TrustRadius
https://media.trustradius.com/product-logos/0I/2D/LB25RQ82W2PF.PNGRecommended for websites with high volume trafficWe use VWO across two markets. It helps us extend a test beyond the fundamental of AB Test. It has a 360-degree view of funnel and goal. Each test can be customized depending on traffic volume and specific to its conversion rate. As no pages value are equal, it makes sense to adjust conversion or improvements as you'd expect. It solves the issue of a number of concurrent tests you can run on the case of Google Optimise. Solves some flicker issues and nuances you get from using free testing tools. Tool also helps us from hypothesis to agile recording of insights and conversions to implementation, reporting and insights.,360 degree view of your tests helps you frame insights. It's always challenging to put together reports if you're using multiple testing tools. I like the collection of hypothesis and problems to solve, and you can reuse them to other tests rather than starting from scratch. The best thing is that it's simple to use. Features are arranged in a simple and easy to understand manner.,Form tracking is one of its features that I really like. However, our websites are using Angular forms and it needs a bit of customization from their support. For us the volume of traffic is not yet that huge, I had to spend quite a bit of time to calculate what should be the right conversion rate to achieve. Would be great to also cater for low volume traffic in running tests.,5,It's currently neutral I'd say, but one of our tests proved a hypothesis in one of our big UX projects.,We've yet to improve and make our AB test more robust.,The segments are a very good feature of VWO, as one of our brands is exposed to mobile, with more than 80% of visitors coming from a mobile device, segmentation really helps us improve our lead and conversion rate.,Visual editor is easy to use, much more steady against Google Optimise.,Crazy Egg, Google Optimize and Hotjar,Google Optimize, Crazy Egg, HotjarVWO: The tool you never knew you needed.We use VWO primarily for its A/B testing functionality, secondarily for its ability to edit website content on the fly and implement flexible customer experience surveys. We use VWO in our EBSCO Mags business line, a B2B magazine agent. It allows us to implement A/B tests based on user behavior and other criteria and it allows the marketing department to make changes to the website before the Web Development team is able to implement permanent changes.,A/B testing. VWO users are able to use all sorts of criteria to trigger and serve an A/B test, and the editor functionality is extremely flexible in editing page content. Surveys. We're looking to expand our surveys with the new logic functionality that VWO is beta testing. Web content editing that circumvents the web development "wait time". If marketing needs something simple changed on a webpage, all we have to do is go in VWO and edit or hide it.,Continued learning. I think that quarterly product update calls would help us understand what's new in the VWO universe.,10,Optimized our checkout process to increase conversion rates by as much as 3%. Prospected high-value customers with triggered surveys based on customer on-site time.,We have, we've implemented seven A/B tests and learned about our users' behavior. Our most significant test was removing buttons that showed up above the "Check Out" button in the shopping cart, increasing our conversion rate and giving us the knowledge that we should move that button elsewhere. We've also tested things like implementing sticky product-page CTA buttons and creating a different homepage experience for logged in users.,This bit has been tricky - I think the functionality is there, we've just been limited on our end about how to best take advantage of it. I think in the future we're looking to pass our custom customer segments as javascript variables so that VWO is able to read those variables and serve the user the appropriate version of the page we want them to see (as of right now our variables are PHP).,The editor is easy to use! Seriously, anyone that has used MS Paint can use VWO's editor. But it does allow for HTML/CSS savvy users to go in and make custom changes too, which is nice.,Google Optimize,Google Analytics, Google Tag Manager,1,1,Changing web content on the fly A/B testing and optimization Web personalization,Implementing website banners for promotions Customizing content based on user data,More A/B tests Prospecting high-value clients Finding new ways to personalize content,10,No,Price Product Features Product Reputation,I wouldn't - we evaluated three similar services and I think we made the right decision.,Implemented in-house,We didn't have any issues - we implemented the script and were able to use VWO. For reference, we're a relatively small business (<50 employees).,10,Online training Self-taught,7,The upside is the product is very intuitive - easy to learn and has enough depth for complex tests.,9,Just paste the VWO script into the &lt;head&gt; tag of your website. Make sure that the script is implemented correctly by trying to edit a page within an A/B test.,No - there is no facility to customize the interface,Some - we have added small pieces of custom code,No,10,No,I needed help replacing any instance of a page element with another page element on a webpage. The customer service rep wrote some javascript for me that did exactly what I wanted to do. I didn't need to know anything about Javascript and they did it for me, when they easily could have just sent me a link to a w3schools page.,Project management flow. The track - plan - analyze - test - and target modules take you all the way through implementing an A/B test, from observing user behavior to implementing a permanent change to your website. Content editing. It's built for anyone to use, but if you know HTML/CSS/Javascript it's friendly to use too!,Sometimes making changes to an existing A/B test, even if they're insignificant, can cause VWO to give error notifications. I'd like to be able to ignore these if possible. Occasionally, I'll need to add a bit of Javascript to a page to make sure all of the elements load correctly. A customer support rep helped me with this.,9,9,10,9,Google Analytics,Google Analytics data in VWO,Javascript widgets,4,If you want to see VWO tests in Google Analytics, follow this link: https://vwo.com/knowledge/how-to-integrate-with-google-universal-analytics/,9,10,We didn't negotiate, we signed on to one of the prepackaged plans.,Just make sure you have a clear understanding of each of VWO's different plans and what each plan provides. Make sure that your business will use the plan that you're thinking about getting and that the number of sessions matches up with the traffic your website gets. Other than that, just pick what you think is right for you.,No,N/A,We don't plan to upgrade.,No,NoA great suite of UX tools to understand your users and test ideasWe use VWO within our digital design team to conduct on-site surveys, observe how users interact with our site, and perform A/B tests, all with the aim of improving the usability of our site.,On-site surveys allow us to gather information directly from our users without having to seek them out and ask in person. For example, what information they would find useful for specific pages. Recordings of users allow us to see exactly how people use our website, so we have a greater idea of where improvements can be made. A/B tests give us vital information on if an idea really does work or not. As a UX designer myself, I appreciate how well VWO has been designed. It really is easy to use, especially for something complex like creating A/B tests.,Our front-end team has a huge issue with how long VWO takes to load, which obviously will have a negative impact on user experience. More needs to be done to reduce this issue.,8,We've managed to consistently increase our conversion rate with the range of features VWO offers.,We've absolutely benefited from A/B testing because we know when a new feature or idea works well or not, saving us a huge amount of time. It also allows me, as a UX designer who knows HTML/CSS and some JS, to implement tests on my own without the need for development work, which is a huge time saver.,We have only scratched the surface of visitor segmenting, but it is extremely easy to use thanks to the well-designed interface.,As a UX designer who knows how to code, I almost exclusively use the code editor section to create our A/B tests, but I have found the entire A/B testing creation experience to be very intuitive.,SketchVWO is an easy to use platform for CROVWO Is being utilized to learn more about and improve conversion opportunities across multiple products including client sites. The VWO platform quickly enables the ability to implement and test different hypothesis for conversion rate optimization goals. This includes enabling the ability to run simultaneous tests across multiple different mobile device types.,VWO has a strong support team willing to help provide answers to questions during the setup process. During setup, we had some questions regarding implementation across a significant number of sites and they were able to ease dev team concerns and provide detailed best practices to streamline integration. Some of the initial results of a few of the initial tests raised some questions internally. We setup a call and were able to quickly address the questions and find some opportunities to leverage moving forward. I discovered a bug within the UI that lead to some questions internally. I was able to report it and the problem was fixed rather quickly and their team followed up with a thank you for reporting it and to report the issue was now resolved.,The plans are constantly changing from a pricing and visitor perspective. This means that if you are trying to prove the product you will need to be ready for a long term commitment. This platform tends to consume a large visitor allotment to find a result. In our initial tests, it took much longer than anticipated in order to find a reliable result. If you pause a campaign or test, the UI creates a large red warning that indicates it has been paused. This notification is red with an large exclamation point that makes it appear as if something is wrong with the test. This notification is by design according to VWO cannot be dismissed. This creates some confusion when presenting or training new users.,8,VWO has had a positive impact by uncovering different opportunities across specific device types. Some of the results are scrutinized at length internally because of experiences with other platforms. VWO utilizes Bayesian statistics to find results which has pros and cons. This is something to consider when searching for a CRO solution.,Our organization has not yet had the opportunity to test all of the feature sets within VWO. The current focus is to ensure the conversion funnel is optimized across different experiences across different devices. Ultimately, not all of the features will be leveraged but they are nice to have as we continue to make find incremental improvement opportunities.,The specific targeting opportunities found within VWO are helpful when it comes to audience and device segmentation. There is a significant number of pre-defined targets in the UI and of course you have the ability to set custom targets depending on the test you are doing. This is ideal when running test across multiple domains or products.,The WYSIWYG editor is easy to use and very simple for new users that want to hit the ground running. We leverage it to test different aspects of the site to find and deliver test results to ensure future changes which require dev work are going to make a positive impact before creating new request.,OptimizelyGreat user insight and conversion optimization toolVWO is used within our digital department to run A/B tests and to personalise our website for visitor segments. I personally also find it useful to watch recordings of visitors that have dropped out of our ecommerce funnel. VWO makes it easy to select these recordings, instead of having to manually go through a great number of irrelevant recordings.,When designing A/B variations I can choose to either use the visual editor or to make the changes using code. I particularly like using jQuery. VWO offers the ability to keep long term track of the performance of your goals. I can easily identify recordings of users that dropped out of a funnel and watch those. There is live chat to get support, with great response times and which is very helpful. You are forced to create observations and hypotheses when creating a test, which is a great way to make sure that you are actually testing something worthwhile. You can group tests together so that you can rule out interaction effects between tests that you are running at the same time.,The heatmaps within A/B tests are overlayed on the live website. Unfortunately, these don't work properly when scrolling down the site. I am missing an overview of all my custom conversions. I can only see a list of frequently used goals while setting up an A/B test, which may or may not include all custom conversions.,8,I can't give exact numbers, but it has contributed in identifying issues that we have then addressed.,The A/B testing functionality allows us to validate whether specific changes that we want to make to our website actually have the impact that we want them to have, rather than just going by gut feeling.,I am personally not very involved with this aspect of VWO, though I am aware of its capabilities. When used right, i.e. when you have meaningful segments, you can derive great benefit from this.,It has made it easier for the unexperienced to make changes and run a test. I think this also has the downside that people underestimate what they are doing on the website. The very first test ever that I tried to make was erroneous due to my editing dynamic content using the WYSIWYG editor. Making the tool easy to use for non experienced people is a double edged sword.,Hotjar and Google Optimize,HotjarOverall, VWO has helped dig into user needs, and help direct business decisionsWe use VWO in my department to track website engagement, get feedback from surveys, and test different variations of enhancements and changes. We share this information with our marketing department, and sometimes the company as a whole.,VWO A/B tests are easy to set up. I like that we can input our own HTML/CSS/js. Surveys are nice. I like the new feature of being able to see some recordings of sessions who answered the survey. Overall, the recordings are very useful. We have set up some recordings to even verify/debug some issues we were seeing on our site.,Setting up specific goals or events is sometimes hard. our goals/events/clicks are not always straight forward as "if user clicks this thing" which means we have to do extra set up. Form tracking has been a pain, especially with forms that don't have a "submit" button - our checkout process. being able to funnel from delivery/pickup, delivery address form, to payment type, payment form, and submit, it has been difficult. we have dynamic forms with unique id per each session, which also required extra set up. We had an issue with the form only capturing the latest submit, rather than all submits. Even with it set up, the form tracking doesn't seem to capture how we would want.,8,We have tested variations of enhancements that in turn, lead to more sales. Setting up some form tracking caused an issue in Internet Explorer, so we had to remove the tracking.,We have benefited from A/B testing. Our latest findings were a test on some messaging for our financing option. We found a bigger conversion rate with one of the variations and implemented that messaging. We tested changes to our add to cart, messaging, layout, and others, and have found that either, a) one variation saw better conversion rates or b) customer's convert the same with control vs variation, allowing us to put our efforts elsewhere. It helps us prioritize projects, seeing if these changes have value before we implement them.,We have not used the targeting feature.,The WYSIWYG editor is somewhat limiting for us. It would be great for users who don't know HTML, CSS. But for me, it is easier to implement the code directly. We also add js to our variations at times, which you cannot do through the WYSIWYG editor. We have used the WYSIWYG editor when we want to make a simple text change, which is sometimes faster than doing it through the HTML input.,Optimizely and Qualtrics,Google AnalyticsOur VWO reviewVWO was used within our digital team primary by myself and the developers, mainly for user research, collecting and analyzing the user feedback within surveys. The other main functionality we used was for MVT and AB testing throughout our UK website. With detail, reporting was helpful for board meetings and quickly grabbing data for presentations.,Great customer service and support. Easy to use testing tool. Clear and simple reporting of stats/data.,There is a lot to the tool that can add confusion. Lots of guides that sometimes are confusing too. Although there's great service, sometimes you are dealing with different people about one issue. Might be the time difference.,9,VWO practically paid for itself within a couple of months, from one test alone..... if your research is good, VWO as a tool will compliment any experiments you want to carry out.,The testing tool works rather well for us within the initial tests we carried out. We MVT the product pages and quickly found ways to optimize these pages for a better conversion. The tool struggles where we had a low volume of traffic, the tool-- and rightly so-- estimated a vast amount of time to come to a conclusion.,Unfortunately, due to the size of our team and per priorities, we use unable to utilize this functionality.,This is a great feature to VWO, as anyone within a team can learn this from a quick demo from someone who has used it, or by simply reading a few of the very detailed guides VWO provide. We have dev, management, and even PPC and SEO team members who use the WYSIWYG editor.,Qubit and Optimizely,Hotjar, InVision, Pure360, JIRA Software, BitbucketMuch better than Google Optimize!VWO is being used within the marketing team to help improve on-site user-experience, increasing brand advocacy, and helping to deliver continual conversion rate improvements for our lead generation campaigns.,Simple to create very detailed multivariant tests. Good heatmapping and scroll depth software. Easy to understand results and reporting.,Faster support. Simplified segmentation. Easier to use form testing tools.,9,Helped us to double our conversion rates. Helped us to better understand the reasons users would not convert.,On average we have 5-10 concurrent tests working on different user journeys. Not all tests work but when they do they dramatically reduce our costs and when they don't we learn a little more about why.,This is an area we have struggled with. We certainly have not yet utilized aspects of the tool to its full potential (yet).,Compared to Google Optimize this aspect of the tool is light years ahead. Very easy to change things with the WYSIWYG editor and when it's not possible its easy to jump into HTML edit mode. Also, the fact that you get no flicker on page load is very impressive.,Google OptimizeVWO is a great fit for our company!We use VWO for marketing, and particularly A/B Testing! We A/B test our paid landing pages and website pages. From content to hero images to CTAs, VWO helps us A/B test everything we need to understand how users are using and converting on our websites. VWO is also seamless in allowing us to manage four websites in one account.,Nice data reporting. Easy step-by-step instructions to set up your tests. Easy to collaborate on tests other people on your team may have set up.,We would like the option to not add a hypothesis, as sometimes our tests aren't developed enough for one. Date range on data reports. Download screen recordings.,8,We've made changes that have helped increase the conversion rate on our website! We've made changes that have helped the conversion rate on our landing pages! VWO has helped us make smarter, more responsible decisions in the marketing department,We have benefitted from these capabilities! Across our four brands, our websites and landing pages have all seen an increase in conversion rate, thus increasing our leads and demos. Not only have we seen a higher number of leads and demos, but we've also been able to determine exactly what is the catalyst behind these increases, and apply the changes across the board to other brands. It's streamlined our testing abilities!,We have not used this feature of VWO, but if it is like the other features, I am sure it is helpful and useful!,I personally haven't used this feature, but again, if it's like the other features on VWO, I would assume it works well and can produce results!,Optimizely,HubSpot, OutreachVWO -- Great for small companies and teamsWe use it for A/B Testing, Customer recordings, Heatmaps, reducing page load times, and making decisions. We find that we can show through their data why a customer will or won't behave a certain way. This allows us to stop making business decisions off of hunches and start taking action based on data that will move the needle for us and provide an overall better customer experience. That has translated to better sales for us.,Customer Recordings. Take a page, watch how your customers behave, and start making tests to reduce friction. Heat Maps. We have long, evergreen content posts and we want to see how many people identify with the content, because then they will continue to scroll further on the page. A/B Testing. If you have a simple website built on basic code, you should not have to integrate or bring on a developer. It's an easy drag-and-drop functionality. You can also request hours to have them help you if your IT resources are limited.,I think the UI could be a little more modern. At times, it can be touchy. I would like it to be easier to export a customer recording into a small MP4 file. It's not the easiest way currently to export. I think most of the company is based in India, which I don't have a problem with, but the time zones can make things a little challenging.,8,ROI has been huge. We've decreased our page load speed from 7 seconds to 3.5 just by making some tweaks. We tested some things we could prove would work but we decided not to implement them. However, we know they work because of VWO testing. The session recordings allow you to skip blank time, which saves you time in the end.,Most definitely. Most companies around us hire CX or UI Designers to test things and make decisions. We don't have to employ a new person to do testing but rather, for an affordable price, we can do the testing ourselves. The hardest thing is it takes time to do. VWO goes above and beyond to help their customers. In fact, in our latest test, they had it ready for 5 days and we took some time on our end to implement it. We hardly are ever waiting for them and because they work with so many different clients, they can provide quality recommendations for new tests.,Yes. We targeted organic and email visitors specifically. I think with the way Google Analytics reports data, they try to be secretive with organic search and we can't identify what users are doing from organic specifically. Email was pretty similar. We wanted to know if our email customers behaved differently or similarly to organic customers.,I think this is the thing I was most hopeful about being successful, but I found it to be touchy. I will say that we are on NetSuite SuiteCommerce Advanced (SCA) and it's not the best e-commerce platform that I have worked with. It's one of the most challenging, so I would say that VWO would work more soundly with a Shopify or other quality e-commerce platform better than us. That's the main reason I think the WYSIWYG doesn't work seamlessly.,Crazy Egg and Optimizely,Bronto Marketing Platform, TrendKiteUseful for simple changes, but developers needed for complex testsVWO is used by the UX &amp; CRO department of our digital marketing agency to facilitate running A/B tests on client websites. It solves the business problem of not needing to much developer resource to run tests, allowing our team members to mostly set up tests themselves rather than needing complex code.,Quick to set up AB tests on sites, with multiple variations allowed and the ability to use segments to control who sees the test. Easily links with GA for accurate analysis Heatmaps are included which allow you to see differences between test variations,Setting up multivariate tests can be very difficult, particularly if you want to test something which requires custom code rather than using the VWO editor. Using the VWO editor to create tests can create excessive amounts of code to do quite simple changes, compared to if custom code written by a developer was used. The heatmaps could be more detailed, and seeing how far users had scrolled would be useful. Integration with more tools, such as Hotjar, would be very handy,7,The ability to offer a CRO service is greatly enhanced by VWO, as it allows us to run tests for clients The editor means to some extent we don't need much developer resource to run the tests, lowering costs of doing so,AB testing has benefited my organisation, due to being able to run AB tests for our clients, the basis of our CRO offering. However, testing hundreds of changes simultaneously through multivariate testing has not benefited my organisation particularly, due to the difficulty we found in setting up multivariate tests. The test took a disproportionate amount of time to set up, needing lots of developer resource so costing a lot. Tracking conversion goals via VWO can be tricky, as they can be difficult to set up, so we prefer to use GA to track the results of the test. We also find GA to show more accurate results. Likewise, due to not using VWO to track conversion goals, we use third party tools for understanding the statistical validity of results.,It's handy being able to set up custom segments to set tests live to IP addresses for clients to view them. We've also used them to exclude specific browsers, or target certain devices. However, once we experienced difficulty with targeting paid search traffic using the pre-made segment. It only captured traffic with the medium of paid search, and didn't account for Google Ads using gclid to autotag paid traffic (or Microsoft's msclkid). So we ended up with no visitors in the test at all.,It's enabled our team to create simple tests themselves, reducing the need for developer resource. However, it spits out a tonne of code for even the simplest of changes, which can cause issues for the site. Therefore we tend to ignore the editor most of the time and use custom code written by developers instead. However, the editor is still useful for identifying the class of elements, or an initial play around with layout or whatever to see how something looks when it is changed. But for actually running the tests, we used custom code.,Hotjar, Google AnalyticsJust an honest review about VWOIt is currently being used by CRO and UX department, it's main focus is to AB test.,Allows split testing Allows any traffic split Allows segmentation,Horrible usability - the navigation within each account is quite something, not clear where you find certain features, imagine someone using it daily and having to deal with these issues - it's really a perfect recipe to ruin anyone's day. The reporting isn't great either, it's difficult to understand how VWO reports as it never matches up with data in other platforms i.e. GA. Another issue is related to the glitches and bug fixing, sometimes VWO agents don't have an answer and it can be frustrating. Site speed - it can negatively affect the website and user experience, however not much has been done about it over the last few years. MVT testing is too complex and in many ways impossible to actually execute.,2,It has certainly contributed to generating/helping generate revenue for our clients.,It's an exaggerated and sugar-coated statement, while VWO is a good platform, in no way it allows to test hundreds of changes simultaneously before causing issues, bugs, problems which normally result in more time spent trying to work things out. It would be beneficial to improve the troubleshooting system or even come up with a good system which would enable users to better understand how to fix issues.,Again, I would think that (based on experience) it's not that easy to set the content to be personalised and specific to visitor segments. We have certainly tried this function however it does have it's limited functions and the segments you create don't always work.,It's a good feature but let's be honest, it always beaks the dynamic content. Sometimes we would experience issues with changing the imagery, it has to be all uploaded on VWO before being able to use however it's not always possible so it can create some friction when trying to set up some testing.,Optimizely, Qubit, Qubit Opentag and Monetate,Hotjar, Google Analytics, Optimizely, QubitA good enterprise web analysis packageIt's being used to analyze our marketing and e-commerce site. We use A/B testing, recordings, heatmaps and surveys to gather information about how users are able to use our sites and what they are understanding. A/B testing has been valuable in getting buy-in from decision makers as we are able to directly prove the effectiveness of the changes we are proposing.,Visual editor for A/B testing is really solid, especially if your site is fairly static. It gets a bit tougher when you have very dynamic content but it's still much easier than having our dev team make two versions of a page and try and split traffic. Recordings and Heatmaps are invaluable assets for figuring out how well certain pages are working. While they don't replace standard user testing they can supplement it very well and reinforce your position to make a design change. Support has been fairly quick to resolve rather complex issues, even with a bit of a language barrier a lot of the time. Discussing technical challenges over chat is not easy but I can usually get these difficult challenges ironed out in a day or so.,I don't really use the "plan" features much. They seemed nice at first but they are too slow and cumbersome to use in practicality. I don't like being forced to use it to do testing. Goal tracking seems limited. I'd love to be able to use advanced e-commerce goals (like how many people bought a specific product) for my test but have to use overall revenue and 3rd party tracking like GA to fill in the gaps. Dynamic content is really hard to edit. Anything built on a modern JS framework is hard because manipulating multiple states on the same page starts to get really complex. There's a lot of workarounds, and I haven't found a better solution, but it's not as easy as point and click if you have something more complex than a static site.,7,I cannot think of anything negative other than the price of enterprise options. While we certainly get value out of it, huge returns from A/B testing that is, it's not cheap by any stretch of the imagination.,Unless it's your sole job, rapidly testing hundreds of changes is a bit silly. Changes, even just tests, take time to get approval. We'd like to rapidly test but organizational processes make that somewhat of a pipe dream. It has given us good statistical validity of results which we have used to convince those higher up of some fairly radical ideas.,We haven't really used segmentation too much. Some pages we test barely get enough traffic to them to have a test conclude quickly so filtering it to smaller portions doesn't seem to work. We'd love to have the pool of users to do more specific segmentation and gain those insights, but we just don't have the traffic to do so right now.,It's okay. Editing a headline here and there is fine. Editing dynamic content breaks down. Oftentimes, I need to resort to editing the code itself because editing it with the visual editor breaks that element or something else. If you have a static site it's probably easy to use. Add in dynamic content and you have a recipe for disaster if you aren't careful to review your variations before you start the test.,Hotjar and Google Analytics,Hotjar, Google AnalyticsVWO: Easy to realize big improvements on your websiteVWO is being used by our marketing department for optimizing our website. We will have a look at the heat maps to see what people click on and think is most useful. And we use A/B tests for continuous optimization of our homepage and landing pages. We try to answer questions like: how can we best serve our (potential) customers on our website?,Heat maps Easy set up of A/B tests Easy implementation of the tool,Last time I wanted to add a B-variant in a A/B-test on our homepage. I changed the existing content (that was separated in two columns), but in the preview it kept showing elements I already deleted. In the end I decided to skip this test, because I couldn't find a solution. Integration of Google Analytics can be more easy, so I can easily use my existing measurement goals for example. Exporting of the made heat maps into images.,8,I don't have hard figures, but we measure the conversion rate on our lead page. We continuously have an A/B test running and after a winner can be decided we test something new. I am sure the use of VWO will contribute positively to our amount of leads. By using VWO, we are triggered to think of new experiences all the time. It will help us improving our way of doing business and because we can visualize it, other colleagues will get excited about it as well.,My organization has benefit of the use of A/B testing. We have a special landing page for lead generation. We often have a B-variant live. In this variant we make one change. We tried to vary with images, or images versus video, with the colours of our page, with adding call-to-action-buttons and by the size and location of our lead form. We optimize it all the time. The variant with the best conversion rate is the winner.,I have to say we have used the targeting option yet. As our company has specific target groups this can be a good feature to use in the coming months. I would like to test if the target group would like to see specific content for their group, or more general content. And if we can see differences between the target groups: like use specific terms or not.,The WYSIWYG editor is very easy. I can easily click on the part of the website I would like change. So I just click on the text and can change the text for example. Without the help of the, always busy, IT-department. As an online marketeer the editor gives me freedom and speed. And the improvements can be easily done by other colleagues at my team as well, so we as a team feel very concerned with testing.,Google Analytics, Google Ads (formerly AdWords) and Google Tag Manager,Google Ads (formerly AdWords), Google Analytics, Google Tag ManagerVWO: An All-in-one CRO platformWe use it to run A/B tests, surveys, form analysis, and web recordings. It is primarily being used by the product team and to a certain level by the marketing team. It helps us to analyze how users behave and respond to various pages. Apart from this, it helps us choose one variation over the other while running experiments at any scale.,Conducting A/B tests. Segmenting their reports to get deep insights into which variation is performing well for what segment of users. Form analysis. Knowing how users are interacting with the survey. Surveys. Conducting various levels of surveys via the platform.,Segmentation in Surveys. Connecting it with other tools like CRM, GA, etc. Running multiple experiments on the same page simultaneously.,7,Helped us optimize conversions. Helped us narrow down what works and what doesn't.,Yes, we have benefited from these categories as there are multiple landing pages we use and we have tracked conversions effectively by using the tool.,This is useful in quickly creating different variations that are copy level changes. It helped us in moving fast with experimentation.,Optimizely,Google Analytics, TrelloVWO Review from agency perspectiveVWO is being used to analyze client's sites and improve their conversion rates. It addresses issues related to UX or poor conversion performance. We use this tool across a variety of templates and sites to gather insights on user journeys and flows.,Insights. Reporting. Integration.,Hard to build tests when dealing with dynamic content. The WYSIWYG can be confusing as most tests require development. It would be good to have an easier integration with Google Analytics.,9,Increased CR for clients. Increase in sales. A better understanding of how users navigate thought the sites.,When using VWO we undertake a thorough process of understanding and auditing the site in question. Thanks to the analysis tools like heat maps and recordings we are able to do so. The funnels are also a feature that provides great insights on bottlenecks. The different tests then allow us to find the best pages and remove as many blockages as possible on the path to conversion.,We use segmenting in order to tailor our tests to specific channels as well as users. As we are a performance agency, we control the traffic that we deliver on the site which then is carefully segmented to tailored tests based on traffic intent. Paid media being different than organic for example.,We do not really use it, as most of our tests involve dynamic content, and therefore we build our tests from scratch.,Google Optimize,Google Analytics, Google Ads (formerly AdWords), Datorama,3,2,Conversion rate optimisation User experience optimisation Conversion funnel analysis,N/A N/A N/A,We might use it more to analyse user journeys through a site,9,No,Price Product Features Product Usability,If I had to do it again I would look more into the way you can create tests and the limitations of the WYSIWYG editors. All the platforms tend do say creating tests is as easy as plug and play but when you look deeper into it, you'll notive that development tends to be involved if you one to create in-depth testing.VWO reviewIn my organization, we manage the UX and CRO on our client's websites and use VWO to give us the ability to AB test on the sites. It only gets used by the UX and CRO team, and not in other departments. Mainly it helps us by giving us the ability to test the impact of making changes on websites, so we can build the changes in house and direct traffic to the appropriate percentage of users, with less time required for the clients.,Ability to direct test traffic to specific user types, devices, IP addresses allows easier test previewing and allows you to direct relevant traffic to the tests. It is easy to set up new sub-accounts and sub-users so relevant people can view relevant accounts. Ability to send preview links and QR codes of test variations.,The idea of having heatmaps with test variations are great. However, I find the VWO heatmaps largely unreliable, and don't show much data. The previews links are really important so we can send our tests to clients before setting them live. However, they are really unreliable and are quite difficult for clients to use. You have to ensure the client clears their cookies and views the test in incognito, which is fine, but even after doing this it does not always work. Building tests can be quite awkward as the code editors are overlaid over the view of the page, so you can't instantly see what the changes to the code do to the page -- you have to close the code editor, then select to correct variation. If you then find something isn't right, you find yourself repeating this a lot.,9,VWO has had a positive impact on our business objectives as we believe testing is extremely important on websites to ensure we have the quantitative data to support changes we make.,Our organisation have benefitted from this tool greatly, as we perform numerous tests, and a variation of different clients at all times. We have been able to learn from our tests and know what is best for our clients users and customers.,We use the segments mostly to ensure we do not track data from our organization and the clients, so our data is not skewed by employees visiting the site for business needs.,We do not tend to use this feature.,Split,Hotjarcheap optionThis is being used only by the e-commerce department. We use them for on-site A/B testing. We use the tool to learn more about our customers, their behavior, and how to improve the overall site experience. We have leveraged this data to share with our retail partners. There are a few tests we can run based on branding, but are also able to test based on behavior, which is great.,Very communicative. They come up with great ideas on their own. Easy tools. Great reporting.,They try to push their ideas on you instead of learning your brand. Time zone differences (based in India) make it difficult at times.,7,Increased CVR. Slower page load speeds.,We've accomplished all of their notes: allows you to create multiple versions of a website rapidly, test hundreds of changes simultaneously, track conversion goals, and understand the statistical validity of results -- with the exception of the rapid website. We did see that their code causes some performance issues.,They use this for us. We have a full-service package that we don't need to use this.,Optimizely,Salesforce Commerce Cloud, Bazaarvoice Conversations, PixleeVWO is doing well for us.We are using VWO in the e-commerce department, together with an external consulting agency.,We got some great insights and could fix some issues by watching the VWO's recordings. It's great that A/B tests can be paused and changed. In Google Optimize, we were struggling when we needed to add some minor changes while a test was running. We love Smart Decisions. It's a time saver and helps whenever we aren't sure if should keep a test running or not.,A bit pricey We had a few problems when we set up tracking codes - support helped us and everything works flawlessly now,8,We gained several insights that helped us to improve our online shops.,We were using Google Optimize before. But we ran into several problems there. Since we started using VWO, we do not have to think about limitations. We can just run the tests we want.,Targeting segments &amp; personalizing content helps us a lot. We are targeting desktop, mobile and new visitors all the time.,Google Optimize,Google Analytics, Google Ads (formerly AdWords), Google DriveVWO has changed our ability to test and be agile in trying new things on our website!VWO is currently being used with a section of our business to optimize website performance and conversions.,You have the ability to have heatmaps recorded on any A/B or Split URL test, allowing you to investigate where users are concentrating most of their time within a control or variation. VWO's ability to allow custom conversion tags to be placed and triggered on the website allows for more robust conversion tracking. VWO's UI is very easy to use and navigate allowing users who are not familiar with coding the ability to test a website without the need of a developer in most cases.,Creating more technical documentation in the library, not just high level information. Example would be documentation on how you can run a test on your internal network before having a test go live.,9,VWO has helped to increase awareness of where our audience are most engaged with our site and were able to see more users clicking on our CTAs with changes to the callout. We are currently, in the midst of a large split URL test and are hoping to see better overall conversions to build on the successes we saw in our previous A/B tests.,We have benefited from the heatmaps to help guide us on understanding where user behavior is most concentrated and where it is not. It has helped us to also come up with additional A/B tests that we felt would help our site convert better.,We have not used this capability, and have actually turned it off.,Currently, the form analysis has not worked on our site due to how our form is coded. We are working to rectify this in the future as it would provide us valuable intel as to whether the form is causing users to disengage on certain sections.,VWO ReviewOur company has several online products which are operated by different teams. Members of these teams who are responsible for product development (we simply call them our customers) along with our UX team come to our department with their ideas and tweaks on how to enhance their product and then we discuss together what should be A/B tested before they would go into any kind of development. After a test has finished we evaluate the results together and decide upon them whether to apply the tested changes or not.,Visitor segmentation. There is a good amount of metrics that can be used to target those visitors you desire.,Estimation service. The provided results sometimes look strange. It is hard to figure out if the estimated run-time of a test is a result of a buggy calculation or you simply put in the wrong numbers for calculation.,8,Our colleagues got more familiar with the benefits of A/B testing and therefore became much open to testing based product development which resulted in much fewer rollback requests than before.,Having a tool that is so easy to use as VWO did really speed up our testing processes as product development people got a faster feedback on their ideas and do not have to wait for the development team to implement a change that they might not even need as it could have a bad influence on overall user engagement.,Having the ability to target different visitor segments is essential to us as we do not always want to target our "mainstream" users but a special niche segment of them to get another impression on a function or change.,It is again about speed. With the WYSIWYG editor the number of people who have the power to create a test has broadened meaning that we were able to get rid of a bottleneck in our processes.,Optimizely,Google Analytics, Google Tag ManagerSolid CRO Software, Good SupportVWO has high functionality and great support. I was pretty amateur at CRO, but VWO's team really helped me fix problems when my tests weren't set up correctly—and they were fast to respond. The only downside is the price and annual commitment. They're cheaper than some alternatives, so I don't doubt it's a good deal. But it's an investment so make sure you have someone dedicated to getting the most out VWO.,Functionality. Customer support.,Price. From a UX perspective, it take a lot of clicks to see the results of something.,7,Definitely provided insights about what worked and didn't work on our site. Helped justify changes we made by showing results in anew A/B tests.,We were able to get some insights from the heat map, but not every page ends up with actionable data.,Didn't use this feature. Wasn't confident that it was quality data--how many user recordings can you watch? Not enough to be statistically significant.,OptimizelyGood features, some bugs, suffered from lack of adoption in our organizationWe have a unique organization where we have a central services team that assists 4 publishing groups. We implemented VWO for use in all teams. We are a direct response marketing company and wanted to leverage VWO for format testing across our promotional pages and order forms, as well as our fulfillment websites. The real value would have been to optimize our sales funnels using the tool.,Multivariant testing async. We have a limited development staff, so having our marketers be able to control experiments was a big plus. Multiple dimensions for testing, allowing us to isolate tests based on device was a benefit. Screen recordings, being able to view customer recordings was valuable to see what people are doing on our pages.,Heatmaps loaded very slow. We have very long form sales copy and VWO could not load the pages with a heatmap view a majority of the time. Google and Facebook slap. We were shutdown from running ads to pages that had VWO embedded in them as it was perceived as cloaking. This was the biggest issue for us as we rely on optimizing for display spend.,5,Tt had neither a positive or negative impact. there was interest initially but after we could not use it when running campaigns on display networks. We had an adoption issue and could no longer justify the cost.,We could not use them. They would not load a majority of the time.,We did use this to confirm suspicions about how users interacted with our pages. This was a benefit to solidify an approach.,We did not take advantage of this feature. We used amplitude for this functionality.,Solid Testing PlatformThe basic observation tools in VWO are being used by our User Experience Team to 1) Monitor success of split and A/B tests, and 2) Draft new hypothesis to fuel next rounds of tests. A/B &amp; Split testing tools are being used by the Development Team to set up and execute tests on our Shopify stores.,Test set up is a breeze and settings are presented in a thought out sequence. Recordings, Heatmaps, and other observation tools are easily segmented by audiences we care about, making observation simple for our UX team. Our customer success manager is always available for meetings and proactive in his advocation for the platform.,Observations currently (9/14/18) don't support outside domains. Observation collection sample rate is a little low (for the price) - takes a bit longer to collect meaningful amount of data.,8,We've been able to roll out new design patterns with confidence that short term revenue is not negatively effected. We've had more wins than losses, as the company is just ramping up a testing strategy. We know percentage of wins will go down as we optimize, but VWO has been vital on making calculated steps along the way.,Heatmaps are probably the weakest observation tool from the rest of features in VWO - we've been able to identify extremes of where clicks happen, where they don't, and where clicks happen where no link exists. That is the extent of it. Scrollmaps have been more important, as they show "heat" of percentage of visitors that reach a certain length down a page. Our site has lots of content that we prioritize on the page but ultimately want to have impressions for all sections. VWO has allowed us to test for "scrollability" of designs, ensuring that visitors consume the content we put on our sites.,With the interactive player/recorder from VWO, we've been able to observe shopping behavior as it happens - with lots of bouncing around the site and content consumption. We've always assumed it's a straight funnel - recordings have (in small samples) proven otherwise. One challenge with recordings is that it is anecdotal and part of a small sample, so we need to pair the tool with other methods of analysis to get a full picture.Extra credits for VWO platformVisual Website Optimizer is being used only by the marketing team with a continuous process of website optimization,All in one platform: The fact that Visual Website Optimizer offers all the features available in one platform facilitates the research work of marketers a lot. A/B Test feature: Within the A/B test feature, users have the possibility to analyze the results not just on a summary level, but on a detailed one, too. The best part always comes from the detailed report, which offers a clearer view of the performance of the test. Support team: Visual Website Optimizer has a great support team for their users. Fast, knowledgeable, friendly people that you can lay your trust in them that by the end of the day (if not quicker,) they will be there with a solution for you. The support team can assist you in any difficulty you might face at that specific moment with clear directions, both by email or a call.,Surveys are a great way to get insights from your website visitors. The current version offers you the possibility to do so, but in a very basic way: question -> answer -> the end. My recommendation would be to upgrade this feature by adding branching logic to each answer. Customers of Visual Website Optimizer can allocate visitors to their sub-accounts by designating 'testing visitors' or 'research visitors'. Both of them are equally distributed among the different features. But my recommendation would be to have the option to allocate visitors from the 'research visitors', for example, by each individual feature. To know from the start that 100% of research visitors will be distributed depending your needs. e.g. 25% recordings + 25 heatmaps + 30% surveys + 5% forms + 15% Track features. It would be great if the Heatmap feature would have the option to save the created reports in a PDF form. This will allow any additional user of the VWO account to overview them on a later point.,9,Using Visual Website Optimizer, I validated several hypothesis by using the 'Test' features, which contributed to a shift in the client's business strategy.,What's makes the Visual Website Optimizer - Heatmap better than others is the possibility to segment the data of each report you need to create. By using this tool, I have been able to spot the 'low-hanging fruits' that needed to be fixed. It's like an extra layer of how visitors are interacting with your website, and it always gives you insights.,Recordings has a great impact on our organization, as it captures visitor's behavior when interacting with one of our active experiments. VWO recordings offers the possibility to segment the recordings by your needs, from a wide range of segments. This helped us catch some issues that we wouldn't have thought of.,This feature is still under observation. I just started to use it.,Omniconvert, Optimizely and AB Tasty
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VWO
172 Ratings
Score 7.7 out of 101
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172 Ratings
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Score 7.7 out of 101

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Score 5 out of 10
Vetted Review
Verified User
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We use VWO across two markets. It helps us extend a test beyond the fundamental of AB Test. It has a 360-degree view of funnel and goal. Each test can be customized depending on traffic volume and specific to its conversion rate. As no pages value are equal, it makes sense to adjust conversion or improvements as you'd expect. It solves the issue of a number of concurrent tests you can run on the case of Google Optimise. Solves some flicker issues and nuances you get from using free testing tools. Tool also helps us from hypothesis to agile recording of insights and conversions to implementation, reporting and insights.
  • 360 degree view of your tests helps you frame insights. It's always challenging to put together reports if you're using multiple testing tools.
  • I like the collection of hypothesis and problems to solve, and you can reuse them to other tests rather than starting from scratch.
  • The best thing is that it's simple to use. Features are arranged in a simple and easy to understand manner.
  • Form tracking is one of its features that I really like. However, our websites are using Angular forms and it needs a bit of customization from their support.
  • For us the volume of traffic is not yet that huge, I had to spend quite a bit of time to calculate what should be the right conversion rate to achieve.
  • Would be great to also cater for low volume traffic in running tests.
Definitely better for high volume traffic. And probably not ideal for low volume traffic.
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Score 10 out of 10
Vetted Review
Verified User
Review Source
We use VWO primarily for its A/B testing functionality, secondarily for its ability to edit website content on the fly and implement flexible customer experience surveys. We use VWO in our EBSCO Mags business line, a B2B magazine agent. It allows us to implement A/B tests based on user behavior and other criteria and it allows the marketing department to make changes to the website before the Web Development team is able to implement permanent changes.
  • A/B testing. VWO users are able to use all sorts of criteria to trigger and serve an A/B test, and the editor functionality is extremely flexible in editing page content.
  • Surveys. We're looking to expand our surveys with the new logic functionality that VWO is beta testing.
  • Web content editing that circumvents the web development "wait time". If marketing needs something simple changed on a webpage, all we have to do is go in VWO and edit or hide it.
  • Continued learning. I think that quarterly product update calls would help us understand what's new in the VWO universe.
VWO is great if you're looking to learn more about your customers' online behavior, even if you've never had any kind of formal A/B website testing plan.
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Score 8 out of 10
Vetted Review
Verified User
Review Source
We use VWO within our digital design team to conduct on-site surveys, observe how users interact with our site, and perform A/B tests, all with the aim of improving the usability of our site.
  • On-site surveys allow us to gather information directly from our users without having to seek them out and ask in person. For example, what information they would find useful for specific pages.
  • Recordings of users allow us to see exactly how people use our website, so we have a greater idea of where improvements can be made.
  • A/B tests give us vital information on if an idea really does work or not.
  • As a UX designer myself, I appreciate how well VWO has been designed. It really is easy to use, especially for something complex like creating A/B tests.
  • Our front-end team has a huge issue with how long VWO takes to load, which obviously will have a negative impact on user experience. More needs to be done to reduce this issue.
VWO is great for gaining a better understanding of your users and testing ideas to know if they work. Heatmaps, surveys, session recordings, hypothesis, and A/B tests make a complete set of tools to figure out what people are struggling with/need, and to analyze and test what will help make your service/product better.
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Kevin McLallen profile photo
Score 8 out of 10
Vetted Review
Verified User
Review Source
VWO Is being utilized to learn more about and improve conversion opportunities across multiple products including client sites. The VWO platform quickly enables the ability to implement and test different hypothesis for conversion rate optimization goals. This includes enabling the ability to run simultaneous tests across multiple different mobile device types.
  • VWO has a strong support team willing to help provide answers to questions during the setup process. During setup, we had some questions regarding implementation across a significant number of sites and they were able to ease dev team concerns and provide detailed best practices to streamline integration.
  • Some of the initial results of a few of the initial tests raised some questions internally. We setup a call and were able to quickly address the questions and find some opportunities to leverage moving forward.
  • I discovered a bug within the UI that lead to some questions internally. I was able to report it and the problem was fixed rather quickly and their team followed up with a thank you for reporting it and to report the issue was now resolved.
  • The plans are constantly changing from a pricing and visitor perspective. This means that if you are trying to prove the product you will need to be ready for a long term commitment.
  • This platform tends to consume a large visitor allotment to find a result. In our initial tests, it took much longer than anticipated in order to find a reliable result.
  • If you pause a campaign or test, the UI creates a large red warning that indicates it has been paused. This notification is red with an large exclamation point that makes it appear as if something is wrong with the test. This notification is by design according to VWO cannot be dismissed. This creates some confusion when presenting or training new users.
VWO makes implementation and integration easy. They have done a great job to ensure the script does not heavily impact load times or page speeds. This was a very important aspect especially if you will be doing tests across multiple sites or products. Overall the UI is easy to learn and the support team is quick to address specific questions.
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Michel Zurkirchen profile photo
Score 8 out of 10
Vetted Review
Verified User
Review Source
VWO is used within our digital department to run A/B tests and to personalise our website for visitor segments. I personally also find it useful to watch recordings of visitors that have dropped out of our ecommerce funnel. VWO makes it easy to select these recordings, instead of having to manually go through a great number of irrelevant recordings.
  • When designing A/B variations I can choose to either use the visual editor or to make the changes using code. I particularly like using jQuery.
  • VWO offers the ability to keep long term track of the performance of your goals.
  • I can easily identify recordings of users that dropped out of a funnel and watch those.
  • There is live chat to get support, with great response times and which is very helpful.
  • You are forced to create observations and hypotheses when creating a test, which is a great way to make sure that you are actually testing something worthwhile.
  • You can group tests together so that you can rule out interaction effects between tests that you are running at the same time.
  • The heatmaps within A/B tests are overlayed on the live website. Unfortunately, these don't work properly when scrolling down the site.
  • I am missing an overview of all my custom conversions. I can only see a list of frequently used goals while setting up an A/B test, which may or may not include all custom conversions.
It is well suited for exactly what you would expect. To gain insight into what visitors are doing on your website and to improve your website based on these insights through testing. Given my experience so far, I would say it is less suited to deal with websites that use AJAX. The insight gathering tools are still valuable, but the testing tools quickly become complicated.
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Megan Lattanzi profile photo
Score 8 out of 10
Vetted Review
Verified User
Review Source
We use VWO in my department to track website engagement, get feedback from surveys, and test different variations of enhancements and changes. We share this information with our marketing department, and sometimes the company as a whole.
  • VWO A/B tests are easy to set up. I like that we can input our own HTML/CSS/js.
  • Surveys are nice. I like the new feature of being able to see some recordings of sessions who answered the survey.
  • Overall, the recordings are very useful. We have set up some recordings to even verify/debug some issues we were seeing on our site.
  • Setting up specific goals or events is sometimes hard. our goals/events/clicks are not always straight forward as "if user clicks this thing" which means we have to do extra set up.
  • Form tracking has been a pain, especially with forms that don't have a "submit" button - our checkout process. being able to funnel from delivery/pickup, delivery address form, to payment type, payment form, and submit, it has been difficult. we have dynamic forms with unique id per each session, which also required extra set up. We had an issue with the form only capturing the latest submit, rather than all submits. Even with it set up, the form tracking doesn't seem to capture how we would want.
  • It's good for basic testing and tracking page engagement.
  • If you have a complex site or are trying to use it as an analytic platform, it may not work as you would like.
Read Megan Lattanzi's full review
Mark Harding profile photo
February 22, 2019

Our VWO review

Score 9 out of 10
Vetted Review
Verified User
Review Source
VWO was used within our digital team primary by myself and the developers, mainly for user research, collecting and analyzing the user feedback within surveys. The other main functionality we used was for MVT and AB testing throughout our UK website. With detail, reporting was helpful for board meetings and quickly grabbing data for presentations.
  • Great customer service and support.
  • Easy to use testing tool.
  • Clear and simple reporting of stats/data.
  • There is a lot to the tool that can add confusion.
  • Lots of guides that sometimes are confusing too.
  • Although there's great service, sometimes you are dealing with different people about one issue. Might be the time difference.
VWO is a great testing platform. We found it straightforward to set up and implement throughout the whole functionality of VWOs testing.
The tool is well laid out and should there be any confusion, there are plenty of helpful prompts, an editor which really anyone can use and the reporting is again very clear and easy to understand.
Where it is less appropriate is when traffic levels are low, however, this would apply to many other testing tools.
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David Lane profile photo
Score 9 out of 10
Vetted Review
Verified User
Review Source
VWO is being used within the marketing team to help improve on-site user-experience, increasing brand advocacy, and helping to deliver continual conversion rate improvements for our lead generation campaigns.
  • Simple to create very detailed multivariant tests.
  • Good heatmapping and scroll depth software.
  • Easy to understand results and reporting.
  • Faster support.
  • Simplified segmentation.
  • Easier to use form testing tools.
Very easy to view the performance of the full funnel, identifying areas for improvement, and then theorizing and testing an improved part of that process.
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Taylor Marmie profile photo
Score 8 out of 10
Vetted Review
Verified User
Review Source
We use VWO for marketing, and particularly A/B Testing! We A/B test our paid landing pages and website pages. From content to hero images to CTAs, VWO helps us A/B test everything we need to understand how users are using and converting on our websites. VWO is also seamless in allowing us to manage four websites in one account.
  • Nice data reporting.
  • Easy step-by-step instructions to set up your tests.
  • Easy to collaborate on tests other people on your team may have set up.
  • We would like the option to not add a hypothesis, as sometimes our tests aren't developed enough for one.
  • Date range on data reports.
  • Download screen recordings.
Our generic A/B tests for copy, hero images, and CTA copy/color/size/shape are all super well-suited for VWO. Our company has yet to come across a scenario where VWO has not worked for us. We've also taken advantage of the screen recording/heatmap sessions on VWO to make changes to pages, like our pricing page, once we know what may be confusing to a user in a new layout.
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Ryan Bennion profile photo
Score 8 out of 10
Vetted Review
Verified User
Review Source
We use it for A/B Testing, Customer recordings, Heatmaps, reducing page load times, and making decisions. We find that we can show through their data why a customer will or won't behave a certain way. This allows us to stop making business decisions off of hunches and start taking action based on data that will move the needle for us and provide an overall better customer experience. That has translated to better sales for us.
  • Customer Recordings. Take a page, watch how your customers behave, and start making tests to reduce friction.
  • Heat Maps. We have long, evergreen content posts and we want to see how many people identify with the content, because then they will continue to scroll further on the page.
  • A/B Testing. If you have a simple website built on basic code, you should not have to integrate or bring on a developer. It's an easy drag-and-drop functionality. You can also request hours to have them help you if your IT resources are limited.
  • I think the UI could be a little more modern. At times, it can be touchy.
  • I would like it to be easier to export a customer recording into a small MP4 file. It's not the easiest way currently to export.
  • I think most of the company is based in India, which I don't have a problem with, but the time zones can make things a little challenging.
I would say it is well suited for A/B Testing, Customer Surveys (think popup surveys), monitoring customers, identifying customer behaviors, and drag-and-drop functionality for limited IT Resource companies.
It is less appropriate for complete overhauls of websites. It would be best to do testing for a page at a time. You can do split URL testing, but it doesn't seem easy and would require some hours on their part.
Read Ryan Bennion's full review
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Score 7 out of 10
Vetted Review
Verified User
Review Source
VWO is used by the UX & CRO department of our digital marketing agency to facilitate running A/B tests on client websites. It solves the business problem of not needing to much developer resource to run tests, allowing our team members to mostly set up tests themselves rather than needing complex code.
  • Quick to set up AB tests on sites, with multiple variations allowed and the ability to use segments to control who sees the test.
  • Easily links with GA for accurate analysis
  • Heatmaps are included which allow you to see differences between test variations
  • Setting up multivariate tests can be very difficult, particularly if you want to test something which requires custom code rather than using the VWO editor.
  • Using the VWO editor to create tests can create excessive amounts of code to do quite simple changes, compared to if custom code written by a developer was used.
  • The heatmaps could be more detailed, and seeing how far users had scrolled would be useful.
  • Integration with more tools, such as Hotjar, would be very handy
VWO is useful when you need to run AB tests on websites which have been set up well. Problems can arise when the tests are more complicated, especially multivariate tests, or when the website is quite old/doesn't function as well as it should. Then tests can become quite buggy. It can also be difficult previewing tests via the preview tool, as that sometimes doesn't display the test correctly. It is also difficult allowing clients to preview live tests when there is more than one variation. The test can be set live to the client's IP, but to guarantee them seeing a specific variation it has to be set to 100%, so you can only show one variation at a time.
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Score 2 out of 10
Vetted Review
Verified User
Review Source
It is currently being used by CRO and UX department, it's main focus is to AB test.
  • Allows split testing
  • Allows any traffic split
  • Allows segmentation
  • Horrible usability - the navigation within each account is quite something, not clear where you find certain features, imagine someone using it daily and having to deal with these issues - it's really a perfect recipe to ruin anyone's day.
  • The reporting isn't great either, it's difficult to understand how VWO reports as it never matches up with data in other platforms i.e. GA.
  • Another issue is related to the glitches and bug fixing, sometimes VWO agents don't have an answer and it can be frustrating.
  • Site speed - it can negatively affect the website and user experience, however not much has been done about it over the last few years.
  • MVT testing is too complex and in many ways impossible to actually execute.
It's well suited for the AB testing simple tests, which tie in nicely within the CRO strategy. Not ideal for personalisation and wanting to do tests which are more sophisticated.
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Score 7 out of 10
Vetted Review
Verified User
Review Source
It's being used to analyze our marketing and e-commerce site. We use A/B testing, recordings, heatmaps and surveys to gather information about how users are able to use our sites and what they are understanding. A/B testing has been valuable in getting buy-in from decision makers as we are able to directly prove the effectiveness of the changes we are proposing.
  • Visual editor for A/B testing is really solid, especially if your site is fairly static. It gets a bit tougher when you have very dynamic content but it's still much easier than having our dev team make two versions of a page and try and split traffic.
  • Recordings and Heatmaps are invaluable assets for figuring out how well certain pages are working. While they don't replace standard user testing they can supplement it very well and reinforce your position to make a design change.
  • Support has been fairly quick to resolve rather complex issues, even with a bit of a language barrier a lot of the time. Discussing technical challenges over chat is not easy but I can usually get these difficult challenges ironed out in a day or so.
  • I don't really use the "plan" features much. They seemed nice at first but they are too slow and cumbersome to use in practicality. I don't like being forced to use it to do testing.
  • Goal tracking seems limited. I'd love to be able to use advanced e-commerce goals (like how many people bought a specific product) for my test but have to use overall revenue and 3rd party tracking like GA to fill in the gaps.
  • Dynamic content is really hard to edit. Anything built on a modern JS framework is hard because manipulating multiple states on the same page starts to get really complex. There's a lot of workarounds, and I haven't found a better solution, but it's not as easy as point and click if you have something more complex than a static site.
I wouldn't recommend VWO to non-enterprise users. Hotjar does a lot of the tracking equally as well at a fraction of the cost and there are split testing options out there that are much, much cheaper. It's convenient if you have the budget to have it all in one place, but if you don't, then doing it on two different platforms is still workable. If I'm price sensitive I'd probably explore some other options in combination with Hotjar.
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Score 8 out of 10
Vetted Review
Verified User
Review Source
VWO is being used by our marketing department for optimizing our website. We will have a look at the heat maps to see what people click on and think is most useful. And we use A/B tests for continuous optimization of our homepage and landing pages. We try to answer questions like: how can we best serve our (potential) customers on our website?
  • Heat maps
  • Easy set up of A/B tests
  • Easy implementation of the tool
  • Last time I wanted to add a B-variant in a A/B-test on our homepage. I changed the existing content (that was separated in two columns), but in the preview it kept showing elements I already deleted. In the end I decided to skip this test, because I couldn't find a solution.
  • Integration of Google Analytics can be more easy, so I can easily use my existing measurement goals for example.
  • Exporting of the made heat maps into images.
VWO can be used well if you want to see how your website is used. Where do people click on the page? How can we optimize our conversion path? And you can easily test your improvements on part of the visitors, so it won't have too much impact on your running business.

If you use an iframe, in our case it will not be tracked. Probably if you add the VWO code in the iframe, but it is something you should be aware of.
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Score 7 out of 10
Vetted Review
Verified User
Review Source
We use it to run A/B tests, surveys, form analysis, and web recordings. It is primarily being used by the product team and to a certain level by the marketing team. It helps us to analyze how users behave and respond to various pages. Apart from this, it helps us choose one variation over the other while running experiments at any scale.
  • Conducting A/B tests. Segmenting their reports to get deep insights into which variation is performing well for what segment of users.
  • Form analysis. Knowing how users are interacting with the survey.
  • Surveys. Conducting various levels of surveys via the platform.
  • Segmentation in Surveys.
  • Connecting it with other tools like CRM, GA, etc.
  • Running multiple experiments on the same page simultaneously.
Running A/B, split URL tests easily without having to worry about any setup process. Connecting them with GA for advanced analytics could be done in a better way. It is also a great tool for conducting surveys and doing form analysis on a bunch of different landing pages. They have great customer support as well.
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Score 9 out of 10
Vetted Review
Verified User
Review Source
VWO is being used to analyze client's sites and improve their conversion rates. It addresses issues related to UX or poor conversion performance. We use this tool across a variety of templates and sites to gather insights on user journeys and flows.
  • Insights.
  • Reporting.
  • Integration.
  • Hard to build tests when dealing with dynamic content.
  • The WYSIWYG can be confusing as most tests require development.
  • It would be good to have an easier integration with Google Analytics.
It can be quite tricky to implement tests when you don't know JS.
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February 22, 2019

VWO review

Score 9 out of 10
Vetted Review
Verified User
Review Source
In my organization, we manage the UX and CRO on our client's websites and use VWO to give us the ability to AB test on the sites. It only gets used by the UX and CRO team, and not in other departments. Mainly it helps us by giving us the ability to test the impact of making changes on websites, so we can build the changes in house and direct traffic to the appropriate percentage of users, with less time required for the clients.
  • Ability to direct test traffic to specific user types, devices, IP addresses allows easier test previewing and allows you to direct relevant traffic to the tests.
  • It is easy to set up new sub-accounts and sub-users so relevant people can view relevant accounts.
  • Ability to send preview links and QR codes of test variations.
  • The idea of having heatmaps with test variations are great. However, I find the VWO heatmaps largely unreliable, and don't show much data.
  • The previews links are really important so we can send our tests to clients before setting them live. However, they are really unreliable and are quite difficult for clients to use. You have to ensure the client clears their cookies and views the test in incognito, which is fine, but even after doing this it does not always work.
  • Building tests can be quite awkward as the code editors are overlaid over the view of the page, so you can't instantly see what the changes to the code do to the page -- you have to close the code editor, then select to correct variation. If you then find something isn't right, you find yourself repeating this a lot.
This is a great tool to use if you are wanting to change something on your site, but want to make sure it is the best thing to do for the user. You can use this tool to track user conversion and engagement on the website to track the success of the changes you are made. Although, if the changes are quite large on the page/site, it may not be appropriate to do this on VWO, as it can break and cause more issues on your site. For instance, major changes to the page, such as new navigation, may be too big for VWO.
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February 21, 2019

cheap option

Score 7 out of 10
Vetted Review
Verified User
Review Source
This is being used only by the e-commerce department. We use them for on-site A/B testing. We use the tool to learn more about our customers, their behavior, and how to improve the overall site experience. We have leveraged this data to share with our retail partners. There are a few tests we can run based on branding, but are also able to test based on behavior, which is great.
  • Very communicative.
  • They come up with great ideas on their own.
  • Easy tools.
  • Great reporting.
  • They try to push their ideas on you instead of learning your brand.
  • Time zone differences (based in India) make it difficult at times.
They were able to unlock a few issues our customers were having on site, which lead to great CVR increases. However, they can be a bit pushy about what they want to test at times, leading to frustrating conversations. They have a great pricing structure, which makes things more tolerable.
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February 20, 2019

VWO is doing well for us.

Score 8 out of 10
Vetted Review
Verified User
Review Source
We are using VWO in the e-commerce department, together with an external consulting agency.
  • We got some great insights and could fix some issues by watching the VWO's recordings.
  • It's great that A/B tests can be paused and changed. In Google Optimize, we were struggling when we needed to add some minor changes while a test was running.
  • We love Smart Decisions. It's a time saver and helps whenever we aren't sure if should keep a test running or not.
  • A bit pricey
  • We had a few problems when we set up tracking codes - support helped us and everything works flawlessly now
VWO is a great testing platform. There are several functions within one software. We were able to get rid of several tools that we used before. We have them all in one place now with VWO.
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Score 9 out of 10
Vetted Review
Verified User
Review Source
VWO is currently being used with a section of our business to optimize website performance and conversions.
  • You have the ability to have heatmaps recorded on any A/B or Split URL test, allowing you to investigate where users are concentrating most of their time within a control or variation.
  • VWO's ability to allow custom conversion tags to be placed and triggered on the website allows for more robust conversion tracking.
  • VWO's UI is very easy to use and navigate allowing users who are not familiar with coding the ability to test a website without the need of a developer in most cases.
  • Creating more technical documentation in the library, not just high level information. Example would be documentation on how you can run a test on your internal network before having a test go live.
If you are a marketer with no technical background VWO's UI makes it extremely easy to manipulate existing elements on a webpage to create an A/B test. Whereas if you are looking to create a more complex A/B test and need to create more advanced code it can be slightly difficult to find technical specs to answer some questions a developer may have.
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November 16, 2018

VWO Review

Score 8 out of 10
Vetted Review
Verified User
Review Source
Our company has several online products which are operated by different teams. Members of these teams who are responsible for product development (we simply call them our customers) along with our UX team come to our department with their ideas and tweaks on how to enhance their product and then we discuss together what should be A/B tested before they would go into any kind of development. After a test has finished we evaluate the results together and decide upon them whether to apply the tested changes or not.
  • Visitor segmentation. There is a good amount of metrics that can be used to target those visitors you desire.
  • Estimation service. The provided results sometimes look strange. It is hard to figure out if the estimated run-time of a test is a result of a buggy calculation or you simply put in the wrong numbers for calculation.
We like to use VWO for testing smaller changes which don't necessarily require coding skills as it can speed up the creation and execution of our tests.
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Score 7 out of 10
Vetted Review
Verified User
Review Source
VWO has high functionality and great support. I was pretty amateur at CRO, but VWO's team really helped me fix problems when my tests weren't set up correctly—and they were fast to respond. The only downside is the price and annual commitment. They're cheaper than some alternatives, so I don't doubt it's a good deal. But it's an investment so make sure you have someone dedicated to getting the most out VWO.
  • Functionality.
  • Customer support.
  • Price.
  • From a UX perspective, it take a lot of clicks to see the results of something.
A marketing team that's ready to dedicate time and resources to CRO.
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Score 5 out of 10
Vetted Review
Verified User
Review Source
We have a unique organization where we have a central services team that assists 4 publishing groups. We implemented VWO for use in all teams. We are a direct response marketing company and wanted to leverage VWO for format testing across our promotional pages and order forms, as well as our fulfillment websites. The real value would have been to optimize our sales funnels using the tool.
  • Multivariant testing async. We have a limited development staff, so having our marketers be able to control experiments was a big plus.
  • Multiple dimensions for testing, allowing us to isolate tests based on device was a benefit.
  • Screen recordings, being able to view customer recordings was valuable to see what people are doing on our pages.
  • Heatmaps loaded very slow. We have very long form sales copy and VWO could not load the pages with a heatmap view a majority of the time.
  • Google and Facebook slap. We were shutdown from running ads to pages that had VWO embedded in them as it was perceived as cloaking. This was the biggest issue for us as we rely on optimizing for display spend.
It is well suited for user experience and optimizing UI on a traditional website. It is not well suited when you need to optimize on campaigns from display as you run the risk of the native display networks blocking your ads from running.
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Hovhannes Mkhitaryan profile photo
September 17, 2018

Solid Testing Platform

Score 8 out of 10
Vetted Review
Verified User
Review Source
The basic observation tools in VWO are being used by our User Experience Team to
1) Monitor success of split and A/B tests, and
2) Draft new hypothesis to fuel next rounds of tests.

A/B & Split testing tools are being used by the Development Team to set up and execute tests on our Shopify stores.
  • Test set up is a breeze and settings are presented in a thought out sequence.
  • Recordings, Heatmaps, and other observation tools are easily segmented by audiences we care about, making observation simple for our UX team.
  • Our customer success manager is always available for meetings and proactive in his advocation for the platform.
  • Observations currently (9/14/18) don't support outside domains.
  • Observation collection sample rate is a little low (for the price) - takes a bit longer to collect meaningful amount of data.
For sites with backend languages (i.e. PHP) it is simple to do A/B and split testing as we can rely on parameters set, which can be analyzed by PHP before page loads.

For sites like Shopify that don't truly have a server side language, we have to rely on split testing with different URL or by using Javascript to analyze parameters and change content after.
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Bianca Alexandra Darie profile photo
Score 9 out of 10
Vetted Review
Verified User
Review Source
Visual Website Optimizer is being used only by the marketing team with a continuous process of website optimization
  • All in one platform: The fact that Visual Website Optimizer offers all the features available in one platform facilitates the research work of marketers a lot.
  • A/B Test feature: Within the A/B test feature, users have the possibility to analyze the results not just on a summary level, but on a detailed one, too. The best part always comes from the detailed report, which offers a clearer view of the performance of the test.
  • Support team: Visual Website Optimizer has a great support team for their users. Fast, knowledgeable, friendly people that you can lay your trust in them that by the end of the day (if not quicker,) they will be there with a solution for you. The support team can assist you in any difficulty you might face at that specific moment with clear directions, both by email or a call.
  • Surveys are a great way to get insights from your website visitors. The current version offers you the possibility to do so, but in a very basic way: question -> answer -> the end. My recommendation would be to upgrade this feature by adding branching logic to each answer.
  • Customers of Visual Website Optimizer can allocate visitors to their sub-accounts by designating 'testing visitors' or 'research visitors'. Both of them are equally distributed among the different features. But my recommendation would be to have the option to allocate visitors from the 'research visitors', for example, by each individual feature. To know from the start that 100% of research visitors will be distributed depending your needs. e.g. 25% recordings + 25 heatmaps + 30% surveys + 5% forms + 15% Track features.
  • It would be great if the Heatmap feature would have the option to save the created reports in a PDF form. This will allow any additional user of the VWO account to overview them on a later point.
It is a great way to start testing and showing the results of conversion optimization efforts. It is priced right and has the right features to improve client ROI on websites and display/paid search landing pages.
Read Bianca Alexandra Darie's full review

Feature Scorecard Summary

a/b experiment testing (1)
8.2
Split URL testing (1)
9.1
Multivariate testing (2)
7.7
Multi-page/funnel testing (1)
6.4
Cross-browser testing (1)
8.2
Test significance (1)
7.3
Visual / WYSIWYG editor (1)
7.3
Advanced code editor (1)
9.1
Visitor recordings (1)
6.4
Preview mode (1)
6.4
Test duration calculator (1)
6.4
Standard visitor segmentation (1)
9.1
Behavioral visitor segmentation (1)
7.3
Traffic allocation control (1)
9.1
Website personalization (1)
7.3
Heatmap tool (1)
6.4
Click analytics (1)
6.4
Scroll maps (1)
6.4
Conversion tracking (1)
8.2
Goal tracking (1)
8.2
Test reporting (1)
7.3
Results segmentation (1)
5.5
Experiments results dashboard (1)
8.2

About VWO

VWO is an A/B testing and conversion optimization platform that enables growing businesses to conduct qualitative and quantitative visitor research, build an experimentation roadmap and run continuous experiments on their digital properties.

With its 5 capabilities Plan, Track, Test, Analyze, and Target, it brings the entire CRO (conversion rate optimization) process at one place. VWO helps online businesses follow the process- and data-driven conversion optimization to boost their conversion rates.

With features like heatmaps, surveys, visitor recordings, and others, VWO enables businesses to develop an in-depth understanding of on-site visitor behavior. VWO facilitates conducting research-driven A/B testing to optimize web experience across desktop, mobile, and other devices, to deliver a unique experience based on visitor preferences.

According to the vendor, VWO has helped more than 4,500 brands across the globe to run over 600,000 experiments to date. VWO’s global customer base includes brands like Vodafone, Samsung, Toyota, and eBay.


VWO Features

Testing and Experimentation Features
Does not have featurea/b experiment testing
Does not have featureSplit URL testing
Has featureMultivariate testing
Does not have featureMulti-page/funnel testing
Does not have featureCross-browser testing
Does not have featureMobile app testing
Does not have featureTest significance
Does not have featureVisual / WYSIWYG editor
Does not have featureAdvanced code editor
Does not have featurePage surveys
Does not have featureVisitor recordings
Does not have featurePreview mode
Does not have featureTest duration calculator
Does not have featureExperiment scheduler
Does not have featureExperiment workflow and approval
Does not have featureDynamic experiment activation
Does not have featureClient-side tests
Does not have featureServer-side tests
Does not have featureMutually exclusive tests
Audience Segmentation & Targeting Features
Does not have featureStandard visitor segmentation
Does not have featureBehavioral visitor segmentation
Does not have featureTraffic allocation control
Does not have featureWebsite personalization
Results and Analysis Features
Does not have featureHeatmap tool
Does not have featureClick analytics
Does not have featureScroll maps
Does not have featureForm fill analysis
Does not have featureConversion tracking
Does not have featureGoal tracking
Does not have featureTest reporting
Does not have featureResults segmentation
Does not have featureCSV export
Does not have featureExperiments results dashboard
Platform Features Features
Does not have featureAPI
Does not have featureWeb analytics integration
Does not have featureContent Management System Integration
Does not have featureSearch Engine Optimization/Marketing Integration
Does not have featureIntegration with CRM or DMP software
Additional Features
Has featureA/B Testing
Has featureSplit Testing
Has featureCode Editor
Has featureMulti-Page Tests
Has featureGeo Behavioral Targeting
Has featureOn-Page Survey
Has featureSelf Hosting
Has featureComprehensive Reporting
Has featureRevenue Tracking
Has featureIntegrated Heatmaps, Clickmaps and Scrollmaps
Has featureDIY Visual Editor (WYSIWYG)
Has featureAdvanced jQuery based API
Has featureEnterprise Level Security
Has featureLog Observations
Has featureTesting for Mobile and Tablet Websites
Has featureAdvanced Segmentation
Has featureCross-Browser Previews
Has featureMobile App A/B

VWO Screenshots

VWO Integrations

WordPress, Drupal, BigCommerce, Mixpanel, Shopify, Google Analytics, Magento Commerce Cloud (formerly Magento), Joomla

VWO Competitors

Adobe Target, Optimizely, AB Tasty, Omniconvert, Frosmo, Google Analytics, Convert.com, Adobe Test & Target

Pricing

Has featureFree Trial Available?Yes
Does not have featureFree or Freemium Version Available?No
Has featurePremium Consulting/Integration Services Available?Yes
Entry-level set up fee?No
EditionPricing DetailsTerms
TESTINGGet a DemoThe classic VWO A/B testing solution
CONVERSION OPTIMIZATIONGet a DemoThe all-in-one platform for all your optimization needs
ENTERPRISEGet a DemoCustomized solution with advanced AB testing and conversion optimization capabilities

For any additional information about pricing and plans, visit https://vwo.com/pricing/

VWO Support Options

 Free VersionPaid Version
Live Chat
Email
FAQ/Knowledgebase
Social Media
Video Tutorials / Webinar
Phone

VWO Technical Details

Deployment Types:SaaS
Operating Systems: Unspecified
Mobile Application:No