What users are saying about
342 Ratings

HubSpot

<a href='https://www.trustradius.com/static/about-trustradius-scoring#question3' target='_blank' rel='nofollow'>Customer Verified: Read more.</a>
Top Rated
1320 Ratings
342 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 7 out of 101

HubSpot

<a href='https://www.trustradius.com/static/about-trustradius-scoring#question3' target='_blank' rel='nofollow'>Customer Verified: Read more.</a>
Top Rated
1320 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 8.3 out of 101

Add comparison

Likelihood to Recommend

Act-On

If you have an existing CRM system, like Microsoft 365, you can integrate campaign automation with Act-On, and then it is worth most of the time it takes to get less-experienced employees on-boarded. In other cases that require more minimal use, the on-boarding may be too lengthy. In that case, it may be better-suited to choose a different SaaS that tracks campaign, ROI, lead scoring, etc.
Fedor Paretsky profile photo

HubSpot

HubSpot Professional is suited to small to medium businesses looking to accelerate their business growth. It's especially useful for businesses just at that tipping point of getting too much business to manage on spreadsheets and word documents any more. If your team is growing it will help you to get more out of your existing people and slot new members in to the team with minimal training.
Chris Knowles profile photo

Feature Rating Comparison

Email & Online Marketing

Act-On
7.3
HubSpot
8.6
WYSIWYG email editor
Act-On
7.9
HubSpot
8.1
Dynamic content
Act-On
7.1
HubSpot
8.5
Ability to test dynamic content
Act-On
6.7
HubSpot
8.5
Landing pages
Act-On
7.0
HubSpot
8.9
A/B testing
Act-On
6.9
HubSpot
8.6
Mobile optimization
Act-On
6.8
HubSpot
8.5
Email deliverability
Act-On
7.8
HubSpot
8.5
List management
Act-On
6.4
HubSpot
8.8
Triggered drip sequences
Act-On
9.2
HubSpot
8.9

Lead Management

Act-On
7.3
HubSpot
8.5
Lead nurturing
Act-On
7.0
HubSpot
8.8
Lead scoring and grading
Act-On
7.4
HubSpot
8.2
Data quality management
Act-On
7.9
HubSpot
8.2
Automated sales alerts and tasks
Act-On
6.7
HubSpot
8.8

Campaign Management

Act-On
7.6
HubSpot
8.0
Calendaring
Act-On
6.8
HubSpot
7.9
Event/webinar marketing
Act-On
8.5
HubSpot
8.2

Social Media Marketing

Act-On
7.9
HubSpot
8.5
Social sharing and campaigns
Act-On
7.9
HubSpot
8.7
Social profile integration
Act-On
7.9
HubSpot
8.4

Reporting & Analytics

Act-On
5.7
HubSpot
7.8
Dashboards
Act-On
5.5
HubSpot
8.1
Standard reports
Act-On
6.0
HubSpot
7.8
Custom reports
Act-On
5.7
HubSpot
7.5

Platform & Infrastructure

Act-On
7.3
HubSpot
8.3
API
Act-On
9.2
HubSpot
8.5
Role-based workflow & approvals
Act-On
6.8
HubSpot
8.5
Customizability
Act-On
6.7
HubSpot
7.7
Integration with Salesforce.com
Act-On
8.0
HubSpot
8.5
Integration with Microsoft Dynamics CRM
Act-On
6.1
HubSpot
8.6
Integration with SugarCRM
Act-On
7.0
HubSpot
8.1

Pros

  • Customer service. Act-on is the leader in client support for training, basic tips and trouble shooting to planning our Act-On strategy. The Act-On team is flexible, friendly, engaged and collaborative.
  • Act-On does not over-complicate its offering. It is visually appealing and intuitive. Some platforms are just too complicated to keep on top of. We are a small team with a busy marketing schedule. We do not depend a great deal on online lead generation for our growth, however Act-On is still a good fit for us.
  • Trust. No surprises once we had signed our agreement. In fact, our expectations were exceeded.
  • Value - price for service.
Sue Maldonado profile photo
  • Automation: you are able to use workflows to move leads further down the sales cycle without having to manage it manually.
  • Blog/Email Optimization: allows users to optimize their blog posts for SEO and their emails for an increased open and click rate.
  • Content Creation: it is so easy to post blogs, landing pages and thank you pages with ease, while making them look effective and professional.
Greg Markey profile photo

Cons

  • Reporting
  • Speed of unsubscribing contacts
  • Email building requires a high understanding of html if you face any issues with design or layout
Andrew Smith profile photo
  • CRM needs work still, especially with smaller deals in mind.
Sara Larsen profile photo

Likelihood to Renew

Act-On8.9
Based on 112 answers
I am extremely happy with Act-On's platform and their service. The service for support and account management is one of the best around. I have always received a timely response and have always felt that my account manager or support person owned the problem or request and did everything they could do to solve it or answer any question I may have had.
Liz Guinn profile photo
HubSpot9.4
Based on 370 answers
It's overall the best platform for inbound marketing
Cherene Etemadi profile photo

Usability

Act-On7.2
Based on 31 answers
It's good, but not quite brilliant. Some parts of the interface are still a bit outdated. The product has been evolving very fast, though, and I believe in a few months it will be up there with the best of them, interface wise as well.
Diogo Cabral profile photo
HubSpot9.5
Based on 96 answers
HubSpot is so easy to use. It's very rare for me to put in a support ticket. I can design simple landing pages, email and campaign myself with quick turn-around time.
Sara Aldworth profile photo

Reliability and Availability

Act-On9.1
Based on 14 answers
This product has never been down when I needed it
Ian Nate profile photo
HubSpot9.1
Based on 25 answers
We made a decision as an agency to only work with Hubspot. The software is easy to work with, and the support is very good
Jan Beery profile photo

Performance

Act-On8.2
Based on 13 answers
Act-On just keeps improving.
Angie J Anderson profile photo
HubSpot8.9
Based on 17 answers
With all the new features in HubSpot, the system can get a tad slow sometimes... That said, most of the time it is lightning fast and I have no problems. Because most of the integrations are API, they silently work in the background. I have not had trouble with lag due to HubSpot integration
Carah Counts profile photo

Support

Act-On8.8
Based on 38 answers
They are always very responsive and willing to help in a timely manner. THey want to make sure we fully understand how to proceed going forward and resolve our issue.
Maggie Kenney profile photo
HubSpot9.0
Based on 78 answers
I had a pretty serious programming issue in my onboarding period. I called and got to someone within 10 minutes. Their hold music was not elevator music, it was Andy Grammer's latest hits which made it seem like less time. They took note of the issue, tried what they knew, and then said they would work on the issue and be in touch soon. The issue was resolved within a day! And they were so pleasant to work with
Hillary Johns profile photo

In-Person Training

Act-On8.7
Based on 4 answers
My Account Manager has led me through countless amounts of training on the product as a whole and through some of my integrations.
Vinny Poliseno profile photo
HubSpot9.1
Based on 8 answers
I did the 2-day classroom at HubSpot's corporate office in Cambridge. First off, it was amazing to see their corporate office in general. They have such a cool office environment. But it was also great to have the ability to learn in a workshop format with other HubSpot users and meet my Account Manager/ Inbound Marketing Consultant in person.
Carah Counts profile photo

Online Training

Act-On9.3
Based on 16 answers
Act-On had a lot of resources, and their staff was great at answering any questions I had to make sure we got started on the right foot. Looking back, I would have preferred some additional training sessions since we didn't have any previous experience with Marketing Automation and best practices.
Carrie Scheetz profile photo
HubSpot8.5
Based on 25 answers
I used the online training in 2013 and it was very thorough but makes the tool seem easier than it is. I learned most of what I know about the platform through the training resources and HubSpot support. Some of the more difficult nuances of the software are omitted from the videos, which I assume is to keep them short and convenient. Using the software much more involved than the videos make it seem, which is great, because the functionality is robust. If companies find it difficult to handle all their inbound campaigns in the tool alone, they should really rely on an agency to help. It is more complex than it appears.
Cherene Etemadi profile photo

Implementation

Act-On8.6
Based on 22 answers
Easy peasy!
Jim Lovelady profile photo
HubSpot8.9
Based on 47 answers
If you are coming from a system such as WordPress, HubSpot can seem overly constraining. Realize that HubSpot is designed to put the power of a website into a non-programmer's hands. Your marketing people should be able to do pretty much everything, without resorting the technical staff.
Art Zemon profile photo

Alternatives Considered

As a company, it's much more organized, much more in contact with customers, and much more willing and able to pick up their feedback and incorporate it into the product. Pricing wise, it's also much more balanced, with a fairer price mode. It's also more agnostic, in terms of CRM and other integrations. The partner program is also clearer, and IMHO better.
Diogo Cabral profile photo
We've used Pardot, but the onboarding experience was lackluster. Our onboarding was farmed out to a consultant and not followed up on well despite our attempts to work with them. We also had to [do] most of the development even though it was supposed to be part of our onboarding with Pardot. Part of why we went with HubSpot was the onboarding process. We're a small company so we have fewer people that have to cover more ground. HubSpot does everything in house and held our hands the entire way until we got up to speed on how to use it.Overall a lot of features are similar to other marketing products out there, but HubSpot integrates them better than any other one. We needed Salesforce, HubSpot to work hand in hand. HubSpot did it the best.
Karen Rust profile photo

Scalability

Act-On9.1
Based on 1 answer
No answer on this topic is available.
HubSpot7.3
Based on 7 answers
While HubSpot initially, seven years ago, seemed built for SMBs it appears they have scaled their solution for larger enterprises. I do not have experience sending out 10 million-plus emails per month so I don't know how HubSpot would handle that. However, I do know that some other marketing automation platforms have had trouble with such scale. As such, I suggest HubSpot have one of it's enterprise customers share data on the length of time it takes to send out 1 million emails. Are we talking minutes, hours or days? Then decide what's right for you based on your business needs.
Tom Smith profile photo

Return on Investment

  • Sales really enjoys seeing names of people who are interested in our products we publish in real time.
  • We don't measure the ROI but the initial reports we ran for SEO were helpful to help us figure out the holes there.
  • Having everything in one platform has saved the marketing team time... and time is money :)
Maggie Kenney profile photo
  • Hubspot has given us better reporting metrics on items we reported on before.
  • I can see contact activity in their profiles.
  • It allows me to manage the blog quickly and efficiently with lots of flexibility for design and posting options within itself and the social media.
Erin Harris profile photo

Pricing Details

Act-On

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required
Act-On Editions & Modules
Act-On
Edition
Professional
$9001
Enterprise
$2,0002
1. per month (starts at 2,500 active contacts)
2. per month ( starts at 2,500 active contacts)
Additional Pricing Details
The Professional package starts at 2,500 active contacts, 3 marketing users, 50 sales users and 30,000 API calls per day. The Enterprise package starts at 2,500 active contacts, 6 marketing users, 100 sales users and 30,000 API calls per day. Annual contract required.

HubSpot

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required
HubSpot Editions & Modules
HubSpot
Edition
Basic
$2001
Pro
$8002
Enterprise
$2,4003
1. per month (up to 100 contacts)
2. per month (up to 1,000 contacts)
3. per month (up to 10,000 contacts)
Additional Pricing Details