on how they are implemented, you may need to rely on your IT team to implement additional mboxes for certain tests.
  • To set up test offers, most of the time you will need to have knowledge of html and css. And depending on how the mboxes are implemented, you could be heavily relying on jQuery to manipulate the elements on your site for test offers.
  • There is no WYSIWYG interface for you to highlight elements on your site while creating offers, which could be useful for users with less front end development experience.
Leo Ko profile photo

Optimizely

  • I'd like to see more tools comparable to Visual Website Optimizer (VWO). Like user recordings and in page analytics.
  • If you have a dynamic area of information and edit it you pose a risk to making the page templates dynamic data static across the site. Pricing is a great example of this.
Brynn Arego profile photo

Likelihood to Renew

Adobe Target

Adobe Target 6.3
Based on 24 answers
The Adobe cloud has made renewal a no-brainer.
Arva Adams profile photo

Optimizely

Optimizely 9.0
Based on 43 answers
We are never done testing and Optimizely has been the best tool for us so far.
Alvin Ding profile photo

Usability

Adobe Target

Adobe Target 1.1
Based on 4 answers
Interface is intuitive and easy to use.
Bryant Hoopes profile photo

Optimizely

Optimizely 7.7
Based on 33 answers
Extremely low learning curve. Easy to get started with, but offers lots of features to power users.
Albert Wavering profile photo

Reliability and Availability

Adobe Target

Adobe Target 6.1
Based on 4 answers
i don't think we use the full functionalities of the tool, but to use the full functions, it's almost impossible (Too hard)
Petrik Oh profile photo

Optimizely

Optimizely 9.0
Based on 5 answers
Web interface is nearly always available. Javascript snippet (which actually runs the test) is distributed on a CDN for near-constant availability.
Albert Wavering profile photo

Performance

Adobe Target

Adobe Target 8.0
Based on 3 answers
The bottleneck is never the software program
Brett Johnson profile photo

Optimizely

Optimizely 6.0
Based on 5 answers
Javascript-heavy design means page loads can be slow.
Albert Wavering profile photo

Support

Adobe Target

Adobe Target 7.0
Based on 6 answers
They have some idea of how to debug problems, but much of the time was spent on understanding hierarchical structure of the support team because escalation often slow
No photo available

Optimizely

Optimizely 5.3
Based on 13 answers
I've only had to use it a couple of times but response time isn't the fastest.
Brynn Arego profile photo

In-Person Training

Adobe Target

Adobe Target 8.1
Based on 3 answers
The instructor that came to train us was awesome and this training was very useful. I would recommend it for anyone who is going to be using this software. I only mark it lower because it is an added expense to an already expensive product, and a lot of the training covered the "Target" portion of the software (which again, we didn't use)
Sarah Schick profile photo

Optimizely

No score
No answers yet
No answers on this topic

Online Training

Adobe Target

Adobe Target 6.1
Based on 3 answers
The training was very easy to understand, however it would have been more useful to my development team than me. It was also primarily over-the-phone, which is never as easy to follow as in-person. We ended up scheduling and paying for an in-person training session to supplement the online/phone training because it wasn't helpful enough.
Sarah Schick profile photo

Optimizely

Optimizely 3.0
Based on 1 answer
No answer on this topic is available.

Implementation

Adobe Target

Adobe Target 7.2
Based on 5 answers
Was implemented at our organization before I began working with it.
Brett Johnson profile photo

Optimizely

Optimizely 8.0
Based on 11 answers
We use a third-party tagging tool that allows business users to insert JavaScript into pages. I don't holistically recommend this because it can slow page loads. It's best to implement directly on the page.Also, it can be difficult to carry the reporting variables over to Google Analytics and Crazy Egg.
Colby Gilmore profile photo

Alternatives Considered

Adobe Target

I have not used another product like Adobe Target.
No photo available

Optimizely

We often use the Ion platform for building short-term marketing landing pages. It has a great interface for doing so, but is difficult to use as an A/B testing platform for already established traffic sources. It requires rerouting our traffic which is both inefficient and dangerous for us to do at the scale which we like to test. We're much more confident using Optimizely because we're simply modifying the existing experience rather than rerouting users to another website. And if something is not working right with a test, we can simply turn it off. I feel very safe deploying large-scale tests using Optimizely.
Jeremy Bradford profile photo

Scalability

Adobe Target

No score
No answers yet
No answers on this topic

Optimizely

Optimizely 7.2
Based on 26 answers
With the option to add specific personalisation campaigns and targeting to the existing web testing tool the product is extremely scalable for all business usage and needs. For retailers, on site recommendations is also another valuable feature which can be added as part of the personalisation suite. Intelligent algorthims, to generate specific product recommendations to users is vital to our business.
Ashley Smith profile photo

Return on Investment

Adobe Target

  • I really did not have too much visibility to this part of Adobe test and target.
Abdulrahman Jasim profile photo

Optimizely

  • Increased click through rates from homepages for clients.
  • Improved conversion rates from product detail pages.
  • Tested category pages and increased conversions.
Brynn Arego profile photo

Pricing Details

Adobe Target

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Optimizely

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Add comparison