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Microsoft Dynamics 365

Microsoft Dynamics 365
Formerly Microsoft Dynamics CRM

Overview

What is Microsoft Dynamics 365?

Microsoft Dynamics 365 is a CRM providing sales, marketing, and service functionality. It is offered as SaaS and on-premise. Dynamics 365 is part of the larger Dynamics suite of business intelligence and ERP products.

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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

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Pricing

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Entry-level set up fee?

  • No setup fee
For the latest information on pricing, visithttp://www.microsoft.com/en…

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

Starting price (does not include set up fee)

  • $44 per month
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Features

Sales Force Automation

This is the technique of using software to automate certain sales-related tasks.

7.7
Avg 7.7

Customer Service & Support

This component of CRM software automates help desk, call center and field service management.

7
Avg 7.6

Marketing Automation

This component of CRM software helps to automate and scale marketing tasks and the subsequent analysis of those efforts.

7.6
Avg 7.6

CRM Project Management

This component of CRM software helps users initiate, plan, collaborate on, execute, track, and close projects.

7.5
Avg 7.6

CRM Reporting & Analytics

Reporting and analytics in CRM software includes sales forecasting, pipeline analysis, and automated dashboards.

8.7
Avg 7.7

Customization

This addresses a company’s ability to configure the software to fit its specific use case and workflow.

7.6
Avg 7.6

Security

This component helps a company minimize the security risks by controlling access to the software and its data, and encouraging best practices among users.

7.6
Avg 8.3

Social CRM

This component of CRM software helps companies leverage social media in engaging with customers.

7.6
Avg 7.3

Integrations with 3rd-party Software

This involves the CRM software’s ability to integrate with other systems, whether external or homegrown.

7.2
Avg 7.2

Platform

8.1
Avg 7.4
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Product Details

What is Microsoft Dynamics 365?

Microsoft Dynamics 365 (formerly called Microsoft Dynamics) CRM is a CRM system providing sales, marketing, and service (help desk) functionality. It is offered in two flavors: Online (competing directly with Salesforce) and on-premise.

The Microsoft Dynamics family of business applications includes other related products for ERP and retail management.

Microsoft Dynamics 365 Features

  • Supported: Comprehensive Solution for Sales, Service & Marketing
  • Supported: Productivity Through Seamless Integration with Office 365
  • Supported: Analytics Through Seamless Integration with PowerBI

Microsoft Dynamics 365 Video

Find more opportunities and boost sales with Microsoft Dynamics 365 - Gamification

Microsoft Dynamics 365 Technical Details

Deployment TypesOn-premise, Software as a Service (SaaS), Cloud, or Web-Based
Operating SystemsWindows
Mobile ApplicationApple iOS, Android, Windows Phone
Supported Countriesglobal
Supported LanguagesOver 40 languages

Frequently Asked Questions

Microsoft Dynamics 365 is a CRM providing sales, marketing, and service functionality. It is offered as SaaS and on-premise. Dynamics 365 is part of the larger Dynamics suite of business intelligence and ERP products.

Microsoft Dynamics 365 starts at $44.

NetSuite ERP, Sage CRM, and Salesforce Sales Cloud are common alternatives for Microsoft Dynamics 365.

Reviewers rate Forecasting and Pipeline visualization highest, with a score of 9.

The most common users of Microsoft Dynamics 365 are from Mid-sized Companies (51-1,000 employees).
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Comparisons

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Reviews From Top Reviewers

(1-5 of 62)

Dynamics 365 drives almost everything we do for/with our customers.

Rating: 10 out of 10
May 15, 2019
Vetted Review
Verified User
Microsoft Dynamics 365
8 years of experience
Dynamics 365 is being used to manage our direct customer base as well as that of our wholesalers and resellers globally. It is what drives sales, service, support, invoicing, and reporting, as well as wholesale/resale web portals and customer web portals. Dynamics 365 is at the center of our business and drives the delivery, management, and support of our product to our customers.
  • Works out of the box.
  • Supports a wide variety of customization to support any business.
  • Easy to customize and integrate.
  • Reliable performance that does not require a lot of IT resources even with an on-premise deployment.
  • On-premise versus online deployment options.
  • Internet-facing deployment is available.
  • Strong ecosystem of apps and support.
Cons
  • Reporting: built-in reports are not user-friendly. We do our reporting from Power BI to give us that flexibility.
  • Email: does not thread email conversations.
  • Email editors/text editors are weak and don't allow for the rich text editing supported by most email clients.
Dynamics 365 is well suited for all customer-centric businesses where an XRM system is needed whether it's small or extra-large. It is capable of handling your sales, customer service, support, field service, etc. Essentially all of your customer management will be in one place with a little or as much customization as you want to invest in. It will is also able to integrate with your other systems.

Customer engagement tool that can make your business easy

Rating: 9 out of 10
May 19, 2022
MN
Vetted Review
Verified User
Microsoft Dynamics 365
5 years of experience
We provide technical support and functional support as well to the users. This product is great to manage and engage the customers with the business. There is a great scope for this product. You can easily automate the process and also schedule the emails and messages. You can also store and manage products within the CRM.
  • Easy to generate leads using emails, phones, and campaigns and you can also automate the process of lead generation.
  • You can send the notifications to the users.
  • You can also have it's great feature called field service.
Cons
  • Overall it is working great, nothing to dislike.
  • I would love to see if Microsoft Dynamics 365 has the features to schedule workflows or plugin.
If you owned the business and you have to connect with your customers and also wanted to improve your business then you must have to go for it as it has a great sales process and the customer engagement process you can also use its business process flows to make your business more effective.

Dynamics gives us a 365 degree view of our customers

Rating: 9 out of 10
November 07, 2020
Microsoft Dynamics 365 is, at the moment, used as the preferred customer relationship management program in my organization's regional offices where I work. We use it to seamlessly manage customer information and keep track of customers and important sales metrics. It makes it easy for the higher-ups in my organization to measure our sales pipelines and possible sales targets, too.
  • Microsoft dynamics 365 does a fantastic job integrating with important third-party applications we currently use in the office such as a MailChimp and OneNote, thus making it easier to share vital insights across applications.
  • Microsoft Dynamics 365 does a fantastic job of aligning our sales and marketing processes by helping to produce seamless experiences for our customers through shared application data and marketing automations.
  • Microsoft Dynamics 365 makes it easier for us to focus on the right type of customers by engaging them quickly using insight provided by Microsoft's artificial intelligence backed features.
Cons
  • Microsoft Dynamics 365 can do with improved intuitiveness for users. For instance, data entry is usually a tedious experience for beginner users.
  • Its user interface design is not simplified enough for smooth navigation, especially on the report pages.
Microsoft Dynamics 365's mobile access is average at best. It is not the most intuitive of mobile applications and has a sorry offline mode state.

I've used salesforce as well... still prefer MSCRM.

Rating: 10 out of 10
January 30, 2015
ST
Vetted Review
Verified User
Microsoft Dynamics 365
5 years of experience
MSCRM is being used by all departments. Sales and Marketing most heavily, but even merchandising uses it to do research for product development endeavors. The 2 main problems it tackled for us is 1) allowed us to store and use demographic elements about our clients to create a strategic marketing and communcation approach that was relevant to them and 2) allowed us to pull back in the transactional metrics in a unique way. We used the transactional data to create new KPIs which became loyalty measures and identified gaps and opportunities in client spend. These metrics became a huge tool for us to market specifically, to win business we didn't have, to understand why we didn't have it and to move the needle in key product categories.
  • Super easy to customize without being "IT". As a tech savvy marketer- I was able to guide my team through the implementation tons of changes as needed to improve our processes.
  • Workflows! While there is a learning curve- the workflow functionality within CRM is incredible- a very efficient way to auto populate data, create notifications, etc. Endless possibilities with no IT involvement required.
  • Easy data migration from your other systems using scribe, and reasonably simple to import from other sources as well.
  • Integration to MS OUtlook. Client communcations can become part of the permanent relationship record with no added keystrokes or hassle.
Cons
  • My experience is limited to CRM 4- I believe most of the "gaps" I would identify are addressed in the newer versions.
  • Native integration of a "proper" email tool would be great. I recently was involved in implementing an Exact Target plug-in within it, and it worked "ok" however if a true subscription based email platform was just part of the package for proactive marketing and client nurture/communications that would be incredible.
  • Calculated metrics such as Key Performance Indicators, ratios, etc.. are not as simple as I'd like within the tool Can be done, but requires IT skills (Script, codes, etc). I'd love a method to do that as just a marketing guru. For example- If your transactional system can push in a total transaction count for the last 12 months for a customer, and a total revenue or margin for that customer- and possibly you just want to generate an "average Monthly" metric or an "average Transactional" metric to place into a KPI report. That can be done- by an IT sort of professional- but not by me. That's a simple example- but if you develop any sophisticated KPI metrics that you want CRM to calculate- the "power user" will not likely be able to execute those calculations without significant support from programmers. I've used such KPIs for campaign targeting and marketing cadence planning.
It's important that you have colleagues INVESTED in the needs analysis, customization and deployment. Not just technical employees but stakeholders from sales, service and marketing. Any system is only as powerful as the stakeholders can visualize collectively. You need to gather a team of Subject Matter Experts who have a fair amount of technical aptitude who can devote ample time and attention both up front and early on to make sure that you maximize the ability to use this long term. LEARN from your consultants during needs analysis and implementation.

CRM - Amazing platform for helping us understanding our customers our way!

Rating: 10 out of 10
October 05, 2015
Vetted Review
Microsoft Dynamics 365
8 years of experience
We use Microsoft Dynamics CRM across the organization for Sales (opportunity management, inside sales lead gen), Marketing (lead gen, blog maintenance, event registration, outreach), Support and Education (event registration), Delivery/Sonsulting (project and resource management), support (customer portal and case management) It provides a 360 degree view of our clients' interactions with us.
  • CRM allows me to track where in the project delivery process we are with our clients. Using business process flow we can understand what deliverables have been met and which remain. I can review how much time has been spent on projects and how much budget remains to proactively manage projects. Consultants track their status reports to CRM from Outlook so everyone on the team is aware of what is happening on the project.
  • Marketing uses CRM to manage our corporate blog. Anyone in the organization can submit a blog idea or write a blog. But an approval process in CRM ensures that all blog posts are branded appropriately and are written to be consistent with corporate and marketing guidelines before being published.
  • Managing our opportunities in CRM not only helps the sales team manage their pipeline and sales process but it gives our delivery team a heads up for resource planning. Delivery leadership can review pipeline at any time receives notice when deals are about to close so that they can proactively assess consultant skill sets and begin assigning resources.
Cons
  • Microsoft Dynamics Marketing has some significant deficiencies that make it almost impossible for us to use. The connector integration with CRM doesn't work with our CRM deployment and basic things we'd expect to be able to do with MDM we just can't do. It's just not a good fit with CRM.
  • There just isn't enough documentation or training out there related to MOBILITY for CRM. Everything we do with tablet and phone apps we learn by trial and error the hard way. It shouldn't be that hard to extend our CRM to our mobile platforms.
While Microsoft Dynamics Marketing is available for enterprise marketing teams it isn't well suited for most of our needs and isn't customized like the rest of the CRM is. The Microsoft Dynamics CRM marketing features out of the box are also limited - especially as it relates to delivery of high quality e-mail campaigns.
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