Constant Contact Review
We use Constant Contact to send out important informational reminders and "Save the Date" messages. Constant Contact assists with getting …
Starting at $12 per month
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What is Constant Contact?
Constant Contact is a full-featured email marketing solution with capabilities such as social media integration, drag-and-drop editing, and real-time reporting. It is a bulk email tool designed for SMB customers. Since 2019, Constant Contact also offers marketing automation features, a…
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Popular Features
- Email deliverability reporting (112)9.090%
- List management (114)8.383%
- Standard reports (111)8.383%
- Dynamic content (100)7.979%
Reviewer Pros & Cons
Pricing
Lite
Starting at $12.00
Cloud
per month
Standard
Starting at $35.00
Cloud
per month
Lead Gen & CRM
Starting at $449.00
Cloud
per month
Entry-level set up fee?
- No setup fee
For the latest information on pricing, visithttps://www.constantcontact.com/pricing
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
Starting price (does not include set up fee)
- $12 per month
Product Demos
Constant Contact 3rd Generation Editor Demonstration with Albert Kaufman
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For Retail: How to Drive Online Marketing Results with Constant Contact
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How to Sync your kvCore Contacts with Constant Contact
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Constant Contact Salesforce Integration - Create Contacts for New Salesforce Leads
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How to Run Goal-Based Fundraising Campaigns | Constant Contact
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Autoresponder set-up with Constant Contact DEMO
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What is Constant Contact?
Constant Contact delivers for small businesses with tools to simplify and amplify digital marketing. Whether it's driving sales, growing a customer base or engaging an audience, Constant Contact aims to help users build strong connections and generate results.
Constant Contact aims to help users:
- Grow their audiences
Build a list fast with landing pages, and social media lead ads.
- Deepen customer relationships
Connect with people where they are—via text, email, or social- from one platform, to drive more engagement.
- Simplify social media
Create and manage social posts and ads to generate awareness, drive leads and promote growth.
- Sync with the apps already in use
Connect with digital tools already in use to grow and sell more online, faster.
Constant Contact aims to help users:
- Grow their audiences
Build a list fast with landing pages, and social media lead ads.
- Deepen customer relationships
Connect with people where they are—via text, email, or social- from one platform, to drive more engagement.
- Simplify social media
Create and manage social posts and ads to generate awareness, drive leads and promote growth.
- Sync with the apps already in use
Connect with digital tools already in use to grow and sell more online, faster.
Constant Contact Features
Email & Online Marketing Features
- Supported: WYSIWYG email editor
- Supported: Dynamic content
- Supported: Landing pages
- Supported: A/B testing
- Supported: Email deliverability reporting
- Supported: List management
- Supported: Triggered drip sequences
Reporting & Analytics Features
- Supported: Standard reports
Pre-Send Testing Features
- Supported: Spelling and Grammar Check
- Supported: Email Previews
Constant Contact Screenshots
Constant Contact Videos
An Email Marketing tool for business
List Growth tools to grow an audience.
Social Marketing tools to simplify social media marketing.
Constant Contact Integrations
Constant Contact Competitors
Constant Contact Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | Apple iOS, Android |
Constant Contact Downloadables
Frequently Asked Questions
Constant Contact is a full-featured email marketing solution with capabilities such as social media integration, drag-and-drop editing, and real-time reporting. It is a bulk email tool designed for SMB customers. Since 2019, Constant Contact also offers marketing automation features, a website and landing page builder, and other tools to support midsize businesses.
Constant Contact starts at $12.
Reviewers rate Email Previews highest, with a score of 9.1.
The most common users of Constant Contact are from Small Businesses (1-50 employees).
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- Business Problems Solved
- Recommendations
Constant Contact is a versatile email marketing and management tool that is widely used across various industries. Users appreciate its intuitive interface and user-friendly features, allowing them to easily organize their contact lists, send targeted emails, and measure the success of their campaigns. One of the primary use cases for Constant Contact is event registration and ticket payment integration, which streamlines the process for businesses and organizations. Additionally, the reporting tool provides valuable insights on email open and click rates, enabling users to improve their message performance and expand their brand reach.
Another common use case for Constant Contact is in educational institutions where it is utilized to update parents, relay information, store donor contact information, and market the school to prospective families. It is also employed by government entities such as the city of Virginia Beach as a means to engage residents about city events through bi-monthly electronic newsletters. The software's ability to manage extensive contact bases and purge contact lists makes it appealing for these organizations.
Constant Contact also serves as a reliable email database management tool for businesses of all sizes. It saves time by automating client communication, allowing users to run different types of email campaigns and track them effectively. It has been found useful for outbound strategies, generating leads, staying in contact with customers and referral sources, and tracking engagement. By using Constant Contact, companies have seen higher opening rates, more clicks within emails, and increased engagement with their programs.
Small businesses find value in Constant Contact as it offers flexibility in creating responsive and exciting emails for marketing purposes. Users can schedule emails, communicate with clients efficiently, send personalized messages to different groups or segments, and maintain brand guidelines. The software not only simplifies email communication but also enables organizations to manage contacts more effectively while providing insight into the success of their email promotions.
Overall, Constant Contact is highly regarded as a valuable tool across multiple industries due to its versatility in organizing contacts, sending targeted emails, tracking campaign performance, integrating with other systems, and simplifying email marketing processes.
Users commonly recommend Constant Contact for its ease of use and suitability for simple email lists. Many users have found Constant Contact to be a great product due to its user-friendly interface and straightforward setup process. The software is often recommended by users who have simple email lists and do not require complicated parameters for sending. Customers appreciate the simplicity of Constant Contact, as it allows them to easily manage their email campaigns without the need for technical expertise or extensive training.
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Reviews
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May 19, 2021
Constant Contact for corporate marketing teams
My client uses Constant Contact because it fits her budget and user friendly. In a previous no profit I worked in I used Constant Contact for email marketing. It solved the problem to deliver newsletters to their audience. It is very much templated but has some limited automation features. Only the marketing department used the software. It fit the budget for the companies.
- Cost effective for smaller budgets
- User friendly for the professional user
- Making it more creative friendly with the templates
- Less a la carte and more all in one features
We use Constant Contact for all of our email marketing. We typically send 1-3 mass emails a week that go to around 7,500 contacts. The emails are strictly for marketing and not any other organizational use. We have started personalizing some of the emails, and have used a few of their social media features.
- Email Automation
- Contact Segmentation
- Simplicity
- Editing the style of emails
- Mass contact editing
- Mobile vs desktop view
May 19, 2021
Great for small businesses!
Constant Contact is an email marketing and management tool specifically for small businesses that may have a large customer outreach but with few resources or a lack of [a] full marketing team. The software helps with crafting emails, reaching audiences, and managing contacts. Their templates are great and easy to use.
- Email marketing
- Contact management
- Email management
- Pricey
- Not as customizable
- Not enough automation
May 19, 2021
A suitable and reliable marketing tool
Constant Contact has become a very useful program in my department. I am running different kinds of email campaigns and tracking them effectively. It is truly a useful platform for our company. It has saved my time which I was spending in
manually approaching the Clients, i-e via calling. Through Constant Contact I am capable of strengthening my marketing strategy, now I easily create and share the newsletter through this software.
- I am very much satisfied with its quality services which allow me to engage my audience in the best possible way.
- It has taught me that every client relationship is important and for that purpose, it provides me amazing features like creating polls, that ultimately help me to get to know, what they exactly need.
- It is a perfect tool that automates most of the key task for me, for example, it automatically sent emails to my new customers and also send the alert and notifications to my previous customers so that they can better participate in the recent activities.
- Sometimes some software provides outdated and useless features and functions, but this email marketing tool gives advanced kinds of functionalities with modern features.
- I like the ease of use of this platform also appreciate its professional customer support team.
- I am no longer desperate after getting this tool at my work.
The Church uses Constant Contact for thousands of organizations throughout the world. The local congregation where I live uses it to contact members of various auxiliary groups from dozens to thousands of members. I am involved in the presidency of two of these groups that use Constant Contact on at least a weekly basis. It is the best way to send information to a large number of people I have found.
- Ease of setting up contact lists
- Super ease of sending information to large groups
- Stability of the system; it never fails me
- Ease of adding or deleting people as needed
- Getting started the first time was a challenge.
- It takes a long time to set up the initial list.
May 19, 2021
Price is manageable and it gets the job done
Constant Contact is an effective email marketing software that we have used to send our b2c email subscribers information about our company, updates and travel news, and more. It has worked well for us to be able to connect with our email list and send out updates, information, and news.
- Sends a lot of emails quickly.
- Pricing is best for smaller businesses with large lists.
- You can send as many emails as you want per month.
- Forms and landing pages are not very well done.
- User interface is annoying and difficult.
- Customer service is very helpful but can take some time to respond.
Our company currently utilizes Constant Contact to send company announcements and updates to current customers. We love staying in touch with our customer base as well as creating email campaigns to reach prospective clients. It is a great resource for blasting large audiences with the same message and provides quality metrics you don't always receive on other emailing services.
- Explanation of Each Metric/What the Numbers Mean
- Drafting and Scheduling Emails for Future
- Contact Management - Able to Group and Tag Contacts
- Personalization within Email Composer
- Further Detail within Reporting Dashboard
May 18, 2021
Constant Contact is the winner!
We send out a weekly e-newsletter using Constant Contact. We send our e-newsletter to around 15k subscribers. It is only used for newsletter publications, not by other departments. By using Constant Contact we are able to send bulk emails at once and it is easy to use the tracking response to get email metrics.
- Flawless delivery of emails
- Easy to use email templates
- Easy to mange subscribers list
- Easy to upload your subscribers list from other email platforms
- Reporting system sometimes confusing
- There is no notification if and when any new subscribers signed up via our sign up form
- Bounced email types are not clear
May 17, 2021
Constant Contact even for us small potaotes
We send out weekly email specials to our customers that have subscribed to the mailing list. We offer insight into our industry like product availability and new products coming in stock. This provides the customer with a break on prices on components and equipment. Sometimes subscribers share their experiences via the email with write-ups.
- Specially formatted emails.
- Ease of use of the software/application.
- Ease of updating the mailing list.
- Integration with Facebook.
- Integration with Google.
- Integrations with Big Commerce.
May 17, 2021
Constantly satisfying our business needs
We use Constant Contact to stay in touch with our network of referral sources and our past and potential clients. From transaction announcements to industry newsletters and general firm updates, it has been a great tool for us to communicate with our network and see who's actually reading what we send out.
- User-friendly - It's very easy to use both in drafting and sending the e-mails and accessing and understanding the back-end summary tools.
- Good analytics - Seeing who has opened the e-mails and clicked what links are invaluable for helping target our follow up marketing.
- Contact management - Weeding out invalid e-mail addresses as people leave firms has cleaned up our contact list considerably
- Social media integration - Coordinating the scheduling of e-mails with posts to LinkedIn.
- A little more flexibility in the campaign e-mail design would be helpful.
- Not sure if it's possible, but I'd really like the ability to see if the e-mail gets forwarded and an address for who it is forwarded to instead of registering as another view by the original contact.
May 17, 2021
Constant Contact for Fundraising Organizations
Constant Contact is used by the school's Foundation, as well as the Marketing & Communications department. It is used mainly to send out communications to donors, students, and prospective donors/students. The Foundation, specifically, uses it to announce upcoming events and volunteer opportunities and it has been an invaluable resource for the school as a whole.
- Importing new emails is extremely fast and easy. This is important because there are times where emails need to be sent out ASAP, so being able to import a new mailing list quickly allows that to happen in a timely manner.
- Customization of the look and feel of the email. Sending out emails that look the same becomes boring to the recipients, so being able to change the look every time makes it more likely they will engage in the material.
- The only problem I have ever run into are formatting issues when trying to customize an email. This is typically an issue when I include a picture or some kind of other visual file into the email.
Currently we use CC to power our monthly birthday offers, new e-newsletter signup auto welcome emails, and our monthly newsletter blasts. We also use CC as our main email database, feeding all other email contacts into CC where they are centrally stores and maintained (email list scrubbing, group segmentation, etc) we’ve even begun to incorporate some of their interested partners in order to make our emails more dynamic including Eventbrite for event management, e-commerce and OptinMonster.
- Superior WYSIWYG editor and template builder
- Email contact database storage and management
- Email blast and contact metrics
- Integrated partners such as adding woo commerce etc
- Features for easily appending and maintaining UTM tracking parameters
- Reporting and analytics improvements specifically with contact list growth
May 13, 2021
Pretty good for the cheap price
We were a consulting startup and wanted to be active with our outbound strategy both with prospects and customers. We needed a tool to do the simple portions of email marketing -- setup, sending, reporting and database management. With the help of Constant Contact, we are in contact with our customers and prospects on a periodic basis and have generated real leads from the information we supply. In our case, I have been the primary user but it is simple enough for others in the company to use, as well.
- Templated approach to email design
- Delivering emails
- Basic reporting
- Reporting is pretty standard and not very robust
- Database management is pretty basic
- Inbox monitoring is not available
May 12, 2021
Constant Contact has been the best fit for us compared to other providers, only a few hiccups!
We utilize Constant Contact in our marketing department and our customer service department currently. It allows us to send targeted messages to our customers, prospective customers and partners. We send email newsletters out to all of our customers on a bi-weekly basis, we send news blasts to geographic areas on a monthly basis and we also send reminder emails to recurring customers to remind them of service that is coming due.
- This programs offers a variety when it comes to CTA, being able to link to a web page, pdf, etc. is very helpful
- Having the ability to create and save unlimited lists is great for targeted messaging
- Being able to view test emails and see how the message will look on different platforms is great
- It would be nice to have more options for customizing the body of the emails
- Open and click rate results are skewed due to spam filters, I have contacted Constant Contact about this and they have been helpful and signed us up for a beta version which will hopefully produce more accurate results
- Our contacts sometimes receive our email on the resend even if they opened and replied to the original send
April 29, 2021
Keeping in touch with Constant Contact
I use it for one of my clients who writes a monthly newsletter about their program offerings to potential attendees.
- Easy creation.
- Good storage of media.
- Lots of templates for email.
- They could create some templates that are a little more complex.
- Would be nice to have an eyedropper to match colors.
- Could have better deliverability.
April 09, 2021
Reliable e-mail program for small businesses like mine
It's being used by the whole organization (one-person company)! Used to share information with clients and prospective clients, in the form of newsletters, invitations to webinars and other events, and distributing additional resources to clients. Constant Contact handles the details, such as list maintenance, unsubscribes, spam filters, and blacklisting, as well as compliance with the CAN-SPAM Act.
- Helps with formatting e-mail messages.
- Reporting on results, including delivery rates, open rates, and click rates.
- Option to resend messages to addressees who have not opened the original message.
- Ability to put contacts into multiple categories and select by group.
- Spacing on finished e-mails is not always WYSIWYG.
- Sometimes difficult to tweak appearance of text.
- Difficult to confirm text color; on multiple occasions, some text has been black, while adjacent paragraphs have been grey, but not obvious until sent to the selected Group.
- Graphic elements are confusing in their placement and sizing.
April 08, 2021
Constant Contact is a decent choice for small businesses
We use Constant Contact to send regular email communications with donors and other interested parties. Constant Contact integrates fully with our donor management software, which makes it significantly easier to keep email addresses updated and manage communication preferences from donors.
Constant Contact also provides a way to evaluate the success of our communications by tracking what features, articles, and info the recipients interact with.
Constant Contact also provides a way to evaluate the success of our communications by tracking what features, articles, and info the recipients interact with.
- Integrates with donor management software
- Tracks information on recipient engagement
- Easy to create well designed emails
- Provides lots of templates to customize
- Pricier than other options that don't have the integration of Constant Contact
- Creating an email can take longer than simply sending from an email provider
- Additional users are an extra charge
April 08, 2021
Great for some, but not for all
In my previous position, I used Constant Contact just within the marketing department. Now, as a consultant, I see it used primarily in the same way. Within marketing or communication departments. For one of my clients, they have users across the organization, but with limited capabilities to simply view the data at their leisure rather than actually having a role within the software. The business problems it solves is organizing customers/contacts/clients and allows you to regularly communicate with them.
- Constant Contact organizes clients/customers/consumer data all in one place
- Constant Contact allows you to build customized email campaigns
- Constant Contact allows you to segment customers to send messages to niche groups
- The campaign builder could use some improvement because the emails can often appear structured and stiff rather than fluid
- The campaign builder could also be more user friendly
- The pay structure could be better--paying per contact is an older model for collecting payment
April 06, 2021
Constant Contact Works for Me! :D
Currently, Constant Contact is being used for email marketing and fundraising at Health Care Center for the Homeless. Year-end giving and opportunities like Giving Tuesday are the main uses. As a one woman development department with a strong lean towards proposal writing, I wish I had more time to use it to provide regular newsletters and patient or clients stores to keep our supporters up to date and informed of all the good work we do. While COVID-19 should have pushed our usage higher, it turned my focus to other areas and temporarily derailed my plans to make better use of this platform.
- User friendly (even for marketing challenged people like me)
- Ability to keep previous templates
- Scheduling when you want emails to go out
- Reporting back to the user on open rates, etc.
- Ability to send yourself a test message
- Maybe make a bit more intuitive
- Have it make suggestions for what you could or should do
- More storage room for pics, logos, etc. (without additional cost)
- While I think it is user friendly in general, I need a bit more guidance with options and possibilities
April 03, 2021
Best in Class Email Marketing Recommendation
We use Constant Contact to keep in touch with all our customers - in multiple channels. Our corp clients all receive a monthly newsletter and an occasional extra email blast. Our ecommerce clients get quarterly sales alerts. Our event clients get alerts structured around our annual events. By having multiple touch points for all channels we keep our branding in the minds of our customer groups.
- Excellent mobile friendly templates
- Easy to repurpose past event eblasts
- List segmentation insures that the right list gets the appropriate email
- Open data lets you know what is working
- Would love more free stock artwork to be available
July 18, 2020
Constant Contact cancelled my account without warning after significant investment into their platform
Score 1 out of 10
Vetted Review
Verified User
Prohashing had never used E-Mail marketing before. About two years ago, we added an opt-in checkbox to our website for a future mailing list, but we never got around to sending any messages. This year, I researched multiple platforms and decided that Constant Contact would be a good place to start, given that we had little experience with marketing and that their interface was easy to use. We had about 6218 subscribers.
- The customer service team is friendly (but often unable to help).
- The customers who received the E-Mail saw the intended design.
- Their compliance department said my industry sends spam and closed my account, even though I only sent one message in 7 days.
- I waited on hold for 2 hours and 47 minutes over six calls and still couldn't get a technical issue resolved.
- Because they suddenly closed the account without contacting me first, I lost hundreds of dollars in salaries put into researching their API and setting up templates.
- They do not offer true two-factor authentication using the TOTP algorithm, a must for any account with thousands of subscribers. Constant Contact's authentication method is vulnerable to an attack known as a "SIM swap."
January 30, 2020
Constant Contact is great for small non-profits
Constant Contact is the main way that we reach out to our donors and team members. It provides easy to use formats and they are appealing to the eye! It can be used by our whole team. This makes sending mass emails a breeze. We are able to select certain groups, tags, etc. and tailor the email to them.
- Connects with contacts in DonorPerfect.
- Constantly updating subcribers/unsubscribers.
December 14, 2019
Constant Contact makes email outreach easy and classy
Constant Contact is used to send email campaigns to current and prospective customers. It allows us to send an email with a variety of fonts and images to hundreds or even thousands of contacts at once, and provides helpful analytics such as open and click rates. We can use email templates or we can copy the same campaign over and over, saving us time from having to recreate what we've done.
- Ease of use. It's quick and easy to create campaigns, and once they've been created it's even easier to use them again.
- Uploading lists of contacts. You can quickly upload a list via Excel or CVS file.
- The fee structure is based on the number of contacts, so rather than store all of our email contacts on Constant Contacts, we try to add and delete lists to keep the monthly cost down. This can be slightly tedious for the cost-conscious company.
- While there is a 60-day free trial, there is no free version for extended use. For the small business, a longer free version during lean months or for further analysis would be helpful.
December 11, 2019
Constantly Impressed by Constant Contact
Constant Contact is mainly used in the marketing department. However, we use the software for other business units within the organization. It solves the problem of creating professional looking emails, scheduling and sending those emails, and being able to analyze and improve our overall email marketing plan by reviewing analytics and making adjustments.
- Very easy to set up a branded template for other individuals to use and remain "on-brand."
- Constant Contact does a great job of allowing email customization within the design portal - adjusting preheader text, changing custom colors, adding interactive gifs.
- There could be a "recently used" area in the image library that pulls up recent images.
- The folder structure could be improved - being able to sort/search through past sent emails could be easier.
November 27, 2019
Must-Use - Try Constant Contact if You Haven't Already
It's being used every day to manage a large load of customer mail communications, across countries and regions. Databases are managed natively in the tool and designs are adapted also within the tool. Analysis is collected and viewed natively.
- Creating templates and adapting mail communications is straightforward and effective.
- Constant Contact offers value-add features such as database management options, analysis review and suggestions for better performance.
- Design elements, editing, uploading, etc. are easy to manage and not time consuming.
- Would be great if we could integrate several accounts into one master account, for easy management by a supervisor.
- Faster customer support is necessary. This is the only area that is lacking - the support team is extremely slow and almost negligent in responding to urgent issues.