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Adobe Analytics

Adobe Analytics

Overview

What is Adobe Analytics?

Adobe acquired Omniture in 2009 and re-branded the platform as SiteCatalyst. It is now part of Adobe Marketing Cloud along with other products such as social marketing, test and targeting, and tag management. SiteCatalyst is one of the leading vendors in…

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Recent Reviews

Adobe Analytics Review

8 out of 10
September 07, 2023
Incentivized
The main purpose of Adobe Analytics is how better you understand your customer and how better you provide your service to your customer. …
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Adobe Analytics Review

10 out of 10
September 07, 2023
Incentivized
The company uses it to understand the behavior and the performance of our acquisition efforts. In my team, in experimentation, we use it …
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Adobe Analytics Review

9 out of 10
September 06, 2023
Incentivized
I use Adobe Analytics to run all of our weekly performance reporting. We use Adobe Analytics to wire frame data feeds that will then pull …
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Adobe Analytics Review

9 out of 10
September 06, 2023
Incentivized
I always start very broad. It's always performance-based, so overall visits, shop visits, conversion bookings, and then that goes down …
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Adobe Analytics Review

8 out of 10
September 06, 2023
Incentivized
We have apps, we have websites, we have Adobe tagging on there, and we want to understand what our users are doing from an informational …
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Adobe Analytics Review

8 out of 10
September 06, 2023
Incentivized
We do use Adobe Analytics to answer how the products are being used. Products meaning software, products on site, and apps and user …
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Reviewer Pros & Cons

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Video Reviews

12 videos

User Review: Adobe Analytics Proves Profitable With It's Data Organization Tools
02:29
Adobe Analytics Provides Ease of Integration In Conjunction With Other Adobe Software: User Review
04:00
User Review: Adobe Analytics Is a Robust & Powerful Tool For Large Enterprise Data Pools
03:14
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Pricing

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N/A
Unavailable

What is Adobe Analytics?

Adobe acquired Omniture in 2009 and re-branded the platform as SiteCatalyst. It is now part of Adobe Marketing Cloud along with other products such as social marketing, test and targeting, and tag management. SiteCatalyst is one of the leading vendors in the web analytics category and is…

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

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Alternatives Pricing

What is Google Analytics?

Google Analytics is perhaps the best-known web analytics product and, as a free product, it has massive adoption. Although it lacks some enterprise-level features compared to its competitors in the space, the launch of the paid Google Analytics Premium edition seems likely to close the gap.

What is Heap?

Heap is a web analytics platform captures every user interaction on web iOS with no extra code. The tool allows you to track events and set up funnels to understand user flow and dropoff. It also provides visualization tools to track trends over time.

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Product Details

What is Adobe Analytics?

Adobe Analytics lets users mix, match, and analyze data throughout the customer journey. It supports web analytics, marketing analytics, attribution, and predictive analytics.

Adobe Analytics Video

Adobe Analytics Product Tour

Adobe Analytics Technical Details

Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

Adobe acquired Omniture in 2009 and re-branded the platform as SiteCatalyst. It is now part of Adobe Marketing Cloud along with other products such as social marketing, test and targeting, and tag management. SiteCatalyst is one of the leading vendors in the web analytics category and is particularly strong in combining web analytics with other digital marketing capabilities like audience management and data management. Adobe Analytics also includes predictive marketing capabilities that help users find trends in customer behavior patterns leading up to conversion. According to the vendor, these insights can help predict which campaigns will be most successful.

Piano Analytics, Coremetrics / IBM Digital Analytics (discontinued), and Parse.ly are common alternatives for Adobe Analytics.

Reviewers rate Device and Browser Reporting highest, with a score of 9.3.

The most common users of Adobe Analytics are from Enterprises (1,001+ employees).
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Comparisons

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Reviews and Ratings

(813)

Attribute Ratings

Reviews

(1-11 of 11)
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Score 5 out of 10
Vetted Review
Verified User
Incentivized
Overall, Adobe's servers seem responsive. Like any large-scale SAS provider, they can have occasional slowdowns where, I presume, a node is not available and other servers get bogged down with the user load. I have noticed this with both large and small data sets and reports.

On that note, Adobe Analytics can take a long time to run reports and pull various data points, depending on the period of time, number of metrics and segments applied. As you create reports, particularly in Workspace, the data are pulled in real-time while you're creating the report. This can often cause issues while trying to drag more metrics into the interface when certain elements of a table are grayed out because data is being pulled in.The more data points and segments involved, the longer it takes to update. When you look at larger windows of time, it takes even longer. If one were to compare to Google Analytics or one of the open source products like Piwik or Motomo, Adobe seems much slower. However, Adobe also supports far more variables than other web analytics products.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Adobe analytics is a robust platform in terms of data management, reporting and dashboards etc.
The only problem is the data sync timeframe which requires even 24-48 hours to sync the data completely which becomes an overhead and time consuming process for proof of concept and demo projects which needs to be fixed.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
In my experience using other analytics tools like Google Analytics and Parse.ly, Adobe Analytics is by far the slowest of the three to load. Google and Parse.ly load about as quickly as any other website, but Adobe Analytics takes 30-40 seconds upon an initial load to my dashboard and 30-45 seconds to load each page thereafter. It feels slow especially when I am navigating multiple segments and reloading reports in different time segments.
Yura Choung | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Reports with a lot of tables and panels open load slowly, but if you have the summary numbers it loads WAY slower. It does speed up if you close panels which helps a lot.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Again, no issues here. Performance within the day updates hourly. other reports are updated overnight and available to access by the next morning. Pages load quickly, the site navigates easily and the UX is quite straightforward to get command over. On this front, I give Adobe kudos for building a great experience to work within.
Score 9 out of 10
Vetted Review
Verified User
For the most part, Adobe SiteCatalyst reports work ok, but there are cases in which reports take a long time to return. These cases are usually when too much data has been stored in Conversion Variables (eVars).
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