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Hotjar has proven to be extremely valuable in a variety of use cases. Users have found success in utilizing Hotjar to solicit feedback …
Starting at $39 per month 100 daily sessions
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What is Hotjar?
Hotjar is a conversion rate optimization tool for digital marketers. Features include heatmapping, visual session recording, conversion funnel analytics, form analytics, feedback polls and surveys, and usability testing. The tool is used by digital analysts, UX designers, web developers and product…
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Pricing
Hotjar Observe - Plus
$39
Cloud
per month 100 daily sessions
Hotjar Ask - Plus
$59
Cloud
per month 250 monthly responses
Hotjar Ask - Business
$79
Cloud
per month Starting from 500 monthly responses
Entry-level set up fee?
- No setup fee
For the latest information on pricing, visithttps://www.hotjar.com/compare-our-plans
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- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
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What is Hotjar?
Hotjar Video
Intro to Hotjar
Hotjar Competitors
Hotjar Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | No |
Frequently Asked Questions
Hotjar is a conversion rate optimization tool for digital marketers. Features include heatmapping, visual session recording, conversion funnel analytics, form analytics, feedback polls and surveys, and usability testing.
The tool is used by digital analysts, UX designers, web developers and product marketers. Hotjar was acquired by Contentsquare September 2021, and is now a Contentsquare brand.
Reviewers rate Usability highest, with a score of 9.7.
The most common users of Hotjar are from Small Businesses (1-50 employees).
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Community Insights
TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!
- Business Problems Solved
- Pros
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- Recommendations
Hotjar has proven to be extremely valuable in a variety of use cases. Users have found success in utilizing Hotjar to solicit feedback from clients through polls and surveys, allowing them to gain a comprehensive understanding of how design changes affect content consumption. Additionally, marketing services teams have relied on Hotjar's analytics and user behavior insights to review site performance for clients and provide high-level audits during the sales process. The continual user feedback collected by Hotjar has brought immense value to product design and engineering teams, empowering them to make data-driven decisions that improve the overall user experience. Similarly, agencies have leveraged Hotjar's heatmaps and session recordings to track and analyze user behavior on client websites, uncovering valuable insights for optimization initiatives. Growth specialists have also found great value in using Hotjar to analyze user behavior during critical engagements like browsing, lead generation, and checkout. This provides them with invaluable insights into landing page effectiveness and helps identify any technical glitches that may be impacting conversion rates. Furthermore, digital analytics and optimization departments have utilized Hotjar to glean insights for optimization or debugging purposes, enabling them to understand how people react to design or functionality changes in order to drive improvements. Marketing teams have found detailed reports generated by Hotjar particularly useful in identifying user struggles and interactions with different elements on their websites. CRO teams have also benefited from using Hotjar as a way to educate clients about areas of opportunity on their websites. Overall, Hotjar has become an essential tool for tracking visitor behavior, understanding user patterns, identifying areas of improvement, and optimizing website usability and user journeys. Whether it's through heatmaps, scroll maps, video playback, session recordings, or surveys, Hotjar provides users with the data they need to make informed decisions based on real user opinions and behaviors.
Valuable customer insights: Users have found Hotjar to be a valuable tool for gaining quick customer insights. Multiple reviewers mentioned that it provides important data for improving their own software, and some users felt that the product offers a practical way to reveal the online behavior and voice of users.
Effective heat mapping: Hotjar's heat mapping feature was praised by multiple reviewers for its accuracy in representing website traffic and providing accessible data. Some users particularly highlighted its ability to quantify the success of page copy rewrites and identify areas where visitors engage with the content. The visual representations provided by Hotjar's heatmaps were also seen as helpful in understanding user interactions and optimizing website layout.
Useful session recordings: Reviewers have found Hotjar's user session recording feature to be highly useful. Some users described it as a real-life view of users navigating through the website funnel, allowing them to retrace the user journey and identify potential stumbling blocks. The recording features provided by Hotjar were also mentioned as valuable in understanding user behavior, addressing usability issues, and enhancing the overall user experience.
Confusing and Clunky User Interface: Multiple users have expressed frustration with the user interface of Hotjar, describing it as confusing and clunky. They have mentioned that it requires too many clicks to navigate, making it time-consuming and inconvenient to use.
Difficulties in Troubleshooting and Lack of Customer Support: Some users have mentioned difficulties in troubleshooting issues with Hotjar, citing the lack of a direct line for customer support. This absence of immediate assistance can be frustrating for users who encounter problems.
Limited Plan Tiers and Restrictions: Users have found the limited plan tiers of Hotjar to be restrictive, particularly in terms of the number of recordings available. This limitation hinders users who need to gather sufficient data for analysis.
Users of Hotjar have made several recommendations based on their experiences with the product. The three most common recommendations are:
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Start with the free version: Many users recommend starting with the free version of Hotjar to track visitor activity on website pages. This allows businesses, especially small businesses or new startups, to gather valuable data on user actions and understand customer behavior and interaction on their website.
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Use it as part of a larger data strategy: Hotjar is often recommended as a tool that provides great insights and should be used in conjunction with other software tracking tools for result comparison. Users suggest integrating Hotjar into a larger data strategy and utilizing its features to track user actions and improve marketing plans.
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Try before you buy: Several users suggest using the trial version of Hotjar to understand its value and determine if it meets their business and marketing needs. They advise spending more time in Hotjar to improve understanding of users and overall marketing strategy before considering the paid plans.
Overall, users find Hotjar to be an easy-to-use and fully functional tool for understanding website visitors and their behavior. While some caution is advised in drawing unbiased conclusions from the data if there aren't many visits, Hotjar is considered a valuable tool for gathering website analytics and customer feedback.
Attribute Ratings
Reviews
(51-75 of 81)Companies can't remove reviews or game the system. Here's why
October 14, 2019
See what your users are doing on your website!
HotJar works better than Google Analytics when it comes to heatmap tracking. HotJar records all clicks, not just the clicks to other pages on the website.
March 29, 2019
Hotjar is the King of User Experience Analysis
March 28, 2019
Hotjar for agencies
March 28, 2019
Hotjar is a useful tool
I did not choose Hotjar but would recommend it.
March 04, 2019
A great budget UX tool
Hotjar is robust and incredibly affordable. It's insane how cheap it is for what it provides. Recordings and heatmaps alone are worth the price tag. Add on the other feedback gathering functionality and it's a really good bargain. It comes at a slight cost at the manual execution of running recordings and heatmaps but it's a small price to pay for a huge discount.
January 25, 2019
The best value visual behavior analyzing tool on the market. Get your free account today!
Best value, most bells, and whistles for the price point. When you are a startup, SMB, a lead budget is critical, and Hotjar matches right up with that. They will work with you, teach you how to use the software to get what you need out of it to help your business.
January 25, 2019
Let Hotjar help you optimize your user experience!
Hotjar provides a lot of functionalities under one roof that are typically available in multiple other software programs. We use it to replace several other products and it's not the best at every single feature, but Hotjar is the best all-around tool, especially for the price.
November 06, 2018
HotJar for UX Design
HotJar was selected for a few reasons:
- Video Capture - HotJars video capture of user sessions is nothing short of amazing. It is so useful (not to mention cool) to see, in real time, how users interact with our software. It makes our jobs so much easier and more enjoyable to get this type of d
- User Surveys - The ease and flexibility of surveys we can make available on our website are an awesome tool to get additional data.
- Simple implementation - Adding a very small amount of code to our website gives us the ability to use all of HotJars features without having to touch our code again.
August 27, 2018
Great insights for a very low price
To be honest, we have only tried Hotjar session recording. I know there are some alternatives but we haven't tried any of them. I think there are none as complete as Hotjar for what you pay (some do heatmaps, other video recording, other polls). And the thing is that all of that is done pretty decent on Hotjar, so I'm not looking for any alternative right now.
June 12, 2018
Price + Features = Slam Dunk
No other solution offers the full suite of visitor recording, heatmapping and scroll mapping, polls, surveys, and funnel tracking at such a reasonable price point. Every other solution compromises either on features or price, with many sacrificing on both - fewer features and higher cost. Additionally, Hotjar's support is exceptional in comparison to alternatives, ferreting out bugs and recommending solutions for specific isolated issues on live chat or within 24 hours via email.
June 11, 2018
An absolute hottie
I like the fact that I have been able to explain how it works to juniors. There isn't a thing with Hotjar that is difficult to explain. The people who use it are also able to make decisions where content is concerned.
I haven't seen a solution that visualizes the user experience and interactions in the way that Hotjar does, creating a video of how each user progressed through our app. Mixpanel and Google Analytics are leaders in the space but we've found the visual elements of Hotjar to be extremely valuable in informing design decisions. In addition to visualization, being able to see where and how users are spending time on each page and where their mouse is tracking can help identify confusion in ways that the others cannot.
May 16, 2018
Hotjar - A Very Useful Little Tool
Hotjar serves as a replacement to hiring UX testers, which are more expensive and not representative of our true audience.
April 06, 2018
Certainly a HOT product
- Heatmaptracker and Mousestats
There aren't many competitors that provide this kind of accurate data. I have listed two other applications that gained my interest due to the cheap pricing point, but I'm definately glad my manager approved the purchase of Hotjar
Hotjar offers a range of tools rather than focus on one functionality. Combining information from heatmaps, website recordings and user questionaries can provide a full picture of user behavior and user motivations that further help to improve the UX and UI. Hotjar was chosen because of the easy interface and usability. Together with an A/B testing tool, it is enough to drive CRO and support marketing and product decision.
March 16, 2018
Great tool to track user behavior in your website
March 09, 2018
Go from data to context in just minutes.
I didn't evaluate anyone else. I found Hotjar and it was exactly what I needed, and I've never looked back. From what I've heard from peers, Hotjar is one of the best.
March 01, 2018
Hotjar is free and useful.
The free version of hotjar is still incredibly useful, not severely limited as some other products are. They are also willing to work with you if it is necessary to bill annually, and the full version opens up a lot more specific kinds of targeting for more in depth research and analysis.
I am really not familiar with alternatives to Hotjar. This is the market leader in this space and I would be hard-pressed to consider an alternative since Hotjar works so well and is so easy and effective.
February 22, 2018
Very helpful visual analysis tool for websites
Hotjar is more visual and provides insights on real visitors using our website. It's more than just numbers or general stats. That's why Hotjar is very helpful.
September 29, 2017
Hotjar - one of the best analysers of actual usage
GA has a heatmaps feature, but it's buggy - hotspots are often misidentified and out of place, and the interface is clumsy and hard to interpret. It also crashed frequently while I was using - not a great experience. The hotspot identification is also hard to understand as it appears to be based off click %, but the numbers don't add up right - there's no neat '100%' that you know every item adds up to.
September 27, 2017
Hotjar is best in class in several classes
When price is taken into account Hotjar doesn't really have anything in the way of competitors. They offer a very unique product package for an incredibly modest price. Heatmaps and recordings combined with the survey feature rolls together a great package.
August 23, 2017
Great tool to analyse your website
March 29, 2017
HotJar is a valuable tool in a digital marketers toolset
I think HotJar is comparable to both competitors. My preference for HotJar is really based upon price and comfort with implementing on site.
January 03, 2017
Hotjar offers the right combination of tools
Score 10 out of 10
Vetted Review
Verified User
I have not used any direct competitors, I am quite simply pleased with the features and pricing, as well as the tangible benefits, such as improved UX guidelines.