What users are saying about

Act-On

328 Ratings

HubSpot

Top Rated
1273 Ratings

Act-On

328 Ratings
Score 7 out of 101

HubSpot

Top Rated
1273 Ratings
Score 8.3 out of 101

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Likelihood to Recommend

Act-On

I think it's a great platform to get started with, it's easy to manage things by yourself and you therefore can decrease your dependence on an (expensive) third party. For us who have an IT department in house as well as a content team it's been working great to be able to manage the majority of the setup on our own, However, don't hesitate to use additional services since this can really give you a boost forward.
Johanna Adolfsson profile photo

HubSpot

HubSpot is great for businesses seeking to accelerate growth and require an easy way to manage data, marketing and sales in one place.However, some versions of HubSpot may be too expensive for a start-up, so there are packages such as free and basic to support them. The key to getting value from HubSpot as the technology platform is understanding the value of an inbound marketing and sales approach. This may mean you need to pivot some of your processes to become more buyer-focused, which will deliver you a greater business benefit in any case!
Fes Askari profile photo

Feature Rating Comparison

Email & Online Marketing

Act-On
7.5
HubSpot
8.6
WYSIWYG email editor
Act-On
7.3
HubSpot
8.1
Dynamic content
Act-On
6.9
HubSpot
8.6
Ability to test dynamic content
Act-On
6.6
HubSpot
8.5
Landing pages
Act-On
7.8
HubSpot
9.0
A/B testing
Act-On
8.0
HubSpot
8.5
Mobile optimization
Act-On
7.7
HubSpot
8.5
Email deliverability
Act-On
8.8
HubSpot
8.6
List management
Act-On
6.0
HubSpot
8.9
Triggered drip sequences
Act-On
8.3
HubSpot
9.0

Lead Management

Act-On
6.7
HubSpot
8.6
Lead nurturing
Act-On
6.3
HubSpot
8.9
Lead scoring and grading
Act-On
6.9
HubSpot
8.3
Data quality management
Act-On
7.1
HubSpot
8.3
Automated sales alerts and tasks
Act-On
6.4
HubSpot
8.9

Campaign Management

Act-On
7.5
HubSpot
8.0
Calendaring
Act-On
6.8
HubSpot
7.9
Event/webinar marketing
Act-On
8.3
HubSpot
8.1

Social Media Marketing

Act-On
6.7
HubSpot
8.5
Social sharing and campaigns
Act-On
6.4
HubSpot
8.6
Social profile integration
Act-On
7.0
HubSpot
8.4

Reporting & Analytics

Act-On
5.3
HubSpot
8.0
Dashboards
Act-On
4.7
HubSpot
8.2
Standard reports
Act-On
5.7
HubSpot
8.0
Custom reports
Act-On
5.6
HubSpot
7.7

Platform & Infrastructure

Act-On
6.5
HubSpot
8.3
API
Act-On
8.0
HubSpot
8.5
Role-based workflow & approvals
Act-On
6.4
HubSpot
8.5
Customizability
Act-On
5.1
HubSpot
7.7
Integration with Salesforce.com
Act-On
8.0
HubSpot
8.5
Integration with Microsoft Dynamics CRM
Act-On
4.1
HubSpot
8.6
Integration with SugarCRM
Act-On
7.1
HubSpot
8.2

Pros

  • Delivers all (most important) features a marketeer needs
  • Intuitive
  • Great support
  • Friendly pricing
  • Fast paced feature development
Harold Klaassen profile photo
  • Marketing automation with workflows
  • Powerful design tools
  • A plethora of sales tools which speed up the process
Chris Knowles profile photo

Cons

  • I would really like to see the "send over time" feature be added back to the webinar messaging. This feature is very important for maintaining a low bounce rate.
  • It would be nice to allow for more flexibility with the information processed in funnel reports. Not all of the options available will allow for the data that we are looking for.
  • They need to design a better functioning more realistic marketing calendar.
Richard Longo profile photo
  • Include additional social media channels being monitored - eg. YouTube
Arun C Devan profile photo

Likelihood to Renew

Act-On8.9
Based on 112 answers
We have been using Act-On for a number of years, and after reviewing other companies earlier this year, we are certain that we want to stay active users of Act-On for the foreseeable future.
Paloma Nazar profile photo
HubSpot9.4
Based on 370 answers
Because I will never leave HubSpot, if they keep developing the system in the direction they are now
Sara Larsen profile photo

Usability

Act-On7.2
Based on 31 answers
Again, these systems take time to learn, and there's so much under the hood that usability is an issue with any marketing automation software. Act-On provides a nice balance.
David Wank, DMD profile photo
HubSpot9.5
Based on 96 answers
HubSpot is very easy to use now, and is also constantly improving. Where I may have had qualms in the past, the new website, blog, email and editors have removed those. In addition, there are tons of resources in the HubSpot library for how to do anything on the system, as well as having super account managers that are always willing to help!
Carah Counts profile photo

Reliability and Availability

Act-On9.1
Based on 14 answers
This product has never been down when I needed it
Ian Nate profile photo
HubSpot9.1
Based on 25 answers
We made a decision as an agency to only work with Hubspot. The software is easy to work with, and the support is very good
Jan Beery profile photo

Performance

Act-On8.2
Based on 13 answers
Act-On just keeps improving.
Angie J Anderson profile photo
HubSpot8.9
Based on 17 answers
With all the new features in HubSpot, the system can get a tad slow sometimes... That said, most of the time it is lightning fast and I have no problems. Because most of the integrations are API, they silently work in the background. I have not had trouble with lag due to HubSpot integration
Carah Counts profile photo

Support

Act-On8.8
Based on 38 answers
My access is fast, free, and all issues have been solved FAST.
Charles Harte profile photo
HubSpot9.0
Based on 78 answers
The Support team at HubSpot is awesome! They have tons of online support topics to peruse prior to calling, and they offer several ways to get support info (call them, request they call you, send an email). In addition, the Customer Success team is knowledgeable enough in the software to help with questions that aren't software-bug-related.
Carah Counts profile photo

In-Person Training

Act-On8.7
Based on 4 answers
My Account Manager has led me through countless amounts of training on the product as a whole and through some of my integrations.
Vinny Poliseno profile photo
HubSpot9.1
Based on 8 answers
I did the 2-day classroom at HubSpot's corporate office in Cambridge. First off, it was amazing to see their corporate office in general. They have such a cool office environment. But it was also great to have the ability to learn in a workshop format with other HubSpot users and meet my Account Manager/ Inbound Marketing Consultant in person.
Carah Counts profile photo

Online Training

Act-On9.3
Based on 16 answers
Act-On had a lot of resources, and their staff was great at answering any questions I had to make sure we got started on the right foot. Looking back, I would have preferred some additional training sessions since we didn't have any previous experience with Marketing Automation and best practices.
Carrie Scheetz profile photo
HubSpot8.2
Based on 25 answers
I went through Inbound Marketing University in 2006. Great training and helped my transition from traditional (outbound) marketing to inbound marketing that I've been able to apply to a number of businesses from wastewater and water reuse, to professional services and SaaS. Share information of value to build awareness and trust. Answer customers' questions in a transparent way to generate more qualified leads. Understand the difference between a marketing qualified lead and a sales qualified lead and put together a lead nurturing program. Your sales and marketing efforts will see significant ROI.
Tom Smith profile photo

Implementation

Act-On8.6
Based on 22 answers
What impressed me most is that Act-On showed full committment in making our implementation successful, even when it required additional support from their team. This gave me a lot of warm and fuzzy feelings. Most other software software vendors are not anywhere close to being this responsive and effective
Prabal Roy profile photo
HubSpot8.8
Based on 47 answers
If you are coming from a system such as WordPress, HubSpot can seem overly constraining. Realize that HubSpot is designed to put the power of a website into a non-programmer's hands. Your marketing people should be able to do pretty much everything, without resorting the technical staff.
Art Zemon profile photo

Alternatives Considered

Act-On has a very low pressure sales approach. The other systems I looked at had a different method that I found very off-putting. The month-to-month agreement with Act-On gave me confidence that , if I didn't like the system, I wasn't committed for a year
Michael Artinger profile photo
HubSpot is all encompassing with an amazing user interface. It's as simple as that.Update:We use so many tools that HubSpot has to offer. Before HubSpot, we were using an email provider with a separate service for landing pages. Not cool. Too many things were disconnected by too many different logins, and we couldn't keep track. HubSpot is not only a timesaver, but it keeps getting better and better as the years go by. I can't believe how much they invest in making their tools more customized for their users – and all from the customer's perspective. I have never had so much faith in a software, so much love for a company, and so much excitement for future releases. HubSpot is indeed all encompassing, and it's only going to get better and better. They are a trailblazer, and I look forward to seeing their future innovations!!
Kate Beebe profile photo

Scalability

Act-On9.1
Based on 1 answer
No answer on this topic is available.
HubSpot7.3
Based on 7 answers
While HubSpot initially, seven years ago, seemed built for SMBs it appears they have scaled their solution for larger enterprises. I do not have experience sending out 10 million-plus emails per month so I don't know how HubSpot would handle that. However, I do know that some other marketing automation platforms have had trouble with such scale. As such, I suggest HubSpot have one of it's enterprise customers share data on the length of time it takes to send out 1 million emails. Are we talking minutes, hours or days? Then decide what's right for you based on your business needs.
Tom Smith profile photo

Return on Investment

  • Able to easily create emails for marketing with great designs and responsive design.
  • Lead scoring gives us a better picture of who are best leads are.
  • Able to easily create landing pages for our website in just minutes, instead of hours and hours manipulating HTML and CSS.
Elizabeth Lepisto profile photo
  • Increased lead conversion
  • Greater opportunities from organic leads
  • Increased efficiency with the automation abilities
Brianna Stauffer profile photo

Pricing Details

Act-On

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required
Act-On Editions & Modules
Act-On
Edition
Professional
$9001
Enterprise
$2,0002
1. per month (starts at 2,500 active contacts)
2. per month ( starts at 2,500 active contacts)
Additional Pricing Details
The Professional package starts at 2,500 active contacts, 3 marketing users, 50 sales users and 30,000 API calls per day. The Enterprise package starts at 2,500 active contacts, 6 marketing users, 100 sales users and 30,000 API calls per day. Annual contract required.

HubSpot

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required
HubSpot Editions & Modules
HubSpot
Edition
Basic
$2001
Pro
$8002
Enterprise
$2,4003
1. per month (up to 100 contacts)
2. per month (up to 1,000 contacts)
3. per month (up to 10,000 contacts)
Additional Pricing Details