Overview
What is Mixpanel?
Mixpanel helps companies measure what matters, make decisions fast, and build better products through data. With self-serve product analytics solution, teams can analyze how and why people engage, convert, and retain—in real-time, across devices—to improve their user experience.Mixpanel serves over…
Continuous monitoring of customers to make better decisions in our sales funnel
A convenient communication and organization solution for every workgroup
Improves analytics for websites and mobile devices.
MixPanel - A great tool for measuring user engagement
Mixpanel Is a Great Option To Start Your Product Development Practice Based on Hard Data
Great, safe choice for your webapp's analytics needs
Mixpanel: The Perfect Way to Understand Your Customer
Mixpanel BI powerhouse for B2B customer Apps
No customer support - at all. Badly documented and poor export API.
Mixpanel - Robust, But Confusing and Not Always Trustworthy
Perfect for bootstrapping and early-stage SaaS founders
Mixpanel is priceless for marketers if set up properly!
My feelings aren't mixed, it's a great product
A little work early on goes a LONG way with Mixpanel.
A useful tool with a high price tag.
Awards
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Pricing
Free
$0
Growth
$17
Enterprise
Contact sales
Entry-level set up fee?
- No setup fee
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
Product Demos
Mixpanel for Fintechs - Short demo
Split MixPanel Integration Demo
Improving the patient experience: User behavior analytics for healthcare
Inside Mixpanel: Live Demo + Q&A
Mixpanel Engagement Analytics for Confluence - quick demo
The Practical PM with Jaya Jha Episode 10: Retention in Mixpanel
Product Details
- About
- Integrations
- Competitors
- Tech Details
- Downloadables
- FAQs
What is Mixpanel?
Mixpanel helps companies measure what matters, make decisions fast, and build better products through data. With self-serve product analytics solution, teams can analyze how and why people engage, convert, and retain—in real-time, across devices—to improve their user experience.
Mixpanel serves over 26,000 companies from different industries around the world, including Expedia, Uber, Ancestry, DocuSign, and Lemonade. Headquartered in San Francisco, Mixpanel has offices in New York, Seattle, Austin, London, Barcelona, and Singapore.
For more information, visit: www.mixpanel.com
Mixpanel Features
- Supported: Insights
- Supported: Funnels
- Supported: Flows
- Supported: Explore
- Supported: Retention
- Supported: Impact
- Supported: Experiment Reporting
Mixpanel Screenshots
Mixpanel Videos
Mixpanel Integrations
Mixpanel Competitors
Mixpanel Technical Details
Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
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Operating Systems | Unspecified |
Mobile Application | Apple iOS, Android |
Mixpanel Downloadables
Frequently Asked Questions
Comparisons
Compare with
Reviews and Ratings
(213)Community Insights
- Business Problems Solved
- Recommendations
Mixpanel has proven to be a versatile tool with a wide range of use cases across various departments within organizations. Users have found Mixpanel to be invaluable in improving team efficiency and promoting better organization among workgroups. The software's calendar scheduling and updating functionality has been highly successful in helping teams stay organized and on track. Additionally, Mixpanel's chat function seamlessly connects users with each other, making communication and collaboration effortless.
For some product teams, Mixpanel has been a go-to solution for product development. It allows them to improve funnel conversions and explore different user flow paths. With its sophisticated cohort analyses and retention graphs, Mixpanel aids in understanding user behavior patterns for iOS and Android apps. This data-driven approach empowers product teams to make informed decisions that enhance the overall user experience.
Marketing teams have also found great value in Mixpanel. They utilize the platform for website and mobile app analysis, A/B testing, and tracking user behavior. Mixpanel's ability to send targeted messages enables effective communication with the audience, leading to improved customer engagement. Moreover, Mixpanel's metrics provide insights into feature usefulness and lead generation, enabling marketing teams to optimize strategies and drive growth.
Sales teams rely on Mixpanel for more efficient client follow-up and comprehensive reporting. The software helps them track e-commerce platforms, analyze user behavior, and generate automated reports. By leveraging Mixpanel's data, sales managers are empowered to make data-based decisions that result in better client retention and enhanced customer satisfaction.
Mixpanel is not only used by specific departments but is widely adopted across entire organizations. Its interactive dashboard with real-time updates aids in debugging processes while providing valuable insights through predefined and customizable data sets. This allows different teams, such as marketing, tech product development, sales, and content creation, to gain quick insights into user behavior, engagement rates, conversion funnels, customer journeys, and more. Ultimately, Mixpanel facilitates data-driven decision-making and fosters a deeper understanding of customers, leading to improved business strategies and user experiences.
Users commonly recommend the following when it comes to using Mixpanel for analytics:
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Start with a small implementation: Implement Mixpanel as an MVP and allow a small team to use it before suggesting a full implementation. This approach helps understand the ease of use for end-users and ensures company growth.
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Cost-effective alternative for startups: Use Mixpanel as a cost-effective alternative for startups seeking event-level analytics. It's easy to draw funnels and understand user behavior, providing valuable insights for product improvement.
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Valuable insights and ease of use: Highly recommended for analysis, Mixpanel is easy to use and understand. It offers valuable insights into user journeys, making it a great addition to the analytics stack for marketers and product marketing teams. Users also suggest using Mixpanel for easily segmenting and filtering data.
Attribute Ratings
Reviews
(1-25 of 32)Mixpanel Is a Great Option To Start Your Product Development Practice Based on Hard Data
- Setup and installation
- Dashboard user interface
- Integration how-to's and recipes
- Would like to have email marketing
- Would like to include chat (like Intercom)
- May be overwhelming if you want to use all products
Great, safe choice for your webapp's analytics needs
- Per-user breakdown of usage.
- Cohorts.
- UI isn't very intuitive for a non experienced user.
- Building dashboards and queries isn't as easy as I'd like it to be.
No customer support - at all. Badly documented and poor export API.
- Track events
- Customer support, which is inexistent now
- There are many technical issues when exporting raw data and querying is very limited
- There are important details that are not documented so it is difficult to make sense of why some things behave as they do
- It is not really for developers or people with development experience. There are many "visual" and GUI tools but the export API is very limited and badly documented
- It’s robust and you can create a lot of different reports with it.
- It gives a lot of reporting options so you can visualize the data in different ways.
- It gives a ton of engagement data on users. You can see their full history with the app.
- Their support system is weak.
- Sometimes it’s overwhelming how many different properties there are that it makes it hard to know if you’re using the correct attributes to run a report.
- I don’t always trust the data in Mixpanel. There are discrepancies between its data and the data in our data warehouse.
Perfect for bootstrapping and early-stage SaaS founders
- Simple and easy to set up and well documented.
- Event data and the ability to send messages being integrated works really well.
- Reports are easy to peruse.
- Mobile app is handy.
- A smaller paid plan would be great, instead of the $89 right now.
- Additional user tracking features in one system would be great to have.
My feelings aren't mixed, it's a great product
- Data gathering
- Deployment process
- Queries
- User-friendly
- Engineering/deploy time
- Needing an engineer for some data pulls
- Mixpanel's ease of use is easily their best feature, allowing you to quickly create graphs with a few point and clicks. Their UI is also fairly snappy and well-designed.
- Tying together events with user attributes allows you to properly segment users into cohorts which can then be tracked individually. Proper segmentation is where most analytics solutions earn their keep.
- Live view is a nice perk that gives you a good feel for who's on your site and what they're doing at any single point in time. This can be further filtered to focus on particular events of interest.
- Mixpanel has flexible plans that work for smaller startups as well.
- Their documentation is top notch.
- Mixpanel requires an explicit setting of events from your app. This means you need to be very thoughtful in the design of your events because missing one means you aren't collecting any data from it. Inserting it into the process later on then brings challenges in tracking when certain events came online.
- A tool like Mixpanel comes packed with features that sometimes are harder to discover. It's very easy to get sucked into one part of its toolset and not be aware of other tools which may be very useful.
Good event-based analytics platform to make better product decisions
- Mixpanel is great at tracking any kind of events in your app or website, as well as for sending user properties (e.g. age, country and any other info you want)
- It's also great that Mixpanel works almost real-time
- I like how Mixpanel's funnels work even on the past events. You can create any kind of funnel and track it and also see the breakdown of the funnel performance by different groups e.g. by age, by country, etc.
- Sometimes their servers are overloaded and the data isn't coming real-time, but they fix those kinds of issues pretty fast
- If you track a lot of custom events, it takes a lot of developer time to implement capturing those events
- Flexible. Custom attributes and messages can be sent, which can later be used to slice and dice the data however you want.
- The UI allows you to filter, group, aggregate, and visualize the data in many ways - whether you want to look at a high-level graph or a detailed table of data.
- Easy to integrate into application. You don't do much work. We use it both in our Python and React code-bases.
- Sometimes Mixpanel can be slow, specifically when the size of the data you're tracking gets extremely large.
- While the out of the box functionality is great, you are limited to the functionality provided by a third-party library. If you wanted to customize the look and feel into your own companies applications and styles, you probably need to import the data and build your own visualizations.
- Can be a little costly. Hopefully your organization can pay for the service, because it is very useful. If not, you might need to use some alternatives and build a home-grown solution.
Decent platform for web and mobile analytics
- Mixpanel allows us to see very detailed information about web and mobile users, such as location, devices, channels and many more
- Mobile analytics is very good, accurate and detailed.
- Real-time insights about users are very helpful.
- UI is not user-friendly.
- The security of the platform could use some work.
- Sometimes works slower than usual.
Provides a lot of valuable data
- The best thing is the amount of data that Mixpanel provides, it is very detailed and you can look at the data from different angles
- Sales funnel tracking is very visual and convenient to analyze
- Users' behavior tracking is very detailed and accurate
- A/B testing is great
- The UI is not perfect, new users always spend significant amount of time finding hidden features and figuring out how to use the platform.
- Customer support is slow to reply
- Price is pretty high
Good Analytics Platform
- Allows to track all activity that is happening on our website.
- Funnel tracking is very good, it shows on what stage of their sign up process a particular group of users are.
- A/B testing is also good, I'd say it's even better than in Google Analytics.
- Reports are not visual enough and sometimes there is some missing or incorrect data.
- Mixpanel does not provide a phone support, just email.
- User Interface looks nice, but it is not very user friendly and it is sometimes hard to find what you need on the page.
Good for e-commerce analytics
- Beautifully made user interface, which looks very stylish and has great UI/UX
- E-commerce solution is awesome and works perfectly
- Mobile apps analytics is very detailed and insightful
- Quick automated reports
- After reaching users limit it gets a little expensive
- Sometimes custom coding is needed to get right metrics
- Filtering needs some work
Great for mobile users behavior analyze
- Mobile App Analysis is great - we started using the Mixpanel when found out that it provides very detailed mobile app users' analysis.
- Good for startups - Mixpanel offers pretty good free plan, which is very useful for startups.
- A/B testing capabilities are good and the feature is very easy to use.
- Their API is not very scalable.
- Reports could be more visual and have more graphics.
- Sometimes the software is very slow.
Useful tool for marketing teams
- Customization is great, it allows us to track events based on our own requirements
- Interface is very easy to navigate and no tech skills are required to use the platform
- It allows to set up your own flows, which is a great way to track actions that users take on your website
- ML Capabilities
- Mixpanel could improve the visuals of their reports: statistics and data reports are not graphical and clear enough
- The paid plans are pretty expensive compared to other analytics tools on a market
- Setup process took a while and Mixpanel tech support team didn't reply quickly
As reports are not very visual and clean I would say that the tool is not very well suited for companies with a lot of data.
Great tool to understand users' behavior
- Mixpanel gives a great amount of data, which is very well organized and easy to work with
- Ability to create really nice looking and accurate quick reports
- Push notifications are very useful and easy to setup and operate
- Free profiles for small companies
- Mixpanel does not allow you to have the same event for both web app and mobile app, so you have to create two separate events and track them separately
- Customer support is pretty slow and just over the email, which becomes an issue when you need quick solution for your question
- Once you reach users' limit, the price go up significantly
How Mixpanel Fits into the Growth/Marketing Tech Stack
- Easily integrates with Segment which makes setting up event/people tracking very easy if you're already using Segment with other tools.
- Creating quick reports to share with your team is really easy and the visuals are nice looking. If you launch a new feature, you can quickly create a nice looking graph to share with your product team to let them know how things are going.
- The Live feed of events on each People profile is really cool if you need to drill into a user flow. Also, if you're not using FullStory, this live view is a great way to help users with issues since you'll know the exact set of events related to their issue.
- I didn't use the engagement features at all but it seems like they could have a better WYSIWYG editor for the emails for non-technical people using Mixpanel.
- The custom reports feature seems to be really powerful but I wish they had more resources/templates for creating custom reports. I don't code so it was really hard for me to use this feature...BUT the reports I was able to get help with, were really powerful.
- I wanted a dashboard area for all of my reports in one view. It seems like they were implementing this when I was moving jobs. If it's not available yet, they definitely need to add a master dashboard page for arranging saved reports.
- It's great for product teams who want to better understand their users from a macro level
- I would suggest using something like FullStory for understanding user flows instead of Mixpanel
- Prepare to spend some time learning how it all works together and creating reports
- Once you get reporting figured out, it's pretty easy to get value out of this
- Make sure you confirm that your data is tracking properly (you can use the live view for this) before putting too much value on the reports
My journey with Mixpanel!
- Our users' profile and their activities on our platform.
- Funnel creation helps us to understand where we are losing our users.
- Track users' activities
- Create funnels
- User Segmentation
- Mixpanel doesn't do a user search when I write a full name of a user, it takes only the first name hence making things difficult and complicated.
- I cannot compare traffic sources between multiple date ranges, e.g. compare traffic sources for Nov 2018 vs Dec 2018.
- Error showing mechanism is very bad. User is typing at the bottom and error is shown at the top so a user doesn't even know why things are not moving forward.
- It's very slow.
- Mixpanel is well suited if you exactly want to track what a user is doing in every step and to track their dropoffs/conversions. I can easily add events in mixpanel and create multiple funnels to track user conversions.
- It is not well suited if you want to track campaign/source/medium/content all in one go. At a time you can choose any one of the parameters to view the data.
Powerful but requires careful set up and use
- Handling thousands/millions of data points with ease, keeping track with historical usage data.
- Segmentation of existing user base.
- Funnels of module usage (very useful for free trial conversion of clients).
- Has a steep learning curve. It is a bit daunting to use at first unless you have dived into tutorials and you know exactly what you are looking for.
- JQL queries are very powerful and useful but lack documentation.
- The predict module seems very useful but requires precision and the correct data set up to provide accurate predictions.
Mixpanel from a Developers Point of View
The funnel feature is actually very useful as it can tell you the rate which a specific set of steps are performed (100% from step 1 to 2 but only 50% from step 2 to 3). The tool is powerful once you get to learn the interface.
- Funnels
- Tracking user events
- Interface is not easy to learn how to use
- Data doesn't seem to match our internal database tracking
Quick mode to see customers crawling through your site!
- It lets me view where my customers are at in the process of signing up
- I can see if they have published their profiles
- I can see when was their last signup
- I can see what pages and actions they have taken
- Haven't had any problems
Useful but flawed product
- Tracking all events that happen on your website on a personal level. The closest analogy that people tend to make is with Google Analytics, but while GA lets you see how users behave in aggregate, Mixpanel lets you track how individuals behave.
- Easy funnel and A/B testing tracking - again, much easier than with Google. Must faster to integrate new events and change tracking funnels.
- Segmentation - it's easy to segment out and see how subsegments of users behave (e.g. users which came from our website from a specific traffic source).
- Mixpanel has issues differentiating between 'real' and 'spam' clicks sometimes, registering bot behavior as if it were the behavior of real users.
- You can't clone funnels to make minor changes.
- It's not easy to compare two different funnels to one another.
- It's sometimes slow and unpredictable.
- There are occasional bugs where the date ranges selected show one thing, but the data you're looking at is for a different date range.
- Mixpanel is the best thing I've found for tracking A/B testing - but even then, there are issues. For instance it's very hard to compare the performance of A funnel vs. B funnel side by side - you essentially have to either look at them one at a time, or export all data and analyze it in Excel.
- Mixpanel is NOT very good at letting you track percentage changes in behavior over time. I can easily see that we had 1000 loads and 100 conversions this week, but the segmentation tool doesn't make it easy to see that 10% of our users converted this week and 15% converted next week.
Review of Mixpanel analytics @ WellnessFX
- Advanced segmentation
- Funnel analysis
- Cohort analysis
- Aggregate analytics over a time period of > 2 months.
- Cohort analysis/retention including same day/week conversions.
- Better explanations for data discrepancies when using client and server side implementation.
- Funnels feature - it allows us to easily track if users are using our website in the way we intended them to. It's very simple to create a funnel on Mixpanel and it's easy to visualize the funnel with the Mixpanel interface. We often use the funnels feature to help us increase conversions on our site.
- Segmentation feature - it allows us to segment our users based on where they came from and the actions they took on our site. For example, we often use the segmentation feature to track where our users are coming from by segmenting by utm parameters, initial referring domain, city, etc. Mixpanel also has a great interface for segmentation, allowing us to visualize the data in different types of graphs and time frames.
- Explore feature - we can create profiles on Mixpanel for each of our users. This is very helpful when we support a customer; we can quickly view their Mixpanel profile to understand what actions they took on the website, what device they are using, when they first joined the website, etc. which helps us better support our users.
- Mixpanel restricts the time frame of how you can visualize your data in the Funnels, Segmentation and Retention features. For example, when you view your unique data in the Funnels and Segmentation features, you can only visualize your data for a maximum of a 3 month time frame. This makes it frustrating when you want to visualize your data for more than a 3 month time frame and requires you to manually add the time frames together. Furthermore, the Retention feature only allows you to measure the retention of a user for a maximum of 1 year.
- The notification feature allows you to send notifications only based on 'people' properties. It would be very helpful if Mixpanel allowed us to send notifications based on the 'events' users took on the website.
Do you have a dedicated data analyst(s)? Mixpanel is a great tool but it can be overwhelming. It requires a lot of time and effort to fully understand, and you need to know what exactly you want to measure, so if you're not committed and you're not going to be using Mixpanel on a daily basis, I wouldn't recommend it.
Do you have a dedicated developer(s) to implement Mixpanel on an ongoing basis? Mixpanel requires a lot of integration with your website if you want to closely measure specific events. I find that we are continuously integrating Mixpanel with our website on a weekly basis (i.e. if we build a new feature or change a feature).
- Referrals
- Page views
- Conversion rates
- I did not use the product long enough to discover room for improvement to list here.