ZoomInfo Operations

Formerly OperationsOS / RingLead

EverString is well suited in situations where you are looking for specific people to target based on criteria that EverString provides. On the contrary, it is unnecessary when targeting large, general groups of people.

It's well suited to scrubbing lots of data.

I don't have anything specific to add here.

I think EverString is perfect for situations where new prospects need to be found. If someone asked me a place to find contact information as well, I wouldn't recommend EverString.

EverString shows good intent data from companies you select. It gives you a percent rating on how much intent there seems to be for each company on specific topics that are relevant to your company. It does NOT show you who at the company is showing the intent and it also doesn't show you exactly what their searches are - or if it does, I couldn't figure out how. I didn't find the tool particularly intuitive.

Well suited to B2B tech marketers who want to measure how similar accounts are to their ideal customer profile.
Less suited for B2C or more old-school marketing departments.

If you are looking for accurate account data this is the right tool for your company. The downside is that the contact data is sourced by third parties and is not guaranteed so sales people still need to spend a significant amount of time going through the account then calling or cross referencing with LinkedIn to see who the correct contacts are. EverString has a program in beta that is helping to determine more accurate contact data ...launch date unknown however they will manually work that process with you on any list to make sure they give you the best contact data possible.

EverString is well suited for organizations/companies that are 'B2B' and or 'Account-based' focused. I would say it is less suited for companies that are looking to target on a more 'B2C' level. In our case, we are a very Account based organization. We focus on high volume email senders that are data-driven. This can be a very broad spectrum - so EverString has helped us hone in on those true ICPs.

EverString is well suited for conducting background research on a company and intent scores.

Well suited when you need to take a bit more of a structured approach to outbound lead generation as opposed to a shot in the dark cold call. Less appropriate for generic searches and results sometimes give false expectations where you think someone is interested but in reality they are not.

EverString is the best of the three account fit tools I've used in the past. The price in general is fair and the support from their analysts has been very helpful. The amount of information you're able to see as to *why* an account has a high score is very detailed, and it makes a lot more sense than other tools we've tried to use.

It is well suited for researching company info. Sometimes not well suited for contact information.

If your company is prospecting companies based on specific employee counts and revenue, EverString can be very useful. It allows you to make sure your team isn't prospecting companies that would never sign-off. It allows you to be creative and identify new companies and industries may be a good fit.

Well suited for sorting your account list, prioritizing discussion topics based on the Intent Topics, and finding related companies to customers you just closed. Using the "in the news tab" prior to personalized emails.

Less appropriate if you want to trust the data 100% of the time because there is always some sort of outdated or inaccurate data (incorrect revenue, outdated HQ location, etc.). Would not use the "in the news" tab prior to or while on a prospecting call as it tends to be too much research for low return.

EverString is well-suited for prioritizing accounts, especially across the medium to large-size business segments. The tool is easy to use, making adoption straightforward. Their on-boarding video and process is also very easy to follow. We have yet to come across a scenario where EverString did not live up to expectations.

EverString is well suited for companies that have a wide market. If you are in a Niche market selling to one specific industry/vertical, the value of EverString could drop. Also suited for high growth companies.

EverString is also a great tool for database cleansing if you have scaled quickly and your database has not been kept well in the process.

EverString can be a good source to get some raw leads but redundant in some ways because the same info can be obtained via LinkedIn.
If intend is collected via scraping public websites, when the intend was collected - that info needs to be documented such that the sales people calling on those accounts can effectively strategize.

Many prospects are subsidiaries who roll up to a larger parent company, those information should be captured. If there are 30 brand names that roll up to a single parent company e.g. Colgate-Palmolive, we need that info to call the right person.

EverString works very well to build out a list of prospects that have shown interest and has all necessary info needed to prospect into a company and target specifically the surging intent. A more all in one pricing model would be nice.

Very good in targeting certain accounts based on revenue, location, size etc.

EverString is great for companies who are on an account-based marketing model and want to find more accounts to target. EverString would not be a good fit for companies that are 100% inbound marketing. EverString is great for outbound-sales models.

It is well-suited for a big pull of accounts in specific regions, cities, or states, but the tool is lacking in the filtering capabilities (there are plenty of filters but the technology filter specifically is inaccurate and finicky). There is also some frustration about no contact data provided from the tool, which requires me to leverage another tool to cross-reference. This is less than ideal and would make me think this is more for the marketing team to identify targets.

Great for narrowing target accounts by industry, geo, revenue and employee count.

Finding targeted accounts that are searching for key words valuable to our company and then importing them into Salesforce automatically for outbound sales.

I believe that EverString is well suited for sales teams looking to outbound, but it's a little tricky for marketing to use without contacts associated.