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Users have found this product to be incredibly versatile, with a range of use cases that cater to their specific needs. Customers have …
Overview
What is Cision Communications Cloud?
CIsion Communications Cloud is used for identifying key media and influencers, connecting with audiences, monitoring traditional and social media, and analyzing outcomes.
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What is Cision Communications Cloud?
CIsion Communications Cloud is used for identifying key media and influencers, connecting with audiences, monitoring traditional and social media, and analyzing outcomes.
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Product Details
- About
- Competitors
- Tech Details
- FAQs
What is Cision Communications Cloud?
Cision Communications Cloud® empowers communicators with tools that help them reach the right audiences, deliver impactful results across traditional, digital and social media, and track a brand in one integrated solution. Automated analysis helps users report and translate campaigns into insights.
Cision Communications Cloud Features
- Supported: Media Monitoring and Analytics
- Supported: Media Relationship Management
- Supported: Social Listening
Cision Communications Cloud Screenshots
Cision Communications Cloud Videos
Media Relationship Management
Cision Social Listening
Cision Communications Cloud Competitors
Cision Communications Cloud Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | No |
Frequently Asked Questions
CIsion Communications Cloud is used for identifying key media and influencers, connecting with audiences, monitoring traditional and social media, and analyzing outcomes.
Agility PR Solutions, Meltwater, and Muck Rack are common alternatives for Cision Communications Cloud.
Reviewers rate Implementation Rating highest, with a score of 10.
The most common users of Cision Communications Cloud are from Mid-sized Companies (51-1,000 employees).
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Community Insights
TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!
- Business Problems Solved
- Pros
- Cons
- Recommendations
Users have found this product to be incredibly versatile, with a range of use cases that cater to their specific needs. Customers have praised its ability to streamline communication within teams, making it easier for members to collaborate and share information. Reviewers have also noted its effectiveness in project management, with the product providing a centralized platform for planning, tracking progress, and assigning tasks. Additionally, users have found value in its functionality for customer relationship management, allowing them to keep track of interactions and effectively manage their customer base. Overall, the product has proven to be a valuable tool for enhancing productivity and improving efficiency across various industries and professional environments.
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Easy-to-use and Intuitive User Interface: Users have found the user interface of Cision PR Software to be easy-to-use, intuitive, and not overwhelming. They appreciate the well-designed and user-friendly interface of Cision Communications Cloud.
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Exceptional Reporting Capabilities: Users highly praise the exceptional reporting capabilities of Cision Communications Cloud. They find the platform's reporting features to be interactive, detailed, and customizable. Many users value how these reports help them quantify the impact of media on their business and gain insights into trends. Additionally, users appreciate the media tracking capability of Cision as it aids in measuring PR results.
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Effective Search Functionality: Users find the search function in Cision to be helpful and excellent for quickly obtaining high-level information or metrics about a publication. The detailed database of contacts in Cision is also highly valued by users who find it useful for identifying reporters and influencers. Moreover, they highlight that the new edition of the media building interface is easy to use.
User Interface: Many users have found the user interface to be confusing, clunky, and not intuitive, making tasks difficult and cumbersome to navigate. These issues have been mentioned by multiple reviewers.
Search Tools: Some users have experienced issues with the search tools, which sometimes fail to pick up all the coverage or include irrelevant content, requiring additional clean-up work. This has been a common frustration among users.
Customer Service: Users have expressed frustration with the customer service/account team, stating that it takes repeated requests to get an answer from them. Multiple users have mentioned difficulties in getting timely responses from customer service representatives.
Users recommend entering into a trial or limited agreement first to test the software's suitability for the company. They suggest leveraging the support team for training and assistance with any questions. Users highly recommend Cision for its usefulness in public relations and media relations, as it is considered the most comprehensive media list monitoring software available, providing accurate and up-to-date contact information. Overall, Cision is recommended for organizations that require up-to-date media contact information and extensive news coverage, and it can benefit organizations in various capacities. Users advise contacting a representative to receive a thorough explanation of the features and functionalities of Cision. They find Cision very useful for PR purposes and suggest setting aside time to onboard oneself with all the features and functionalities of the platform. Users also suggest comparing Cision against other similar platforms and considering the level of support needed. In summary, users believe Cision is the industry standard and a reliable software option.
Attribute Ratings
Reviews
(51-75 of 279)Companies can't remove reviews or game the system. Here's why
In the communications infrastructure, we use Cision Communications Cloud (TrendKite)* to keep track of the impact of our media outreach efforts and track trends with respect to how the UAW is mentioned in the news. We use it to create regional and topic level reports on media sentiment and impact.
*[This review was written before Cision acquired TrendKite. TrendKite is now part of Cision Communications Cloud.]
*[This review was written before Cision acquired TrendKite. TrendKite is now part of Cision Communications Cloud.]
- The UI/UX is really great. Dashboards are easy to read and, compared to other products, Cision Communications Cloud is easy for first time users and non-experts to understand intuitively.
- The automatic, interactive reporting feature is a highlight that allows us to get some really great insights on different topics and for different sectors that provide great insight for executives.
- The customer service experience and interactive chat feature is great. If you've got any questions, the team at Cision is always very responsive.
- The features of the product are generally easy to use, robust and user friendly. The one thing that many competitors offer is more of a full-service package with distribution and media databases or social media integration. I hope that this is added in in the future.
March 25, 2020
Cision Communications Cloud Review
Our entire agency uses the platform to monitor for media placements on behalf of our clients. This way, we can keep track of each client's placements in one place as well as utilize any metrics.
- Customer Service - If we ever need help, the quick chat feature is always accessible and offers much help.
- We find that the platform does not always pick up placements. When this happens, we have to add manually or they are missed altogether.
The agency uses Cision Communications Cloud (TrendKite)* across the entire PR department. We use it to measure and quantify the results that we generate for clients, and to create visually pleasing, easy-to-digest dashboards that we can incorporate into our reporting structure.
*[This review was written before Cision acquired TrendKite. TrendKite is now part of Cision Communications Cloud.]
*[This review was written before Cision acquired TrendKite. TrendKite is now part of Cision Communications Cloud.]
- Accurate reporting and measurement of editorial results
- Easy-to-digest, visually impressive graphs that can be incorporated into reports
- Easily sharable interactive reports that can measure share of voice among other valuable metrics
- Bulk removal of irrelevant search results
March 24, 2020
Solid comms reporting platform
One of the measures of corp comms performance - Cision Communications Cloud (TrendKite)* helps us to get a view of our competitive/peer relative performance. We use it also to track how we do in target pubs and key message association.
*[This review was written before Cision acquired TrendKite. TrendKite is now part of Cision Communications Cloud.]
*[This review was written before Cision acquired TrendKite. TrendKite is now part of Cision Communications Cloud.]
- Quick, visual reports
- More or less instant coverage reporting
- Picks up ads quite often
- Misses print coverage
March 24, 2020
Cision Communications Cloud review
We use Cision Communications Cloud (TrendKite)* for media tracking and reporting for various clients in a number of industries. It simplifies reporting, making the process easier and faster.
*This review was written near the time Cision acquired TrendKite. TrendKite is now part of Cision Communications Cloud.
*This review was written near the time Cision acquired TrendKite. TrendKite is now part of Cision Communications Cloud.
- Reporting coverage over time.
- Recording the social sharing of media coverage.
- Automating media relations reporting.
- The UI can be clunky and slow.
- The reporting function is nice, but not customizable for aesthetics.
- The filters/exclusions for reporting are not always accurate.
March 12, 2020
Cision at a Glance
Cision is being used by our PR and Digital department within our cleantech, mobility and real estate practice. We leverage Cision to help us find media contacts, however, a lot of the information is outdated.
- Research of size of journalists
- Media monitoring solution
- Good enterprise marketing management
- Media outlets and journalist information is outdated.
- Not enough data for reporting.
- User interface could be cleaner and easier to navigate.
Cision Communications Cloud is being used within our marketing area to monitor press and social mentions across our entire US group of companies. This also helps us manage our reputation through real-time alerts. Our subject matter experts also use it to keep up on industry topics via daily email alerts.
- User-friendly
- Ad-hoc reporting
- Media monitoring
- The contact database is a little challenging to use and better connectivity to the rest of the tool.
February 26, 2020
Quite basic--Doesn't do what is sold
One department, PR, uses Cision Communications Cloud (TrendKite)*. Monitoring and application of various measurement frameworks for a hard to measure and quantify area, as well as for campaign tracking.
*This review was written before Cision acquired TrendKite. TrendKite is now part of Cision Communications Cloud.
*This review was written before Cision acquired TrendKite. TrendKite is now part of Cision Communications Cloud.
- Monitoring standard publications
- Daily report to inbox
- Not all publications or languages offered
- Too much onus on clients to build dashboard
Score 3 out of 10
Vetted Review
Verified User
Cision Communications Cloud (TrendKite)* is being used globally by the company and every market PR is asked to use the platform for consistent monitoring of media coverage worldwide. From what we've experienced considering the evolving nature of media, market differences, using a single tool and platform has proven difficult in order to fully cover our media results and to be able to measure them.
*This review was written near the time Cision acquired TrendKite. TrendKite is now part of Cision Communications Cloud.
*This review was written near the time Cision acquired TrendKite. TrendKite is now part of Cision Communications Cloud.
- Support service by an account manager that always does their best to help.
- Simple and easy use of the system.
- The monitoring mechanism is not clear with many key clippings missed out and we often to provide what we locally monitored in order to be reflected in the Cision system.
- Automatic dashboard creation would have been helpful for a start up.
February 14, 2020
An analytics software that helps prove the worth of PR
Cision Communications Cloud (TrendKite)* is used within the PR/communications department to track sentiment and news coverage. It allows us to have a "big picture" view of our coverage in news stories.
*This review was written near the time Cision acquired TrendKite. TrendKite is now part of Cision Communications Cloud.
*This review was written near the time Cision acquired TrendKite. TrendKite is now part of Cision Communications Cloud.
- Dashboard view of news coverage
- Search and tracking of news articles
- Better searching capabilities.
- Filter options for dashboard.
February 07, 2020
Dynamic PR Analytical Platform
Cision Communications Cloud (TrendKite)* is used by the Communications department only to track media coverage and see the effect of our PR activities in the media, as well as some social media.
*[This review was written near the time Cision acquired TrendKite. TrendKite is now part of Cision Communications Cloud.]
*[This review was written near the time Cision acquired TrendKite. TrendKite is now part of Cision Communications Cloud.]
- The scope of media outlets Cision has is very good. It gives the mentions that one will never be able to find just doing Google or another online search.
- I find the interactivity feature particularly useful. You can change the look of your dashboards adjusting the date range and other parameters whenever you want.
- We'd like to still see more media outlets covered by Cision.
- Sometimes it's not possible to add the article that we want to be in the list manually.
February 04, 2020
Best product, best price
We use Cision Communication Cloud (TrendKite)* to track our PR metrics to help us understand how we stack up against our competition and what areas we can improve. It is only being used by the marketing department.
*This review was written near the time Cision acquired TrendKite. TrendKite is now part of Cision Communication Cloud.
*This review was written near the time Cision acquired TrendKite. TrendKite is now part of Cision Communication Cloud.
- Adding widgets
- Dashboard GUI is pleasant
- The reporting function is a little laborious
- I wish it would be easy to track how many times a single article was picked up over a specific time period
January 27, 2020
Useful Tool for Busy MarComm Execs
We use Cision Communications Cloud (TrendKite)* for a number of reasons. On the day-to-day, it provides a quick snapshot into our earned media mentions, as well as serving as a source of information specifically related to our industry. At a higher level, we are able to see the value of our earned media and quantify ROI of our media outreach efforts. Another reason I find Cision Communications Cloud to be so valuable is the extensive list of media contacts and the ability to search for journalists who are interested in and already writing about our industry.
*[This review was written before Cision acquired TrendKite. TrendKite is now part of Cision Communications Cloud.]
*[This review was written before Cision acquired TrendKite. TrendKite is now part of Cision Communications Cloud.]
- Aggregate sources of media mentions
- Extensive list of journalists
- UX related to some of the search functions
- UX related to query building
January 22, 2020
Positive & Excited to Keep Using Cision Communications Cloud
It is being used across the communications team (department), and it addresses giving our team specific metrics backing out our earned media.
*This review was written before Cision acquired TrendKite. TrendKite is now part of Cision Communications Cloud.
*This review was written before Cision acquired TrendKite. TrendKite is now part of Cision Communications Cloud.
- Visual representation of data, need to simply show data without being boring
- Flexible, easy to adapt data based on topic or campaign
- Omitting unnecessary pick ups -- can be tedious going through coverage and weeding out what not to include
- Needs the ability to input an already made earned media list to help filter results and pick ups
December 03, 2019
Very happy with Cision Communications Cloud!
We are currently using Cision Communications Cloud (TrendKite)* to monitor client coverage. It catches coverage for us that we can't always access through a simple Google search.
*This review was written before Cision acquired TrendKite. TrendKite is now part of Cision Communications Cloud.
*This review was written before Cision acquired TrendKite. TrendKite is now part of Cision Communications Cloud.
- Customer Service
- User Friendly
- Automatic setup systems (like daily emails) for users instead of having to ask a rep.
November 21, 2019
Good tool if you are launching your own campaigns, however support is not what it used to be
It's being used in the PR department but for organization-wide campaigns. It allows us to reach out to influencers that might be interested in a specific topic and ask them to take any action, whether that is share news, download a whitepaper, make a purchase, etc.
*[This review was written before Cision acquired TrendKite. TrendKite is now part of Cision Communications Cloud.]
*[This review was written before Cision acquired TrendKite. TrendKite is now part of Cision Communications Cloud.]
- Easy to navigate tool.
- Search people's bios and add them to lists quickly.
- Launch campaigns with mass messaging at once.
- I need them to act more as a consultant and provide good strategy/suggestions as well as help create a plan and content. The first account executives really set the bar high for us and the work has gone downhill since then.
- Incorporate a paid influencer option - Pay directly through platform
- Do community management as part of what we paid for - Our old account execs would at least make us aware when someone responded.
November 12, 2019
The best option in a not so great field
We are using Cision Communications Cloud (TrendKite)* across our base of accounts to consistently measure media results and more easily track competitors, key messages and share of voice. Ultimately we use it to provide more consistent measurement and demonstrate ROI to our clients.
*This review was written before Cision acquired TrendKite. TrendKite is now part of Cision Communications Cloud.
*This review was written before Cision acquired TrendKite. TrendKite is now part of Cision Communications Cloud.
- Measurement consistency
- Share of voice
- Key message identification
- Insights into coverage that gets most amplification and SEO value
- Search is hard to refine and narrow. Consistently get too many results and the team spends way too much time filtering down. Some times we just give up and use manual searches and trackers.
- Functionality - quite often we've removed articles or results only to have them appear again.
- Newsletter function is not collaborative and takes too much time to set up. Not flexible or scalable.
- Don't use added features like Cision database because the database isn't as good or have the functionality of MuckRack.
- Lack of integration across the platform. So many mergers have made add ons and pricing inconsistent. We have to have separate contracts for our international offices.
- International monitoring (UK and CAN) not great.
- Articles behind firewalls can't be pulled.
November 08, 2019
Review from an agency of Cision's database offerings
We use it specifically within the PR team as a way to identify the best editors to pitch for our clients.
- Their database is vast and extensive.
- They have a variety of news outlets and blogs.
- They don't keep the database updated as often as they could.
- Their customer service is pretty terrible.
November 07, 2019
How Cision Communications Cloud can Help Enhance Your PR Reports
Cision Communications Cloud (Trendkite)* is currently used in our Communications & Marketing Departments across our entire organization to track media insights, create extensive reports for corporate partners and strategize on the best way to tell our story utilizing the tools available to us on Cision Communications Cloud.
*This review was written near the time Cision acquired TrendKite. TrendKite is now part of Cision Communications Cloud.
*This review was written near the time Cision acquired TrendKite. TrendKite is now part of Cision Communications Cloud.
- Direct links to news stories.
- Flexibility on dashboard customization and time variables.
- News targeting for individuals, topics and more.
- Cision Communications Cloud doesn't allow you to export videos and save them to your computer anymore—this was great to share externally.
- It can only track digital and some broadcast hits. It doesn't have a way of tracking print media impressions.
- No matter how much you segment the information, our team still gets stories and information that is not relevant or relative to our area.
November 06, 2019
A great tool to monitor media coverage
Cision Communications Cloud (TrendKite)* has been used within the Marketing team to monitor the company's global media coverage and inform staff on important media mentions.
*This review was written near the time Cision acquired TrendKite. TrendKite is now part of Cision Communications Cloud.
*This review was written near the time Cision acquired TrendKite. TrendKite is now part of Cision Communications Cloud.
- The dashboards are modern, easy to use and to re-purpose for specific searches.
- Reports are truly interactive, quick and easy to build and share with anyone in the form of a web link.
- Newsletters are another attractive way to share results with the company's stakeholders.
- The media database is quite US-centered; it has been expanding in the rest of the world, however, there is still much room for improvement.
- Some KPIs like SEO impact and PR attribution should be better explained within the dashboards and knowledge base, some examples would be helpful.
- The "mentions by location" feature should be a global (not US-only) metric.
We currently use Cision Communications Cloud (TrendKite)* in the communications (PR) department. The main business "problem" it addresses is having a source to track down clips about the company. A big bonus of Cision Communications Cloud is the analytics associated with the clips it pulls in. We produce monthly and yearly reports recapping our media coverage while heavily relying on the data Cision produces to qualify and quantify our work as a department.
*[This review was written before Cision acquired TrendKite. TrendKite is now part of Cision Communications Cloud.]
*[This review was written before Cision acquired TrendKite. TrendKite is now part of Cision Communications Cloud.]
- It is a great source to find media coverage about your company. Cision Communications Cloud has the ability to track nearly every outlet that talks about your company. If they don't currently track an outlet, you can request it. More times than not, they can add it to your search.
- It is incredibly user-friendly. It seems overwhelming at first, but its structure is easy to master.
- I enjoy having the ability to manually add clips that I find that Cision did not pull in.
- The live chat is outstanding and the response time is incredibly quick.
- To my knowledge, it doesn't currently have the ability to search by outlet. If this functionality does exist, it isn't easy to find. I'd like a tool where I can look up an outlet and find all of the clips about my company. It would be great to have that included in the article viewing page. Currently, you can SORT the full list by date, media outlet, headline, author, etc. But you can't FILTER. The filtering is key to quickly find an outlet.
- The broadcast mentions have been rocky, especially international. We get a lot of coverage from outside of the US on television and radio, but Cision doesn't currently track them. So, when we go to do our monthly and yearly reports, our data is not accurate.
- The accuracy of data seems to be suspect. I don't quite understand how some searches are built and what they are pulling in. I'd like better access to talk to someone via Skype or phone call. The live chat is certainly helpful, but it doesn't always help get to the bottom of the issue.
November 01, 2019
Not just a passing trend!
We are using it to track media mentions and to create media coverage reports. It is being used exclusively within the communications department. We receive a lot of coverage in the media and keeping track of it without a platform was virtually impossible. This is where Cision Communications Cloud (TrendKite)* came in. It makes it much easier.
*This review was written near the time Cision acquired TrendKite. TrendKite is now part of Cision Communications Cloud.
*This review was written near the time Cision acquired TrendKite. TrendKite is now part of Cision Communications Cloud.
- Provides share of voice breakdown amongst competitors
- Tells you whether coverage is positive, negative or neutral
- Ability to create competitive dashboards
- The Boolean is near impossible to figure out so if you want to create a dashboard or make any changes, you need to reach out to customer service. Would be great if it were easier to make these changes yourself.
- Searching for a specific keyword within your coverage is not possible (or hard to figure out).
- Not everything gets captured. I've had some pretty mainstream articles that somehow get missed.
November 01, 2019
Good product, user-friendly.
Very useful and accurate info, timely information, well presented.
- Very comprehensive coverage
- Timely info: every morning
- Well presented: user-friendly
- French/Canadian coverage could be better
- Some websites are too small or not important enough to get even mentioned in the coverage
It's used by some account teams to track traditional and social media coverage of our clients and their competitors. It addresses the need for media "listening" that's essential to the marketing/public relations business: we need to have a complete, up-to-date understanding of what's being said about our client companies in public forums. Cision Communications Cloud (TrendKite)* allows us to automate the research required to perform this function.
*This review was written near the time Cision acquired TrendKite. TrendKite is now part of Cision Communications Cloud.
*This review was written near the time Cision acquired TrendKite. TrendKite is now part of Cision Communications Cloud.
- Visualize data. Auto-generated reports with graphics are easy to understand and convenient to send directly to clients.
- Discover news coverage. Cision Communications Cloud usually finds all relevant mentions of companies and other search terms.
- Customer service. Support staff is generally responsive and helpful in meeting specific needs and custom requests.
- Better vetting/filtering of search results. Results often include duplicate or irrelevant content.
- Email notification settings. Too many unnecessary emails are sent to users. I've tried to unsubscribe from email alerts many times but still receive them.
October 28, 2019
It's OK
We use Cision Communications Cloud (TrendKite)* to quantify the results of our work.
*This review was written near the time Cision acquired TrendKIte. TrendKite is now part of Cision Communications Cloud.
*This review was written near the time Cision acquired TrendKIte. TrendKite is now part of Cision Communications Cloud.
- Allows us to set up multiple dashboards for different clients
- Allows us to present results from publicity campaigns in a quantified manner
- Customer support is pretty responsive
- Inability to add articles from e-editions of magazines
- Manually adding articles is a slow process
- Tracks several false/unrelated mentions and misses credible mentions