Today, we awarded the 2018 TrustRadius Top Rated badges for Social Media Management Tools. The TrustRadius Top Rated awards are unique in that they are an unbiased reflection of customer sentiment, based solely on user satisfaction scores. They are not influenced by analyst opinion, the vendor’s company size, popularity, site traffic, or status as a TrustRadius customer.
Social Media Management Tools make it easier for businesses to successfully engage their audience across various social channels. These tools consolidate multiple accounts into a single dashboard, allowing brands to manage their social media presence across channels and teams, from one platform. Social media management platforms are suites that provide features for multiple use cases, including: monitoring for brand mentions or other keywords, posting to multiple channels, responding to inquiries, running marketing campaigns, managing paid advertising on social channels, and measuring the success of social media campaigns. Many platforms started out with core competencies in one of the above capabilities, and later expanded to add additional capabilities as vendors aimed to become a single platform solution. (Though many companies continue using multiple social media tools).
A few key factors that differentiate social media management products include whether and how well they function for different social media use cases (such as listening, customer care, marketing, social selling, and employee advocacy); how well they integrate with the social media channels and other important systems such as your CRM and marketing automation platforms; and scalability factors such as governance, permissioning and security.
Here are the winners, listed in the order of research frequency on TrustRadius:
Overall Top Rated
Sprinklr is a social media management platform for content creation, engagement, monitoring, automation, marketing campaign management, and social customer care across multiple social channels and websites. Based on ratings and reviews on TrustRadius, it’s used largely by enterprises. Reviewers mention the robust reporting and analytics and top-notch customer service.
“This is great for companies who have a heavy social media presence in the form of community management. It is also great for companies that have brands that are interested in learning about what people are saying about their brands/competitors through the social listening platform. The data widgets are easy to use and are very vibrant and tell a good story.”
– Sonia S. Babani | Global Performance Marketing Manager | Digital Media
Spredfast is a software suite that is used by both brands and agencies to optimize their presence across leading social networks, including Facebook, Twitter, LinkedIn, Instagram, Pinterest, Snapchat and Tumblr. According to reviews on TrustRadius, it’s used mostly by large companies, who tout the clean interface, proactive customer support, and the enterprise-level features around workflows and approval processes.
“Spredfast has been instrumental in our strategy to mitigate risk globally by enforcing mandated approvals for all social content globally. In many ways, implementation of Spredfast has been a proxy for ‘compliance’ with this strategy; and the partnership, interest and excitement from our sector leadership and local market champions has been extraordinary.”
– Gregory Tan | Manager, Digital Governance | PepsiCo
AgoraPulse is a suite that provides a social media hub for listening, scheduling posts, moderating content, interacting, identifying influencers, and tracking and reporting, across Facebook, Twitter and Instagram. According to reviews on TrustRadius, it’s used mostly by small businesses, who often mention how easy it is to schedule posts and content.
“It’s the perfect tool for managing your social media accounts as it’s easy to understand, and has all the functionality you require. The reports are robust and insightful and the customer service from AgoraPulse is superb.”
– Michael George | Marketing Manager | Cargiant
Hootsuite Enterprise is Hootsuite’s custom package for larger teams that includes personalized training and advanced analytics, in addition to the publishing, curation, monitoring, and team management features included in other Hootsuite packages. According to reviews on TrustRadius, the product is used by companies of all sizes. Reviewers praise the effective management of several social accounts, ease of use, and ease of adding additional users.
“It is very effective for us in terms of management of different pages and platforms at the same time, but also in terms of campaigns and promotional plans. We also use its insight tools to keep track of our work and compare it with our competitors.”
– Francesca Confortini | Marketing Executive | The Institute of Contemporary Music Performance
Sprout Social is a platform for analytics, engagement, and publishing, as well as social customer service across Twitter, LinkedIn, Instagram, Facebook, and Google Plus. According to reviews on TrustRadius, it’s used mostly by small businesses and mid-size companies. Reviewers mention that Sprout Social makes creating and scheduling posts easy, and how the service is always improving and adding new features.
“If you have a small social media team and need a way to quickly and easily monitor your owned social media channels, track conversations on your posts and engage with your fans or followers, Sprout works well. It also is an easy way for users to create high-level reports for higher-ups.”
– Jimmy Mack | Senior Communications Specialist | City of Olathe
Hootsuite Free is a scaled-down Hootsuite version for individuals, small businesses or small teams. It allows one user to manage up to three social profiles and two RSS feeds in one place, and it provides basic analytics. Reviewers appreciate that it’s budget-friendly, as well as the tool’s scheduling capabilities and basic analytics.
“I meet with a lot of smaller businesses who don’t have a large budget for marketing and I recommend Hootsuite Free to them all the time. We have since upgraded to the version where you can have more social profiles and are still happy with it. Pricing is hard to beat, and the time savings is very helpful.”
– Matthew Veil | Marketing Broker | Atlas Internet Marketing LLC
In addition to overall top rated awards, we also recognize tools that are top rated in a specific market segment. Company size is one way to help buyers identify the right solutions for their use case. To qualify for these lists, at least 15% of the product’s reviews and ratings must come from that market segment.
Top Rated by Enterprises
Top Rated by Mid-Size Companies
Top Rated by Small Businesses
Congratulations to the winners of the Top Rated Social Media Management Tools Award!
Top Rated Criteria
Products included in the 2018 Top Rated Social Media Management Tools list must have been in the top tier of their category TrustMap on Jan. 26, 2018, to earn a Top Rated badge. To qualify for the Social Media Management Tools TrustMap, products must have at least 20 or more reviews and ratings on TrustRadius. Every reviewer is verified and every review is vetted before publication. Products are plotted on the map based on end-user data, including users’ likelihood to recommend scores as well as buyer research patterns. To learn more about TrustMaps and Top Rated methodology, check out this page.