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Blackbaud Luminate Online

Blackbaud Luminate Online

Overview

What is Blackbaud Luminate Online?

Luminate Online aims to help non-profits engage more effectively with supporters and raise more money by enabling integrated campaigns for digital, social and mobile channels. According to the vendor, Luminate Online helps non-profits:Better understand online supportersMake the right ask at…

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Recent Reviews

Blackbaud Luminate Online

8 out of 10
December 30, 2023
DFCI Philanthropy uses Blackbaud Luminate Online for our online fundraising efforts, including but not limited to directed and …
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New to Luminate

6 out of 10
May 29, 2018
Incentivized
Luminate Online is being used by our organization for online donation form capabilities - monthly, one-time, in celebration, in memoriam. …
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

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Pricing

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What is Blackbaud Luminate Online?

Luminate Online aims to help non-profits engage more effectively with supporters and raise more money by enabling integrated campaigns for digital, social and mobile channels. According to the vendor, Luminate Online helps non-profits: Better understand online…

Entry-level set up fee?

  • Setup fee required
For the latest information on pricing, visithttps://www.blackbaud.com/online…

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

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What is Blackbaud eTapestry?

Blackbaud eTapestry is a donor management solution that helps growing nonprofits build a stable foundation for success, beat fundraising goals, and catalyze growth. eTapestry boasts more than 6,000 nonprofits and institutions as users, who manage and track fundraising performance, engage new…

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Product Details

What is Blackbaud Luminate Online?

Luminate Online aims to help non-profits engage more effectively with supporters and raise more money by enabling integrated campaigns for digital, social and mobile channels.

According to the vendor, Luminate Online helps non-profits:
  • Better understand online supporters
  • Make the right ask at the right time
  • Launch creative fundraising campaigns
Automated campaigns stimulate engagement and action through targeted welcome messages with personalized appeals. Smart online and mobile donation forms dynamically tailor the ask and provide flexible options like recurring, matching and tribute gifts to optimize conversion and maximize giving.

Passions, preferences and giving history trigger additional campaigns building stewardship through more relevant interactions and opportunities to engage. The company also aims to offer top notch support and numerous free resources. All clients receive a personal Customer Success Manager to offer best practices and resources to succeed.

Blackbaud Luminate Online Features

  • Supported: Dynamic Email Campaigns
  • Supported: Online Fundraising with Smart Donation Forms
  • Supported: Donation Processing
  • Supported: Fundraising Analytics & Reporting
  • Supported: Calendar Events
  • Supported: eCommerce Capabiltiies
  • Supported: Engagement Factors
  • Supported: Luminate Advocacy
  • Supported: Peer to Peer Fundraising with Luminate TeamRaiser

Blackbaud Luminate Online Screenshots

Screenshot of Email Overview DashboardScreenshot of Luminate allows you to enable multiple types of giving - from recurring to matching and everything between.Screenshot of Luminate enables you to reach out to supporters in multiple waysScreenshot of Luminate Peer to Peer fundraising with DIY events, also enables your supporters to fundraising on their behalf.

Blackbaud Luminate Online Video

National Center for Lesbian Rights has Love for Luminate Online™ and Raiser’s Edge NXT™

Blackbaud Luminate Online Competitors

Blackbaud Luminate Online Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo
Supported CountriesCanada, United States, Some European Countries
Supported LanguagesEnglish

Frequently Asked Questions

Salsa Engage, Classy, and Bonterra Development + Digital are common alternatives for Blackbaud Luminate Online.

Reviewers rate Availability highest, with a score of 10.

The most common users of Blackbaud Luminate Online are from Mid-sized Companies (51-1,000 employees).

Blackbaud Luminate Online Customer Size Distribution

Consumers0%
Small Businesses (1-50 employees)30%
Mid-Size Companies (51-500 employees)50%
Enterprises (more than 500 employees)20%
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Comparisons

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Reviews and Ratings

(154)

Attribute Ratings

Reviews

(51-75 of 85)
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Ronald Timm II | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Luminate is used to send out emails, e-newsletters, donation forms, event registration, and crowdfunding.
  • We were able to customize our peer-to-peer site with TeamRaiser.
  • I like that we can create different donation forms for different purposes and it all comes into our Raiser's Edge database.
  • That we can create groups in RE and bring them over into Luminate.
  • Using Calendar Events we can create registration forms for Science Symposiums and Workshops.
  • We would like to give an option for our users to receive emails weekly or bi-weekly. This option would bundle all our emails that were sent during the week and send them to our user only once a week.
  • When using the WYSIWYG for our emails, there tends to be extra HTML Coding that is added and we often need to clean that up before we send it out.
This is great if you need to run a peer-to-peer campaign, create donation forms, have registrations for events, and send emails. It does a lot very well. However, if someone just needed to send emails only, this might just be too much.
Score 5 out of 10
Vetted Review
Verified User
Incentivized
We are using Luminate specifically for the TeamRaiser peer-to-peer product. We run two large run/walk events through it and have an instance of TeamRaiser where people can set up in honor/in memoriam fundraising pages. We have been on the product for about 4 years with decent success. The product is managed by the department of development and promoting our fundraising materials. The business problem is addresses is the need to increase peer-to-peer fundraising at our institution and capitalize on the revenue generated from our fundraising events through the additional of peer-to-peer fundraising.
  • Ad-hoc reporting.
  • Basic event setup instructions.
  • Robust participant center capabilities to encourage people to fundraise.
  • Too many customizations to select. Becomes very cumbersome.
  • Difficulty with UX. Event participants often struggle with registering and accessing their fundraising tools. It isn't intuitive.
  • Workflow with other Blackbaud products. As an institution that uses Blackbaud CRM, these two products do not "talk" which makes gift processing and data syncronization cumbersome.
We use Luminate as it is one of few peer-to-peer platforms out in the market and has Blackbaud support behind it. Outside of that, I would have difficulty referring this product but often do because competing platforms are not as robust or are more costly. While we have access to the events module and email modules, we do not use them as the back-end user experience is very difficult and does not produce a product worthy of sharing with our constituents.
Score 3 out of 10
Vetted Review
Verified User
It is being used across the whole organization. Originally in pre-social media environment, it solved the problem of streamlining and integrating a number of workflow/platform challenges and allowed us to move to cloud-based system, retiring the need to purchase network servers and host our own site. Today, now that SAS model is common, the system can be dated in ways that open API's don't completely solve. With the plethora of lower-cost options available with enterprise power that play well with each other in the cloud, the specialized labor costs to configure LO to work in this system is becoming problematic. But we are not multi-million dollar NPO. NPOs with very large email house files have less alternatives for LO email that are comparable in price because of the bundling of modules' cost with LO.
  • Engineering and system uptime, along with smooth roll-out of upgrades used to be a major strength. Since buyout by Blackbaud, there has been some noticeable degradation in this area.
  • I'm sorry -- again I used to be able to roll off quite a few things here, but in the current social web environment, it's more difficult.
  • The recent upgrading of the integration with Luminate CRM, retiring the Common Ground connector has been a vast improvement in data management between online and CRM systems based on Salesforce platform. And with that the dreaded Duplicate Management work flow is now smooth as glass, but that is a Salesforce-based function now in Luminate CRM not Luminate Online.
  • Areas that are built to integrate user-generated content still do not get the attention they need in product roadmap.
  • Email publishing unless you have an in-house design shop continues to more difficult for smaller NPOs where other email providers excel in this area.
  • Convio CMS is vital to really making the product work well today, but is not accessible in price, especially when open-source WordPress and Drupal and Joomla offer superior CMS platforms by anyone's definitions. Should be free and bundled as part of Content module. Pagebuilder alone is unworkable.
  • Trying to adapt LO systems to mobile and tablet platforms requires much work and expense we don't feel we should have to spend. Mobile Donate forms is a big challenge. Many other systems have this built in from the beginning.
  • Integrating with social media platforms for building house file, donating, answering surveys is very, very glitchy. We consequently are using 3rd party providers increasingly that sync directly with SF side of Luminate CRM to compensate with extra expense.
For small to medium nonprofits, my recommendation level would be low. Enterprise level, large NPOs would probably rate differently.
Score 6 out of 10
Vetted Review
Verified User
Incentivized
We use LO as an eCRM, an email blast management system, an event RSVP system, an advocacy awareness system, and so much more.
  • LO has great integration of users across various products within the LO universe. You can track donations, email opens, actions taken and more from its Constituent360 application.
  • The system's TeamRaiser application is great for large-scale individually driven fundraising events; we use it to raise close to half a million dollars across thousands of participants.
  • The tool is affordable for the average midsized nonprofit; while MailChimp might seem like a good tool for some nonprofits, LO has the functionality of that system plus so much more, and for a better price than some of the larger, more streamlined and better integrated digital marketing tools out there.
  • LO's interface is not reflective of 21st century developments in UX or web programming. It often feels like there are too many options (or not enough); the processes themselves are often sluggish and sometimes buggy.
  • As it is the most affordable, nonprofit-oriented multiplatform digital marketing tool out there, we sometimes feel taken advantage of by its parent company, Blackbaud, when new contracts and service quotes are asking for often unreasonable sums of money for our needs.
Luminate Online (LO) is well suited to an organization that can't quite afford an Adobe or other competitive digital marketing tool; it really does get the job done, but it requires extensive support and staff time to make it happen.
April 17, 2017

Luminate Online

Score 2 out of 10
Vetted Review
Verified User
Incentivized
CBM uses Luminate to process donations, allow individuals to raise funds with TeamRaiser, and distribute e-communications through weekly and monthly newsletters.
  • I appreciate the steps made to include a notification system via email, reports and e-communications statuses.
  • The Constituent 360 is somewhat easy to navigate. It is, in fact, the easiest to navigate part of the system.
  • The automated reports system is nice when you have less-than-savvy members of your team.
  • The system feels fragmented. Like several different products were sewn together.
  • The menu system is overly complicated and I find myself not always sure how I navigated to the page I need.
  • The documentation is so extensive. I often find myself searching for the answers I need, only to have a BB chat, and find out it was "right there" all along.
  • The email system is not user friendly. I have had to learn a lot of HTML to use it successfully.
  • The Team Raiser system requires us to run a 15-20 minute "how to" section of our orientation for our teams. Team members are discouraged from just signing up and getting started because of this.
  • A lot of the defaults in the system lead to reoccurring problems. For example the TeamRaiser default for new members is to set their page to "Private", meaning that a member of our team has to go into the system every time to change this setting manually.
Luminate online is an okay system. It does what you want it to most of the time. You will, however, need experience with HTML and CSS to change your content.
Ellen Broudy, MBA | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Incentivized
Luminate Online (LO) was used by the organization I worked with in the marketing and development departments. It enabled the marketing department to develop our web presence and allowed our donors to get information, donate, and register for events online.
  • Our organization also used The Raisers Edge and Financial Edge, other Blackbaud products, and they were able to be integrated with each other so the process of receiving donations used less manual entry.
  • Event information was easy to pull and store, see how many people registered, how many spots left open, etc.
  • Email blasts were able to be catered to specific topics individuals were interested in, allowing us to narrow down a more specific target audience for e-News.
  • While integration with other Blackbaud products is available, it isn't always very user friendly. If there isn't an exact match between the systems, sometimes it's a lot more work to have to manipulate it to be entered correctly.
  • Support for LO felt limited, a number of questions were not properly addressed or we couldn't get answers in a sufficient amount of time.
Luminate Online works best with organizations that have good internal support in IT/IS/Data Management so that the staff can work to troubleshoot their own issues. While it's great for large organizations, I'm not sure smaller organizations will have the capacity (or need) for Luminate Online and all the features it offers. Also, I recommend to look closely at whether integration with other Blackbaud products will cause more or less work for staff, as it is a lot of initial set up and the process isn't as streamlined as it could be in the end.
Score 1 out of 10
Vetted Review
Verified User
We're using it for email communications, event registration, donation management, donor engagement and list building across the entire organization.
  • Powerful functionality
  • Love segmentation ability
  • Pagebuilder tool is UNWORKABLE
  • Terrible customer service
  • Not user friendly - you cannot use it with any success if you are not willing to invest in a lot of staff time and extra training. It is not possible to learn to use this tool without a lot of training from Blackbaud, and that is incredibly costly.
  • Pricey. Very pricey (see above -- whatever price you are quoted please be prepared to add 20 percent at least to be able to learn how to use the tool effectively and efficiently).
This is a tricky question. If you already have a significant investment in Raiser's Edge, Luminate is your only choice. Just be aware that the tool is not intiutive and the customer support is terrible. They will try to sell you on the Go! program but unless your staff is really, really at the beginner level and your needs are very basic in terms of sending emails, I would not recommend it. It's probably better just to buy the tool at the best price you can negotiate and understand you're going to have to invest in a lot of training over the first few years. If you don't have Raiser's Edge, be very, very careful before you lock yourself into the Blackbaud universe. This company thinks it is the only game in town and they don't appear to think they need to improve their customer service/usability of their tools. It's a very expensive, high-end, not user-friendly tool.
Score 2 out of 10
Vetted Review
Verified User
Incentivized
Luminate Online is used for our email communications, in addition to being linked with our Luminate CRM database. Online is primarily used with our marketing team, however, we plan to expand training to the whole system to more staff both domestically (US) and Internationally. It needs to address our function to target, send and garner metrics to our email audiences as well as integrate with our direct mail programs, all the while fully linking to the CRM.
  • Unfortunately, the current version of Luminate Online is not rated highly by me or the uses of the system.
  • Plenty or room for improvement. More modern interface for one. Dashboard metrics (what we understand are coming soon)
  • Simpler, easier to use email templates that are drag and drop. Currently, we go through a lot of gyrations and coding to create or review existing that are also not mobile friendly.
  • Hart to use and thus hard to learn and train others on a "dated" system
There are many more modern, easier to use systems. Unfortunately, they don't integrate well with Luminate CRM.
Jody Johnson | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Incentivized
We use it across the organization. It is used for online registrations and donations.

It allows our constituents to donate and register online. This saves money and staff time because staff don't have to enter the information. It also allows the constituent to start fundraising immediately for their TeamRaiser. If they donate, a tax receipt is immediately issued by email, which is another savings to the organization and donors like that they get it right away.
  • The WYSYG interface is quite good, so you do not need to be an HTML expert to create a fundraising page.
  • When you are merging duplicate records you can choose what information to keep from each record.
  • On the constituents transaction tab, you can see how much they have given in total, year-to-date and any outstanding balances. It is very nice to have this at your fingertips instead of creating a report.
  • Changing registrations. If you need to move a constituent from one TeamRaiser to another, it is very time consuming and your payment type will change. This is not great for financial tracking.
  • Reports are clunky. It can be hard to know which type of report to create, plus you can't always get everything you need in one report.
  • Query is not as useful as Queries in Raiser's Edge. In Luminate you can run the query, but you will not see any of the results. You must use the query in something else, like a mail merge to see the results. This can be very frustrating if you need to play around to see what information you want to include and exclude.
  • Reports and Queries can be slow for the results to show.
Well Suited:
Online registrations and donations for your constituents, as it allows them to complete the task at their convenience, which isn't always during your business hours. If you set up a participant center so that they can customize their fundraising pages, it allows them to put their story and photos on it (making it more meaningful for them).
Less Suited:
Analytical reporting. Due to the reporting being clunky, you cannot do the analytical reporting that you can in Raiser's Edge.
Jeffrey Seidl | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
We use Luminate in conjunction with TeamRaiser, which is the platform we upgraded to for our major walk event, as well as some smaller community events that have a team structure. We also use TeamRaiser to create personal fundraising pages for individuals who are interested in raising money for our organization. It is more user-friendly than the previous software we had and makes communicating with your event participants easier, as well as encourages them to fundraise more effectively than our previous product.
  • Coaching and recruitment emails to encourage your constituents to join events and fundraise as part of them.
  • Setting up and recreating events year to year is simple and low-hassle.
  • Allows constituents to create personal fundraising pages or join teams as part of larger events.
  • There's no option to prevent constituents from being in Rasiers Edge, but remaining active in Luminate.
It is great for large, team based events that involve fundraising goals and incentives, like walks or sports tournaments. It is also great for an individual who wants to raise money by soliciting friends, coworkers, etc.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
It is being used by our fundraising department to fundraise through online appeals, peer to peer fundraising and manage event registrations and donations.
  • Peer to Peer fundraising allowing individuals to set up their own pages and have tools to communicate and fundraise.
  • Adding constituents through import is great feature that works pretty well.
  • Report scheduling is a nice feature that allows you to set up may types of reports and generate them at specific times notifying recipients that their report is ready.
  • Reports are the main area that I struggle with in that the specific fields are only available for only available in certain sections often requiring multiple reports to get the information I need.
I think its overall fundraising is pretty good. It excels at its peer to peer fundraising. It lacks the ability to manage all aspects of fundraising and be a replacement for a CRM but it can do well if you accept its limitations and use it where it performs well.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
The organization already used Raiser's Edge/RE but was using Constant Contact for emailing/fundraising via email. The offline and online worlds were not integrated. Which resulted in many problems in donor communication and cultivation. We decided to purchase LO as a way to track offline and online donor activity. This was hugely successful in making sure that if a donor sends a check via mail they are not then emailed a day later asking for a donation....or vice versa. LO also makes donor accounts available online so the donor can print donation receipts or change address, etc. The best aspect is that is tracked donor behavior/responses. Meaning that if a donor gave on their first visit to the website, on their second visit the suggested amounts would increase and take into account the last donation amount.
LO is only used by Development/Fundraising teams, which also include communications department.
  • Integrates and streamlines offline and online donor communications.
  • Tracks donors and their giving history, making increasing donations easier.
  • Easily creates donor segementations for email fundraising/marketing.
  • The learning curve is steep. It would be difficult for the product to be [utilized] if nonprofits don't also invest in training.
  • The role out of the product is slow. When working for impatient CEOs, they want to see changes overnight and the entire roll out, with suggested training, can take up to one year.
Luminate (LO) is well suited for any company that already uses Blackbaud CRMs, especially Raiser Edge/RE. It is a great product for mid-large sized nonprofits with a fairly established fundraising staff. The product does take up staff time and the roll out is lengthy. Any nonprofit purchasing LO should be willing to dedicate staff time for daily management and roll out time.
I would not suggest LO for small nonprofits or ones that are using other Blackbaud CRMs, such as eTapestry. LO is most powerful when it can integrate with the CRM. If budgets for CRMs, email marketing software, are small and fundraising staff is small, it is best to stick with more linear products like eTapestry.
Score 2 out of 10
Vetted Review
Verified User
Incentivized
Luminate is used as our secondary donor database, giving platform, and email client. It is used primarily by the development and communications team for donations, fundraising events, and communicating with constituents such as donors, supporters, and other community members.
  • Tracking donations & interactions with donors and supporters
  • Great customer service - fast and reliable
  • The email capabilities are atrocious and haven't changed or improved much in the 10 years I've used it. MailChimp and even Constant Contact are much better options, but we don't want to manage multiple platforms.
  • Likewise, the events capabilities are awful and also haven't improved much in the 10 years I've used it. We've had to to resort to other platforms (Eventbrite, Boomset & FirstGiving) for most of our events because of constituent complaints.
  • Luminate isn't user friendly or intuitive from the back or front ends. It can be hard to figure out basic tasks and the event module isn't mobile responsive.
Good for processing donations and collecting donor information, bad for events, marketing and communications. If we were more data heavy/had a larger team, I could see it being beneficial for robust reporting, but it doesn't really suit our needs.
January 27, 2017

Tradeoffs

Score 5 out of 10
Vetted Review
Verified User
Incentivized
Luminate Online is used throughout our organization. We use it for email marketing for our education programs as well as our fundraising efforts. We use online forms for donations, education program registrations, email signups, and training program applications. We use TeamRaiser for our large peer-to-peer fundraising events. It allows us to have a centralized place to collect data on our email and forms activity and associate that activity with our constituents; we then export this data into our archival database (Raiser's Edge).
  • Their email message building tool is very user friendly.
  • TeamRaiser is a top-class peer-to-peer fundraising tool. In our switch from a previous tool (Blackbaud Sphere Friends-Asking-Friends) we've had remarkably few questions/complaints from long-time participants. These forms are also nicely structured and modern-looking.
  • In general, all their forms are modern looking and offer a fair amount of flexibility.
  • Calendar Event forms, the basic event form in Luminate, have been a struggle for us. They are currently not mobile responsive, are structured to sell tickets rather than register people for events and, unfortunately, these are the only forms other than Team Raiser that accept monetary transactions. If you are looking at using Calendar Events, look closely and do a lot of investigation. This is a step down from our previous tool (Blackbaud Sphere)
  • The lack of ability to batch/globally update groups of records from inside the tool is annoying. Currently, one must export a list and then import the list back into batch update a group of records. This is a step down from our previous tool (Blackbaud Sphere).
  • There is no zip code radius pull in the email tool in Luminate. We do a lot of local events and programs and this is something we absolutely must use. Our previous tool (Blackbaud Sphere) had a radius tool that we relied upon quite heavily.

Luminate is designed predominantly as a fundraising tool so that is where its strengths lie (email marketing/fundraising, donation forms, peer-to-peer fundraising on a larger scale).

Luminate is not good for other types of programs/activities that fall outside the fundraising area, and is less-than-fabulous for small fundraising events.

Dustin Alexander | TrustRadius Reviewer
Score 4 out of 10
Vetted Review
Verified User
Incentivized
We use Luminate Online to send out emails, collect emails, accept/process donations and for the survey tools. We also use it to process events and education class sign ups. It is used primarily by communication and development departments. It addresses our online communication/fundraising efforts.
  • Its connection with Luminate CRM is helpful.
  • The fact we can do so much with it from a communication standpoint.
  • It lets us reach many people quickly and with relative ease.
  • It feels a little outdated. I have been using Luminate CRM for a while now and it has received a few new bells and whistles as well as a facelift, but I see a lot of new competitors that have come onto the market that do way more for way less.
  • It's kind of expensive, I used to consider Luminate Online a top of the line product. Nowadays I see it more as something we are stuck with, and if the right opportunity opened up I would consider switching products.
  • I think the pathways can be a little bulky and time-consuming. The system needs to be simplified and not so bulky and confusing. I understand the system was built for enterprise-level users, but I think they sell to all levels and I felt like there was a little bait and switch happening when I had not had the ability to design donation screens and such and on a much more detailed level.
Luminate Online is stable and secure and I appreciate that from a functionality point it serves us well. Customization is lacking, I cannot design donation screens to the level needed to compete with other nonprofits that allow many more options, unless I want to drop additional money for a design group to design the page for me.
November 04, 2016

LO is my GO TO

Score 8 out of 10
Vetted Review
Verified User
Incentivized
Luminate Online (LO) is being used by marketing and development for our online fundraising - donation pages, emails, TeamRaiser events, DIY fundraising. It is our online fundraising platform.
  • It integrates with Raisers Edge, our offline database management platform. This makes our offline and online fundraising seamless.
  • The reporting functions work well. We can generate detailed reporting from our online fundraising emails, DIY, donation pages, etc. Reporting can be as top-line, or as bottom line detailed as we require.
  • The email function is user-friendly and quick to use. The end result is also very professional. There are a lot of graphic options available within it.
  • You really need HTML experience to use the email function without a lot of frustration. It changes fonts, sizes, spacing without any user modification - on its own. If you know HTML, you can fix it from there. But there is no way to fix some of the issues it creates on its own without this experience.
  • Just found out that while LO data syncs back into RE, RE offline data does not sync into LO. Therefore, it is difficult to easily communicate with our offline donors online through LO. This is particularly a detriment because multi-channel donors have a much higher LTV, and we would like to begin converting our direct mail donors to online also. RE data should sync into LO seamlessly.
  • You should be able to easily copy and save emails from one campaign into another. You can easily do this within the same campaign, but not into a different one. While you can do this with the copy/paste function, it takes longer and has changed some of the email elements during the transition.
We have had many issues within TeamRaiser, where there are levels of supporters within teams. Donations are not always attributed correctly, team captains have had issues accessing their data and getting credit for all their donations. It has taken a lot of our team's time to manually fix a lot of these things that don't happen automatically.
Score 5 out of 10
Vetted Review
Verified User
Incentivized
We use it across multiple departments to deliver our mass emails to our various lists. It is a major component of our online fundraising strategy. The donation forms and recurring transactions bring in a significant amount of revenue.
  • It is able to deliver lots of emails very quickly. List maintenance is fully automated.
  • It has some great features on creating queries to work with the data in the system.
  • The support team is fast and easy to work with.
  • API is hard to use and the company wasn't able to support our attempts at using it. They couldn't direct us to anyone who could help us.
  • Integration with our donor management system has been very problematic.
  • From our perspective, the software hasn't had any major updates to it in all the years we have been using it. I'd like to see more marketing automation tools.
It is suited for small ministries who have simple email lists to manage to conduct online fundraising. If you are looking to integrate with a donor management system that is not owned by Blackbaud expect to have sync issues.
Score 1 out of 10
Vetted Review
Verified User
Incentivized
We use it for email marketing and fundraising, P2P fundraising (recently discontinued due to difficulty in helping fundraisers use the tool), event sign ups, web built on platform.
  • synchs constituents to LCRM
  • issues with P2P/Teamraiser function - discontinuing use as a result. User interface isn't great, users find it very difficult to use - from uploading pics to needing help with how donors show up in fundraising scroll.
  • not as intuitive for inhouse users as was presented during purchase
  • UI isn't pretty and doesn't allow for much flexiblity - the out of box functionality just doesn't look as good as our brand.
Suitable for small shops that have design volunteers or staff with code experience. Suitable for organizations where look and feel isn't important.
Score 2 out of 10
Vetted Review
Verified User
Incentivized
It is being used across the whole organization, but most often by our marketing and development departments. We use it primarily for mass constituent email campaigns, donation forms, surveys to sign up for events, etc., and calendaring of events. We used to use TeamRaiser for an annual walk-a-thon but have just retired that event and are now only using TeamRaiser for year-round Peer-to-Peer for people who want to fundraise for their birthday, etc. However, we have made a strategic decision (at this time, anyway) not to promote this functionality because of how intensive user-support ends up being for TeamRaiser. In other words, we have it available to refer people to, if they ask about it, but because we have experienced terrible ROI with this product, we don't want our development staff spending tons of time uploading photos for people, telling them how to import email addresses, etc. Business problems addressed by email campaigns is pretty simple: Segmentation to communicate with our donors and service users. It works pretty well for that but we've had significant annoyances at times with stationery glitches that Blackbaud was unable to provide a fix for.
  • Surveys work well and are probably the most straight-forward object I've used (out of email, donation forms, TeamRaiser, queries). I really appreciate having the functionality for a user to request contact via a survey and for that to be automatically emailed to a designated staff member. Similarly, I love how you can export survey results for analysis.
  • Queries work well. We haven't used them much yet but are gearing up to do more and see lots of potential.
  • Training and knowledge base can be helpful (though we've only had to use it so much because Blackbaud support is not very responsive).
  • TeamRaiser is one giant con, as far as I'm concerned. It is so clunky and not at all streamlined. I know it very well - have set up functioning teamraisers on my own after years of administering the object, so am confident in saying that 1) The participant center is WAY too complicated 2) There are far too many limitations around formatting pages (having to do with pictures, videos, etc) 3) There are inconsistencies, depending on what browser the user in using (and we shouldn't have to say "I'm sorry, you can't really use this website in IE" 4) Even though it doesn't seem that complex to a tech-savvy person, the importing of email addresses is too difficult for an average user, so we lose the functionality/analysis that that would enable because most people give up and just copy and paste the URL into an email from their regular provider. 5) The WYSIWYG for the landing page is confusing, especially concerning the primary thermometers. 6) We've had consistent problems with major fundraisers not being able to see all their donors in the scroll. Honestly, there are lots of other problems we've encountered that I've documented over the years, but it's been more than a year since I've had to do heavy admin support so these are all I can remember off the top of my head.
  • In email and TeamRaiser, it's really frustrating how there are sometimes secondary left-hand menu options inside the Edit function, that you can only see if you scroll all the way to the bottom. It's easy to waste time looking for the functionality you need, when it's just hiding below the fold.
  • The integration between the events module calendaring and donation form isn't as robust as we would expect. Because we have parent and sub-campaigns set up in our Salesforce LCRM database of record (that synchs with Luminate), we cannot sell tickets to our annual gala on CLO because we are limited to ONE campaign (and it makes most sense, in our Salesforce instance, to have our different ticket/table price points set up as sub-campaigns under one parent campaign for the event). In other words, if we ONLY sold single tickets, we'd be able to have online sales. Since we sell 1) Tickets, 2) Tables, and 3) VIP tables, Luminate has not provided a good workaround that coordinates with our Salesforce instance.
  • Custom report creation is incredibly convoluted. I have used it, successfully, but it takes you through way too many steps. I would use it much more often if the process was streamlined (for instance, you have to verify all the criteria you've just entered before running the report. Whereas, it seems to me you should just run it and, then if you see a problem, revisit the criteria). The page where you can select fields for outputs is completely overwhelming, too. It's not that it doesn't make sense, it's just that the aesthetic of the way it's organized is kind of a disaster.
It works pretty well for email campaigns and surveys. It is not very user-friendly for reporting, events, or peer-to-peer fundraising.
Score 3 out of 10
Vetted Review
Verified User
Incentivized
Luminate Online is used primarily by two of three employees. We use it to manage our website, store emails for mailings, handle some class sign-ups and ticketing, and send promotional emails.
  • It allows you to manage website, constituents, and messaging in one tool.
  • We have an older version of the tool, I believe, so I feel like navigating the back end could be more intuitive.
  • There are occasionally gaps in the set up where we can not fix the way something looks. We change it and it appears changed in the window, but when we save it, it reverts back. Endlessly. It's crazy-making.
The version of the tool we have is suitable for an organization just beginning to launch a digital end.
David Phillips | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
It is used by two departments of Earth Island Institute, both of which have high numbers of email constituents. We are a fiscal sponsor of more than 70 conservation action projects. However, many do not have the volume of constituents to justify the Luminate Online (LO) system. Also, because of internal security matters, we would have to have the multi-site module if we were to offer these services to our full network of projects.
  • Outbound email messaging is robust and works well
  • Message design is quite flexible
  • Reporting functions are quite strong
  • Would benefit by more variation in message templates
  • Would appreciate more focused LO program manager support for maximizing the use of LO functionality
  • More online training options
Because of cost and learning curve for operation, it is a better fit for larger organizations and high volume users. It is a better fit for organizations that have more technical acumen in the full use of the Luminate Online system.
Bob DuVall | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Incentivized
We use it in our web department and it is accessed by our customer service department and other management. It handles donations and email communications.
  • Email reporting
  • Donation reporting
  • Support when there is an issue
  • Pagebuilder and story builder should be responsive.
  • The back end should be mobile optimized.
  • Need better ecommerce functionality.
It is well suited for email communications and for email and donation reporting. We also rely heavily on Luminate Online for sustaining gifts. It is not as well suited for sites that rely more heavily on e-commerce.
September 30, 2016

An Illuminated Review

Score 6 out of 10
Vetted Review
Verified User
Incentivized
We use Luminate to manage and maintain our constituent database, create and send out emails, action alerts, and petitions. We also use Luminate for our donation pages.
  • Luminate is good at providing detailed reports.
  • It's good at accessing and maintaining constituent info.
  • Really like the donation management functionality and how intuitive it is to build donation forms.
  • I find the Call Alert functionality confusing.
  • Would be great if Luminate could include analytics.
  • Would be great if email could work more like an ESP (e.g. MailChimp) - like have drag and drop ability so it's easier for non-technical people to use it.
  • I wish it was easier for technical people to be able to edit code and/or CSS of action alerts and surveys instead of finding work-arounds that aren't best practice.
  • The events tool is not appealing to us at all. Its clunky and very hard to customize.
  • Don't like how you can't easily change content that's put in automatic emails. For example, when you select the option to be notified if someone submits a survey.....I was told by support that you can't easily add custom content to this email.
  • Why is there not a 'Forgot Password' option on the homepage to sign in?
Luminate is great if you are looking for a CRM to help manage your constituent database. It puts all the aspects of doing that in one place. However, it does have its faults here and there.
Alice Caltrider | TrustRadius Reviewer
Score 6 out of 10
Vetted Review
Verified User
Incentivized
Luminate Online is being use by the LifeBridge Health Department of Development for on-line giving, to conduct e-campaigns and to communicate with our donor base.
  • Interfaces with Blackbaud Raiser's Edge
  • Works well for multiple touch campaigns
  • Good for conducting surveys
  • Go Program/Cohort process does train users to use the software
  • Be prepared to invest a large amount of time in implementation and training
  • Luminate is billed as an online campaign system but does not provide an adequate mechanisim for dealing with acquisition records
  • The process for setting up campaigns is not intuitive and has many subtleties
Well suited for multi-touch campaigns and for implementing communication plans for donor segments. Not as well suited for communicating with or conducting ecampaigns for acquisition or prospect lists. Because everyone you communicate with in LO needs to be downloaded in Raiser's Edge the process becomes awkward. Unlikely that one would want to leave large acquisition lists with only 1 or 2% response rates in the database. So acquisition information needs to be added in and then taken out.
Score 7 out of 10
Vetted Review
Verified User
Incentivized
My staff (4) and I use Luminate to track of donations to our small nonprofit and document interactions we have with donors, activists, and community leaders. It allows us to create a shared 'awareness' of the organization's relationships in real time, accessible on a mobile phone in the field.
  • The mobile app is very helpful, allowing me to make and even document (voice to text) phone calls to donors and ministry friends even while driving.
  • The geopointe add on gives a geographic sight picture of our activity - whether it's income sources by city or recent speaking events - that helps us visualize how we are reaching our constituents.
  • When properly constructed, the dashboard feature allows me to see at one glance the vital statistics I need to keep my finger on the pulse of mission critical metrics.
  • As much as I love the mobile app, it has far too many unnecessary fields, which makes scrolling through it to find an email or phone number or address takes more time than it should, which is important when out in the field
  • Far, far too often, I try to make reports cross referencing multiple categories (tables?) and am told it 'can't be done'. For example, just trying to find out which people came to our annual fundraiser last year but haven't bought tickets for this year's event (so we can send them a reminder) is apparently impossible. There are usually workarounds, but these are very time consuming and frustrating
  • We also use Luminate for our email to constituents, but the capturing of open rates and click throughs and responses does not appear to be synced with the CRM. This is dissapointing. I we have the ability to capture useful data, we should be doing so and making it easily accessible.
You really need to have a Luminate expert on staff to make it worth the expense. We have invested a great deal of time and money into training, but regularly rely on experts at an affiliated organization to help us use the product. For small organizations without this luxury, it would probably be too expensive and complicated to be worth it.
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